Business Decision Making Report: UKCBC College, Student Analysis

This report provides a detailed analysis of business decision-making at UKCBC College, focusing on student satisfaction and experience. The study involves a survey of students from two campuses, Wentworth and Lord House, to gather data on their perceptions of educational facilities and services. The report outlines the methodology, including the design of a questionnaire with closed-ended questions, and the selection of a simple random sampling technique to gather primary data. Descriptive statistics such as mean, mode, and median are used to summarize and analyze the survey data, revealing insights into student demographics, campus preferences, course choices, and class attendance. The analysis extends to the use of graphs, trend lines, and investment appraisal techniques to support decision-making processes. Furthermore, the report includes a project plan and discusses information processing tools. The findings are presented in a formal business report and a PowerPoint presentation, offering recommendations for enhancing the college's operations and student satisfaction.

BUSINESS DECISION
MAKING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
a. Creating a plan for the collection of data............................................................................1
b. Presenting survey methodology and sampling frame in the context of current research issue
................................................................................................................................................3
c. Designing a questionnaire for survey.................................................................................4
TASK 2..........................................................................................................................................10
a. Summarizing data gathered through descriptive statistics via mean, mode and median..10
b. Analysing results of survey and drawing conclusion.......................................................13
c. Measures of dispersion.....................................................................................................16
d. Calculating quartile and percentile...................................................................................16
TASK 3..........................................................................................................................................21
a. Producing graphs by using spreadsheets..........................................................................21
b. Creating trend line for assessing the pattern of student’s responses................................36
c. Preparing power point presentation for presenting findings.............................................40
d. Producing a formal business report..................................................................................40
TASK 4..........................................................................................................................................42
a. Analysing information processing tools that help in decision making.............................42
b. Preparing project plan and determination of critical path................................................43
c. Using investment appraisal techniques for decision making............................................45
CONCLUSION..............................................................................................................................47
REFERENCES..............................................................................................................................48
APPENDIX ...................................................................................................................................50
Appendix 1: Research Questionnaire...................................................................................50

INTRODUCTION
For the success of any business, it is necessary to have good planning and decision
making team. To compete in this world that is full of challenges and competition, one should
have to be good in the decision making. Employee's Development is necessary for college in
measuring the work performance of professors and tutors. It helps the students in building their
career on the right path by motivating them towards achieving study goals.
This project report is based on UKCBC which is one of the leading college institutions of
UK. For conducting study in appropriate manner two campuses of educational institution has
been selected such as Wentworth and Lord house. Innovative ideas from employees make new
changes in the growth of UKCBC College. So, the talented and skilled teachers are to be hired
over there. Besides this, report will also shed light on statistical as well as financial tools and
techniques that aid in the decision making process. Hence, report will develop understanding
about varied tools like correlation, descriptive statistics etc.It also depicts manner in which
information processing tool helps in simplifying the large data set. The present report will
present the manner in which different investment appraisal techniques help in selecting suitable
project
TASK 1
a. Creating a plan for the collection of data
On the basis of cited case situation, UKCBC College wishes to get information about
experience and satisfaction level of students. Higher authorities of college want to assess the
challenges that are facing by students. Growth and success of the college is highly influenced
from the extent to which students are satisfied with the educational facilities provided by
institution. Thus, to meet such objective, UKCBC has taken decision in relation to conduct
investigation. In this, researcher is required to select appropriate investigation type out of two
such as qualitative and quantitative. Under qualitative investigation, scholar makes assessment of
theoretical aspects and thereby presents suitable solution. Such investigation is highly significant
which in turn helps in developing future hypothesis more effectually (Anderson and et.al., 2015).
On the other side, in quantitative investigation, scholar makes assessment of numeric facts and
figures to analyse the issue.
In this, qualitative investigation has been selected by the researcher which in turn helps in
evaluating the underlying facts and opinions more effectually. Thus, for getting information
1

about the satisfaction and experience level of students, scholar will make assessment of
qualitative dataset.
Besides this, data is the main input that researcher requires for resolving issue and
developing understanding about topic. There are mainly two types of data that can be gathered
by the researcher such as primary and secondary (Corless and et.al., 2015). Primary data may be
defined as information that is gathered by the researcher for first time to meet specific aim. There
are several methods through which researcher can gather primary data which includes the
following:
 Survey: Researcher can gather data by conducting survey through the means of
questionnaire. In this, scholar selects some individuals from population by undertaking
suitable sampling technique (Baldner, Longo and Scott, 2015). Hence, in survey, by
sending questionnaire to the respondents, scholar gathers data.
 Observation: Under this method, researcher observes situation without approaching
respondents selected for the purpose of study. Hence, in such primary data collection
method, respondents are unaware with the purpose of study.
 Interview: In interview, researcher gathers data from the selected respondents by using
checklist according to the issue. Under such method, researcher collects data by asking
questions from the selected interviewees.
All the above depicted tools are highly significant which in turn helps in
collecting suitable information according to the research issue which is going to be investigated.
In the present study, research is conducted by an investigator for assessing experience and
satisfaction level of UKCBC’s students. Thus, for the collection of specific information, survey
will be conducted by researcher. For the purpose of gathering primary data, researcher will select
suitable sample as due to having issues regarding time and financial resources, this is not
possible to conduct study on whole population (Badri and et.al., 2015). Thus, by undertaking
simple random sampling technique, scholar will select 30 students of UKCBC pertaining to
Wentworth and Lord House campus. Thereafter, scholar will prepare questions including study
material, teaching staff, infrastructure and other services that are offered by the college
institution. In this way, with the help of questionnaire, survey will be conducted by researcher on
the students of UKCBC. Rationale behind selection of survey method is that it helps in getting
2

highly specific information according to the issue. Thus, by organizing survey and sending
questionnaire on the mail id of students, scholar will gather data.
b. Presenting survey methodology and sampling frame in the context of current research issue
The current study is to be analysed in order to know that students of the UKCBC college
are up to which extent satisfy with the different kinds of facilities and services provided to them.
In order to collect primary data questionnaire will be distributed among the students of the
college and taken responses from them. The survey will be conducted by the researcher in
present study is through online methodology. In this kind of procedure and tool of survey
methodology majority two kinds of the techniques are to be taken into account which are such as
direct e-mail and social media network (Cashmore and et.al., 2010). Further, with the help of
these both the methods, questionnaire will be distributed between the students of two campuses
of UKCBC college like Lords House and Wentworth Hose. When the questionnaire of research
are to be fulfilled by the respondents then responses also collected with the same methodology
like online.
The reason for undertaken this respective method is that, it is very cheap and amount of
total expenses are lower as compare to other methodology like physical meeting etc. Along with
this, when talking to the time aspect then online methods take very lower time to collect
responses and primary information. Hence, due to time saving and inexpensive tool the online
survey methodology seems suitable for the present research and study.
Moreover, in the Lords House and Wentworth Hose campuses of UKCBC college there
are huge number of students or pupils studied where it is not possible to distribute questionnaire
among all of them (Yan and et.al., 2015). In order to reduce such kind of problem there is sample
data are collected by the researcher and then research questionnaire are given to them. While
taking sample size proper and effective kind of the methods are taken into consideration.
Moreover, some basic sampling methods which are generally used by the scholar for assessing
sample data are described as below:
 Simple random sampling: The method for collecting sample data in which randomly
samples are undertaken by the researcher among the whole available population is called
as simple random sampling tool. Under this, any kind of other techniques and parameters
are not included where analyst free to take sample data on the random basis. It is one of
3

the very easy as well simple method in which any kind of difficulty is not to be faced by
the scholar.
 Cluster sampling: According to this method of sample size collection, overall research
area is to be divided on the basis of geographic concepts (Barrick and et.al., 2015). It is
one of the best tool of sample data collection for the marketing researcher where analysis
of the overall area can be done in effectual ways. Further, in this kind of method
parameters are settled out which are geographic basis.
 Stratified sampling: As per this respective method, sample size are taken on the basis of
different demographic factors and elements which are like age, gender, marital status etc
(Danforth and et.al., 2016). Further, overall population is to be divided in such kind of the
aspects and then sample data are collected.
In the present study of Lords House and Wentworth Hose campuses, simple random
sampling method is undertaken by the researcher where sample of 60 students are taken
randomly.
c. Designing a questionnaire for survey
In order to do survey of the students of two campuses of the UKCBC college there are
questionnaire framed and distributed among them. Further, questions for conducting research are
of the close ended in which options are to be given (Bantug and et.al., 2016). Such kinds of
questions are stated below:
Research Questionnaire
4

5

6

7

8

9

TASK 2
a. Summarizing data gathered through descriptive statistics via mean, mode and median
In the present study overall primary data and information collected from pupils of Lords
House and Wentworth House campuses of the UKCBC college. From available all the students,
as a sample size only 60 are selected and on different kinds of above mentioned questions
responses are taken. In order to make analysis and determine, their level of experience as well as
satisfaction the below mentioned data used which gathered from total 60 students. On this
collected data set, different SPSS tools and techniques are to be applied which are like median,
mean, mode, quartile, standard deviation and percentile (Chow and Teicher, 2012). Further,
calculation of such methods along with the interpretation given as below:
Respondents Q1 Q2 Q3 Q4 Q5 Q6 Q10 Q11 Q12 Q13
1 1 1 1 1 2 1 1 1 2 4
2 1 1 1 1 2 1 1 2 2 4
3 1 1 1 1 2 1 1 15 2 4
4 1 1 1 1 2 1 1 15 2 1
5 1 1 1 1 2 1 1 3 2 9
6 1 1 1 1 2 1 1 4 1 9
7 1 1 1 1 2 1 1 5 3 9
8 1 1 1 1 2 1 1 1 4 2
9 2 1 1 1 2 1 1 15 6 4
10 2 1 1 1 1 1 1 15 9 3
11 2 1 1 1 1 5 1 7 10 5
12 2 2 1 1 1 3 1 8 2 4
13 2 2 2 1 1 3 2 3 2 4
14 3 2 2 1 3 3 2 11 2 4
10

15 3 2 2 1 3 3 2 10 2 7
16 3 2 2 1 3 3 2 9 3 6
17 2 2 2 1 4 5 2 12 9 8
18 2 2 2 1 4 4 2 13 12 10
19 2 2 2 1 5 4 2 14 13 9
20 2 2 3 2 3 3 2 15 16 11
21 2 1 3 2 2 3 2 12 15 4
22 3 1 3 2 2 3 2 10 3 4
23 3 1 1 2 2 3 2 16 9 13
24 3 1 1 1 2 3 1 11 7 16
25 4 1 1 1 2 5 1 2 2 12
26 2 1 1 1 2 4 1 3 1 14
27 2 1 1 1 2 4 1 5 4 15
28 2 1 1 1 2 4 1 15 2 19
29 2 1 1 1 2 4 1 7 2 4
30 2 1 1 1 3 4 1 1 2 4
31 3 1 1 1 1 4 1 6 9 20
32 4 2 1 1 1 5 1 11 6 21
33 2 2 1 1 4 4 1 9 7 3
34 2 2 1 2 5 4 1 8 2 9
35 2 1 4 1 2 4 1 2 3 21
36 2 1 4 1 3 1 2 4 8 18
37 2 1 4 1 5 1 2 15 9 3
38 3 1 4 1 5 1 2 15 3 9
11

39 4 1 3 2 3 1 2 15 2 9
40 4 1 3 2 3 1 2 1 1 5
41 3 1 3 1 3 3 1 9 10 4
42 2 1 3 1 4 3 1 11 2 4
43 2 1 3 1 5 3 1 3 11 4
44 2 1 3 1 2 3 1 5 13 7
45 2 1 3 1 2 3 1 9 2 4
46 2 2 3 1 2 3 1 15 16 4
47 3 2 3 1 2 3 1 15 14 1
48 3 2 3 1 2 3 1 1 15 9
49 3 2 3 1 2 3 2 7 3 3
50 3 2 3 1 2 3 2 11 1 4
51 2 1 4 1 2 4 2 1 9 6
52 2 1 4 1 2 5 2 3 2 4
53 3 2 4 1 3 4 2 8 7 10
54 3 2 4 1 1 4 2 9 5 9
55 3 2 1 1 4 4 2 15 6 9
56 3 2 1 1 3 4 2 5 4 9
57 4 2 1 1 3 4 2 6 3 9
58 2 2 1 1 3 4 2 11 9 9
59 3 2 1 1 4 4 2 11 16 17
60 2 2 1 1 4 4 2 3 2 4
For taking business decisions the cited educational institute considers various kinds of
statistical tools and methods and apply on the collected information. At the majority level, the
12

SPSS methods are highly supportive in terms of making business analysis and derive possible as
well as effectual business decisions. Moreover, explanation of measure of central tendency
which are used in the present study are such as follows: Mean: The method and tool of statistical in which average value of the overall data set is
to be calculated and on the basis of that decision is made. In the company if mean value
is lower as compare to the collected data, then it can be said that performance of the
entity is in effective and increasing trend. When applying in the UKCBC college of both
the campuses then, in case average students are higher in comparison to the average value
then it can be said that it able to attract more pupils (Nandi, 2013). Further, if facilities
given by the Lords and Wentworth campuses are attractive and teaching methods are also
of the higher quality, then students taking admission in high number. Mode: Another tool of the measure of central tendency is mode where the particular
values is represented which often occurs in the whole collected data. By this the
management easily able to determine that point of profit of sales which frequently
generated by it within some number of fiscal years (Lakew and Rao, 2015). In both the
campuses of UKCBC college, when manager wants to derive that how many students
frequently taken admission in last 10 years then the respective tool is the mostly used and
suitable. Along with this, calculation of this is also easy which can be done by the
teachers of Lords and Wentworth houses.
 Median: Apart from the mean and mode, there is median value is also applied on the
collected information in appropriate manner. When the gathered data set in huge number
and not possible to make proper analysis then median is the helpful tool for break down
in equally two parts. After using this statistical method, the whole data are divided into
two parts and summarised in the proper ways (Hahn and Doganaksoy, 2011). Further, it
becomes easy for the management of both campuses in order to make analysis and
determine reliable conclusion.
b. Analysing results of survey and drawing conclusion
Q1: Age of the students in both the UKCBC college's campuses.
Mean 2.3
13

Mode 2
Median 2
From the above calculation it can be said that, major number of the students rely from the
age group of 25 to 34 years in both the college campuses. When looking at the other mentioned
both the values of statistical then it can be analysed that, majority of students take admission on
frequently basis are from the age of 25 to 34 years. Moreover, middle value at the respective data
set is also from the same age range.
Q2: Campus in which mostly students studied.
Mean 1.4
Mode 1
Median 1
It can be found from the three overall statistical tools and methods that, more pupils
studied in the Lords House campus which are like 35. On the other side, in the Wentworth house
campus only 25 students are studied among the overall 60.
Q3: Course which is studied by the students.
Mean 2.0
Mode 1
Median 1.5
Average pupils of the overall data set are studied on the second option or course which is
like information technology. As per the mode value, students studied in the business
management course on the frequent basis and it is the mostly like course for them. Further,
middle value represents that some students studied on the business management and some are
taken education regarding to the information technology.
14

Q4: Time in which students attend the class.
Mean 1.1
Mode 1
Median 1
By considering the overall tools it can be assessed that majority of the pupils are stated on
the first option in order to attend class which is like day shift. Hence, it can be said that, students
of both the campuses studied in the day shift and avoid to the evening batch.
Q5: Satisfaction level of students from the quality of course.
Mean 2.6
Mode 2
Median 2
At all the tools responses derived are at the same option where it can be said that
approximate 28 number of students are satisfied at the slightly level.
Q6: Reality matches with the expectations of students.
Mean 3.0
Mode 3
Median 3
It can be ascertained from this respective question analysis that, major students give
response at the better or worse level in all the statistical methods. Further, reality matches at the
better or worse extent in comparison to the expectation level of the students.
Q10: Number of students recommend to the UKCBC.
Mean 1.5
15

Mode 1
Median 1
On and average level some pupils recommend and some not to the UKCBC college in
order to make improvement in the existing facilities. Further, major students often say that it
must increase current facilities and teaching methods.
Q11: Strength of UKCBC.
Mean 8.4
Mode 15
Median 9
As per the mean value strength of the UCKCB campuses like Wentworth and Lords is
that lectures are better. Further, on the basis of mode and median college is effective in terms of
good lecturers along with some exceptions and information providing respectively.
Q12: Weakness of UKCBC.
Mean 5.9
Mode 2
Median 3.5
When talking about the weaknesses then it can be found as per the mean, mode and
median values that, it is weak in terms of facilities, enough information for the pupils and proper
organisation respectively.
Q13: Recommendations to UKCBC.
Mean 7.8
Mode 4
16

Median 6.5
Average students of the both campuses recommended to the college that, it should take
care about the facilities and make improvement in this. Further, on the frequent basis pupils
suggest that, management should provide on time information to the students. Middle pupils like
30 advise that, UKCBC college needs to give respect to the students and treated with them as
adults.
c. Measures of dispersion
Number of Questionnaire Standard deviation
Q1 0.8
Q2 0.5
Q3 1.1
Q4 0.3
Q5 1.1
Q6 1.3
Q10 0.5
Q11 4.9
Q12 4.6
Q13 5.2
The standard deviation tool reflects that, up to which level standard value deviates from
the mean or average outcome (Gal, Stewart and Hanne, 2013). In the present study, it can be
found that, in all the questionnaire standard value is lower than arithmetic tool which shows that
both houses of UKCBC college able to perform well.
17

d. Calculating quartile and percentile
These both the tools are helpful for the campuses in terms of dividing whole information
or data set in equal four parts and on the basis of that easily able to make business decisions
(Gaile and Willmott, 2013). Further, outcome of such statistical methods like quartile and
percentile are given as below:
Q1: Age of the students in both the UKCBC college's campuses.
Quartile Values
Q1 2
Q2 2
Q3 3
Percentile
25th 2
50th 2
75th 3
At the initial two levels like lower and middle quartile, responses are same which reflects
that major students studied in Lords and Wentworth campuses are of the 25 to 34 years. At the
upper quartile, mostly pupils studied in the college are of the age group of 35 to 44 years.
Q2: Campus in which mostly students studied.
Quartile Values
Q1 1
Q2 1
Q3 2
Percentile
25th 1
18

50th 1
75th 2
On the basis of lower and middle quartile it can be assessed that, students studied in the
first campus which is like Lords House. As the level increases then pupils go for doing study in
the second campus which is Wentworth. Further, more students studied in the previous or first
campus of the UKCBC college.
Q3: Course which is studied by the students.
Quartile Values
Q1 1
Q2 1.5
Q3 3
Percentile
25th 1
50th 1.5
75th 3
At the 25th percentile majority pupils studies in the business management course whereas
at the middle percentile they preferred information technology criteria in order to do study.
When looking at the 75th percentile or upper quartile then it can be said that, they like to take
education of travel and tourism course.
Q4: Time in which students attend the class.
Quartile Values
Q1 1
Q2 1
19

Q3 1
Percentile
25th 1
50th 1
75th 1
It can be analysed from above determined data set that, students prefer day batch for
doing study and avoid tp the another time which is of the evening.
Q5: Satisfaction level of students from the quality of course.
Quartile Values
Q1 2
Q2 2
Q3 3
Percentile
25th 2
50th 2
75th 3
At the initial two levels students slightly satisfy with the standard and quality of the
course provided from both the campuses of the UKCBC college. Further, at the last level they
are moderately satisfied to the present statement.
Q6: Reality match with the expectations of students.
Quartile Values
Q1 2.5
Q2 3
20

Q3 4
Percentile
25th 2.5
50th 3
75th 4
It can be ascertained from this respective questionnaire that, as level of quartile and
percentile increase then outcomes as well. Further, from the lower to middle level, expectation
extent of the pupils enhances from worse to the better or conditions. Further, at the upper level
their expectations improves from better or worse to the exactly which they are expected from the
UKCBC college campuses.
Q10: Number of students recommend to the UKCBC.
Quartile Values
Q1 1
Q2 1
Q3 2
Percentile
25th 1
50th 1
75th 2
Majority of the students like to give suggestions to the UKCBC for making improvement
in the existing conditions and facilities. Moreover, very less number of the pupils like 28
between 60 samples are not want to recommend the college.
Q11: Strength of UKCBC.
21

Quartile Values
Q1 3.75
Q2 9
Q3 12.25
Percentile
25th 3.75
50th 9
75th 12.25
At the lower level and middle extent of the quartile as well as percentile strengths of the
college are like it welcomes all the pupils and provide good information to them respectively.
Further, at the last level of these tools as per the overall students, college is better in terms of
staff and lectures.
Q12: Weakness of UKCBC.
Quartile Values
Q1 2
Q2 3.5
Q3 9
Percentile
25th 2
50th 3.5
75th 9
According to the Q1 and Q2 weaknesses of the college are such as it not gives enough
information to the pupils and teachers leave to the students respectively. Apart from this, as per
22

the last level weakness of the college is that, it behaves in different manner with those students
who attend class and who not attend the lectures.
Q13: Recommendations to UKCBC.
Quartile Values
Q1 4
Q2 6.5
Q3 9
Percentile
25th 4
50th 6.5
75th 9
At the 25th percentile or Q1 level students give suggestions to the college that, it should
give proper and on time information to them which helps to raise satisfaction level of them.
Further, at the middle level they recommend to the management of both the houses that they
need to give respect to the pupils and behave with them like as adults. At the last level, the
campuses should give more and effective support to the students.
TASK 3
a. Producing graphs by using spreadsheets
Theme 1: Majority of the students in both the campuses of UKCBC college are of the 25 to 34
years.
Que. 1: What is your age ? Respondents
18 to 24 years 10
25 to 34 years 28
35 to 44 years 16
23

45 to 54 years 6
Total 60
Bar Chart
18 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
0 5 10 15 20 25 30
10
28
16
6
Pie Chart
10
28
16
6
18 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
Findings and Analysis
According to the survey, there were total 60 respondents, in which scholars have
analysed that there are maximum number of students which were 28 was of age group 25 to 34
24

years who are studying in UKCBC university. Further, there are 16 respondents who are of age
group 35 to 44 years, only 10 were of age group 18 to 24 and minimum were of 45 to 54 years
that is 6. Besides, it may be possible that university can have increase the age group of 35 to 44
and 25 to 34. According to scholars, university should offer the courses which attracts the
generation of 25 to 34 and 35 to 44 years as all others seems least interested.
Theme 2: Students study in the Lords House campus of UKCBC college.
Que. 2: Which campus you study ? Respondents
Lords House 35
Wentworth House 25
Total 60
Bar Chart
Lords House
Wentworth House
0 5 10 15 20 25 30 35 40
35
25
Pie Chart
25

35
25 Lords House
Wentworth House
Findings and Analysis
According to the collected data of different branches of University, there were total 60
respondents from which maximum number of students were from Lord house branch that is 35
and minimum were from Wentworth house which were 25. Hence, according to research it can
be said that University may face increase in candidates of lord house branch of UKCBC college.
Theme 3: Majority of the students studied Business management course.
Que. 3: Which course you studied ? Respondents
Business management 30
Information technology 7
Travel and tourism 15
Health and social care 8
Total 60
Bar Chart
26

Business management
Information technology
Travel and tourism
Health and social care
0 5 10 15 20 25 30 35
30
7
15
8
Pie Chart
30
7
15
8
Business management
Information technology
Travel and tourism
Health and social care
Findings and Analysis
The university is offering four courses to its students which are business management,
information technology, travel and tourism, and health and social care. In contrast, from the
survey analyst have collected data from 60 respondents. Further, from which maximum number
of students are studying business management which were 30 and minimum number of students
are studying health and social care which were only 7 and other 18 are studying information
technology and travel tourism. Hence, there are chances of increase in students of business
management. According to the data it can be said that the university should offer courses related
to business which will attract more and more students.
27

Theme 4: Students are slightly satisfied with the overall quality of UKCBC's course.
Que. 5: To what extent you are satisfied with overall quality of your course? Respondents
Not at all 7
Slightly 28
Moderately 13
Very 7
Extremely 5
Total 60
Bar Chart
Not at all
Slightly
Moderately
Very
Extremely
0 5 10 15 20 25 30
7
28
13
7
5
Pie Chart
28

7
28
13
7
5
Not at all
Slightly
Moderately
Very
Extremely
Findings and Analysis
Researchers even asked the students how much they are satisfied with the courses of
university. In this satisfaction classification of students was done into five parts which were
extremely, not at all, moderately, slightly, and very. Hence, after the evaluation scholars
analysed that there were only 5 students who were extremely satisfied with the courses offered
by the university. There were 28 respondents who were slightly satisfied, 13 were on neutral
graph, 7 were not at all satisfied with the courses and other 7 were very satisfied. Research states
that, if the campus will offer excellent facilities for studying than the university can increase the
number of students studying.
Theme 5: Students prefer day classes.
Que. 4. Do you take: Respondents
Day class 53
Evening 7
Total 60
Bar Chart
29

Day class
Evening
0 10 20 30 40 50 60
53
7
Pie Chart
53
7
Day class
Evening
Findings and Analysis
It can be pertained from the present study and analysis that, major number of students
like 53 prefer to attend class or lectures in the day shift. Further, only 7 pupils between total 60
like to attend lectures in the evening time.
Theme 6: Reality matches the expectations of the students up to better and expected level.
Que. 6. The reality matches the expectations of the students? Respondents
Better 15
30

Worse 0
Better/worse 20
Exactly what expected 20
Other 5
Total 60
Bar Chart
Better
Worse
Better/worse
Exactly what expected
Other
0 5 10 15 20 25
15
0
20
20
5
Pie Chart
15
20
20
5
Better
Worse
Better/worse
Exactly what expected
Other
31

Findings and Analysis
From the present graph it can be said that, real quality as well as the level of expectations
of the UKCBC college matches with the students up to better level as per the 20 students.
Moreover, only 20 pupils say that up to their expected level the college providing services and
education to them. According to the 15 students, reality of the college matches with their
expectations up to the better extent.
Theme 7: Students recommend UKCBC to a friend.
Que. 10. Would you recommend UKCBC to a friend? Respondents
Yes 32
No 28
Total 60
Bar Chart
Yes
No
26 27 28 29 30 31 32 33
32
28
Pie Chart
32

32
28 Yes
No
Findings and Analysis
Major number of the pupils like 32 between total 60 want to recommend the two
campuses of the college that it should make improvement in the existing process. Apart from
this, according to 28 students, there is not any requirement to improve and make changes in the
current scenario as well as facilities.
Theme 8: Particular strength of the UKCBC's two departments.
Que. 11. Particular strength of UKCBC? Respondents
not even one 6
- helps with knowledge on what you study 3
- no strengths 6
- all are welcome 2
- canteen 4
- SUE 2
- good communication 3
- some lecturers 3
- good information 5
33

- very friendly 2
- accessibility, tutors 7
- staff 2
- communication 1
- open and friendly people 1
- good lecturers – some exceptions 12
- if e-learning is updated on time will be better 1
Total 60
not even one
- no strengths
- canteen
- good communication
- good information
- accessibility, tutors
- communication
- good lecturers – some exceptions
0 2 4 6 8 10 12 14
6
3
6
2
4
2
3
3
5
2
7
2
1
1
12
1
34

6
3
6
2
4
2
3 3 5 2
7
2
1
1
12
1
not even one - helps with knowledge on
what you study
- no strengths - all are welcome
- canteen - SUE
- good communication - some lecturers
- good information - very friendly
- accessibility, tutors - staff
- communication - open and friendly people
- good lecturers – some
exceptions
- if e-learning is updated on
time will be better
Findings and Analysis
As per the 12 students of Lords House and Wentworth House, major strength of the
UKCBC is that, it provides good lectures and educations. Along with this, some expectations of
them are also fulfilled by the college. Further, as per the 7 pupils, accessibility and tutors or
lectures of the college are educated.
Theme 9: Particular weakness of the UKCBC.
Que. 12. Particular weakness of UKCBC? Respondents
more than one 4
- not enough information for students 19
- no organisation 8
- teachers leave students 3
- the lecturers does not grade themselves 1
- no disable facilities 3
- facilities 3
- better communication between students and top levels 1
35

- unfairness between students who attend classes and
study and those who do not 6
- cleanliness 2
- canteen facilities 1
- late results from exams 1
- delays from administration and things are not done of
time because of them 2
- no parking for students 1
- little time for feedback from tutors 2
- always late with the information the students should
know 3
Total 60
more than one
- not enough information for students
- no organisation
- teachers leave students
- the lecturers does not grade themselves
- no disable facilities
- facilities
- better communication between students and top levels
een students who attend classes and study and those who do not
- cleanliness
- canteen facilities
- late results from exams
m administration and things are not done of time because of them
- no parking for students
- little time for feedback from tutors
- always late with the information the students should know
0 2 4 6 8 10 12 14 16 18 20
4
19
8
3
1
3
3
1
6
2
1
1
2
1
2
3
Findings and Analysis
36

Majority of the students like 19 among total 60 said that, UKCBC not gives and provides
adequate information which required for them. It leads to reduce their satisfaction level up to the
larger extent and decline performance as well. In addition to this, it is not an organisation as per
the total 8 respondents.
Theme 10: Recommendations to the UKCBC for improvement.
Que. 13. Recommendations: Respondents
More support 2
More polite staff on reception 1
More information on e-learning 4
On time information 19
More time for teachers to finish their units and more
time for feedback 2
More respect for students 2
Students to be treated as adults 1
Take care of the facilities – CLEANLINESS 13
More support for students 2
Poor library 1
Quicker respond to students from administration and
lecturers and more support 1
Improve the management 1
Longer time to prepare the assignments 1
Cleanliness 1
Improvement in all areas 2
Receive feedback regularly so that students can do
their assignments on time 1
37

Upload student materials on time 1
Noisy in corridors during classes 1
More space for students 1
Give us more materials 1
More student events 2
Total 60
More support
More information on e-learning
r teachers to finish their units and more time for feedback
Students to be treated as adults
More support for students
udents from administration and lecturers and more support
Longer time to prepare the assignments
Improvement in all areas
Upload student materials on time
More space for students
More student events
0 2 4 6 8 10 12 14 16 18 20
2
1 4 19
2
2
1 13
2
1
1
1
1
1 2
1
1
1
1
1 2
Findings and Analysis
As per the views of total 19 students, the management of UKCBC needs to make changes
in the time of providing adequate information for them. Moreover, 13 pupils suggest to the
college that, it needs to take care and improve existing facilities which are related to the
cleanliness.
b. Creating trend line for assessing the pattern of student’s responses
A geographical feature through which any kind of values are forecasted for the next year
is known as trend line. In this three trends included which are like upward, constant and
38

downward. From the data set, if trend line derived of the upward then it can be estimated that,
the values will increase in the future period. Further, constant trend line reflects that firm will
perform same in the future and any changes will not come there. On the other side, from
downward trend line it can be predetermined that, performance of the company will decline in
the upcoming years.
Through this management of the entity easily able to forecast that in the future which
kind of situation can be incurred. Further, on the basis of that, it able to make business decisions
in proper as well as fruitful direction.
Line chart for campus in which students studied
Lords House Wentworth House
0
5
10
15
20
25
30
35
40
35
25
Line chart for satisfaction level of students from quality of course
39

Not at all Slightly Moderately Very Extremely
0
5
10
15
20
25
30
7
28
13
7
5
Line chart for expectation matching level of students
Better
Worse
Better/worse
Exactly what expected
Other
0
5
10
15
20
25
15
0
20 20
5
Line chart for recommendation to UKCBC
40

Yes No
26
27
28
29
30
31
32
33
32
28
Trend Line for campus in which students studied
Lords House Wentworth House
0
5
10
15
20
25
30
35
40
35
25
f(x) = -10x + 45
Trend Line for satisfaction level of students from quality of course
41

Not at all Slightly Moderately Very Extremely
0
5
10
15
20
25
30
7
28
13
7
5
f(x) = -2.5x + 19.5
Trend line for expectation matching level of students
Better
Worse
Better/worse
Exactly what expected
Other
0
5
10
15
20
25
15
0
20 20
5
f(x) = 12
Trend line for recommendation to UKCBC
42

Yes No
26
27
28
29
30
31
32
33
32
28
f(x) = -4x + 36
Findings and Analysis
According to the trend line chart of student satisfaction level, studying in different
branches, it can be evaluated that there are chances that in future the student will increase in
Lords house brand of UKBC university.
According to trend line chart of university satisfaction level of students from quality of
course it can be concluded that, the students are slightly satisfied with the quality of courses in
university.
According to trend line chart of matching up the student expectation, it can be evaluated
that university is matching up the expectation of students and are chances that in next few years
UKBC will face increase in number of students.
According to the trend line chart of recommendation it can be concluded that, the
university should increase the facilities in order to provide the best educational experience to its
students.
c. Preparing power point presentation for presenting findings
Enclosed in PPT.
d. Producing a formal business report
Formal Business Report
43

To:,
Quality Assurance Agency (QAA)
From:
Date: 24th July 2017
Subject: A survey about student satisfaction and experience at UKCBC
Introduction
The current report explains about the satisfaction level of the students from the teaching and
other facilities provided by the Lords and Wentworth house campuses of the UKCBC college. It
shows that which kind of courses are studied by the students in these campuses and take
education from it. Along with this, it reflects about the shifts of the lectures which are attended
by the pupils in both the mentioned campuses. At the end of report conclusion and
recommendations are to be provided for the UKCBC college.
Purpose And Limitations
 To analyse and found out expectation as well as satisfaction level of students in Lords
and Wentworth campuses of UKCBC college.
In the present study two kinds of data analysis methods applied on the data set which are such
as thematic and statistical. Hence, major limitation of the current research is that, it is very high
consuming which lead to reduce efficiency of the researcher. In opposite to that, time allocated
is already few due to which only two campuses of UKCBC college analysed which are such as
Lords House and Wentworth House. Moreover, analysis of all the four campuses is not
completed because of lack of time availability.
Content
It can be found from all the mentioned graphs and analysis that, major number of students
belong from the second age group which is like 25 to 34 years. In this respective age criteria
total 27 number of pupils studied among the overall analysed 60 of Lords and Wentworth
campuses. In addition to this, it can be assessed that, major number of pupils which are like 35
between 60 studied in the Lords House campus and rest like 25 taking education from another
44

surveyed college campus. Further, most of the students who are such as 30 studied about the
business management and 15 taken education related to the travel and tourism subject. Among
the total 60 pupils 8 and 7 are studied about the health and social care as well as information
technology respectively. Moreover, major number of the students such as 28 are slightly
satisfied with the quality of courses which are offered by the UKCBC college campuses in
proper manner. It can be said from the trend line that, in the upcoming years, in the course of
business management more students will take admission as compare to the others. Moreover,
under the travel and tourism course also number of pupils will increase in next periods but with
the lower rate as compare to the business management course.
Summary and Recommendations
It can be concluded from the current report that, the Lords house and Wentworth house
campuses of the UKCBC college performing average in the educational industry as per the
analysis. Further, in some case performance of the college is much better like it provides good
information to the students in appropriate ways. Along with this, when looking at the number of
students then majority is in the Lords House campus as compare to the other.
It can be recommended to the Lords and Wentworth campuses that, they must behave with the
students like as adults and give some respect to them as pupils are key assets for the UKCBC
college. In addition to this, it should provide data, learning materials and information to the
students on time or before the exam time. Due to this, they able to perform well, achieve higher
marks and satisfy with the highest extent.
TASK 4
a. Analysing information processing tools that help in decision making
 Strategic level: This is an unstructured information system used to plan the strategies for
business. Decision-making system are used by the top management level to make
general decisions. It is used in decision making in an organisation through computers.
DSS is used to compile information which can be used in solving problems and making
better decisions. The main objective of DSS is to evaluate the performance of the
45

employee in the organisation by increasing the production (Dayani and Gelbard, 2015).
For example: Data, documents, decision-making tasks, etc.
 Operational level: This is a structured information system used for the routine operation
transactions in an organisation. This level shows the day to day performance of the
business transactions in an organisation. Transaction processing system helps to collect,
store, modify and to retrieve the data for an enterprise. It defines an interdependent
relationship in support of a service to describe the responsibilities of each internal support
towards the other groups. It is practised to create the efficiency of the business to
administer the business. For instance: customer care staff in an organisation, nurse staff
in a hospital, etc.
 Tactical level: This is a semi structured information system used for making partly
decisions by the users. This is dominated by the middle level managers to oversee the
activities by operational level management. The decisions are made on the set of
guidelines and judgemental calls (Suttorp and et.al., 2015). The sufficient knowledge of
specific business analysis techniques are required to get the current job done. It provides
the overall direction to an enterprise to set its goals below the managerial activities. For
example: launch a new product, buy or rent premises, transfer of staff, etc.
b. Preparing project plan and determination of critical path
A project plan is contract between the project manager, project team, executive sponsors,
and other employees who are involved in management process of business. The most important
part of project plan is the documentation at all the levels which can affect the functioning of
project.
Critical path: It comprises series of activities from start to completion of project. It
indicates the all the issue which can come across while the operations or work in progress of the
project so that the project manager can understand steps to control the risk and to ensure smooth
functioning of project in order to get the work completed with the given time period (Spiranovic
and et.al., 2016).
The calculated critical path for UKBC project is of 1+2+3+7+8 which will take 17 days
for completion and includes all the effective functioning of project.
Activity Predecessor Duration
46

A - 2
B A 4
C B 6
D A 3
E B 6
F E 1
G C, D 3
H F, G 2
Illustration 1: Network diagram
Network Diagram: it shows the project plan with the help of symbols and connections
which makes a road map towards the completion of project. It makes easy presentation for
project manager to understand the functioning of project. Moreover, using this diagram helps the
manager in minimizing the time for completion of project.
47

Illustration 2: Gantt chart
Critical path: 1+2+3+7+8
Time duration: 2+4+6+3+2 = 17 days
c. Using investment appraisal techniques for decision making
Net present value: It is the best method which helps in calculating the difference
between present value of cash inflows and present value of cash outflow. It gives the accurate
figures which can be useful in capital budgeting and to evaluate investment profitability in the
particular project (Net present value, 2013).
where, Ct stands for net cash inflow during the period
Co stands for total initial investment cost
t stands for number of time periods
r stands for discounted rate
NPV technique of calculating net present value indicates profits and loss of the business.
Moreover, positive NPV indicates profitability and negative indicates losses. Besides, the
companies do not make much use of accounting techniques like payback period, accounting rate
of return as these methods are based on assumption.
48

Internal rate of return: It is technique used to measure capital budgeting profitability
from the investment made. It is a discounted method which makes cash inflow from particular
project in net present value equal to zero (Internal rate of return, 2015). Calculation of IRR
depends on the formula of net present value that is NPV. Besides, the difference is while
calculating internal rate of return, net present value is considered as equal to zero. Moreover,
assumption of cost in most of the project investment is common but when the IRR rate is high it
is the indication to undertake the project. IRR is also known as economic rate of return
Year Cash flow DF@ 15% DCF
0 -15000 1 -15000.00
1 8000 0.8695652174 6956.52
2 10000 0.7561436673 7561.44
3 5000 0.6575162324 3287.58
4 5000 0.5717532456 2858.77
5664.31
IRR: 10% + (7709/7709-5664.31)*15%-10%
49

= 10% + 3.77*5%
= 10% + 18.85%
= 28.85%
Recommendation
Internal rate of return from project is 28.85% that is UKBC college can invest in this
project. Moreover, the Net present value of the project is also positive which is 7709 reflects
favourable results for the college. Hence, as per the net present value criteria positive value
denotes that the project can be accepted by the university as it indicates positive returns. It can be
recommended that IRR obtained is more than 10% which denotes favourable returns for the
company. Hence, the university can invest in this project for profitable returns.
CONCLUSION
By concluding the current report of business decision making it can be said that, the
statistical tools are techniques are highly supportive for the both campuses of UKCBC college in
order to take effective decisions. Along with this, it able to make solutions of different business
problems in adequate and fruitful manner. It can be said from the SPSS tool that, Lords house
has more students which are like 35 among 60 selected sample size. Moreover, in the second
campus like Wentworth house, there is only 25 students studied. Major number of the pupils are
studied under the course of business management and travel and tourism which are like 30 and
15 respectively. Hence, it can be said that, management needs to make improvement in such kind
of the course due to studying and taking education in more proportion. Further, they are satisfied
with the quality of course up to the slighter and moderate extent. It can be assessed from the
trend line that, in the upcoming years, in the course of business management more students will
take admission as compare to the others. It can be suggested that, both the campuses need to
provide adequate and on time information to the students. Along with this, they should behave
like adults and give respects.
50

REFERENCES
Books and Journals
Anderson, D. and et.al., 2015. An introduction to management science: quantitative approaches
to decision making. Cengage Learning.
Badri, M. and et.al., 2015. Mexiletine Prevents Recurrent Torsades de Pointes in Acquired Long
QT Syndrome Refractory to Conventional Measures. JACC: Clinical Electrophysiology.
1(4). pp.315-322.
Baldner, C., Longo, G. S. and Scott, M. D., 2015. The relative roles of drive and empathy in
self-and other-focused financial decision making. Personality and Individual Differences,
82. pp.7-13.
Bantug, E. T. and et.al., 2016. Graphical displays of patient-reported outcomes (PRO) for use in
clinical practice: What makes a pro picture worth a thousand words?. Patient education
and counseling. 99(4). pp.483-490.
Barrick, K. and et.al., 2015. Developing sampling frame of potential trafficking victims using
geo-mapping techniques. Special issue Researching hidden populations: approaches to
and methodologies for generating data on trafficking in persons. 8. pp.95.
Cashmore, M. and et.al., 2010. Evaluating the effectiveness of impact assessment instruments:
theorising the nature and implications of their political constitution. Environmental Impact
Assessment Review. 30(6). pp.371-379.
Chow, Y. S. and Teicher, H., 2012. Probability theory: independence, interchangeability,
martingales. Springer Science & Business Media.
Corless, L. and et.al., 2015. PTH-109 Hepatocellular carcinoma: opportunities in primary and
secondary care to improve patient outcomes. Gut. 64 (1). pp.A456-A456.
Danforth, C. W. and et.al., 2016. AN HST/COS SURVEY OF THE LOW-REDSHIFT
INTERGALACTIC MEDIUM. I. SURVEY, METHODOLOGY, AND OVERALL
RESULTSBased on observations made with the NASA/ESA Hubble Space Telescope,
obtained from the data archive at the Space Telescope Science Institute. STScI is operated
51

by the Association of Universities for Research in Astronomy, Inc. under NASA contract
NAS5-26555. The Astrophysical Journal. 817(2). pp.111.
Dayani, M. and Gelbard, R., 2015. Automatic Conversion of Software Specification into a Gantt-
chart subject to Organization's Constraints. Procedia Computer Science. 64. pp.73-78.
Gaile, G. L. and Willmott, C. eds., 2013. Spatial statistics and models (Vol. 40). Springer
Science & Business Media.
Gal, T., Stewart, T. and Hanne, T. eds., 2013. Multicriteria decision making: advances in
MCDM models, algorithms, theory, and applications. Springer Science & Business Media.
Hahn, G. J. and Doganaksoy, N., 2011. The role of statistics in business and industry. John
Wiley & Sons.
Lakew, D. M. and Rao, D. P., 2015. Financial Appraisal of Long Term Investment Projects:
Evidence from Ethiopia. Asian Journal of Research in Business Economics and
Management. 5(2). pp.1-16.
Nandi, A., 2013. Blind estimation using higher-order statistics. Springer Science & Business
Media.
Spiranovic, C. and et.al., 2016. Increasing knowledge of mental illness through secondary
research of electronic health records: opportunities and challenges. Advances in Mental
Health. 14(1). pp.14-25.
Suttorp, M. M. and et.al., 2015. Graphical presentation of confounding in directed acyclic
graphs. Nephrology Dialysis Transplantation. 30(9). pp.1418-1423.
Yan, X. and et.al., 2015. Development and psychometric testing of the Chinese Postnatal Risk
Factors Questionnaire (CPRFQ) for postpartum depression. Archives of women's mental
health. 18(2). pp.229-237.
Online
Internal rate of return, 2015. [Online]. Available through:<
http://www.myaccountingcourse.com/financial-ratios/irr>. [Accessed on 24th July 2016].
52

Net present value, 2013. [Online]. Available through:< http://www.mathsisfun.com/money/net-
present-value.html>. [Accessed on 24th July 2016].
APPENDIX
Appendix 1: Research Questionnaire
The answers are collected from 60 students who study in Lords House and
Wentworth Hose, due to limitation of time, only these two campuses has been visited by me
to collect the answers for the survey!!!
1. What is your age?
 18-24
 25-34
 35-44
 54-54
2. Which campus you study?
 Lords House
 Wentworth House
3. Which course?
 Business management
 Information technology
 Travel and tourism
 Health and social care
4. Do you take:
 Day class
 Evening
5. To what extent you are satisfied with overall quality of your course?
 Not at all
 Slightly
 Moderately
53