Business Decision Making Report: Analysis of Thomas Cook Packages

This report provides an analysis of Thomas Cook's tour packages, focusing on business decision-making aspects. It interprets survey data indicating customer perceptions of the company's pricing and service adequacy. A trend line forecasts a potential decline in future turnover, attributing it to factors like changing consumer preferences and competitive pressures. The report includes a Gantt chart and network diagram to illustrate project timelines, calculating a critical project duration of 75 days. It suggests strategies for managers to attract more customers and maximize sales revenues. The analysis uses references to support its findings and recommendations, offering a comprehensive overview of Thomas Cook's current position and potential future challenges.

BUSINESS DECIOSN
MAKING

Tour packages of the Thomas cook are available
at higher price.

Interpretation
 It can be seen from the chart that is given above that most of respondents 28 out of 60
think that strongly agree that packages are available at very high price at Thomas cook. 10
respondents are agree with the same statement. 7 respondents are neutral on same
statement and only 8 out of 60 are disagree and assumed that firm is providing tourist
package at cheaper price. 7 respondents are highly disagree with the same statement. It can
be said that most of respondents think that firm is providing tour package at relative high
price.

Do you think that services provided by the
Thomas cook are adequate?

Interpretation
 It can be observed from the table that 50 out of 60 think that Thomas cook is
providing sufficient services to the customers. Only 10 respondents think that more
services Thomas cook needs to provide to the customers. Hence, in terms of service there
is a positive perception of the people about Thomas cook.

Trend line

Interpretation
 Above trend line forecasted that declined movement in future years. Downward movement
of trend line outlined that in the upcoming years, Thomas Cook’s turnover will show a
falling trend indicating that company will perform poor in next year.
 Fall in consumer demand, tough competition, pricing pressure, changing customer
perception, attitude and buying preferences towards holiday packages may be the reasons
behind such volatile trend. Decline in turnover is a sign of lower performance in the
forwarding years.
 On the basis of it, it can be suggested to the managers to use various tactics and strategies
like quality products, attractive tour packages, pricing policy, discounting and others so as
to attract high number of customers to maximize sales revenues.

GANTT chart

Network diagram

Interpretation
Critical duration of the project is calculated here as under:
Activity 1 + 2 + 3 + 6 + 7 + 8 + 9
= 5 + 15 + 25 + 10 + 10 + 5 + 5
 = 75 days
This project will need minimum time period of 75 days to finish the
project as per planned time.

REFERENCES
 Berlinet, A. and Thomas-Agnan, C., 2011. Reproducing kernel Hilbert spaces in
probability and statistics. Springer Science & Business Media.
 Hernández-Lerma, O. and Lasserre, J.B., 2012. Further topics on discrete-time Markov
control processes. Springer Science & Business Media.
 Jacobsen, K. and et.al., 2010. DGPF-project: evaluation of digital photogrammetric camera
systems–geometric performance. Photogrammetrie-Fernerkundung-Geoinformation.
2010(2). pp.83-97.