Business Decision Making Report: Analyzing Company Performance Data

This report provides an analysis of business decision-making, focusing on data presentation and company performance. The report includes an introduction, objectives, and research methodology. Data is presented using pie charts and line graphs, showcasing profit distribution across different company branches and sales trends over time. Key findings highlight that the London branch generates the most profit and that sales increase with advertising costs. The report suggests additional promotional methods and market diversification. References to relevant academic sources support the analysis. This report is a valuable resource for understanding business decision-making processes and analyzing company performance data, and is available on Desklib, a platform offering AI-based study tools.

Business Decision Making
Task 3.3

Cover Content
 Introduction
 Objectives
 Research methodology
 Data presentation
 Line graphs
 Findings
 Suggestions
 References

Business decision making is techniques used by any business
concern in taking effective decision about success of business
in long course of action.
INTRODUCTION

Objective
The purpose of conducting research is to know about
the impact of various change from given data provided
by the company.

Research Methodology
 The research was done to overcome gap which are
raised in company Performance.
 Respondents are selected through technique of
random sampling.
 Sources are gathered from Primary and secondary
method.

Data Presentation through Pie
chart
Areas covered
￡ Amount
Profit %
London 240 28.2352941176
Birmingham 180 21.1764705882
Bristol 160 18.8235294118
Cambridge 140 16.4705882353
Coventry 130 15.2941176471
Total Profit 850
Net profit generated by 5 branches of the
company in 2015

Continue..
240
180
160
140 130
850
London
Birmingham
Bristol
Cambridge
Coventry
Total Profit

Line Graph Data
Year ending 31st March Advertising Cost £'000s Sales £'000s
2002 220 1200
2003 260 1400
2004 320 1500
2005 360 1800
2006 420 2200
2007 500 2300
2008 540 2600
2009 780 3000
2010 900 3100
2011 940 3300
2012 1000 3650
2013 1040 3800
2014 1120 4300

Continue..
1 2 3 4 5 6 7 8 9 10 11 12 13 14
0
1000
2000
3000
4000
5000
6000
Year ending 31st March
Advertising Cost £'000s
Sales £'000s

Findings
 The most areas covered by company is London as it
provides more profit.
 Sale of company is increased regularly with
advertising costs also climbing.

Suggestions
 Other modes of promotion are used by the company
to increase sale of cloths.
 Not only target one market for expansion

REFERENCES
Ariely, D and Berns, G.S., 2010. Neuromarketing: the hope
and hype of neuroimaging in business. Nature reviews
neuroscience. 11(4). pp.284-292.
Casadesus-Masanell, R and Ricart, J.E., 2011. How to design
a winning business model. Harvard business review.
89(1/2). pp.100-107.

Thank You