MGT602 Case Study: Business Decision Analytics for Instichu's Launch

This case study analyzes Instichu, a clothing company facing challenges in launching a new men's clothing line. The report examines the company's internal dynamics, including team diversity and decision-making processes, to identify key issues and propose solutions. It explores the research questions related to challenges, solutions, and decision-making tools. The study reviews relevant literature on team dynamics and decision-making, and it uses data analytics, including decision matrix, cost-benefit analysis, and SWOT analysis, to evaluate the situation. The report provides recommendations to improve team integration, leadership, and workplace environment. The appendix includes team logs, individual feedback, and a self-assessment competition to enhance team performance. The overall goal is to provide a comprehensive analysis of the challenges and offer practical solutions for Instichu's successful product launch.

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BUSINESS DECISION ANALYTICS

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Executive summary:
The company instichu has now become a very famous company in Australia. They have more
than 20 stores and 2000 employees. They have become the highest grossing clothing company
in Australia. They are famous for their fashion garments for men and now they are heading to
launch their new collection in case of men's clothing line.

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Contents
Purpose of the report:.......................................................................................................................3
The scope:........................................................................................................................................3
Key research questions:...................................................................................................................3
Team introduction:...........................................................................................................................3
Summary of team diversity:.............................................................................................................4
Literature review on teams and decision making:...........................................................................4
Sources of data and analysis:...........................................................................................................4
Rationale and Interpretation:...........................................................................................................4
Discussions:.....................................................................................................................................5
Recommendations:..........................................................................................................................5
Reference list:..................................................................................................................................6
Appendix:........................................................................................................................................7

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Purpose of the report:
Instichu is one of the most reputed organizations in modern Australia. Thus now this company
expands its collections and branches as well. they want to introduce a new collection of men's
clothing line. In such a case, this company faces many appraisal and challenges as well.
The scope:
In today's world, people become very much fashion conscious. We all have a taboo that only
females are interested in fashion but now males are also very much concern about their style and
fashion quotient. This organization is a perfect place for fashion lovers. They gave men a new
fashion statement and identity.
Key research questions:
What are the key challenges instichu can face by launching their new clothing line?
What can be the solution for those challenges?
What kind of decision-making tool they should use to overcome the challenges?
Team introduction:
For each and every organization it is very important to have integrity between the authorities and
the employees. Thus all of the employees should work as a team, moreover as a family. In the
case of surveying about this company, we can understand that integrity, collaboration and
teamwork is the actual result for the growth of this organization (De Brouwer, 2018).

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Summary of team diversity:
After doing a brief survey on instichu we came to know about the challenges of the organization
which they are actually facing about launching a new clothing line is present inside the
organization. The diversity among the employees of the company is the main reason which
affects their business plans and marketing strategies.
Literature review on teams and decision making:
Our understanding about this company to launching their new clothing line now has been facing
some difficult challenges. The workers or the employees of this organization rebelled with their
new ideas. They all are agreed that this new collection will become very profitable for an
organization but they all cannot agree with the marketing strategies (Stanković & Radenković-
Jocić, 2017).
Sources of data and rationale for its usage:
The challenges which are actually facing this company have now become the controversial topic
of media. Some reputed newspapers and media channels covered the story of the reason behind
the delay of launching their clothing line. But with all of our details survey report, we came to
know all of these accusations and allegations are absolutely wrong. The actual reason behind the
delay of the product launch is disintegrated and disagreements between the employees in case of
a business plan, marketing strategies and branding the product.
Data analytics:
The quick action of this problem should be proper implementation of the ideas which are given
by the employees. For this reason the authority must take help from some kind of decision

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making tool to solve the problem. Decision matrix, cost benefit analysis and SWOT analysis is
some important tool to solving this kind of scenario.
Interpretation:
With the help of decision matrix authorities of this company can evaluate the actual factor which
affects their decision and what the actual cause of this problem. With the help of cost benefit
analysis tool this organization can evaluate the financial state which is very important factor to
taking decision. Lastly with the help of SWOT analysis tool this organization can actually
evaluate what is the actual weakness and threat for the endorsement of the new clothing line.
Discussions:
Team development is a very difficult and meaningful feature for the development of an
organization. Building a team means building trust, support, respect and cooperation. Every
person is different from another thus it is very natural that they all might be having different
ideas about marketing. In that case, it is a leader's or managers responsibility to grow respect and
support for each other in his or her team.
Recommendations:
 The authorities should be lenient and easy with their employees.
 An efficient manager needs to build the integration inside a team.
 The environment of the workplace must be very much cooperative, positive for those
employees.

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 An experienced leader is much needed who knows how to imply all of those unique and
exceptional ideas of his teammates.

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Reference list:
De Brouwer, P. J. (2018). Decission Making in Uncertainty.
Stanković, J., & Radenković-Jocić, D. (2017). The Role of Business Environment in the
Promotion of Investment Activities: Case Study of Cities and Municipalities in the
Republic of Serbia. TEME, 457-473.

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Appendix:
With the detailed survey, we understand the main problem behind the collection launch is the
employee's dissatisfaction. They cannot get a proper scope to show their talent, skill and
inventions. They all are full of new ideas but because of the conventional process and scenario,
they cannot get a suitable chance. For this, an experienced and kind leader is much needed who
can unite them peacefully and use their skills and innovative ideas for the development of the
company. In my opinion to unite all employees as a team a small competition must be organized
by the leader or the manager of this company. Development and growth of this organization I
think it is very important to unite them tactfully. In my opinion it is very important for a leader to
have proper plan for his or her team. He or she must come up with brief strategy or plan and he
or she must divide the work among his or her team. The process must be unique and strategic as
well. it will be very good if the leader organize this through a healthy competition.
Employees
name/ID
Teamwork
(1-5)
Remarks and comments
1 Ethan Jones 3 Skilled, efficient but need to
improve your attitude towards your
fellow colleagues.
2 William Smith 2 Efficient employee but impatient.
3 Noah James 5 Having too much potential and
very efficient
4 Jack Miller 4 Talented but low self-esteem.

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This competition is kinda self-assessment fo the employees of the organization. The employees
who are low self-esteem they need proper encouragement from the authorities and the managers.
With the help of this assessment managers or authorities can understand who must be a part of
this new project and who are not. The process feedback is very important for making brief
decision and solving the problem which is the organization is currently facing.