This report delves into the critical aspects of business decision-making, focusing on key strategies such as Net Present Value (NPV) and payback period analysis. It examines how these financial tools are used to evaluate investment opportunities and project profitability. The report presents calculations for both NPV and payback periods for two hypothetical projects (Project A and Project B), interpreting the results to demonstrate their application in capital budgeting decisions. Furthermore, the report explores the financial and non-financial factors that influence managerial decisions, providing insights into how organizations assess risks, consider market stability, and evaluate the overall viability of potential projects. The conclusion emphasizes the significance of informed decision-making for organizational success, highlighting the interplay between financial metrics and external market dynamics.