This report provides a comprehensive analysis of business decision-making, focusing on two distinct projects: Vegan Chocolates and Vegan Spreads. It includes a detailed calculation of the payback period and net present value (NPV) for both projects to determine their financial viability. The analysis reveals that Project A (Vegan Chocolates) has a shorter payback period and a higher NPV, making it a more attractive investment option. Furthermore, the report discusses various financial and non-financial factors, such as revenue, gross profit margin, management structure, and growth potential, that are crucial for effective business decision-making. By considering these factors, businesses can develop robust strategies and minimize risks to achieve long-term success.