This report analyzes business decision-making processes, focusing on payback period and net present value (NPV) to evaluate two projects, A and B. It calculates the payback period for both projects and determines their NPV, comparing their financial viability. The report also examines the financial factors, such as investment objectives, risk, liquidity, and tax benefits, and non-financial factors, including customer satisfaction and environmental issues, that influence investment decisions. The analysis is based on the context of a manufacturing company, S&P PLC, and aims to provide insights into effective capital investment strategies. The conclusion summarizes the findings and highlights the importance of considering both financial and non-financial aspects in making informed investment decisions. References include books and journals related to business decision making and financial analysis.