Fairfield School of Business: Business Decision Making Report (BA5F01)

This report, prepared for Fairfield School of Business's FdA Business BA5F01 module, focuses on business decision-making. It begins with an introduction highlighting the significance of data collection and interpretation in a competitive market. The report then details primary data collection methods, including questionnaires and surveys, and analyzes the collected data from 30 Lidl customers, addressing questions about customer demographics and spending habits. Secondary data collection involves gathering information from various sources, such as books and the internet, to compare Lidl with its competitors (Tesco, Sainsbury's, Asda, and Morrisons). The analysis of secondary data reveals Lidl's market position and sales strategies. Key findings emphasize customer-focused product offerings and frequent discounts. Recommendations include strategic store locations and increased online presence. The report concludes by underscoring the importance of market research in formulating effective strategies. References from academic sources are also included.

BUSINESS DECISION
MAKING

Content
• Introduction
• Primary data collection
• Primary data Analysis
• Secondary data collection
• Analysis of secondary data
• Key findings
• Recommendations
• Conclusion
• References

Introduction
In the contemporary world where the competition among businesses is increasing, the
importance of data collection and its interpretation so that effective results can be found
that can help in decision making have also become important. In order to efficiently
compete in martlet and to sustain in the competitive market it is important that data is
collected using qualitative and quantitative methods so that an overall view of market can
be gained.

Primary data collection
When data is collected for the first time by researcher directly from
sources by the way of questionnaires, surveys, interviews etc. so
that fresh data can be gathered that can help in making correct
interpretations and evaluations.

Analysis of primary data
After gathering data from 30 customers of Lidl; following results can be
found which can be interpreted and analysed in such a manner that
effective decisions can be made by Essential Ltd. Thus, it is essential for
researcher to gather relevant and accurate data as it directs them to make
valid conclusion at the end of research.

Q1) Which age group of people do the most
purchasing from Lidl?

Q2) Which gender group of people shop more
at Lidl?

Q3) What is the educational level of its
customers?

Q4) How much does the customers spend in
their one purchase?

Secondary data collection
Secondary data is collected from sources which already contain
information about certain topic from the view point of other authors
and researchers. This data can be collected from books, newspapers,
internet etc.

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