This presentation explores the use of data insights for business decisions, focusing on Tesco Corporation. It discusses different types of data (primary and secondary), compares orthodox market research with big data, and explains how information is collected and stored using databases and management information systems. The presentation also highlights the impact of technological development on data usage and how data is exploited in day-to-day business operations. Furthermore, it touches on research into improving data capture and utilization within organizations, emphasizing the importance of customer engagement and awareness of relevant data sources. The conclusion emphasizes the crucial role of data and information in keeping up with market developments, noting the differences between traditional research marketing and data-driven approaches.
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