Wizz Air UK Ltd: Comprehensive Business Context Analysis Report

This report conducts a comprehensive analysis of the business context of Wizz Air UK Ltd, a low-cost airline. It begins with an introduction to business management and the factors influencing it, followed by a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The report then delves into a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors impacting the airline. It assesses how changes in these PESTLE variables have altered the company's threats and opportunities. The paper then compares and contrasts various leadership styles, recommending suitable approaches for effective management. Finally, it discusses the importance of corporate social responsibility within the business process and concludes with a summary of the key findings and recommendations.

Context of Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
SWOT Analysis...........................................................................................................................3
Pestle Analysis.............................................................................................................................4
What impact have changes in PESTLE variables had on threats and opportunities?.................5
Compare and contrast different leadership styles and provide recommendations for the best
leadership and management approaches......................................................................................7
Recommendation of a suitable leadership style...........................................................................9
Corporate social responsibilities in the business procedure......................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The business context necessitates an understanding of the numerous factors that influence
business from various perspectives, as well as how decisions are made and what the firm's
ultimate goal is. The process of planning and coordinating all parts of an organisation is known
as business management. This is about both the revenues and the profits (Wu, Wei and Wang,
2021). Budgeting or comparing a number of productive strategies is required when considering
alternate applications of essential resources. Wizz Air UK Ltd was chosen to carry out the
research. It is a low-cost airline based at the United Kingdom's Luton Airport. The airline was
formed in order for Wizz Air to get access to the UK market. It employs its corporate brand and
runs scheduled services on behalf of its Hungarian parent, Wizz Air.The goal of this research is
to use SWOT and Various analysis to see how changes in pestle variables have changed
opportunities and threats. It also attempts to analyse their ability to mitigate risks and weaknesses
that are restricting their opportunities. The paper examines the most appropriate leadership or
management style by comparing and contrasting numerous leadership styles. This document
offers suggestions for effective leadership styles in the workplace. The importance of corporate
social responsibility in the business process is finally discussed.
MAIN BODY
SWOT Analysis
It is a strategic planning process that aids in the understanding of a person's or an
organization's strengths, weaknesses, opportunities, and threats in connection to corporate
competitiveness and project planning in the industry.SWOT Analysis is a simple yet efficient
framework for analysing the strengths, , opportunities, threats and weakness that an industry
faces. It aids a company in enhancing what they do well, identifying what they don't, lowering
risks, or maximising the benefits of probability for higher success
Strengths Weaknesses

• Along with the uncertainties of the Brexit
outcome, the corporation has a low cost basis
and a youthful, best-in-class fleet.
• The supplemental profits contribute
significantly to growth.
• Investing extensively in staff learning &
development. • Profit turnover is expanding at
a high and consistent rate.
Opportunities
 High sensitivity to political issues, such
as the impact of ATC strikes in France;
• Excessive baggage fees are producing
problems for airlines.
Opportunities
 They're digitising their employees'
journeys to better the experience.
 Route diversification via Central and
Eastern Europe.
Threats
• The perils of union strikes, such as the
Lupton luggage carriers' strike; • The Covid-19
might have a disastrous impact on the Aviation
Company;
• As people become more reliant on internet
booking, information technology and cyber
threats are becoming more prevalent.
• The LCC market is tends to becoming
increasingly competitive.
Pestle Analysis
A PESTLE study is a framework for assessing the major features of an organization's
influence from external forces. It allows more experienced employees to gain a better awareness
of the external issues that affect their industry. This methodology is typically used to complete a

large-scale fact-finding project. It aids a company in discovering external factors that may have
an impact on internal decisions. Understanding the impact of external forces on a company
makes it easier for the company to prepare more efficiently (Banerjee, Bhattacharyya and Bose,
2017). In regards to the Wizz Airline company, pestle considerations are explored.
Political factors
 Wizz Airline's influence on European aviation industry as a result of fresh air control
strikes.
 They were exposed to political and economic trends on a global scale.
Economic Facto
 The Covid-19 has an impact on both Wizz Air as well as to the economy.
 Macroeconomic factors such as foreign exchange rates, gasoline gas and other factors
alter over time.
Social factors
 Wizz Airline's pilot academy programme has been launched across all continents,
 customer spending on travel experiences in Europe is increasing on continuous basis.
Technological factors
 Use digital incensement for a better experience.
 Using cutting-edge technologies such as artificial intelligence & machine learning
Legal factors
 The company has been granted a route licence in the United Kingdom, allowing it to
operate as a British airline.
 Luggage laws have changed, and this has had an impact.

Environmental factors
 Projects that aim to reduce carbon or noise emissions.
 Aircraft fuel consumption is lowered, resulting in greater environmental efficiency.
What impact have changes in PESTLE variables had on threats and opportunities?
Political
In the case of Wizz Airline, the political component is a commercial opportunity since the
company tries to limit pollution in order to avoid depleting the quality of the air, which has a
negative impact on the company and lowers the brand value in available competitive market.
They tends to follow certain steps to avoid some types of environmental difficulties.This will
provide the corporation additional opportunities to investigate other countries, and their
government will also enable them to open up shop in their nation.
Economic
This will provide the company more options to investigate other countries, and it will also
allow them to set up shop in their own country. Economic considerations are creating a threat to
the Wizz Company since airline firms have been forced to suspend operations due to lockout as a
result of Covid-19, and the government has refused to allow aircraft to function without any form
of emergency.
Social
Only the government could make a decision in the event of an emergency. Individuals
were unable to purchase tickets and hence did not travel during the pandemic, which had a
detrimental influence on the country's economy. Inflation increased the price of gasoline as well
as the worth of the dollar. Sociological elements provide the corporation a better opportunity
since they introduce various programmes for pilots to give training so that they may be more
conscious of people and produce more employment opportunities in the market for persons in the
aviation industry.

Technology
If Wizz focuses more on the customer experience, it will be able to keep existing clients
for longer periods of time and reach out to more new customers. Due to technological
considerations, Wizz Corporation has a greater chance in the market to improve their services so
that they can better serve their clients and grow their business (Bratasanu, 2018). Digital-based
platforms and facilities are expanding on a regular basis in today's environment, helping firms to
handle their operations more efficiently and easily. The technology component assists
organisations in gaining a better knowledge of machines. The legal component gives the firm
greater alternatives because the government of the United Kingdom has granted the corporation a
route licence to operate its British airline in many locations. Baggage policies differ by region
and are governed by local government rules, which might have an impact on the organisation.
Environmental
Environmental factors improve Wizz's chances; they seek to reduce their carbon footprint
as werll as noise emissions in terms to protect the environment from harm. In order to improve
environmental efficiency, businesses strive to utilise less fuel by adopting a variety of effective
method
Addressing their strengths in order to counteract their weaknesses and dangers that are
limiting their possibilities
Because of the strong political issues surrounding the French ATC strikes, the firm must
create excellent relationships with other countries in order to avoid this issue. Good relationships
can open doors to new opportunities and help people transform their flaws into assets.
Companies are also subject to baggage fines, forcing the adoption of proper policies that benefit
the company and avoid the issues that come with it (Savin, 2019).
They can also use a variety of concepts or ways to help with fine reduction. Because the
corporation was unable to perform any promotional efforts or expand their business to other
locations as a result of the Covid-19, the firm faces various challenges, the most significant of
which is the principal barrier between business and potential. In today's environment, the use of

technology is increasing on a daily basis. Wizz employees prefer to acquire their tickets and
verify all services on the internet.
There is a heightened risk of cyber-attack because customers purchase tickets and provide
personal information. Data or information can leak very fast due to a lack of data security, and
clients lose trust in brands (Singh, Gaur and Agarwal, 2017). As a result, this threat is impacting
additional market opportunities to reach out to potential customers and retain them for longer
periods of time.
Compare and contrast different leadership styles and provide recommendations for the best
leadership and management approaches.
The way a leader delivers commands, implements ideas, and motivates people is referred
to as his or her leadership style. Various scholars have suggested that leaders in the political,
corporate, and other arenas display a variety of different leadership styles. In the case of Wizz
Airlines, executives of the company provide their employees with the best path and advise so
that they may achieve their common goals and conduct their business activities efficiently and
successfully. There are many different sorts of leadership styles that are necessary for
organisations to run effectively and complete their responsibilities in a professional manner with
the right direction. Some forms of leadership, as listed below, are suited for businesses
 Democratic leadership style: With input from all team members, the leader makes good
decisions. Every employee has an equal say in the direction of the company's endeavour,
even if they make the final choice. Because it enables lower-level employees to exercise
the power they'll need to thrive in future roles, this is one of the most effective corporate
leadership styles.
It's also similar to how business decisions are made at company meetings (Haskins,
2018). A democratic leader may, for example, present the group with several business-
related decision-making options at a Wizz firm board meeting. They might then have an
open discussion about all of the possibilities. Following the debate, leader's of the

company may study regarding the board of directors' ideas or input before putting the
decision to a vote.
 Autocratic leadership style: Because it is the polar opposite of democratic governance.
This leadership style enables the leader to make sound decisions without relying on
subordinate comments. Prior to guidance, staff are not measured or contacted, and they
are expected to follow the leader's decision at the proper time and pace. Wizz When a
company's management changes the hours of work shifts for a big workforce without
consulting its employees, especially those who are affected, it is known as a company. To
be honest, this is a look that I loathe. Most firms are currently unable to maintain such a
dominant culture without losing staff.
 It's important to give leadership more leeway when it comes to the team's expertise or
viewpoint. Strategic leaders are at the nexus of the company's primary activities and its
potential for success. (Uribe-Bohorquez, Martnez-Ferrero, and Garca-Sánchez, 2018)
Leaders take on the duty of executive interests while ensuring that existing working
conditions remain stable for all working staff
 Critical planning is the most appealing strategy in Wizz since it benefits employees in
multiple areas at the same time. Leaders who are handled in this way, on the other hand,
may set the wobbly model with the value of how many people they can help at once, as
well as what the best course for business is if everyone all of the time tends to get their
way.
 Transformational leadership style:.The purpose of transformational leadership is to
"transform" or improve on a regular basis the norms of the industry. Staff may tends
to have a core set of business responsibilities and objectives that they complete on a
monthly or weekly basis, but the boss may be constantly chasing them outside of their
comfort zone. When starting a new job in a company with this type of supervisor, be
cautious.

While the goals may sound straightforward at first, as the company expands, this
manager may accelerate the timetables and establish increasingly more difficult goals.
This is a highly motivated type of leadership among expansion-minded firms since it
inspires employees to recognise what they're capable of. If their direct reports do not
receive the required coaching to take them through new duties, transformative leaders
risk losing sight of their direct reports' individual learning curves.
 Transactional leadership style: This type of leadership is rather frequent. The leaders in
this model award bonuses to their employees based on how well they perform their
duties. A marketing department that obtains a quarterly incentive for contributing in the
creation of a good number of leads by the end of the quarter is an example of
transactional leadership. Workers may be provided an incentive-based technique to
motivate them to quickly master their normal job obligations when they start working for
a transactional supervisor (Norman, 2018).
 They may be awarded a bonus for sending and replying to marketing emails, for example,
if they perform their job tasks in marketing. Transformative leaders, on the other hand,
may only award bonuses to staff if their efforts result in a high number of newsletter
subscriptions. Transactional leadership can help set work responsibilities and obligations
for all employees, but it can also encourage people to put in the least amount of effort if
they see how significant their efforts are at all times. Incentive sessions can be used to
inspire members in this manner, but they must be aligned with the firm's aims or used in
conjunction with an impulsive approval gesture.
Recommendation of a suitable leadership style
Coach-Style Leadership
These leaders, like a sports coach, are concerned with addressing or developing the
unique traits of each member of their team. They're focusing on strategies that will enable their
staff to work together more efficiently to complete company tasks. This type of leadership is
similar to strategic or democratic leadership, but it focuses more on individual employee success

or growth. Rather than pressuring team members to focus on the same talents or goals, this style
of leader may be able to build the ideal team, with each employee possessing a unique set of
knowledge and skills.This leader has spent a lot of time concentrating on forming the best teams
possible, ones that can effectively communicate and hold each other's unique skills in order to
achieve work assignments. Wizz's manager with this personality type may assist employees in
developing their abilities by assigning new business duties, providing appropriate training, and
meeting with them to exchange valuable feedback. They may also urge one or more members of
the group to concentrate on their strengths by learning new or different skills from their peers.
Bureaucratic Leadership
The guidelines are followed by bureaucratic leaders. Unlike autocratic leadership, this
corporate style may listen to or assess employee suggestions, but executives are more likely to
reject employee criticism if it contradicts business previous practises as well as policies (Horelli,
2018). They might operate as a bureaucratic boss in a larger, more traditional industry.
Bureaucratic CEOs may be unwilling to embrace a successful idea
There could be friction because the organisation has done well with its current processes,
or because trying anything new could be a waste of time and resources if it fails. Although
employees may not feel as dominated as they would under authoritarian leadership, there is still a
lack of control over how much time people are allowed to work in their professions. This might
limit progress quickly, which is unsettling for businesses looking to focus their operations or
expand quickly.
Corporate social responsibilities in the business procedure
Through volunteerism and ethical behaviour, corporate social responsibility (CSR) aspires to
contribute to society ideas of generosity, objectivity, and charity. Being a more socially
responsible corporation may help to boost the image or brand value of a firm. In order to get
better results, social responsibility promotes productivity through exerting impact on corporate-

based accessible resources. Formalized corporate social responsibility courses have the potential
to boost staff morale and productivity. (2018, Gado)
CSR is the wide value proposition. It usually refers to a corporation's determination to do
business in a more ethical manner. This entails overseeing the company's operations while also
taking into account the underlying economic, social, and environmental effects, as well as human
rights. The corporation is already involved in a number of CSR initiatives, such as reducing
carbon emissions to safeguard people's health and the environment. They also make an effort to
utilise less fuel in their planes and to employ more effective strategies that help businesses boost
their brand value while also raising environmental consciousness.
CONCLUSION
According to the preceding article, SWOT and PESTLE assessments are tends to be both
required for organisations to analyse their internal as well as external environments in order to
change their weaknesses into strengths and risks into opportunities for increased corporate
success. Pestle factors have both a positive and negative impact on business operations; to
mitigate the negative impact, businesses must implement more effective strategies that aid in the
development of better relationships with other countries, allowing them to avoid problems and
run their operations more efficiently.
Effective leadership styles that can provide sufficient training and learning to employees so
that they can work toward shared corporate objectives are required to manage a firm efficiently
and with suitable direction. The corporation must adopt some more effective leadership styles in
order to improve its business processes and procedures. CSR activities are critical for a
company's entire brand identification. The corporation is already concentrating on CSR measures
such as conserving petroleum and reducing its carbon footprint.