This report provides a comprehensive overview of data analysis in the business context. It begins by highlighting the importance of qualitative data analysis in business research and its impact on business processes and strategies. The report then delves into the effectiveness of project key experiences, emphasizing validity, reliability, and replicability in research design. It discusses the elements and usefulness of the learning process, including how the course contributes to future career development and business planning. The report also explores the objectivity of learning data analysis, the evaluation of learning, and different data analysis designs, such as cross-sectional, longitudinal, case study, comparative, and mixed methods. Furthermore, it explains the application of learning processes, differentiating between qualitative and quantitative approaches, and provides references to support the discussed concepts. The report serves as a valuable resource for understanding and applying data analysis techniques in business research.