Business Project Management: Data Collection and Analysis Report

This report focuses on managing successful business projects, emphasizing data collection and analysis. It explores various methods including qualitative, quantitative, primary, and secondary research. The report delves into data sampling, questionnaire design, and data analysis techniques, using a case study on the impact of McDonald's on local businesses. The study includes a questionnaire with questions about the business operations, size, target audience, promotional channels, food delivery services, customer benefits, and business strategies. The findings are analyzed and presented in themes, with interpretations. Based on the analysis, the report provides recommendations, such as using promotional channels, online food delivery services, and offering customer benefits to enhance business performance. This report is a comprehensive guide for understanding project management and data-driven decision-making in the business environment.

Managing a
Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
P4. Different methods of Data collection....................................................................................1
P5. Communicate recommendations.........................................................................................12
P6. Reflection on the value of undertaking the research...........................................................13

INTRODUCTION
Managing a successful project is the key fro get the desired result from the project. A
research project include different amount of resources so it is the responsibility of project manger
that the individual used effective methods to achieve the aims and desired outcome of the
research project (Anderson and et. al., 2016).
P4. Different methods of Data collection
Data collection
There are various methods which can be used by the researcher to collect and gather data
and information to continue or compilation of the research project. For the continuation of this
research project to monitor the position of McDonald's in food industry, the person can gather
data by using quantitative research method, qualitative research method, primary research
method and secondary research method of data collection. The description of all of them are as
following:
Qualitative method- This research method is described like a market research method
which make concentration on collecting data and information through open ended and
conversational communication. This data deals with the quality of the information so that they
are synchronous rather than numerical in nature. This method of data collection is preliminary in
nature and majorly preoccupied with gaining modality and understanding on inherent reasons
and motivations. In this research project, the person can used this method of data collection
because it is a relevant method to provide rich data about real life of people and situations and
being more able to make sense about behaviour and to understand within its wider context. To
gather information about the research project, the individual can used different methods of
qualitative data like interviews, focus groups, observation and action research.
Quantitative method- It is a method of systematic investigation of phenomenon by
gathering quantifiable information and playing statistical mathematical or procedure techniques.
This method help in monitoring the objectives of measurements and statistical, mathematical and
numerical analysis to gather and collect information and data about the research project
(Crawford, 2015). In this research to collect information about the position of McDonald's in the
food sector, the individual can used different methods quantitative research like polls,
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questionnaires, surveys and others. With the use of this method, researcher get first hand and
pure information which is reliable for completing the research and achieving its objectives.
Primary method- It is a data collection method and in it the data is collected by the
researcher for the first time. This information is fresh in nature and is circumstantial to a research
problem under study (Filimonau and Krivcova, 2017). In this research project for gathering
information, the researches can used this method and obtained directly from first hand sources
like experimentation, surveys and observations. Primary data does not dependent to any
processing or influence because it is directly collect by the individual.
Secondary method- It refer to that information which is already available and easily
collected by the person. In this research, the researcher can used this method to collect data
regarding the project to attain the objective of it. The person can implement various method of
secondary data like books, journals, online sites, government censuses, libraries, internet etc. It
does not pure data because this information already used by various people.
Data sampling
It refer to the process of statistical analysis technique which is used by the individuals to
influence and admonisher a symbolic set of data points. It help in distinguishing practices and
ways in the broad data set being determined. In other words, it can be a set of specific population
or a number of set of people which are chose by the research to collect information. In this
research project the researcher can used quantitative research and primary method of data
collection. To gather information the individual select a sample of 40 people which help in
providing information about the research topics. The individual select questionnaire to collect
information to get first hand and pure information.
Questionnaire
It is a research document which consist a number of series of questions to the objective
of gathering information from respondents. It can be a set of written and printed questions with a
number of choice of answers which are mentioned for the motive of a survey or numerical study
(Jeon and et. al., 2016). The questionnaire fro this research project is as following:
Questionnaire
Name:
Position:
Location:
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Focus:McDonald vs local Restaurants
Date:
Q1. Does operations of McDonald have an impact on operations of local businesses?
(a) Yes
(b) No
Q2. What is the size of your business?
(a) Micro
(b) Small
(c) Medium
Q3. Which age group of people, you target for your business?
(a) 15-18 years
(b) 18- 30 years
(c) 30-50 years
Q4. Do you use online promotional channels and payment modes for the business?
(a) Yes
(b) No
Q5. Do you provide online food delivery service to your target audience?
(a) Yes
(b) No
Q6. What are the different benefits which are provided by your restaurants to you
potential customers?
(a) Loyalty card
(b) Deal of the day
(c) Students discount
Q7. Do you have information about the business strategies of McDonald?
(a) Yes
(b) No
Q8. Which business strategies will be useful for the growth of your business?
(a) Discount pricing
(b) Offering
(c) Unique products
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Q9. Does the food which you provide to your customers are consist good quality?
(a) Agree
(b) Disagree
Q10. Any suggestions if you want to recommand.
Data analysis
It I a process of examining, purifying, transforming and moulding or monitoring data
with the aim of searching useful information and supporting decision making. It can be also
known as data interpretation in which researcher analyse about the views of respondents by
asking questions to them.
Theme 1: Impact of McDonald business operations on local business
Q1. Does operations of McDonald have an impact on operations of
local businesses?
Frequency
(a) Yes 23
(b) No 17
Interpretation- As per the above mentioned information, it can be determined that among 40
respondents, 23 responds that business operations of McDonald's affect the operations of local
4
(a) Yes (b) No
0
5
10
15
20
25 23
17
Frequency

businesses. Whereas 17 respondents responds that operation's of McDonald's do not impact on
operations of other local business.
Theme 2: Size of the business
Q2. What is the size of your business? Frequency
(a) Micro 13
(b) Small 17
(c) Medium 10
Interpretation- As per the above graph, it can be analysed that among 40 respondents, 13
respondents responds that the size of local business is micro, 17 are agreed with small whereas
10 are supported to medium.
Theme 3: Target group for business
Q3. Which age group of people, you target for your business? Frequency
(a) 15-18 years 12
(b) 18- 30 years 19
(c) 30-50 years 9
5
(a) Micro (b) Small (c) Medium
0
2
4
6
8
10
12
14
16
18
13
17
10
Frequency

Interpretation- As per the above defined information, it can be monitored that within 40
respondents, 12 are agreed that local business target 15-18 years age group people for the
effective running of their business whereas 19 are supported to 18-30 years and remaining 9 are
responded that 30-50 years age group of customers help in operating the business of local food
businesses.
Theme 4: Channels and modes which are used for the development of the business
Q4. Do you use online promotional channels and payment modes for Frequency
6
(a) 15-18 years (b) 18- 30 years (c) 30-50 years
0
2
4
6
8
10
12
14
16
18
20
12
19
9 Frequency

the business?
(a) Yes 24
(b) No 16
7
(a) Yes (b) No
0
5
10
15
20
25
24
16
Frequency

Interpretation- From the above graph, it can be monitored that among 40 respondents, 24 are
supported that local business are also use online promotional channels and payments modes for
the growth. Whereas 16 are agreed that they do not use these kind of growth channels and
methods.
Theme 5: Online food delivery service to target audience
Q5. Do you provide online food delivery service to your target
audience?
Frequency
(a) Yes 22
(b) No 18
8
(a) Yes (b) No
0
5
10
15
20
25 22
18
Frequency

Interpretation- As per the defined information, it can be analysed that within 40 respondents, 22
responds that local bushinesses also offer food delivery services to their customers whereas 18
are responded that they do not use these kind of food delivery services to offer food to its
customers.
Theme 6: Different benefits which are provided by restaurants
Q6. What are the different benefits which are provided by your
restaurants to you potential customers?
Frequency
(a) Loyalty card 11
(b) Deal of the day 20
(c) Students discount 9
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Interpretation- From the above graph, it can be monitored among 40 respondents that 11 are
agreed with the benefits of loyalty card which is provided by the restaurant to its customers
whereas 20 are responded that deal of the day is a benefits which is offered by the local
restaurants to its target audiences. 9 are supprted to students discount that it is provided as a
benefits to the potential consumers by restaurants.
Theme 7:
Q7. Do you have information about the business strategies of
McDonald?
Frequency
(a) Yes 23
(b) No 17
10
(a) Loyalty card (b) Deal of the day (c) Students discount
0
2
4
6
8
10
12
14
16
18
20
11
20
9 Frequency