This report provides a comprehensive business decision analysis for JB Hi-Fi, focusing on key challenges and strategies. It begins with an introduction to decision-making in business and then analyzes JB Hi-Fi's competitive landscape, including direct competition with Harvey Norman and threats from online retailers like TaoBao, eBay, and Amazon. The report emphasizes the importance of market research and quantitative analysis as decision-making tools to understand competitors and customer preferences. It also highlights the significance of employee well-being and ongoing job training, recommending strategies to improve employee satisfaction and retain knowledge capital. The conclusion summarizes the discussed decision-making tools, emphasizing their role in helping JB Hi-Fi maintain a competitive position in the market. The report incorporates references to relevant books and journals, supporting the analysis with academic research.