This report presents a reflective log on business creativity, detailing a student's learning journey across nine topics. The topics covered include introducing creativity, developing creative business ideas, the Business Model Canvas (parts 1 & 2), strategy in startups and existing businesses, reinterpreting strategy, the business model design process, and implementing and managing creativity. The student meticulously documents their learning experience for each topic, including group activities and personal reflections. A significant portion of the report is dedicated to a reflection on creativity and innovation skills using the Gibbs Reflective Cycle, outlining the student's self-assessment, areas for improvement, and action plans to enhance their problem-solving, leadership, and management skills. The report concludes with a summary of the overall learning experience and a comprehensive list of references.