Business Decision Making: Poundland Market Analysis and Strategy

This report provides a detailed analysis of Poundland, a British multinational retailer, focusing on its business decision-making processes and market position. The report begins with an executive summary and an introduction to Poundland, highlighting its history, product offerings, and financial performance. The core of the analysis involves both primary and secondary data collection. Primary data was gathered through a questionnaire survey of 40 respondents, examining customer demographics, preferences, and perceptions of Poundland's services, location, pricing, and promotional strategies. The report presents the survey methodology, sampling frame, and detailed statistical analysis of the questionnaire responses. Secondary data analysis is then used to assess Poundland's market share and profitability in comparison to competitors like B&M. The report concludes with key findings and insights regarding Poundland's performance and recommendations for future business strategies.

Business
Decision
Making

Executive Summary
This report summarizes the study of Poundland a British multinational retailer
supermarket that was established in 1990 with the main purpose of making available of
discounted product for customer. The company's headquarters are in Willenhall, West
Midlands, England. It has worked with different products, including meat, consumer goods,
electronic items and Tech. Poundland has different shops and sales of nearly £ 1 billion and
maintains a profit of about £ 6000 every year. The objective of this document is to analyse
market conditions in retail outlets like Poundland, B&M and domestic companies. To
evaluate the business situation researcher, gather primary data with the help of specific
questioner. They also apply secondary data analysis in order to determine the market share
and profitability of Poundland and other competitors.

Contents
Executive Summary...............................................................................................................................2
Contents.................................................................................................................................................3
INTRODUCTION.................................................................................................................................4
TASK 1..................................................................................................................................................4
Primary data analysis.........................................................................................................................4
Survey Methodology and Sampling Frame........................................................................................4
Questionnaire.....................................................................................................................................5
Secondary data analysis...................................................................................................................18
CONCLUSION...................................................................................................................................22
References...........................................................................................................................................23

INTRODUCTION
In business context, decisions are an extremely important feature of modern
business administration. In general, the primary role of managers is logical and reasonable
decision-making (Ananthram and Chan, 2016). Decisions are taken to insure that business
and company objectives are met at each level of management. In turn, actions are among the
main operational beliefs accepted and enforced by every company in order to maintain
successful development and progress in the products and services produced. In order to better
understand the importance of business decision making Poundland plc has been selected
which is a famous leading supermarket in UK.
In this project report, primary data analysis with the help of respective questioner has
been discussed in order to determine the overall efficiency of Poundladn plc. In addition,
secondary analysis is also discussed in this report that help to ascertain profitability and
market share of company.
TASK 1
Primary data analysis
Primary data relates to the information that researcher collects at the first side. In
general primary information is the actual data (that has been obtained from the media without
processing or not optimized results) that have not been analysed systematically, such as
filtering and tabulation (Bohanec, Robnik-Šikonja and Kljajić Borštnar, 2017). This method
helps to get the real time data with the support of different methods such as interview,
experiments and questionnaire. Some of these methods are discussed below:
Survey Methodology and Sampling Frame
Survey Methodology: A survey is described as a type of study used to gather data
from a predetermined community of interviewees in order to gather knowledge and insights
into several topics (Owen, 2015). Surveys include a particular purpose and may be conducted
in several respects according to the selected technique in order to reach the predetermined
goals. Some of these methods are discussed underneath:
Questionnaire: One of the most widely utilized techniques for collecting information in data
analysis is really the questionnaire. In this method, different questions are devised to get
exact information on any specific subject matter thus, equated to many other primary research
techniques, this is an affordable data gathering approach. In this process the large general

public are provided with the relevant questions at a particular time period and the answers
can be easily achieved. The major drawback of this method is low feedback because several
individuals do not give back survey questions on moment (Ghasemaghaei, Ebrahimi and
Hassanein, 2018). In order to gather data related to Poundland discount policies, customer
knowledge researcher of Aboss Ltd selects 40 respondents. A questionnaire is being prepared
by the research considering three main section personal detail of customer, attractive factors
of Poundland and customer preferences.
Interview: An interviewer gathers separately from each of the respondent’s data and requires
enough cost and time for this process. Interviews should only be used as a medium of
analysis in case if there is enough resources and time. The researcher must be able to perform
an interview and establish a relationship with the general public, so that real answers can be
obtained. This method is not only helpful in collecting the information on specific topic but
also help researcher to understand the nature and depth knowledge of the respective
individuals (Power, 2015).
Sampling Frame:
The collection of data to classify a representative of a sample group. A system
sampling contains a person's numerical identity and further data about the person's
specific attributes, allowing research to support to prepare for further structures for study.
Random digit dialling: It is a popular method of choosing the right phone questionnaires
participants. The software-based method selects generic telephone statistics for a random
sample study. Various geographic regions, such as regional code and geographic area, can
describe samples. These samples involve operating, un-working and unallocated numbers, but
they may cause issues, because large numbers may not be allocated or are just the private
number (Greasley, 2017)
Dual Frame Sampling: Dual-frame sampling models are really a multi-frame subcategory of
bases chosen from any of two blocks inside the workforce of concern via autonomous
statistical samples. The population of interest comprises these two frameworks, generally
intersect. While the extent of variation in the two blocks is generally not previous to the
selection, projections of the under-coverage anticipated from the double-rate strategy may be
further evaluated if this data are available (Skjærseth and Wettestad, 2016).

Data analysis
Q1. Which age group you belong to?
a) 18-26 22
b) 27-40 10
c) 41-65 8
Mean 13.33333
Mode 6
Median 15
Std.D 7.571878
Interpretation: From the above it has been analyzed that maximum number of
people are from the age group 41-65 years. The different statistical presentation shows that
these candidate are more effective to draw meaningful results.
Q2. What is your gender?
a) Male 16
b) Female 20
c) Other 4
Mean 13.33333333
Mode 0
Median 10
Std.D 8.326663998

Interpretation: The table shows that maximum number of candidates are males as
they frequently visit different supermarkets store in order to buy necessary goods. Female
candidates are likely to buy goods from nearby store.
Q3. What is your education level?
a) Primary 15
b) Secondary 13
c) University 12
Mean 13.33333333
Mode 3
Median 13.5
Std.D 1.527525232
Interpretation: The University study is the maximum education level for the
candidates selected for conducting research on Poundland. The statistical analysis define that
more educated personnel are able to give better results.

Q4 What is your monthly income?
a) 700-1000 14
b) 1500-3000 15
c) 4000-5000 11
Mean 13.33333333
Mode 3
Median 12.5
Std.D 2.081665999
Interpretation: It is observed that income level decide the actual spending of an
individual during a month. The above tables shows that most the candidate chosen for the
research receive 700-1000 GBP per month.
Q5 What is your total expenditure within a month
(GBP)?
a) 100-150 12
b) 200-300 16
c) 400-500 14
Mean 14
Mode 12
Median 13
Std.D 2

Interpretation: From the above, it is analysed that around 22 individual thinks that
location of Poundland must be in the centre of the city so that customer can easily visit the
store. Some people thinks that location is not the main and far distance give customer more
experience to properly access the product of company.
Q6. Is location can be consider as important factor in
constructing a new retail in pound land?
a) Strongly agree 19
b) Agree 15
c) Disagree 6
Mean 13.33333333
Mode 1
Median 12.5
Std.D 6.658328118
Interpretation: The above table shows that there is 19 member are strongly belief

that management must choose the best location to open their new store which are nearest to
people as more and more customer can visit to buy essential products.
Q7. Does company should keep their prices
satisfactory?
a) Strongly agree 20
b) Agree 15
c) Disagree 5
Mean 13.33333333
Mode 0
Median 12.5
Std.D 7.637626158
Interpretation: From the table above it has been determined that 20 respondent
thinks that product price are significant factors to increase sales. On the other side 15 people
think that quality must be good so that customer can neglect high prices while 5 assume that
product must be provide highest level of satisfaction.
Q8. Does company should provide discounts during
festive seasons?
a) Strongly agree 15
b) Agree 15
c) Disagree 10
Mean 13.33333333
Mode 5
Median 12.5
Std.D 2.886751346

Interpretation: In order to make customer base more reliable company must provide
additional discount sales as 15 member thinks that it is the main requirement for every
customer. On the other side 10 people think that additional sales just make the place over
overcrowded.
Q9. Should store follow trends according to the
market?
a) Strongly agree 17
b) Agree 13
c) Disagree 10
Mean 13.33333333
Mode 7
Median 13.5
Std.D 3.511884584
Interpretation: The table above discuses that customer 17 are strongly agree with the

facts that company is providing different kind of food as per customer needs. This is consider
to be main component for Poundland gaining more profit margin as compared to other big
supermarket.
Q10 Should store convince their customers to
purchase products?
a) Strongly agree 14
b) Agree 15
c) Disagree 11
Mean 13.33333333
Mode 3
Median 12.5
Std.D 2.081665999
Interpretation: In order to gain popularity among customer Poundland sales manager
use to make different schemes and policies in order to increase sales. As 14 member think
that there is number of attempts made by sales person to convince them to make a purchase
of different product.
Q11)Is there proper convenience facilities to reach store?
a) Strongly agree 15
b) Agree 10
c) Disagree 15
Mean 13.3333333333
Median 15
Mode 15