Crisis Management and Communication Report for Business Development

This report delves into the crucial aspects of crisis management and communication within an organizational context. It begins by emphasizing the importance of crisis management planning in mitigating potential damage and ensuring organizational effectiveness. The report then introduces the RACE formula (Research, Analysis, Communication, Evaluation) as a framework for addressing crises, highlighting the significance of proactive measures and strategic communication. A situational analysis is presented, focusing on a specific incident and its impact on the organization's reputation. Suggested measures for controlling the crisis are outlined, with an emphasis on internal and external communication strategies. The report concludes by reiterating the need for a well-defined crisis management plan, emphasizing the role of public relations in addressing challenges and achieving desired outcomes. The report underscores the importance of continuous evaluation and adaptation in effectively managing and communicating during times of crisis.

RUNNING HEAD: CRISIS MANAGEMENT AND COMMUNICATION
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Crisis management and communication
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Crisis Communication and Management 2
Contents
Introduction................................................................................................................................3
Crisis management planning......................................................................................................3
Situational analysis....................................................................................................................4
Suggested measures to control crisis.........................................................................................6
Conclusion.................................................................................................................................7
References..................................................................................................................................9

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Introduction
Crisis management is an important part in an organization for reducing the damage caused
due to the ineffectiveness. For gaining the adequacy in the organization and managing the gaps,
it is advised by the business organization (Booth, 2015). The purpose of crises management plan
is to understand the situation and analysing the potential loss and effects of certain things. This is
important from the point of developing the effectiveness of a project. This is certain for a
business to develop the goals that will allow in managing the sustainable resources and
availability in terms of attaining effectiveness (Jin, Liu & Austin, 2014). It is therefore suggested
to develop an efficient plan that allow in gaining efficiency against a problem. This is certainly
important in maintaining a level in order to secure better goal. Pre-developed crisis-management
planning allow in securing effectiveness and developing planning system. This has an efficiency
to mitigate the consequences that are caused due to an activity on the organization (White, 2016).
Crisis management planning and application of RACE formula
The following plan is based on evaluating the crisis in a better way. This somehow allow in
managing the risk. In the given situation, the problem occurred due to ignorance of the instructor
however this Formula will allow in considering the changes and applying the most concrete plan.
Research: Specifically it is evident from the point of view of gaining the adequate result and
managing the team results and allocating the procedure. By identifying the different course of
action that is attached to an activity it is possible to manage the situation in a proactive way
(Seitel, 2017). This is necessary for organizing the function and putting forward an example
which will be helping in allocating the necessary results. This is important to allocate the

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changes in a pre-defined way by initiating the changes (Ki & Nekmat, 2014). The overall
purpose here is to guarantee the necessary functions and initiating the organizational growth.
Analysis: The purpose of presenting forward the report is to safeguard the brand image. The sub-
team composition has to look into the upcoming changes and proceeding accordingly (Coombs,
2014). The internal organizational changes are important enough to consolidate the changes and
matching up their expectations. The external procedure and meeting has to be managed
accurately that will help in allocating the best outcome. In order to match the expectations of the
organization it is important to allocate the function and putting the best use of the resources
(Coombs, 2015). This strategy will help in overcoming the ineffectiveness and dispute that is
caused in the management of the organization.
Communication: It is necessary from the point of view of gaining adequate results. The purpose
of this plan is to attain organizational value that is necessary for occupying the place. It is
important to manage the changes at a constant rate. This is effective from the point of view of
generating adequate results. This is important to locate the most possible outcome and allocating
the possible results. The changes can be managed by adjusting to the contingencies and applying
the best possible outcome through the process of managing adequacy (Harrison, 2016). The
existing issue occurred due to ignorance at gymnastic centre. The organization faced serious
allegation posed due to the accident of 8year old boy. However the centre took strict measures in
beginning. Every centre in the organization has to follow certain set of rules and regulations.
Evaluation: This will help in managing the changes and allocating the best possible result. The
accident caused due to ignorance which is rarest in the other cases (Drennan, McConnell &
Stark, 2014).

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Situational analysis
The accident was caused due to the ignorant nature of one of the member. This has caused a
huge damage to the organization reputation. However we are consistently taking measures to
take care of all the kids. The centre has highly equipped training machines and trainers. Utmost
care is been given to the kids and it is always managed from the point of view of giving better
facilities and care unit (Cornelissen & Cornelissen, 2017). The purpose here is to understand the
customers by keeping in mind the utmost priority and dealing with the different mindset. The
crises are always under control and prior action are been taken to safeguard the kids. From the
point of view of organizational growth, it is always important to look after the individual needs
and developing each and every individual needs (Theaker, 2017). This will certainly allow in
allocating the most effective issues. The possible result is to guarantee the changes and allocating
the most possible outcome. The purpose is to indicate the changes and allocating the best
possible outcome by understanding the needs and possible results. The order here is important
from the point of view of understanding the issue and working accordingly. It is evident for the
company to manage the situation (Whitten & Coombs, 2017). It is important to manage the
situation and allocating the best possible and understandable outcome. The purpose for the crisis
management is to identify the series of issue and arranging possible outcome in order to avail
possibility. The series of changes in the company were implemented after the happening of the
event. This was done in order to avoid happening of such events in the future. The possible
measures are taken in order to avoid the situation. It is therefore important from the point of
generating better opportunities (Carroll, 2015). The possible outcome is to understand the
necessary measures and delivering the outcome thereafter. The purpose is to understand the
nature of the situation and putting forward the most effective situation for the betterment of the

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kids. The effective measures were taken keeping in mind the nature of the work and by
understanding the most necessary and effective measures. The possibility can be arranged by
keeping in mind the basic quality and output. This will certainly help in understanding the
situation and following a general focus (Doppelt, 2017). Such a situation is important to be
handles with care by keeping forward the most favourable and effective rule. This has a potential
to manage the results and gaining adequacy. The purpose of the company is to understand the
role and maintaining the desired results in order to gain proper role.
Suggested measures to control crisis
For the management perspective, it is necessary to put forward the necessary role and
putting in from the deliverable outcome that are taken after such an instance. The organization
witnessed such a situation for the first time and has taken steps to eliminate occurrence of such
an event. This is important enough for managing the situation and developing strategies to gain
adequacy. The organization has come across challenges due to such an event. The necessary
purpose is to attain better policies and procedure which will help in managing the situation. The
purpose here is to attain the most possible outcome in order to generate the results in order to
persuade the other people to use the services. The purpose here is to understand the services and
use them consistently. The overall campaign is focusing on the changes and allocating the best
possible outcome. The crisis management plan is therefore important enough to address the
changes and allocating them in a better way. This has a potential role in gaining adequacy and
generating role and responsibility. For the purpose of gaining effectiveness and betterment of the
organization, it is necessary to resolve the issue and provide with a better plan. This will allow in
maintaining a balance and generating outcome for the company. It is therefore important enough
for attaching itself to the better services and future value. The organization has gained better role

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and responsibility in order to mitigate the flaws. The changes are very well implemented in the
organization in order to achieve goal. The services are replenished with a focus to attain
designated roles and responsibility. For the purpose of maintaining organizational goals and
development, it is important to focus on maintaining effectiveness and gearing up to form
adequate result. The purpose here is to maintain the effectiveness for the long term and availing
the most possible outcome that will allow in managing effectiveness. The purpose here is to
attain desired results and organizing the long term effectiveness in order to ensure long term
sustainable outcome. The purpose of the organization is to attain better and focused results and
maintaining effectiveness. This is important enough for achieving goals and marking the better
role and responsibility. For the purpose of gaining focused growth and development, it is
important to gain a role and managing the adequacy at work. This strategy will certainly help in
allocating the possible outcome. The purpose of the company is to manage the results and
gaining effectiveness. It is important enough for maintaining the adequacy and allocating the
effective role. The purpose is to sustain the changes and managing relative growth. This is
important to attain focused results and helping in managing the adequacy and allocating the
formal development of the organization. The focused resources and growth is important enough
for maintaining a unified approach. This approach will help in administering the changes and
developing the effective growth. The purpose of the organization is to maintain the changes and
allocating effective growth that will help in managing role and responsibility. The purpose is to
manage the changes and gearing up with the changes. The purpose of the company is to attain
the adequacy and forming the possible outcome. It is systematic from the point of view of
developing adequate results and forming most possible outcome. The necessary way to reduce
the ineffectiveness is to generate better outcome and forming the efficiency. The possible way is

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to understand the necessary outcome that will help in synching the facility and measuring the
probable loss (Villeneuve & Pasquier, 2017).
Conclusion
The purpose of the organization is to attain the definite results and appealing to meet the
definite results. The role of the organization is to manage the changes and developing the
probable focus in order to develop an effective crisis management plan. This plan is important to
focus on allocating the possible outcome. It is necessary for maintaining the capacity and
organizing the focus in a better way. This is necessary for managing the organizational
ineffectiveness and putting forward the most possible way to overcome challenges. These
possible barriers can only be managed if the organization is focused on forming a better strategy
that will help in assuring a better crisis management plan.
The primary focus of PR is to sustain the challenges and take an initiative in order to gain
competent results. For the purpose there are well-trained instructors providing specialized
training to the kids. This has served as an important part in managing the crises. The focus is to
allocate the possible changes and managing the effective role and responsibility. The purpose is
to organize the results and making the most of it. The overall purpose is to attain the
proportional growth and measuring the challenges. This will help in understanding the situation
and attaining the most probable outcome. The focus is to state an effective and possible status in
order to gain effective goal. The activity will certainly allow in measuring the changes and
putting forward the best possible outcome. The purpose is to deal with the situation and
arranging the most probable focus in order to attain the results. For the organization, it is
however effective to understand the situation in order to manage the effectiveness. It is necessary

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for managing the long-term effectiveness and allocating the possible feedback. The purpose is to
understand the changes and facilitating a correct approach. This will certainly allow in managing
the changes and facilitating the growth. For the organizational point of view, it is important to
find out an effective facility that will allow in managing the changes.

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References
Booth, S. A. (2015). Crisis management strategy: Competition and change in modern
enterprises. Routledge.
Carroll, C. E. (Ed.). (2015). The handbook of communication and corporate reputation (Vol. 49).
John Wiley & Sons.
Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding.
Sage Publications.
Coombs, W. T. (2015). The value of communication during a crisis: Insights from strategic
communication research. Business Horizons, 58(2), 141-148.
Cornelissen, J., & Cornelissen, J. P. (2017). Corporate communication: A guide to theory and
practice. Sage.
Doppelt, B. (2017). Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Drennan, L. T., McConnell, A., & Stark, A. (2014). Risk and crisis management in the public
sector. Routledge.
Harrison, S. (Ed.). (2016). Disasters and the media: Managing crisis communications. Springer.

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Jin, Y., Liu, B. F., & Austin, L. L. (2014). Examining the role of social media in effective crisis
management: The effects of crisis origin, information form, and source on publics’ crisis
responses. Communication research, 41(1), 74-94.
Ki, E. J., & Nekmat, E. (2014). Situational crisis communication and interactivity: Usage and
effectiveness of Facebook for crisis management by Fortune 500 companies. Computers
in Human Behavior, 35, 140-147.
Seitel, F. P. (2017). Practice of Public Relations. Pearson Education.
Theaker, A. (2017). What is public relations?. In The Public Relations Strategic Toolkit (pp. 17-
27). Routledge.
Villeneuve, J. P., & Pasquier, M. (2017). Marketing management and communications in the
public sector. Routledge.
White, C. M. (2016). Social media, crisis communication, and emergency management:
Leveraging Web 2.0 technologies. CRC press.
Whitten, R. L., & Coombs, W. T. (2017). Crisis Communication. The Handbook of Financial
Communication and Investor Relations, First Edition, 23-32.

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