Murano Restaurant: Consumer Preferences and Business Decisions Report

This report presents an analysis of consumer preferences related to Murano Restaurant's potential expansion in London, focusing on key decision-making factors. The survey data reveals insights into preferred restaurant styles (traditional, modern, homey), with 'Homey' being the most popular choice at 28%. Regarding factors influencing restaurant selection, 'Food Quality' ranks highest at 24%, followed by 'Restaurant Concept' at 18% and 'Service Quality' at 16%. The study also explores consumer spending habits on dinner, indicating that 30% typically spend between GBP 100-150. The interpretation of the data emphasizes the importance of adequate pricing techniques and service improvements for satisfactory earnings. The report references strategic marketing and business analytics literature, highlighting the role of knowledge absorptive capacity in effective decision-making. This assignment solution is available on Desklib, a platform providing students with access to past papers and solved assignments.

BUSINESS DECISION MAKING

Which style do you want to look if Murano plans to open
a new restaurant at exciting place in London
Answers Respondents Percentage
Traditional 10 20%
Modern 12 24%
Homey 14 28%
Mixed Traditional and
Modern 8 16%
Never mind 6 12%
Total 50 100%

CONTINUE..
Traditional Modern Homey Mixed Traditional
and Modern
Never mind
0
2
4
6
8
10
12
14
16
10
12
14
8
6
20% 24% 28% 16% 12%
Respondents
Percentage

When you decides to take meal out, which comes
in your mind to decide a particular restaurant
Answers Respondents Percentage
Restaurant concept 9 18%
Food quality 12 24%
Service quality 8 16%
Price 6 12%
Convenience 6 12%
Dinning environment 6 12%
Other (Please specify) 3 6%
Total 50 100%

CONTINUE..
Restaurant
concept
Food quality Service
quality
Price Convenience Dinning
environment
Other (Please
specify)
0
2
4
6
8
10
12
14
9
12
8
6 6 6
3
18% 24% 16% 12% 12% 12% 6%
Series1
Series2

How much you normally spend on dinner
Answers Respondents Percentage
Less than GBP 100 6 12%
GBP 100 – GBP 150 15 30%
GBP 150 – GBP 200 14 28%
GBP 200 – GBP 250 10 20%
Above GBP 250 5 10%
Total 50 100%

CONTINUE..
Less than GBP 100 GBP 100 – GBP 150 GBP 150 – GBP 200 GBP 200 – GBP 250 Above GBP 250
0
2
4
6
8
10
12
14
16
6
15
14
10
5
12% 30% 28% 20% 10%
Series1
Series2

INTERPRETATION
On the basis of such analysis it can be said that there has
been positive response from the consumers over the
asked question. They have presented their honest
reviews over it. Thus, in relation with the same it can
be said that there is need to have adequate pricing
techniques which will be profitable for having the
satisfactory earning. Further, it can be said that there is
need to have changes in the offered services as well as
have the most appropriate gains.

REFERENCES
 Tomczak, T., Reinecke, S. and Kuss, A., 2018. Introduction.
In Strategic Marketing (pp. 1-18). Springer Gabler, Wiesbaden.
 Wang, Y. and Byrd, T. A., 2017. Business analytics-enabled decision-
making effectiveness through knowledge absorptive capacity in health
care. Journal of Knowledge Management. 21(3). pp.517-539.

THANK YOU