This essay analyzes business decision-making processes, focusing on investment appraisal techniques and their application in project selection. The assignment uses a case study of ABC plc, a computer software trading company, to illustrate the use of capital budgeting tools like Net Present Value (NPV) and payback period for evaluating investment projects A and B. The essay details the calculation and interpretation of these methods, comparing the viability of a Motor software project (Project A) and a Hardware project (Project B). It also discusses financial and non-financial factors crucial for investment decisions, such as profitability, payback period, and the availability of skilled personnel. The conclusion emphasizes the importance of considering both quantitative and qualitative aspects when making business decisions and highlights the benefits of using investment appraisal techniques to select the most advantageous project for business growth and profit maximization.