This report delves into the critical aspects of business decision-making, focusing on the application of financial tools like payback period and net present value (NPV) to evaluate investment projects. It provides detailed calculations of payback periods for Project A and Project B, comparing their time to recover initial investments. The report also computes the NPV for both projects, considering discounted cash inflows to assess profitability. Furthermore, the analysis extends to examining the financial and non-financial factors that influence decision-making, such as legislation, employee morale, and stakeholder relationships. The report highlights the implications of these factors on various stakeholders, including owners, customers, and suppliers, and their role in the overall decision-making process. The conclusion summarizes the findings, emphasizing the importance of a comprehensive approach to business decisions that considers both financial metrics and external factors. The report suggests that Project A is the better investment for A&B plc.