Business Decision Making for Blackfriars Restaurant Expansion

This report delves into the business decision-making process for Blackfriars Restaurant, a popular establishment in London, as it considers expanding with a new branch in a high-street location. The report emphasizes the importance of data collection, distinguishing between quantitative and qualitative data, and outlines a survey methodology to gather insights from regular customers. A sample questionnaire is provided, focusing on customer preferences, satisfaction levels, and suggestions for improvement. The report then presents an analysis of the collected data, including gender demographics and customer frequency, and uses dispersion analysis to interpret sales and profit ranges. Ultimately, this analysis aims to inform strategic decisions regarding the restaurant's expansion plans.

BUSINESSBUSINESS
DECISION MAKINGDECISION MAKING
Blackfriars RestaurantBlackfriars Restaurant

INTRODUCTIONINTRODUCTION
Business decision making process is focused on the the different
methods of data analysis and it is very useful for a business. It is all
about the decision making process which is related to a particular
business scenario.
In the present report, all discussions is related to Blackfriars
Restaurant, this is situated to in London. This is food and drinks
restaurant and they are serving their best consumers and they have a
very big demand from public. To provide their services on a big level,
they want to enlarge their business so they decided to open their new
branch in high street of London. So here are the whole process of
decision making.

DATA COLLECTIONDATA COLLECTION
There are two types of data; quantitative data and
qualitative data. Quantitative data means where data
gathered from surveys, questionnaires, trials etc. These
data are mostly in number format. Qualitative data's are
that has recorded in detail. It is very important to collect
both types of data to get a great output. Primary data can
be collected by interviews, research, or by observations.

SURVEY METHODOLOGYSURVEY METHODOLOGY
Survey methodology is a tool that use to collect data from a
specific segment. In this scenario it is important to gather
information mainly from regular consumers of the Blackfriars
restaurant about their requirements, their choices and taste, liking
and dis-likings, ideas to improve dishes, and serving of dishes by
the waiters etc. The survey question list can be made out of closed
questions and open questions. These surveys can be conducted
mainly in two ways that is interviews and questionnaires with some
delicious food without any cost. This is also can be done by
qualitative assessment or as a quantitative design methodology.

QUESTIONNAIREQUESTIONNAIRE
A questionnaire which is related to Blackfriars Restaurant
who wants to open a new branch in London. The
Blackfriars have a very large number of regular customer
in their restaurant so they are arranging a questionnaire to
know about their problems related to the service and
food. This survey is conducting to take some serious and
quality suggestions from consumers. Here is the
questionnaire for consumer;

Continued...
Name:- …....................................................................
Age:- ............
Gender:- Male ( ) Female( )
Occupation:- ….................................
From how many times, you are using Blackfriars Restaurant:-
01. Less than one year. ( )
02. 1-2 year. ( )
03. More than two years. ( )

Continued...
05.Are you happy to deal with Blackfriars Restaurant:-
Yes..... No.....
06. Do you think the price of products are reasonable:-
Yes..... No.....
07. Do you recommend our products to another person :-
Yes..... No.....
08. Suitable place for new branch of Blackfriars Restaurant in
London?
...............................

DATA ANALYSISDATA ANALYSIS
Here is the data which is collected by the questionnaire;
 No. of consumers = 225
 Gender in regular consumer-
Male - 150 (66.67%) Female – 75 (33.33%)
 From how many times, you are using Blackfriars Restaurant?
01. 110 (48.89%)
02. 70 (31.11%)
03. 45 (20%)
 Segment you like to prefer-
01. 75 (33.33%)
02. 150 (66.67%)

DISPERSIONDISPERSION
Range: It is the simplest form of the dispersion that can be determined
through identifying the difference between highest and lowest sales over
past years.
Range = Highest sales/profits – lowest sales/profits
Range for sales = £5000 - £2000 = £3000
Range for profits = £355 - £100 = £255
Interpretation: Above range value of £3000 shows that the difference between
minimum and maximum sales for Black-friars restaurant business is £2000. On
contrary to it, profit range interpreted that difference between highest and lowest
profits is £255.

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0
500
1000
1500
2000
2500
3000
3500
f(x) = 186.818181818182 x − 373877.272727273
f(x) = 24.8454545454545 x − 49750.0909090909
Sales
Linear (Sales )
Profit
Linear (Profit)