Analysis of Poundland's Business Decision Making Report, UK Market

This report examines the business decision-making process within Poundland, a British retail store known for its discounted products. The report begins with an introduction to business decision-making, outlining the key steps involved. It then presents primary data analysis, including a questionnaire administered to gather customer insights on various aspects such as age, gender, income, spending habits, and opinions on Poundland's offerings. The report analyzes the collected data, providing statistical summaries and visualizations. Secondary data, including market share and growth information, are also presented and analyzed. Based on the combined analysis, the report offers recommendations for Aboss Ltd, suggesting the implementation of Poundland's business strategy to open new discount stores. The report concludes by emphasizing the significance of business decision-making for effective business operations and goal achievement. The executive summary highlights the research's objective, data collection methods, and key findings.

Business Decision Making

INTRODUCTION
In business term, the decision making method is consider to be very much effective
for the manager and other employees as it aid to make plan to remove problems by
selecting alternative option that are most suitable for the situation. The entire process
of business decision making have a following steps that are needed to be taken into
consideration such as determining the decision, collect useful information, ascertain
alternative. As well as weigh each other option, select the most appropriate, make
perfection active and most important see the results. In this report, Poundland British
retail store is selected which offer different products at discounted price.

Primary data analysis and gathering
Primary evidence is actually data obtained from first-hand origins by an
investigator which use techniques such as interviews, surveys and experiments. It
is gathered specifically from original sources with considering the main objective
of certain project. As reliability of results is the main advantage of this method but
at the same time collecting of data through primary sources is expensive and time
consuming. It is also stated that this method is only valuable for some type of
research like in collecting information about Poundland Plc. Some of these
methods are discussed below

Questionnaire
Q1. In which kind of age-group do you belong?
a) 18-26
b) 27-40
c) 41-65
Q2. What is your gender?
a) Male
b) Female
c) Other
Q3. What is your education level?
a) Primary
b) Secondary
c) University
Q4 Your total income for a month (GBP)?
a) 700-1000
b) 1500-3000
c) 4000-5000
Q5 What is your actual spending for a month (GBP)?
a) 100-150
b) 200-300
c) 400-500

Cont….
Q6. Does location is an important element to be consider while opening new store for Poundland?
a) Strongly agree
b) Agree
c) Disagree
Q7. Are prices of goods offered by Poundland reasonable?
a) Strongly agree
b) Agree
c) Disagree
Q8. Do company offer any special discounts on festive seasons?
a) Strongly agree
b) Agree
c) Disagree
Q9. Does Poundland have variety product range?
a) Strongly agree
b) Agree
c) Disagree

Cont….
Q10 Which sort of product mixture does customer prefer to purchase?
a) High
b) Medium
c) Low
Q11 Which kind of consumer group purchase branded products?
a) 1
b) 2
c) 3
Q12 What type of customer give more importance to online sales?
a) High
b) Medium
c) Low
Q13 What is your opinion about after sales customer services?
a) High
b) Medium
c) Low
Q14 In your opinion which consumer group wants Poundland to be opened for 24 hours?
a) High
b) Medium
c) Low
Q15 How satisfied are you with home delivery services?
a) High
b) Medium
c) Low

Data analysis
Q1. In which kind of age-group do you belong?
a) 18-26 10
b) 27-40 12
c) 41-65 13
Mean 11.6666666667
Median 12
Mode 10
Std.D 2.1213203436
a) 18-26 b) 27-40 c) 41-65
0
2
4
6
8
10
12
14
10
12
13
Column D
a) 18-26 b) 27-40 c) 41-65
0
2
4
6
8
10
12
14
10
12
13
Column D

Cont…
Q2. What is your gender?
a)
Male 18
b)
Femal
e 12
c)
Other 5
Mean 11.6666666667
Media
n 12
Mode 3
Std.D 9.1923881554
a) Male b) Female c) Other
0
2
4
6
8
10
12
14
16
18
20
18
12
5
Column D
a) Male b) Female c) Other
0
2
4
6
8
10
12
14
16
18
20
18
12
5
Column D

Cont…
Q3. What is your education level?
a) Primary 10
b)
Secondary 8
c)
University 17
Mean 11.6666666667
Median 10
Mode 10
Std.D 4.9497474683
a) Primary b) Secondary c) University
0
2
4
6
8
10
12
14
16
18
10
8
17
Column D
a) Primary b) Secondary c) University
0
2
4
6
8
10
12
14
16
18
10
8
17
Column D

Cont…
a) 700-
1000 14
b) 1500-
3000 12
c) 4000-
5000 9
Mean 11.6666666667
Median 12
Mode 5
Std.D 3.5355339059
Q4 Your total income for a month (GBP)?
a) 700-1000 b) 1500-3000 c) 4000-5000
0
2
4
6
8
10
12
14
16
14
12
9
Column D
a) 700-1000 b) 1500-3000 c) 4000-5000
0
2
4
6
8
10
12
14
16
14
12
9
Column D

Cont….
Q6. Does location is an important element
to be consider while opening new store for
Poundland?
a) Strongly agree 22
b) Agree 10
c) Disagree 3
Mean 11.6666666667
Median 10
Mode 1
Std.D 13.4350288425
1 2 3
0
5
10
15
20
25
22
10
3
Column D
Column E
1 2 3
0
5
10
15
20
25
22
10
3
Column D
Column E

Secondary data and analysis
Market share of Poundland Plc and other superstore
08/07/1905 09/07/1905 10/07/1905
0
500
1000
1500
2000
2500
3000
3500
Market growth
Pondland
Amount in
08/07/1905 09/07/1905 10/07/1905
0
500
1000
1500
2000
2500
3000
3500
Market growth
Pondland
Amount in