Market Research Report: Data Analysis, Business Development Strategies
VerifiedAdded on 2020/12/28
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Report
AI Summary
This report provides a comprehensive overview of market research, emphasizing its importance for business development. It details the distinction between primary and secondary research, explaining the methodologies and applications of each. The report also highlights the differences between quantitative and qualitative research, illustrating how each approach contributes unique insights through statistical analysis and in-depth understanding of opinions and motivations, respectively. The structure includes an introduction, explanation of research types, and concluding remarks, supported by a list of cited references. This report is aimed at guiding students through the fundamentals of market research, emphasizing practical applications for business development.
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