Impact of Corporate Social Responsibility: Hilton Hotel Project Report

This report focuses on a business project at Hilton Hotel, investigating the impact of Corporate Social Responsibility (CSR) on the company. The introduction highlights the importance of CSR for business sustainability and competitive advantage. Task 1 outlines the research aims, objectives, and research questions, followed by a project management plan, including cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are presented for effective project management. Task 2 describes the use of qualitative and quantitative research methods for data collection. Task 3 analyzes the collected data, provides recommendations based on the research findings, and concludes with a reflection on the research process. The report emphasizes the significance of CSR in meeting sustainable objectives and gaining a competitive edge in the hospitality industry. The report provides detailed insights into the project's methodology, analysis, and implications.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research aims and objectives................................................................................................1
P2 Project management plan ......................................................................................................2
P3 Work breakdown structure and Gantt chart use for project ..................................................4
TASK 2............................................................................................................................................5
P4 Small scale research for collecting the qualitative and quantitative data..............................5
TASK 3............................................................................................................................................8
P5 Research analysis on the basis of collected data....................................................................8
P6 Appropriate recommendations on the basis of research .....................................................14
P7 Reflection of the research ..................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
For every business project it is essential for an organisation to prepare a plan and work as
per the command which are given in the framework. It is helpful in executing the action in an
adequate manner (Bai and Sarkis, 2013). Thus, every business require to sustain at market for
long term and gain the competitive advantage through which more and more profit can be
generated. In such relation, management have to make them different from other. In such manner
“Corporate Social Responsibility” aid in working towards the society and gain competitive
advantage. It is a sort of commitment which get done by management towards the society to
work in their favour (Braglia and Frosolini, 2014). Thus, this report is based on Hilton hotel
which is one of the finest restaurant and cuisine in the United Kingdom. They want to inaugurate
this programme for attaining more and more profit. In this assignment various number of things
are described which are related with project in which initially researcher have to frame the aims
and objectives and then prepare a plan by using Gantt chart and network diagram. After this
researcher have to conduct a survey for identifying which is the most appropriate CSR operation
for the company. On the basis of research adequate recommendations also get derive and a
reflection also will be formulate.
TASK 1
P1 Research aims and objectives
Every research require some aims and objectives which are helpful in organising a
research in an adequate manner. They are helpful in conducting the investigation in right
direction so that adequate decision can be carried down. Thus, it is an essential duty of research
to identify the topic of their research and formulate the aims and objectives according to that.
Along with this, several research questions also have to frame which support in executing the
research in right direction and at last all questions get answer in an appropriate manner. Hilton
hotel wants to conduct a research for identifying the impact of corporate social responsibility on
business. It is helpful for them, to gain sustainability and competitive advantage. There are few
of the organisations are identify which work in favour of society rather than the not for profit
associations. It is a major duty of every business to work for society as they are using society
resources and have to provide some part of their profit in return to them. On the basis of this
project, several number of things are identifying which are as follow:
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Topic: Implementing the CSR activities into business to meet sustainable objectives.
On the basis of this topic, a theme has identified which aid in framing all aims and
objectives of business (Chang, Walters and Wills, 2013). Along with that there are few research
questions are determining which support in taking this investigation in more depth. Thus, the
research aims and objectives are as follow:
Aims: Aims are the target which wants to attain by an individual who is working on that. It is
helpful in working in right direction and accomplish them properly.
 Implementing the corporate social responsibility within an organisation to meet
with sustainable objectives – A case study on Hilton Hotel.
Objectives: They are the certain points which have to accomplish in required time manner so that
their chances of effectiveness get increases (Cooper, Edgett and Kleinschmidt, 2012). This is
helpful in performing all the things in an appropriate manner. Thus, the objectives of this case
study on Hilton hotel are as follow:
 To identify the importance of CSR into a business.
 To measure the impact of CSR in gaining the sustainability and competitive
advantage
 To analyse the importance of CSR in meeting with sustainable objectives and
competitive advantage.
Research Question: On the basis of these objectives several number of questions get frame by a
person. These questions have to meet with their answers to analyse the research impact properly.
As per the objectives, following are the research questions for this project of Hilton Hotel.
 Why CSR is important for business?
 What will the impact of corporate social responsibility on business?
 Is it appropriate for an organisation to implement CSR in business and gain sustainability
and competitive advantage?
This project will be going to answer all these things in an adequate manner so that proper
outcome can derive for business.
P2 Project management plan
A plan is an essential element which used to guide in working in right direction within
the values and policies. It used to reduce the chances of wastage and increase efficiency and
effectiveness of project (Dietrich and Lehtonen, 2015). Whole work has to get done according to
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that. With every project, there are several things always associated with it. By better
understanding of all of them it makes the project and report more effective and attractive in
relation with decision making. Hilton hotel wants to incorporate the corporate social
responsibility programme for their business and in such consent they want to measure that is it
really helpful for an organisation in their betterment or not (Du Plessis, 2012). Along with this,
they also want to know about one of the best CSR activity which made most positive impact on
an organisation. With this project several things which are related with it are as follow:
1. Cost: It is defining as value which get incorporate on the project. It is in the term of
money which have to analyse by researcher so that management can provide appropriate
fund for that. For this research of CSR, 6000 euro incurs. It is most cost consuming
project and researcher have to use skills to use this budget in an appropriate manner.
2. Scope: The scope is related with existence and effectiveness of project. This should have
to determine in an adequate manner so that project get implemented in an adequate
manner. CSR scope is wide in nature as it provides the positive impact on business which
support an organisation in long period of time by generating more and more revenue for
business. Hilton hotel have to determine the scope of this project and then execute it in an
adequate manner by complying with all of its values.
3. Time: One of a major thing with every project is its time. Management have to provide
appropriate time for research and it is a duty of researcher to complete whole process in
well-defined time. This support in preparing the report more accurate and appropriate by
meeting with time requirement as well. Time duration for this research is 4 weeks or say
one month which is appropriate to conduct a small scale research.
4. Quality: Quality of work always matter. If the project has low quality research and its
analysis, then it will not lead to carried down at final stage of accuracy. Thus, research
has to use only such data which is appropriate and adequate in nature and have some
value for the project. This plays an important role in managing a successful business
project.
5. Communication: A proper communication about all the things have to done in an
adequate manner which is essential for business (Hornstein, 2015). Authority of hotel
have to tell everything about the project so that researcher can work properly. Along with
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this, researcher also have to provide proper information about the project so that decision
makers can evaluate it properly.
6. Risk: Risk is a threat which associate with every project. Researcher have to determine
them all and work according to that (Kendrick, 2015). A major risk for research is data
which lead to affect its accuracy.
7. Resources: There are diverse number of things are use in project which have to assort by
a researcher and use them properly without wasting them. For this research data and
money are the two major resources which aid in organising this research properly.
These are few of the things which are related with every business project and have to understand
better. By using them, an appropriate research gets done with all of its requirement.
P3 Work breakdown structure and Gantt chart use for project
Everything will not get done with combine and require to divide the work properly. This
project also requires to get breakdown into many smaller task so that proper execution take place
in an appropriate manner. For this consent two major approaches are used which are work
breakdown structure and Gantt chart. Both of them are helpful in performing all the things in an
appropriate manner. A basic description about both of them are as follow:
Work breakdown structure: Every project requires to divide all of their task into equal manner so
that it become effective in nature. It is a responsibility of researcher to done this thing properly
for high accuracy (Kerzner, 2013). Work breakdown structure support in division of task into
equal manner although overall burden will not put on an individual shoulder. This support in
framing a report which provide proper data, its analysis, questions framing and many more
things. It is requiring for such number of task which have multi functions to perform in an
adequate manner.
Gantt chart: With every project, it is essential to determine the start and finish dates which are
associated with it so that work get accomplish according to time. It provided by famous scholar
Henry Gantt in 1910 with a purpose to done everything on time. It is helpful for large projects
which are taking place in an organisation. It is a planning tool through which proper scheduling
of work done. It enables in determine the dependencies of task on each other. This research task
requires one month in its completion. Although Gantt chart will include all the activities with
their predecessors and number of days in their execution. Below is a Gantt chart which is used
for this research perspective.
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TASK 2
P4 Small scale research for collecting the qualitative and quantitative data
For every research, there are several number of methods are identifying which provide
support in conducting the research appropriately. In such relation, qualitative and quantitative are
major techniques (Nicholas and Steyn, 2017). There are various number of things are identifying
which associated with investigation. For every research there are certain methods are specialised
which support in creating and gathering data in an adequate manner. Thus, researcher have to use
one of the best approach through which unit aims and objectives get ascertain in minimum
period of time with high accuracy. For this consent, two major research approach are identifying
which are: Primary research and Secondary research.
Primary research: This sort of investigation refers to as such process in which questionnaire,
personal interview is identifying. These aid in providing accurate data through personal
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interaction process. It is completely raw in nature and it has more validity. The reliability is also
high against this data (Nitithamyong and Skibniewski, 2013).
Secondary research: This research process is based ion already conduct investigation and collect
through various books, journals, articles etc. These data are already organise by some other
researcher and they can utilise as a base or reference information. Researcher have to analyse
the ethnicity of data and then use in the research process to meet with all aims and objectives
For this research, qualitative and quantitative research will be used to organise this
project. This aid in collecting information appropriately and then convert it into statistically
format in which various graphs, themes get frame. These two concepts are same in spelling but
completely differ from each other.
Qualitative research is based on hypothesis and support in develop ideas for a research.
Along with this, it also used to cover all the trends, and identify the deeper sense about all
thoughts and opinion of an individual by identifying their own views and opinion and support in
deeper thinking about the problems. Range of accuracy is high in nature as compared to other
method.
Quantitative data is such sort of information which are in form of numerical and help in
easy understand ability. The data which get gather through questionnaire, personal interview etc.
are further converted into analytical format so that it become easy to conclude a decision.
Hilton Hotel conduct a survey which get done on 20 respondents, and their opinion get
collected through a questionnaire survey. The major aims and objectives of this research are
based on identifying the importance of corporate social responsibility and its impact on gaining
sustainability and competitive advantage on business. Thus, below is a questionnaire on Hilton
hotel which will lead to complete all these points:
QUESTIONNAIRE
Name:
Age:
Gender:
Q1. How much time you used to visit Hilton Hotel?
Once in a week
Regular
For special occasion
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Q2. Which meal of the hotel is best for you?
Breakfast
Lunch
Dinner
Q3. Do you hear that, organisation is engage in CSR activity before?
Yes
No
Q4. Which social responsibility is adequate to perform according to current situation?
Child education
Poverty
Job opportunity
Q5. Which is a most competitive rivalry of business?
Zizzy
Charlotte hotel
None of the above
Q6. Is corporate social responsibility is appropriate for business?
Yes
No
Q7. Is it really helpful in meeting with all sustainable objectives?
Yes
No
Q8. Do you like the products and services as compared to others?
Yes
No
Q9. In how much time company have to perform this operation?
Every month
Within six month
Once in a year
Q10. Any further suggestion.
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TASK 3
P5 Research analysis on the basis of collected data
How much time you used to visit Hilton
Hotel?
Frequency
Once in a week 3
Regular 4
For special occasion 13
Theme: Visit can only take place due to some special purpose
Many people visit to Hilton hotel just for the special purpose which signifies that they are
providing high quality services only at some special purpose. Thus, management have to
improve their regular visit as well as some couple visit. This is helpful for them in sustain at
market for long term.
Which meal of the hotel is best for you? Frequency
Breakfast 5
Lunch 5
Dinner 10
Theme: Dinner is the best meal for consumption
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Dinner is most preferable meal by the user. As many people think that they really want to
consume the dinner as they are good in quality as well as provide at appropriate prices. Thus,
management have to increase their variety of dinner in hotel as well.
Do you hear that, organisation is engage in
CSR activity before?
Frequency
Yes 3
No 17
Theme: CSR never perform by the organisation
Corporate social responsibility is a major thing which aid in gaining the competitive advantage
for the business. But according to survey on 20 people, it gets identify that authority never
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engage in any social responsibility ever before thus company have to work in such consent as
well.
Which social responsibility is adequate to
perform according to current situation?
Frequency
Child education 3
Poverty 5
Job opportunity 12
Theme: Job opportunity is the best way for gaining competitive advantage
It gets clearly identify that Hilton hotel have to start another new project through which they are
going to increase number of job opportunities at market. This will support them in decline the
poverty and increase child education factor in society.
Which is a most competitive rivalry of
business?
Frequency
Zizzy 1
Charlotte hotel 4
None of the above 15
Theme: Best than others
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