Data-Driven Insights for Primark UK: Analysis and Decision Making

This presentation provides an overview of data analysis and its significance in informing business decisions for Primark UK. It covers various methods of data collection, emphasizing the roles of quantitative and qualitative research in modern marketing. The presentation delves into specific analytical techniques such as correlation and regression analysis, and explains time series analysis and its applications. Furthermore, it explores the use of big data in contemporary business decision-making processes, detailing how data can be effectively collected and utilized to gain valuable insights. The conclusion emphasizes the importance of data-driven decision-making over intuition, encouraging strategic approaches to improve outcomes for the company. The presentation references key academic sources that support the analysis.