Impact of Business Operations on Global Economic Environment Report

This report provides a comprehensive overview of business operations, analyzing the classification of businesses into public and private sectors, along with an examination of various business structures such as sole proprietorships, partnerships, and corporations. The report delves into the implications of business operations within local, national, and global economic environments, highlighting both positive and negative impacts. It further explores the significance of customer service, detailing its impact on customer satisfaction and retention, and the benefits derived from prioritizing customer needs. The report uses Unilever as a case study to examine the impact of operational tasks on their market performance. The conclusion emphasizes the importance of adapting to a dynamic marketing environment and developing strategies to mitigate the negative effects of economic factors on business performance.

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How Business Operate
(TASK 1 & 5)

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COVERED CONTENT
 Introduction
 Classification of business on the basis of public and
private sectors
 Structures within the business of Public and Private
Companies
 Implications on business at local, national and global
economic environment
 Impact of customer Service
 Benefits of customer retention
 Conclusion
 References

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INTRODUCTION
Business operations is a one of the important task for an organisation in
order to run whole enterprises activities in a appropriate manner.
Management of the company has develop strategies to run business
activities to gain long term profitability at market place. Current
marketing environment is very dynamic in nature so that it is a firm
responsibilities to analyse customer's needs as well as wants and
accordingly produce goods at market place. In this report choose
Unilever to examine the impact of operational task on their
performance at market.

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Type of business on the basis of private and public
There are three kind of organisation are worked into current business
environment private, public and non profits company. All thee have their
own type of business like in public sector two important part are state local
government thus includes defence, national healthy services, social
security, police, roads, prisons etc. and central government which covers
primary & secondary education, council housing, road, libraries, parks and
sport facilities and many more. In private firm, type of business are sole
traders, partnership company, franchises etc.

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Different structures of business
There are various type of business are run at market place with
different kind of structures. Some are explain as follows:
Sole proprietorship: In this kind of company run by single person.
They are only responsible all loss as well as profits which are occur
during business operation.
General partnership: In this minimum two and maximum fifty persons
are work together in order to achieve common aim in limited period
of time in a appropriate manner.

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Limited partnership: In this business, all duty as well as liabilities are
divided by their agreed ratio which all are maintain into partnership
deed by management of an organisation. It has also have minimum
two partners as well as maximum fifty with in a working place.
Corporations: In this several company are work under one brand name
or with single group it is called corporations. Management of an
each one firm has coordinating with parent organisation in order to
run business activities in an effective manner.

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Non profits organisation: They
are work for social
development like charity,
education, provide food,
house, clothes to poor person
which can not able to gain
these all thing by their won
efforts.

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Implications on business on global
economic environment
Economic environment has create positive as well as negative effect on
organisation presentation so that management of the company has develop
strategies in order to reduce their negative impact on the firm.
Local:
Positive: Some economic factor like high individual income, growth rate,
social cultural environment etc. has provide lot of opportunity for an
organisation in order to gain profitability.
Negative: Down income rate, less employment, low education level etc. has
create negative impact on organisation performance in long period of time.

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National:
Positive: High opportunity, competitive environment, effective trade
policies, globalization regulation and many more has provide positivity to
company in order to achieve goals and objectives in an appropriate
manner.
Negative: High exchange rate, low education level, less technology as well
as innovation in work process, government rule, regulation related to
foreign trade, taxation policier etc. has create negative impact on business
performance.

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Global:
Positive: High market share, advantage of introduction phase when
firm sell their product in new location.
Negative: High competition, government provide advantage to local
vendor etc.

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Impact of customer Service
Each and every organisation want to develop strategies in order to run whole
enterprises activities in an appropriate manner in limited period of time.
Through this, firm are able to achieve goals and objectives effectively. One
of the most important benefits of this work are higher customer's
satisfaction. Mostly three kind of services are explain poor, average and
good. In poor customer's gratification, organisation face negative outcome
which affect performance.

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Benefits of customer Service
There are various kind of benefits are arise due to customer's profiling are higher
profitability, long term sustainability, market position, attract large number of
customers, produce higher quality product as well as services in order to full fill
needs and wants, high brand value, they build strong and positive brand image in
client's mind or many more.

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CONCLUSION
From of the above report it is concluded that current marketing
environment is very dynamic in nature so that it is a firm
responsibilities to analyse customer's needs as well as wants and
accordingly produce goods at market place. Economic environment
has create positive as well as negative effect on organisation
presentation so that management of the company has develop
strategies in order to reduce their negative impact on the firm.

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REFERENCES
Weiss, J. W., 2014. Business ethics: A stakeholder and
issues management approach. Berrett-Koehler Publishers.
Bernstein, M. H., 2015. Regulating business by independent
commission. Princeton University Press.
Mackey, J. and Sisodia, R., 2014. Conscious capitalism,
with a new preface by the authors: Liberating the heroic
spirit of business. Harvard Business Review Press.

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Thank You!