Business Creativity Reflection Report and Business Operations Analysis
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This report is a reflective essay on the importance of creativity in business operations. The author discusses how creativity leads to innovative products, better problem-solving approaches, and improved leadership. The essay covers various aspects, including the application of creativity in business, personal development, and the acquisition of knowledge through seminars and workshops. It explores the significance of different creative thinking paths like divergence, convergence, and provocation. The report also highlights the six hat approach, detailing how each hat (white, green, yellow, black, red, and blue) contributes to effective business operations. The author emphasizes the close relationship between creativity and business, highlighting how it fosters an entrepreneurial mindset, leading to high-quality products, customer satisfaction, and effective problem-solving. The author also reflects on the practical application of these concepts, including how to enhance skills and improve team performance. The report concludes by emphasizing the importance of creativity in business for meeting user needs and achieving organizational goals.

Business creativity reflection
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Table of Contents
INTRODUCTION...........................................................................................................................1
Reflective essay...........................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
INTRODUCTION...........................................................................................................................1
Reflective essay...........................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Creativity plays a very crucial and vital role in the handling of the wide variety of
operations that will help in meeting the operations that will help in meeting the requirements of
the user. It leads to the development of different innovative products and services that will help
in handling the overall operations and requirements of the users in a better way. Other than this,
the high level of creativity will help in adoption and implementation of better problem solving
approaches by an individual or an organisation (Lukic and et.al., 2017). Other than this, it helps
in development of better leadership and management approach. The effective handling of the
creativity measures will help in the growth in areas of personal development.
Reflective essay
Creativity can be stated as the better handling of the different operations which will help
in better rise in the operational capacity, utilising the available resources, to have a better
problem solving approach and gain many possibilities. The effective rise in the operational
capacity and creativity will help in meeting the needs and demands of the user or an organisation
in a better way. The accessibility to the different sort of creative measures will help in better
hand;ling of the different measures that will help in suitable rise in the productive and
entrepreneurial skill sets in an individual. The better meeting of the different operations will help
in gaining the suitable rise in the operational capacity of individual person (Park and Park, 2017).
The better accessibility to the different operations will help in gaining a suitable rise in
operational capacity of the individual. Other than this, the development of creativity will also
help in handling a range of business operations like better management of different business
operations, leading a team and adopting the problem solving approaches which will help in
gaining a suitable rise in the efficiency of the person. I have gained a suitable knowledge about
the various business operations and creativity by the means of well executed seminars, work
shops and group works. This has helped me to gain a better insight about the effective handling
of the different operations which will support the development of wide variety of operations and
rise in efficiency.
For the preparation of the session, I gained the better insight and knowledge of the
various operation's through the means of various references, documents and journals. The articles
stated by various authors and researchers have helped me to gain better idea about the wide range
of operations that will help me to meet the operational requirements while working at a work
1
Creativity plays a very crucial and vital role in the handling of the wide variety of
operations that will help in meeting the operations that will help in meeting the requirements of
the user. It leads to the development of different innovative products and services that will help
in handling the overall operations and requirements of the users in a better way. Other than this,
the high level of creativity will help in adoption and implementation of better problem solving
approaches by an individual or an organisation (Lukic and et.al., 2017). Other than this, it helps
in development of better leadership and management approach. The effective handling of the
creativity measures will help in the growth in areas of personal development.
Reflective essay
Creativity can be stated as the better handling of the different operations which will help
in better rise in the operational capacity, utilising the available resources, to have a better
problem solving approach and gain many possibilities. The effective rise in the operational
capacity and creativity will help in meeting the needs and demands of the user or an organisation
in a better way. The accessibility to the different sort of creative measures will help in better
hand;ling of the different measures that will help in suitable rise in the productive and
entrepreneurial skill sets in an individual. The better meeting of the different operations will help
in gaining the suitable rise in the operational capacity of individual person (Park and Park, 2017).
The better accessibility to the different operations will help in gaining a suitable rise in
operational capacity of the individual. Other than this, the development of creativity will also
help in handling a range of business operations like better management of different business
operations, leading a team and adopting the problem solving approaches which will help in
gaining a suitable rise in the efficiency of the person. I have gained a suitable knowledge about
the various business operations and creativity by the means of well executed seminars, work
shops and group works. This has helped me to gain a better insight about the effective handling
of the different operations which will support the development of wide variety of operations and
rise in efficiency.
For the preparation of the session, I gained the better insight and knowledge of the
various operation's through the means of various references, documents and journals. The articles
stated by various authors and researchers have helped me to gain better idea about the wide range
of operations that will help me to meet the operational requirements while working at a work
1
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place. Other than this I also gained the idea about the basic skill set that will help met to have an
effective knowledge about the different sort of measures that will help me to meet the
requirements of the users and handle them in an effective and significant manner that will help in
better handling of a wide variety of operations. Other than this, from the articles, I got to gain
the ideas about the different measures and practices that are been taken under the creativity that
help in meeting the needs and demands of an individual (Yashkova And et.al., 2016.).
Apart from this, the session involving the training and work shop helped me to gain the
idea about different sort of theories of creativity, which is been taken into effective consideration
which will help in meeting the needs and demands of the individual. It is been stated that
creativity can be enhanced using the right education and training process. Various theories like
grace theory, Accident theory Cognitive theory etc are been taken in effective consideration that
helps in meeting the better handling of the different sort of operations and the measures taken by
the individual. Besides this, there have been a very deep and significant handling of the different
operations that have helped them to meet the needs and demands of individual with higher
creativity and meeting the needs and demands of the user in a better way. The better training and
work shop helped me to learn that better handling of the creativity measures that helps in
development of better strategic policies to give a rise to better value preposition, segmenting the
customers on the basis of their needs and demands and developing better creative thinking. Thus,
various measures are been taken in the consideration which will help in handling a wide range of
operations to meet the needs and demands of an individual person. I also learned that the
development of the creative thinking will involve the following paths:
Divergence: it involves the practice of the development of alternative ideas that will help
in meeting the needs and demands of the users in a better way. Instead of containing the
choices and options it gives out the maximum number of ideas to follow in order to
increase the productivity and idea generation. These ideas can be feasible or non viable,
innovative and inspiring, depending of the better handling of knowledge and operations.
Convergence: It involves the thinking which is quite correct, logical and specific
information that will help in meeting the needs and demands of an individual. It involves
the ignoring of unwanted information that can lay a negative impact on the operational
capacity of an organisation. It helps in the better selection of the various operations
between the various available alternatives (Herrmann and Herrmann-Nehdi, 2015.).
2
effective knowledge about the different sort of measures that will help me to meet the
requirements of the users and handle them in an effective and significant manner that will help in
better handling of a wide variety of operations. Other than this, from the articles, I got to gain
the ideas about the different measures and practices that are been taken under the creativity that
help in meeting the needs and demands of an individual (Yashkova And et.al., 2016.).
Apart from this, the session involving the training and work shop helped me to gain the
idea about different sort of theories of creativity, which is been taken into effective consideration
which will help in meeting the needs and demands of the individual. It is been stated that
creativity can be enhanced using the right education and training process. Various theories like
grace theory, Accident theory Cognitive theory etc are been taken in effective consideration that
helps in meeting the better handling of the different sort of operations and the measures taken by
the individual. Besides this, there have been a very deep and significant handling of the different
operations that have helped them to meet the needs and demands of individual with higher
creativity and meeting the needs and demands of the user in a better way. The better training and
work shop helped me to learn that better handling of the creativity measures that helps in
development of better strategic policies to give a rise to better value preposition, segmenting the
customers on the basis of their needs and demands and developing better creative thinking. Thus,
various measures are been taken in the consideration which will help in handling a wide range of
operations to meet the needs and demands of an individual person. I also learned that the
development of the creative thinking will involve the following paths:
Divergence: it involves the practice of the development of alternative ideas that will help
in meeting the needs and demands of the users in a better way. Instead of containing the
choices and options it gives out the maximum number of ideas to follow in order to
increase the productivity and idea generation. These ideas can be feasible or non viable,
innovative and inspiring, depending of the better handling of knowledge and operations.
Convergence: It involves the thinking which is quite correct, logical and specific
information that will help in meeting the needs and demands of an individual. It involves
the ignoring of unwanted information that can lay a negative impact on the operational
capacity of an organisation. It helps in the better selection of the various operations
between the various available alternatives (Herrmann and Herrmann-Nehdi, 2015.).
2
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Provocation: It involves the practices which leads to the development of the thinking
process that involves the development of the better ideas on the basis of the provocation
used. It involves the usage of creativity to introduce a better and new quality of services
that helps in the exploration of newer business opportunities.
Various approaches will be involved the handling of the different sort of business
operations. The most prominent among that is the six hat approach. It involves the following
factors:
The white hat: It involves the effective usage of the various facts and data that will help
in the better handling of the different operations in a business. It helps in better
achievement of the different business objectives.
The Green Hat: This involves the better implementation of the creativity and new ideas
that helps in the better meeting of the different operations in the company. The creativity
will help in meeting the requirements of the organisation (Adekunle, 2016).
The yellow hat: It involves the better handling of the logical and positive thinking in an
organisation. It helps in better development of the high quality of products and services
that benefits the organisation by increasing the feasibility of organisational functions.
The black hat: It involves the better judgemental and evaluational services, that will
involves the different operations, which will help in increase the productivity of company
by assessing the risk factors. It helps in performing the critical analysis of the different
operations which helps in gaining the better experience and cost efficiency.
The Red hat: This approach involves the effective handling of different feelings and
emotions that will help in gaining a better idea of the different business operations and
have high level of interpersonal relationship. It involves the factors like intuition, apology
and sensibility. This help in effective maintenance of the business operations (Runco And
et.al., 2016).
The blue hat: The blue hat approach help in overseeing the various business operations
that will help in attaining the better idea about the various operations which will help in
meeting the needs and demands of the users of an organisation. It helps in increasing the
productivity by improving the thinking process of the individual in an organisation.
The implementation of this Six hat approach will help me to s gain a better idea about the
various skill sets and quality traits to increase the efficiency in running the business. Other than
3
process that involves the development of the better ideas on the basis of the provocation
used. It involves the usage of creativity to introduce a better and new quality of services
that helps in the exploration of newer business opportunities.
Various approaches will be involved the handling of the different sort of business
operations. The most prominent among that is the six hat approach. It involves the following
factors:
The white hat: It involves the effective usage of the various facts and data that will help
in the better handling of the different operations in a business. It helps in better
achievement of the different business objectives.
The Green Hat: This involves the better implementation of the creativity and new ideas
that helps in the better meeting of the different operations in the company. The creativity
will help in meeting the requirements of the organisation (Adekunle, 2016).
The yellow hat: It involves the better handling of the logical and positive thinking in an
organisation. It helps in better development of the high quality of products and services
that benefits the organisation by increasing the feasibility of organisational functions.
The black hat: It involves the better judgemental and evaluational services, that will
involves the different operations, which will help in increase the productivity of company
by assessing the risk factors. It helps in performing the critical analysis of the different
operations which helps in gaining the better experience and cost efficiency.
The Red hat: This approach involves the effective handling of different feelings and
emotions that will help in gaining a better idea of the different business operations and
have high level of interpersonal relationship. It involves the factors like intuition, apology
and sensibility. This help in effective maintenance of the business operations (Runco And
et.al., 2016).
The blue hat: The blue hat approach help in overseeing the various business operations
that will help in attaining the better idea about the various operations which will help in
meeting the needs and demands of the users of an organisation. It helps in increasing the
productivity by improving the thinking process of the individual in an organisation.
The implementation of this Six hat approach will help me to s gain a better idea about the
various skill sets and quality traits to increase the efficiency in running the business. Other than
3

this, the execution of the business operations will help in meeting the needs and demands of the
users in a better way. These approaches are used to develop a better understanding and meet the
operational standards and handling of their different operational requirements and demands that
will help in effective performing of different functions. It will help the business firm to get easy
accessibility of the risk and have a cost reduction for its products and services.
Apart from this, I gained the knowledge that creativity and business operations are
closely related to each other. The combination of creative thinking and business skills leaded to
the development of the entrepreneurial mindset and approaches that will help in the better
handling of the different operations which will help in the better development of the various
businesses and functionalities (Moeran, 2016). I learned that a creative business man will lead to
the development of high class products and services, leading to effective value creation and
customer satisfaction level that will help in better growth and development of high quality
product and services. The creativity of the entrepreneur will help in developing a wide variety of
operations that will help in handling the different business operations in a very effective way.
Besides this, I found that it helps in getting the high quality of operation's that help in meeting
the needs and demands of the users which help min better rise in the productivity of the
company. This practice helps them to have the better revenue generation and handle a wide
variety of operations that will lay a significant impact on the various business operations. The
creativity will help the entrepreneur to kerb various issues that can impact the business
organisation and improve their performance (Munshi and et.al., 2016).
Thus, the handling of these operations helped me to gain a better productivity and meet
the operational requirements. This helped me to increase my knowledge and confidence level
and help me to meet the operational requirements of the user in a very effective way. Other than
this, it allowed me to manage the different operational tasks effectively. I and my team readily
participated in the group tasks and work shops which helped in improving our interpersonal
understanding and supported us to manage various operational tasks. It helped me to perform my
operational tasks with more efficiency and effectiveness. This will help in handling business
operations which will help in meeting the needs and demands of the users in a better way
(.Karim and Sarfraz, 2016).
Besides this, it helped to gain a better value preposition by the various operations that are
been undertaken into effective consideration by a business organisation. This will help them to
4
users in a better way. These approaches are used to develop a better understanding and meet the
operational standards and handling of their different operational requirements and demands that
will help in effective performing of different functions. It will help the business firm to get easy
accessibility of the risk and have a cost reduction for its products and services.
Apart from this, I gained the knowledge that creativity and business operations are
closely related to each other. The combination of creative thinking and business skills leaded to
the development of the entrepreneurial mindset and approaches that will help in the better
handling of the different operations which will help in the better development of the various
businesses and functionalities (Moeran, 2016). I learned that a creative business man will lead to
the development of high class products and services, leading to effective value creation and
customer satisfaction level that will help in better growth and development of high quality
product and services. The creativity of the entrepreneur will help in developing a wide variety of
operations that will help in handling the different business operations in a very effective way.
Besides this, I found that it helps in getting the high quality of operation's that help in meeting
the needs and demands of the users which help min better rise in the productivity of the
company. This practice helps them to have the better revenue generation and handle a wide
variety of operations that will lay a significant impact on the various business operations. The
creativity will help the entrepreneur to kerb various issues that can impact the business
organisation and improve their performance (Munshi and et.al., 2016).
Thus, the handling of these operations helped me to gain a better productivity and meet
the operational requirements. This helped me to increase my knowledge and confidence level
and help me to meet the operational requirements of the user in a very effective way. Other than
this, it allowed me to manage the different operational tasks effectively. I and my team readily
participated in the group tasks and work shops which helped in improving our interpersonal
understanding and supported us to manage various operational tasks. It helped me to perform my
operational tasks with more efficiency and effectiveness. This will help in handling business
operations which will help in meeting the needs and demands of the users in a better way
(.Karim and Sarfraz, 2016).
Besides this, it helped to gain a better value preposition by the various operations that are
been undertaken into effective consideration by a business organisation. This will help them to
4
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gain a better productivity and supported us to meet the efficiency level of the organisation in a
better way (Olaisen and Revang, 2017). The work shop and seminar helped us to increase our
understanding about the importance and significance of the better creativity this has helped in the
better handling of the different operations that will help in gaining a good knowledge of the
different measures that will help in improving the knowledge and skill sets in a better way. In
order to improve and implement my skills in a business firm, I will use a combination of various
combination of the six hat approaches that will help me and my team to have a better idea about
a wide variety of business operations and gain a better productivity by implying creative thinking
in entrepreneurial venture.
CONCLUSION
It can be concluded that the better management of the wide range of business operations
will help in increasing the quality of services and meeting the needs and demands of the business
organisations. It has helped my knowledge about the importance and significance of the better
business operations and looking after the wide range of business operations which will include
the creativity and better management of business attributes that will help in meeting the needs
and demands of the user and adopting as well as following the different sort of business
principles that are been followed by the firm to gain a better productivity. Other than this, it will
help in meeting the needs and requirements of the user to have a sustainable rise in the business
operations ODF the company and handle them in a very effective way.
5
better way (Olaisen and Revang, 2017). The work shop and seminar helped us to increase our
understanding about the importance and significance of the better creativity this has helped in the
better handling of the different operations that will help in gaining a good knowledge of the
different measures that will help in improving the knowledge and skill sets in a better way. In
order to improve and implement my skills in a business firm, I will use a combination of various
combination of the six hat approaches that will help me and my team to have a better idea about
a wide variety of business operations and gain a better productivity by implying creative thinking
in entrepreneurial venture.
CONCLUSION
It can be concluded that the better management of the wide range of business operations
will help in increasing the quality of services and meeting the needs and demands of the business
organisations. It has helped my knowledge about the importance and significance of the better
business operations and looking after the wide range of business operations which will include
the creativity and better management of business attributes that will help in meeting the needs
and demands of the user and adopting as well as following the different sort of business
principles that are been followed by the firm to gain a better productivity. Other than this, it will
help in meeting the needs and requirements of the user to have a sustainable rise in the business
operations ODF the company and handle them in a very effective way.
5
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REFERENCES
Books and journals
Lukic, T. andf et.al., 2017. The influence of organizational culture on business creativity,
innovation and satisfaction. Management: Journal of Sustainable Business and
Management Solutions in Emerging Economies, 19(73), pp.49-57.
Park, J.Y. and Park, Y.T., 2017. A Study on the Business Creativity Codes Embedded in New
Product Design Concepts: Focusing on the K-Design Award Winners. Journal of the
Korean Entrepreneurship Society, 12(3), pp.310-332.
Yashkova, E.V. And et.al., 2016. Development of Innovative Business Model of Modern
Manager's Qualities. International Journal of Environmental and Science
Education, 11(11), pp.4650-4659.
Herrmann, N. and Herrmann-Nehdi, A., 2015. The Whole Brain Business Book: Unlocking the
Power of Whole Brain Thinking in Organizations, Teams, and Individuals. McGraw Hill
Professional.
Adekunle, A.R., 2016. Relative Effectiveness of Simplex and APCAW Strategies in Fostering
Business Creativity Competence of Managers in Selected Information Communication
and Technology (ICT) Companies in Lagos. Editorial Board, p.60.
Runco, M.A. And et.al., 2016. Comparisons of the creative class and regional creativity with
perceptions of community support and community barriers. Business Creativity and the
Creative Economy, 2(1), pp.83-92.
Moeran, B., 2016. The Business of Creativity: Toward an Anthropology of Worth. Routledge.
Munshi, N., and et.al., 2016. Unleashing Creativity in Business Students: Challenges and
Opportunities.
Karim, S.A. and Sarfraz, S.U., 2016. CREATIVITY IS EVERYONE’S BUSINESS: HOW TO
ENHANCE EMPLOYEE CREATIVITY IN TELECOMMUNICATION SECTOR. THE
ANNALS OF THE UNIVERSITY OF ORADEA, p.515.
Olaisen, J. and Revang, Ø., 2017, September. The Dynamics of Business Knowledge as Societal
Meaning for Creativity in Teams. In European Conference on Knowledge
Management(pp. 788-797). Academic Conferences International Limited.
Sawyer, R.K., 2018. An Interdisciplinary Study of Group Creativity. The Nature of Human
Creativity, p.280.
6
Books and journals
Lukic, T. andf et.al., 2017. The influence of organizational culture on business creativity,
innovation and satisfaction. Management: Journal of Sustainable Business and
Management Solutions in Emerging Economies, 19(73), pp.49-57.
Park, J.Y. and Park, Y.T., 2017. A Study on the Business Creativity Codes Embedded in New
Product Design Concepts: Focusing on the K-Design Award Winners. Journal of the
Korean Entrepreneurship Society, 12(3), pp.310-332.
Yashkova, E.V. And et.al., 2016. Development of Innovative Business Model of Modern
Manager's Qualities. International Journal of Environmental and Science
Education, 11(11), pp.4650-4659.
Herrmann, N. and Herrmann-Nehdi, A., 2015. The Whole Brain Business Book: Unlocking the
Power of Whole Brain Thinking in Organizations, Teams, and Individuals. McGraw Hill
Professional.
Adekunle, A.R., 2016. Relative Effectiveness of Simplex and APCAW Strategies in Fostering
Business Creativity Competence of Managers in Selected Information Communication
and Technology (ICT) Companies in Lagos. Editorial Board, p.60.
Runco, M.A. And et.al., 2016. Comparisons of the creative class and regional creativity with
perceptions of community support and community barriers. Business Creativity and the
Creative Economy, 2(1), pp.83-92.
Moeran, B., 2016. The Business of Creativity: Toward an Anthropology of Worth. Routledge.
Munshi, N., and et.al., 2016. Unleashing Creativity in Business Students: Challenges and
Opportunities.
Karim, S.A. and Sarfraz, S.U., 2016. CREATIVITY IS EVERYONE’S BUSINESS: HOW TO
ENHANCE EMPLOYEE CREATIVITY IN TELECOMMUNICATION SECTOR. THE
ANNALS OF THE UNIVERSITY OF ORADEA, p.515.
Olaisen, J. and Revang, Ø., 2017, September. The Dynamics of Business Knowledge as Societal
Meaning for Creativity in Teams. In European Conference on Knowledge
Management(pp. 788-797). Academic Conferences International Limited.
Sawyer, R.K., 2018. An Interdisciplinary Study of Group Creativity. The Nature of Human
Creativity, p.280.
6

Lauring, J. and Klitmøller, A., 2017. Inclusive language use in multicultural business
organizations: The effect on creativity and performance. International Journal of
Business Communication, 54(3), pp.306-324.
Runco, M.A., Acar, S. and Cayirdag, N., 2017. Further Evidence that Creativity and Innovation
are Inhibited by Conservative Thinking: Analyses of the 2016 Presidential
Election. Creativity Research Journal, 29(3), pp.331-336.
Hutton, J.G., 2015. The business-to-business vs. consumer marketing debate: A prime
opportunity for teaching creativity. In New Meanings for Marketing in a New
Millennium (pp. 1-1). Springer, Cham.
Camacho-Miñano, M.D.M. and del Campo, C., 2017. The role of creativity in entrepreneurship:
an empirical study on business undergraduates. Education+ Training, 59(7/8), pp.672-
688.
Popescu, G.H., 2015. The dynamics of social innovation networks. Psychosociological Issues in
Human Resource Management, 3(2), pp.77-82.
Gu, Q., Tang, T.L.P. and Jiang, W., 2015. Does moral leadership enhance employee creativity?
Employee identification with leader and leader–member exchange (LMX) in the Chinese
context. Journal of Business Ethics, 126(3), pp.513-529.
Coelho, F., Lages, C.R. and Sousa, C.M., 2016. The Relationship Between Personality and the
Creativity of Frontline Employees: Evidence from Services. In Marketing Challenges in
a Turbulent Business Environment (pp. 589-590). Springer, Cham.
Wang, G. and Miao, C.F., 2015. Effects of sales force market orientation on creativity,
innovation implementation, and sales performance. Journal of Business
Research, 68(11), pp.2374-2382.
De Bono, E., 2015. Serious Creativity: How to be creative under pressure and turn ideas into
action. Random House.
Lu, J., Akinola, M. and Mason, M., 2016, January. “Switching On” Creativity: Task Switching
Increases Creativity by Reducing Cognitive Fixation. In Academy of Management
Proceedings (Vol. 2016, No. 1, p. 12332). Academy of Management.
Gu, Q., Tang, T.L.P. and Jiang, W., 2015. Does Moral Leadership Enhance Employee Creativity?
Employee Identification with Leader and Leader–Member Exchange in the Chinese
Context.
7
organizations: The effect on creativity and performance. International Journal of
Business Communication, 54(3), pp.306-324.
Runco, M.A., Acar, S. and Cayirdag, N., 2017. Further Evidence that Creativity and Innovation
are Inhibited by Conservative Thinking: Analyses of the 2016 Presidential
Election. Creativity Research Journal, 29(3), pp.331-336.
Hutton, J.G., 2015. The business-to-business vs. consumer marketing debate: A prime
opportunity for teaching creativity. In New Meanings for Marketing in a New
Millennium (pp. 1-1). Springer, Cham.
Camacho-Miñano, M.D.M. and del Campo, C., 2017. The role of creativity in entrepreneurship:
an empirical study on business undergraduates. Education+ Training, 59(7/8), pp.672-
688.
Popescu, G.H., 2015. The dynamics of social innovation networks. Psychosociological Issues in
Human Resource Management, 3(2), pp.77-82.
Gu, Q., Tang, T.L.P. and Jiang, W., 2015. Does moral leadership enhance employee creativity?
Employee identification with leader and leader–member exchange (LMX) in the Chinese
context. Journal of Business Ethics, 126(3), pp.513-529.
Coelho, F., Lages, C.R. and Sousa, C.M., 2016. The Relationship Between Personality and the
Creativity of Frontline Employees: Evidence from Services. In Marketing Challenges in
a Turbulent Business Environment (pp. 589-590). Springer, Cham.
Wang, G. and Miao, C.F., 2015. Effects of sales force market orientation on creativity,
innovation implementation, and sales performance. Journal of Business
Research, 68(11), pp.2374-2382.
De Bono, E., 2015. Serious Creativity: How to be creative under pressure and turn ideas into
action. Random House.
Lu, J., Akinola, M. and Mason, M., 2016, January. “Switching On” Creativity: Task Switching
Increases Creativity by Reducing Cognitive Fixation. In Academy of Management
Proceedings (Vol. 2016, No. 1, p. 12332). Academy of Management.
Gu, Q., Tang, T.L.P. and Jiang, W., 2015. Does Moral Leadership Enhance Employee Creativity?
Employee Identification with Leader and Leader–Member Exchange in the Chinese
Context.
7
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Kim, K. and Choi, S.B., 2017. Influences of creative personality and working environment on the
research productivity of business school faculty. Creativity Research Journal, 29(1),
pp.10-20.
Barbuto Jr, J.E. And et.al., 2016. Encouraging creativity and intellectual stimulation: An exercise
that forces students to think outside the box. Journal of Behavioral and Applied
Management, 4(3).
Orme, G., 2014. The Spark: How to Ignite and Lead Business Creativity. Pearson UK.
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Choi, S.B., Tran, T.B.H. and Park, B.I., 2015. Inclusive leadership and work engagement:
Mediating roles of affective organizational commitment and creativity. Social Behavior
and Personality: an international journal, 43(6), pp.931-943.
Stephan, U., Huysentruyt, M. and Van Looy, B., 2016. Social Entrepreneurs Value Profiles,
Creativity and Social Business Innovation. International Journal of Psychology, 51,
p.734.
Hale, C., 2016. The Business of Theatre: How Creativity, Collaboration, and Communication
Infiltrate'The Real World'.
Jeanes, E., 2016. Questioning the common sense of creativity and innovation through Deleuzian
thought. Quaderni, (3), pp.79-91.
Collin, K. and et.al., 2017. Professional agency and creativity in information technology work.
In Agency at Work (pp. 249-270). Springer, Cham.
Malmelin, N. and Nivari-Lindström, L., 2017. Rethinking creativity in journalism: Implicit
theories of creativity in the Finnish magazine industry. Journalism, 18(3), pp.334-349.
Wong, H.W. and Maegawa, K. eds., 2015. Trading Cultures: Creativity in Business Across East
Asia. Transaction Publishers.
Hong, J. and et.al., 2018. Exploratory innovation, exploitative innovation and employee
creativity: The moderation of collectivism in Chinese context. Chinese Management
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Jones, C., Lorenzen, M. and Sapsed, J. eds., 2015. The Oxford handbook of creative industries.
Oxford University Press.
8
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Choi, S.B., Tran, T.B.H. and Park, B.I., 2015. Inclusive leadership and work engagement:
Mediating roles of affective organizational commitment and creativity. Social Behavior
and Personality: an international journal, 43(6), pp.931-943.
Hale, C., 2016. The Business of Theatre: How Creativity, Collaboration, and Communication
Infiltrate'The Real World'.
Stephan, U., Huysentruyt, M. and Van Looy, B., 2016. Social Entrepreneurs Value Profiles,
Creativity and Social Business Innovation. International Journal of Psychology, 51,
p.734.
Jeanes, E., 2016. Questioning the common sense of creativity and innovation through Deleuzian
thought. Quaderni, (3), pp.79-91.
Malmelin, N. and Nivari-Lindström, L., 2017. Rethinking creativity in journalism: Implicit
theories of creativity in the Finnish magazine industry. Journalism, 18(3), pp.334-349.
Carter, R., 2015. Language and creativity: The art of common talk. Routledge.
Jones, C., Lorenzen, M. and Sapsed, J. eds., 2015. The Oxford handbook of creative industries.
Oxford University Press.
Gupta, B.N. and Shaikh, M.S., 2017. Redefining Creativity and Creative Leadership for Effective
Business Execution. International Journal of Engineering and Management Research
(IJEMR), 7(1), pp.235-238.
Tung, W.C., 2015. A Study on the Business Strategy of Independent Cultural-Creativity
Bookstores–The Case of TaKaoBooks.
Brem, A. and Spoedt, H., 2017. Same same but different: perspectives on creativity workshops
by design and business. IEEE Engineering Management Review, 45(1), pp.27-31.
Campbell, A.P., 2015. Cultivate: Inspiring Women in Their Pursuit of Creativity and
Entrepreneurship.
Gross, D.P., 2016. Creativity under fire: The effects of competition on creative production
(Harvard Business School).
Khedhaouria, A., Gurău, C. and Torrès, O., 2015. Creativity, self-efficacy, and small-firm
performance: the mediating role of entrepreneurial orientation. Small Business
Economics, 44(3), pp.485-504.
Cheng, Y.Y., Chien, C.C. and Wang, S.J., 2016. The Effect of the Accounting and Business
Curriculums on Creativity. Journal of Curriculum and Teaching, 5(2), p.127.
9
Mediating roles of affective organizational commitment and creativity. Social Behavior
and Personality: an international journal, 43(6), pp.931-943.
Hale, C., 2016. The Business of Theatre: How Creativity, Collaboration, and Communication
Infiltrate'The Real World'.
Stephan, U., Huysentruyt, M. and Van Looy, B., 2016. Social Entrepreneurs Value Profiles,
Creativity and Social Business Innovation. International Journal of Psychology, 51,
p.734.
Jeanes, E., 2016. Questioning the common sense of creativity and innovation through Deleuzian
thought. Quaderni, (3), pp.79-91.
Malmelin, N. and Nivari-Lindström, L., 2017. Rethinking creativity in journalism: Implicit
theories of creativity in the Finnish magazine industry. Journalism, 18(3), pp.334-349.
Carter, R., 2015. Language and creativity: The art of common talk. Routledge.
Jones, C., Lorenzen, M. and Sapsed, J. eds., 2015. The Oxford handbook of creative industries.
Oxford University Press.
Gupta, B.N. and Shaikh, M.S., 2017. Redefining Creativity and Creative Leadership for Effective
Business Execution. International Journal of Engineering and Management Research
(IJEMR), 7(1), pp.235-238.
Tung, W.C., 2015. A Study on the Business Strategy of Independent Cultural-Creativity
Bookstores–The Case of TaKaoBooks.
Brem, A. and Spoedt, H., 2017. Same same but different: perspectives on creativity workshops
by design and business. IEEE Engineering Management Review, 45(1), pp.27-31.
Campbell, A.P., 2015. Cultivate: Inspiring Women in Their Pursuit of Creativity and
Entrepreneurship.
Gross, D.P., 2016. Creativity under fire: The effects of competition on creative production
(Harvard Business School).
Khedhaouria, A., Gurău, C. and Torrès, O., 2015. Creativity, self-efficacy, and small-firm
performance: the mediating role of entrepreneurial orientation. Small Business
Economics, 44(3), pp.485-504.
Cheng, Y.Y., Chien, C.C. and Wang, S.J., 2016. The Effect of the Accounting and Business
Curriculums on Creativity. Journal of Curriculum and Teaching, 5(2), p.127.
9

Dubinsky, A., 2018. Innovation. The Currency of the 21st Century: Shaping an Organisational
Culture of Creativity and Innovation. GRIN Verlag.
Naseem, K., 2017. Job Stress and Employee Creativity: The mediating role of Emotional
Intelligence. International Journal of Management Excellence, 9(2), pp.1050-1058.
Rickards, T. and Moger, S., 2017. Handbook for creative team leaders. Routledge.
Yu, S., Zhang, L. and Deng, J., 2016. Mechanisms of E-business Security and Enterprise
Employee Voice Behavior Impacts on Team Creativity: A Cognitive
Perspective. International Journal of Security and Its Applications, 10(9), pp.149-164.
Braun, T. AND ET.AL., 2015. A POST-HEROIC VIEW ON ENTREPRENEURIAL
CREATIVITY: THE UNDERESTIMATED ROLE OF EMPLOYEES AND
NETWORK INTERMEDIARIES (SUMMARY). Frontiers of Entrepreneurship
Research, 35(6), p.9.
Molteni, M., 2014. The Common Good and Social-Competitive Creativity. In Christian Ethics
and Corporate Culture (pp. 69-79). Springer, Cham.
10
Culture of Creativity and Innovation. GRIN Verlag.
Naseem, K., 2017. Job Stress and Employee Creativity: The mediating role of Emotional
Intelligence. International Journal of Management Excellence, 9(2), pp.1050-1058.
Rickards, T. and Moger, S., 2017. Handbook for creative team leaders. Routledge.
Yu, S., Zhang, L. and Deng, J., 2016. Mechanisms of E-business Security and Enterprise
Employee Voice Behavior Impacts on Team Creativity: A Cognitive
Perspective. International Journal of Security and Its Applications, 10(9), pp.149-164.
Braun, T. AND ET.AL., 2015. A POST-HEROIC VIEW ON ENTREPRENEURIAL
CREATIVITY: THE UNDERESTIMATED ROLE OF EMPLOYEES AND
NETWORK INTERMEDIARIES (SUMMARY). Frontiers of Entrepreneurship
Research, 35(6), p.9.
Molteni, M., 2014. The Common Good and Social-Competitive Creativity. In Christian Ethics
and Corporate Culture (pp. 69-79). Springer, Cham.
10
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