Business Decision Making Report: Data Analysis and Recommendations

This report provides a comprehensive analysis of business decision-making, focusing on data collection, survey methodologies, and data interpretation within the context of an e-commerce company like Amazon. The report begins with an introduction to multichannel shopping and its significance, followed by a detailed plan for data collection, including the use of primary and secondary research methods. It explores various survey methodologies, sample framing techniques, and questionnaire design. The core of the report involves the evaluation and analysis of collected data, using measures of dispersion, quartiles, percentiles, and correlation coefficients to draw meaningful conclusions. The findings are presented through graphs and trend lines, culminating in a formal business report. The study also touches on the use of information processing and financial tools for effective decision-making, providing valuable insights into the impact of technology on consumer behavior and the evolution of online shopping.

Business Decision Making

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Creation of plan for the collection of data............................................................................1
1.2 Survey methodologies and sample framing..........................................................................3
1.3 Designing of questionnaire...................................................................................................4
TASK 2............................................................................................................................................5
2.1 Evaluation of data collected through research......................................................................5
2.2 Analysis of the result to draw important conclusions...........................................................8
2.3 Analysis of data using measures of dispersion...................................................................10
2.4 Use of quartile, percentiles and correlation coefficient to draw important conclusions.....11
TASK 3..........................................................................................................................................12
3.1 Presentation of graphs to interpret information..................................................................12
3.2 Trend Line...........................................................................................................................20
3.3 Covered in poster................................................................................................................21
3.4 Formal business report........................................................................................................24
TASK 4..........................................................................................................................................25
4.1 Information processing tools...............................................................................................25
4.2 Evaluation of critical path...................................................................................................25
4.3 Financial tools for decision-making....................................................................................27
CONCLUSION..............................................................................................................................27
REFERENCES..............................................................................................................................28

INTRODUCTION
Multichannel shopping refers as providence of option to the customers that buy the
products through online mode also. This will have huge importance in current scenario because it
saves time and cost. This will provides different kind of offerings to the customers at one
platform like clothings, home accessories, electronic products etc. In this regard many facilities
are provided by Amazon like home delivery of products, cash on delivery, different discount
offers to customers etc. This will provides the opportunity regarding attraction of the large
number of customers.Business decision making includes process of selecting the best option
which is most beneficial for organisation. Effective decision making power helps the
management of organisation to easily achieve their predetermined targets. Large number of
benefits are derived by organisation like improvement in quality of their services, better
consumer satisfaction, effective management of employees and increase in profitability, etc.
Primary and secondary research plays an important role in collection of information and
feedbacks from respondents regarding existing services. Amazon is an E-commerce company
which provides different kinds of products to sell through use of online platform. Use of
innovative technology by Amazon brings evolution in shopping channels and has a great
influence on the behaviour of consumers (Groebner and et. al., 2011).
The present report includes creation of plan regarding collection of data, survey
methodologies and sample frame used, development of questionnaire, interpretation of data and
use of methods of dispersion, quartiles, percentiles as well as correlation coefficient to draw
conclusion. Also, use of information management and financial tools to make business decisions
are described here.

TASK 1
1.1 Creation of plan for the collection of data
Amazon is an E-commerce Company which provides their services worldwide with the
help of digital technology. This company provides a large number of products to be sold by the
use of online platform. Management of company wants to conduct research to know about the
views and feedbacks of consumers regarding their services and impact of innovative technology
on the behaviour of consumers. So, main reason behind conducting this research is to know
about effect of innovative technology on the shopping habit of consumers, its contribution in
motivation of consumers, benefits regarding their existing operations, contribution to increase
profitability and impact on high street shops and malls.
There are main two methods available regarding collection of data from respondents
which are primary and secondary source of collection. Both these methods have their own
importance for the researcher regarding collection of information. Such collected data is further
used by the management of Amazon to interpret important results and make changes in their
existing technologies and services to capture high market share and enhance their decision-
making power.
Primary source: It is the most reliable method of data collection which is used by
research to collect information from different sources. This includes the process of taking actual
views of respondents regarding their research questions and topic. The information provided by
such method is accurate and reliable. Data collected by the use of this method is also called as
first-hand information which is not available through any other sources. There are many
drawbacks of this method like it is a time consuming process as well as involve higher cost in
comparison to other methods. There are many methods which are included in the primary source
of data collection like survey, online, questionnaire, phone, etc. All these methods are having
their different features and importance in research work. The basic features and their use of all
such methods are mentioned as below:
 Survey: It is an effective method which involves face to face interaction with
respondents. This method helps to obtain the most reliable information not only from
their views but also from their gestures (Ferrell and Fraedrich, 2015).

 Questionnaire: This method includes the preparation of questionnaire which contains
different research questions asked from respondents which are selected from total
population. No personal interaction with respondents and obtain limited information.
 Online: This is one of the cost efficient and fast primary source method which helps in
obtaining the views of respondents and consumers. This includes method of online voting
regarding different services and technologies which are the main topics of research.
 Phone: This method includes the process of telephonic conversation to attain their views.
Secondary source: It is also one of the effective methods regarding collection of data in
a cost efficient manner. This includes the process of collection of information from different
sources like articles, magazines, newspapers, etc. Such information is called as secondary
information. The data collected from this method is not much relevant to interpret conclusion.
1.2 Survey methodologies and sample framing
The main aim of Amazon behind conducting survey is to collect the information from the
respondents which are going to be selected from total population. Main objective is to obtain
data regarding use of innovative technologies and their impact on the behaviour of consumers.
The information collected is used by researcher to interpret important conclusion and results to
make changes. This will result in improving the decision-making power of management.
Survey methodologies: This includes process of survey in market to attain information
regarding existing position of organisation in market. For this purpose, researcher has duty to
assess impact of innovate technologies on high street malls and evolution of multichannel
shopping. There are many tools used by the researcher to attain views of respondents on use of
such technologies. This collected information is used by researcher to interpret conclusion and
produce a formal business report. The method which is used to conduct survey is questionnaire
which includes research questions. It is the primary method of data collection which includes 10
different questions (Ford and Richardson, 2013).
Sample frame: It is the process of designing of sample frame. There are many methods
available which can be used to select respondents from total population. Such different methods
are like simple random, cluster, stratifies, etc. that come under the two categories i.e. probability
and non-probability sampling. All these methods have their own importance. Researcher used
random sampling method regarding selection of respondents from the total population. 20

respondents are selected to collect information regarding research questions and interpret
conclusion by the use of different methods of dispersion, mean, median and mode.
Main aim of researcher is to use primary method of data collection and prepare
questionnaire to gain the views of such 20 respondents. The basic topic which are covered for
research and preparation of questions are mentioned below:
 Importance of technological innovation
 Evolution of multichannel shopping
 Impact on high street shops and malls
 Impact on consumer behaviour
 Socio-economic impact
 Existing performance of Amazon
1.3 Designing of questionnaire
Questionnaire is primary source of tool which helps to gather opinions of respondents
regarding existing performance of organisation and online tools which are used by them to
expand their business operations. It is effective method to obtain real and accurate information
from respondents.
Kind of questionnaire: Questionnaires are be of two types. First, includes the face to
face interaction of researcher with respondents. This is more effective as this helps gather
information through their gestures. Secondly, Questionnaire is mailed to all respondents to their
official address. This doesn't provide detailed information because they answers the questions in
yes or no (Vercellis, 2011).
Importance of questionnaire
Questionnaire is primary source of data collection having large number of importance for
the researcher. Different benefits which are arrived by researcher are mentioned below:
 Easy to know market position of company
 Collection of ideas to bring changes in existing services and quality of products
 Introduce more innovation in use of technologies to satisfy different demand of
consumers
Questionnaire
Name:

Age:
Gender:
Q1. Does technology affect the business of high street shops and malls?
 Highly affected
 Average effect
 No effect
Q2. Do you think, online market has more importance in today's world?
 Yes
 No
Q3. Does online technology make shopping more simple and time saving?
 Agree
 Disagree
Q4. What platform you prefer to shop or select your products?
 Online
 Offline
Q5. Does innovative technology influence on consumer behaviours?
 Highly influential
 Moderate
 No effect
Q6. Do you think online market acquire offline business activities in future?
 Yes
 No
Q7. What products you like to buy online more?
 Clothes
 Home accessories
 Electronic products
Q8. Did you think, online sites diminished local shops profitability?
 Agree
 Disagree
Q9. Did you think online technology helps Amazon to capture large market share?
 Yes

 No
Q10. Provide your opinion regarding use of online technologies?
TASK 2
2.1 Evaluation of data collected through research
Q1. Does technology affect the business of high street shops and malls?
Particular Respondent
Highly
affected 10
Average
effect 5
No effect 5
Total 20
Mean
6.66666666
67
Median 5
Mode 0
Q2. Do you think, online market has more importance in today's world?
Particular Respondent
Yes 18
No 2
Total 20
Mean 10
Median 10
Mode 0
Q3. Does online technology make shopping more simple and time saving?

Particular Respondent
Agree 15
Disagree 5
Total 20
Mean 10
Median 10
Mode 0
Q4. What platform you prefer to shop or select your products?
Particular Respondent
Online 12
Offline 8
Total 20
Mean 10
Median 10
Mode 4
Q5. Does innovative technology influence on consumer behaviours?
Particular Respondent
Highly
influential 10
Moderate 8
No effect 2
Total 20
Mean
6.66666666
67
Median 8

Mode 2
Q6. Do you think online market acquire offline business activities in future?
Particular Respondent
Yes 13
No 7
Total 20
Mean 10
Median 10
Mode 6
Q7. What products you like to buy online more?
Particular Respondent
Clothes 12
Home
accessories 5
Electronic
products 3
Total 20
Mean
6.66666666
67
Median 5
Mode 2
Q8. Did you think, online sites diminished local shops profitability?
Particular Respondent
Agree 11
Disagree 9
Total 20

Mean 10
Median 10
Mode 2
Q9. Did you think online technology helps Amazon to capture large market share?
Particular Respondent
Yes 14
No 6
Total 20
Mean 10
Median 10
Mode 2
2.2 Analysis of the result to draw important conclusions
This includes about the evaluation of the results to ascertain the view points of
respondents regarding the importance to organisation and impact of innovative technology on
high street shops and malls. Under this step, information which gathered from respondents
helpful regarding improvement in decision making power of management to effectively apply
policies in future period of time (Maxwell, Jeffrey and Lévesque, 2011). The methods which are
used in the analysis of information are mean, median and mode. All three methods have their
own importance in the analysis process. All the data which is mention below gathered by
researcher by the use of method of sample survey which involves questionnaire to attain the
views of respondents.
Number of
respondents
Rank given by Respondents (out of
5)
1 2
2 2
3 1
4 3
5 2
6 1

7 1
8 1
9 3
10 4
11 1
12 3
13 3
14 2
15 3
16 4
17 2
18 3
19 1
20 2
Mean 2.2
Median 2
Mode 0
Mean: It is effective method which helps in calculation of average of all the components
of series. This method is called as easiest method which helps in forecasting and analysis of data.
On other words, it would be considered as the average of all the values which are present in a
given series. This method has large number of importance for the researcher to enhance their
decision making. The mean or average of series is calculated as sum of total vales which are
present in series divide by number of components (García-Peñalvo and Conde, 2014).
Median: This method is useful in calculation of middle value of the components of
series. In calculation of median, the values of components are divided into two portions and the
remaining mid value is considered as median. It is important which is used by researcher
regarding the measurement of properties which are present in given series. The advantage of
calculation is that is compared with mean regarding interpretation of important values.
Mode: It is calculated as, the most repetitive number in a series is called as mode. It is
effective method which enhance decision making power of researcher. This helps in
interpretation of the information and generation of results which are more important to make
changes to attain maximum benefits.