Business Decision Analytics Report: Scenario A and B Analysis - MGT602

This report provides an in-depth analysis of business decision analytics, exploring two key scenarios. Scenario A focuses on the application of clustering methods to select members for meetings within a mid-sized Australian organization's RD&D department. The report details how hierarchical clustering is utilized to group employees based on their communication patterns and connectivity rates, ultimately aiding in identifying key personnel. Scenario B examines the use of a Leximancer concept map to analyze the relationships between various concepts within an Australian service-based organization, highlighting themes such as communication, management, focus, and customer relations. The report assesses the connections between these concepts to understand their impact on decision-making and organizational effectiveness. Recommendations are provided, emphasizing the importance of effective communication, strategic clustering, and a focused management approach to achieve business objectives. The report concludes with a summary of findings and suggestions for future improvements.

Business Decision Analytics
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Executive Summary
Creative and innovative techniques are being used by an organizations to make groups of
people work together. Formation of virtual teams are used by an organizations to reduce demand
of globalization. They are using technology instead of physical presence to communicate with
one another and with the customers. This project will discuss about two scenarios, Scenario A
and Scenario B. Scenario A covers about the clustering method used in selection of group of
staff members those who will attend the meeting. And Scenario B used the concept of
Leximancer map to discuss about the procedure of an organization and role of managers in
decision making. The paper contain the key concepts and on the business decision analytics of an
organization.

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Table of Contents
Introduction.................................................................................................................................................3
Discussion of Scenario A............................................................................................................................3
Discussion of Scenario B.............................................................................................................................5
Recommendations.......................................................................................................................................8
Conclusions.................................................................................................................................................8
References...................................................................................................................................................9
Appendices................................................................................................................................................11

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Introduction
Innovative or creative techniques were adopt continuously by the working environments
to bring groups people to work within a firm. The establishment of virtual team has resulted
significantly in overcoming globalization. The concept of communication with the team
members adopted by the virtual groups on the base of companies activities. This paper is about
two scenarios- Scenario A and Scenario B. Scenario A will clearly show the clustering methods
to select the key members within the RD&D department to attend the meeting. Whereas,
scenario B will describe the well-organized use of Laximancer concept map to assess the
connection between various concepts within the firm.
Discussion of Scenario A
An organization of mid-sized Australian consists of 800 people, 80 people out of 800
were engaged in research, design (RD&D) and development work. The firm is highly focused on
recognizing innovative or creative capabilities of the employees who accomplish work of
RD&D. The intention of an organization is to utilize the capabilities to treat its business
differently from the competitors (Aguwa, Olya & Monplaisir, 2017). To research the innovative
or creative capabilities of RD&D, an organization had organized a project that is performing
tacitly by the employees to develop their unstructured communication. It is noticed that by
accessing email based communication among RD&D employees implied information could be
better transformed and accessed into knowledge. The emails of the RD&D employees, as well as
connectivity rates and the directions, have been mapped accordingly throughout one week. At
last the outcome of the research audit could be evaluate from the RD&D map in the basis of
unstructured information evaluate from the employees email.
Every employees and their specific workstation in which they are logged into along with
nodes is recognize by the RD&D map (Nerkar, 2016).Different directions are connected through
lines and nodes show the connectivity rates and the number of lines into or out of nodes present
the intensity of traffic. The project needs an explanation of the decision made and map which is
brought together to participate in preparing implicit unstructured information and discuss the
content available from an explicit email. The project will use a group based communication
technology system to support the meetings between employees and those staff to make implicit
information or data explicit. To accomplish the process, resources provided in every meeting

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room will instruct the group procedure and see that every participant of the meeting rooms
participate and cooperate with each surely. Apart from that it will also help the groups in other
meeting rooms to create explicit data.
The table shows the nodes and clusters of six RD&D employees those who are
selected to attend the meetings:-
SR/No. Clusters Nodes identified per cluster
1 61 5
2 45 4
3 75 4
4 19 4
5 38 3
6 31 3
The below table show the key members of clusters those who are selected for the meetings. It
also shoes the R, D&D employees as per their meeting room and clusters.
SR/No. Rooms Clusters Key Members Selected to
Attend Meetings
1 A 1 Assistant staff member
2 B 2 Research staff member
3 C 3 Technical staff member
4 D 4 Project team member
5 E 5 Production team leader
6 F 6 Usually Technician
Usually, Clusters help to link more and more objects or numbers together to collect
larger and larger cluster of approx. dissimilar components. The selection of each clusters was by
grouping a set numbers in the similar group those who are similar to each other. On the basis of

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segmenting customer portfolio related to transaction behavior, behavioral attributes and
demographics. For this particular clustering of nodes, the standard technique is being used is
hierarchical clustering, where the data point is nearer to the base point will be same than the data
point which is immediate from the base point (Sharma et al., 2010, August).
. To execute the business analysis linkage has been utilized to choose the key members
from each cluster to those who will attend the meeting. This technique has been chosen as it is
determined it be the stable technique.
By identifying the capabilities of the R, D&D staff members, the nodes in the clusters were
selected to distinguish business from their competitors. It is used to identify the capabilities of R,
D&D employees on the basis of their innovative or innovative skills that could be applied in the
business (Appelbaum, Kogan, Vasarhelyi & Yan, 2017).
The potential of the staff members consists of unorganized information that is available
in their emails. Therefore, for this meeting is organized in the meeting rooms for the staff
members. From the given information in the emails of the employees the nodes are chosen, that
present their rates of connectivity and intensity of traffic. To arrange the meeting with the
employees of R, R&D the project will make use of communication technology system. Hence,
the selection of the key members those who will attend the meetings is by the help of the
clusters.
In the analysis, two unconnected nodes have been used to present the key members those
are not included in the R, D&D employees. The fact represented by the two nodes that as the
members are not included in the R, D&D work, hence they will not attend the meetings. So there
is no need to recognize the innovative or creative capabilities of the unattended members.
Discussion of Scenario B
The significance of the concepts and the vital relationship between the concepts that is lines and
placement is presented by the Leximancer Concept map. The map shows six themes they are
communication, management, focus, open, results and customers (Cao, Duan & Li, 2015).
Except focused each balloon are connected with other balloons stating the fact that all have some
connections with one another in executing a business. It is noticed that the communication
balloon consists of two elements team and work. It shows that team and work both are

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significantly connected with communication to proceed with the work systematically. Map
shows that the balloons such as management, open, results and customers, all are connected with
communication. Thus, it is clear that to execute a business systematically communication plays
an essential role as it is an important tool in making the business successful. In every firm, there
must be a communication between a members of group to perform better to proceed with the
company’s activities.
The Leximancer content analysis is based on the wide service based organization of
Australia which comprises of 200 employees across ten service centers that report to 40
managers. The firm identifies the levels of service support facilitated by their employees. To
execute the procedure, they have organized a project that recognizes the responsibilities and role
of the service person and perceived support facilitated by the management. A series of telephone
and face to face interviews of the management and field employees have been conducted, and
interviewers record the final outcome. The map shows a string connection between the concepts
such as customer, Managers and communication. Following concepts also have a strong
relationship with the elements of communication such as work and team. It is analyzed from the
map that the relationship between team members and managers must be strong to deliver
excellent work. The final outcome is entirely in the basis of systematic execution of these
concepts.
From the Leximancer concept survey, it is observed that communication, management,
customer, open and results have a significant relationship with each other. Whereas, it presents
the truth that the concept of focus is not connected to any of the concepts that state the truth that
the management team of the firm is not focused on accomplishing their work. It’s important for
an organization of Australia be focused on delivering an efficient quality of work. But as per the
concept of Leximancer map, the balloon focused is not at all connected with any other balloons
such as communication, management, customers, open and results. To get better results, this will
put a great effect on the organization (Murtagh & Legendre, 2014).
. As the focused linked is not connected with any of the other concepts, therefore it will
be difficult for the firm to execute the organizational activities systematically. Thus, through the
observation from the map that the focused concept is no so important among the other concepts
and communication seems to be more important among others. Important role played by

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communication like all the concepts as linked with communication concept as well as with the
communication’s elements they are team and work. So, it is observed that in the following
concept analysis of business communication plays an important role in formulating the firm’s
activities.
The field employees communicate with each other through a meeting, one to one
interaction, sending emails, developing a receptive atmosphere, communicating through training,
using simple words and body language (Leu, Chiang & Su, 2015). In the form of listening to the
team member’s, communication is executed. All the factors help in making appropriate decisions
related to the firm to accomplish its business to get outstanding outcome. To lead a better
accomplishment of work there should be a better communication between the employees. As the
customers usually communicate with the employees regarding their requirements so it is
observed that the communication between them is not a high level of communication. The
customers are not directly connected with the managers to present their requirements and to
provide feedback. Hence, the map shows a low level of connection between customers and
managers. Availability plays an important role to accomplish business within the company’s
support. To provide the technologies to the customers as per as their requirement, support
availability is very much important for them.
Beside that the map stated that the communication between employees and the
management which is quite open. Management and employees openly discusses the key problem
of the firm and makes an appropriate decision on the basis of organizational factors. Such
effective communication is an important to make a relevant decision related to the projects
(Cosic, Shanks & Maynard, 2015). If relevant communication does not take place between the
management and the field staff then it’s put an effect in the decision making process.

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Recommendations
Based in the concept given above it is highly recommended to the management of the
firm to accomplish its work properly to achieve the target. The clusters must be selected through
evaluate the fact that which nodes are close to each other and have connections. Soft clustering is
the method by which a firm could execute its procedure of selecting the key members those who
will attend the meetings. The soft clustering method keep all the data into a single node for each
customer. It help in identifying the appropriate employees to be selected for the meeting.
Moreover, it is determined to be useful method to proceed with the procedure of clustering the
nodes.
It is highly urged that the management must have a good connection with all the concepts
mentioned in the Leximancer Concept map. It is Important that there must be a strong connection
between the concepts such as communication, management, employees, results and customers
(Yousef, Chatti, Wosnitza & Schroeder, 2015).
If these methods are not followed appropriately all these concepts can put a negative
impact on the results. It is also supported that the field employees and the managers must be
focused on accomplish a high quality work to achieve the goals.
Conclusions
In the study, it is seen that to provide better results, virtual groups work together for the
firm. The process of decision making by the managers within the organization affects the the
working process of the virtual teams. To change management skills and accomplish relevant
decision, tools must be used by the managers efficiently. In this paper it is clearly defined about
the two scenarios that are based on the organizations environment. Clustering method has been
used by a scenario A and Leximancer Concept map used by the scenario B for the analysis of the
results.

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References
Aguwa, C., Olya, M. H., & Monplaisir, L. (2017). Modeling of fuzzy-based voice of customer
for business decision analytics. Knowledge-Based Systems, 125, 136-145.
Appelbaum, D., Kogan, A., Vasarhelyi, M., & Yan, Z. (2017). Impact of business analytics and
enterprise systems on managerial accounting. International Journal of Accounting
Information Systems, 25, 29-44.
Cao, G., Duan, Y., & Li, G. (2015). Linking business analytics to decision making effectiveness:
a path model analysis. IEEE Transactions on Engineering Management, 62(3), 384-395.
Cosic, R., Shanks, G., & Maynard, S. B. (2015). A business analytics capability
framework. Australasian Journal of Information Systems, 19.
Leu, J. S., Chiang, T. H., Yu, M. C., & Su, K. W. (2015). Energy efficient clustering scheme for
prolonging the lifetime of wireless sensor network with isolated nodes. IEEE
communications letters, 19(2), 259-262.
Murtagh, F., & Legendre, P. (2014). Ward’s hierarchical agglomerative clustering method:
which algorithms implement Ward’s criterion? Journal of classification, 31(3), 274-295.
Nerkar, A. D. (2016). Business Analytics (BA): Core of Business Intelligence (BI). International
Journal of Advanced Engineering, Management and Science, 2(12).
Sharma, R., Reynolds, P., Scheepers, R., Seddon, P. B., & Shanks, G. G. (2010, August).
Business Analytics and Competitive Advantage: A Review and a Research Agenda.
In DSS (pp. 187-198).
Tkaczynski, A., Rundle-Thiele, S. R., & Cretchley, J. (2015). A vacationer-driven approach to
understand destination image: A Leximancer study. Journal of Vacation Marketing, 21(2), 151-
162.
Xie, R., & Jia, X. (2014). Transmission-efficient clustering method for wireless sensor networks
using compressive sensing. IEEE transactions on parallel and distributed systems, 25(3),
806-815.

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Yousef, A. M. F., Chatti, M. A., Wosnitza, M., & Schroeder, U. (2015). A cluster analysis of
MOOC stakeholder perspectives. International Journal of Educational Technology in
Higher Education, 12(1), 74-90.

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Appendices
Appendix 1: Scenario A
Figure: Data for Scenario A
(Source: Xie & Jia 2014)

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Appendix 2: Scenario 2
Figure: Data for Scenario B
(Source: Tkaczynski, Rundle-Thiele & Cretchley, 2015)