Assessing Digital Application Impact on 4com Plc's Enterprise Growth
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This report examines the effect of digital applications on the business development and innovation of 4com Plc, a small business enterprise. The project addresses the importance of digitalization in today's competitive market, setting aims and objectives to determine how digital technology impacts business growth. The report covers project management plans, including scope, risk management, quality control, costs, and resources. It utilizes a work breakdown structure and Gantt chart for project execution and analyzes research methodologies, including primary and secondary research, along with survey results. The findings highlight the significance of digital tools like cloud technology and online platforms for enhancing business operations, attracting customers, and achieving long-term financial success. The report provides recommendations for 4com Plc to leverage digital applications effectively.

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INTRODUCTION
Business enterprise of this era are getting very advanced and modernise because of high
use of technology. In present time, there are various technical inventions which helps
organisation in enhancing their financial profit and minimising their operational cost. So, it can
be said that digital technology have increased the growth and development of all business
enterprises. With the help of modern and fast technology, organisation can operate its activities
and practices in most effective and systematic manner (Clark, Irvine and Nguyen, 2014). Also,
digitalisation helps company in storing important and confidential data secure, and assist in
sharing essential information. In modern world, digitalisation has become most important factor
which can lead company to high level of success and growth. This project report is based on
4com Plc, which is small business enterprise. In this project, various things has been discussed
like setting aims and objectives, collecting and analysing data which helps in completing
successful project. On the basis of collected information, meaningful recommendations has been
provided. Various things has been analysed in appropriate manner to compete research project in
most effective manner.
TASK 1
P1 Project aims and objectives
In modern world, because of internationalization and maximum use of modern tools
market rivalry is maximizing day by day. To survive in such contending market place, it is
extremely essential for companies to take help of digitalisation because its is single component
which might advantage business to broad level of attainment and development. Also, digital
technology aid organisation in operative its enterprise acts in suitable ways which provide
advanced fiscal net income to company. Digitalisation influence a very positive impact on
company because it helps in management section in taking right decision. Digital technology is
one of the revolutionary technique, which helps company in storing and transferring information,
also its helps in producing more innovative and unique product so that organisation can attract
huge number of customers (Fernandes, Couceiro And Portugal, 2015). Cloud technology is
biggest tool of digital technology which helps business enterprise in transferring information.
Digitalisation provides various online platforms to organisation such as social media channels by
which it can promote its products in appropriate manner. With the help of online promotion,
1
Business enterprise of this era are getting very advanced and modernise because of high
use of technology. In present time, there are various technical inventions which helps
organisation in enhancing their financial profit and minimising their operational cost. So, it can
be said that digital technology have increased the growth and development of all business
enterprises. With the help of modern and fast technology, organisation can operate its activities
and practices in most effective and systematic manner (Clark, Irvine and Nguyen, 2014). Also,
digitalisation helps company in storing important and confidential data secure, and assist in
sharing essential information. In modern world, digitalisation has become most important factor
which can lead company to high level of success and growth. This project report is based on
4com Plc, which is small business enterprise. In this project, various things has been discussed
like setting aims and objectives, collecting and analysing data which helps in completing
successful project. On the basis of collected information, meaningful recommendations has been
provided. Various things has been analysed in appropriate manner to compete research project in
most effective manner.
TASK 1
P1 Project aims and objectives
In modern world, because of internationalization and maximum use of modern tools
market rivalry is maximizing day by day. To survive in such contending market place, it is
extremely essential for companies to take help of digitalisation because its is single component
which might advantage business to broad level of attainment and development. Also, digital
technology aid organisation in operative its enterprise acts in suitable ways which provide
advanced fiscal net income to company. Digitalisation influence a very positive impact on
company because it helps in management section in taking right decision. Digital technology is
one of the revolutionary technique, which helps company in storing and transferring information,
also its helps in producing more innovative and unique product so that organisation can attract
huge number of customers (Fernandes, Couceiro And Portugal, 2015). Cloud technology is
biggest tool of digital technology which helps business enterprise in transferring information.
Digitalisation provides various online platforms to organisation such as social media channels by
which it can promote its products in appropriate manner. With the help of online promotion,
1
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company can reach to huge number of people and also can build strong relation with its
customers. Hence, it can be said that digital technology aids business enterprise in different ways
which influence positive impact on organisational growth and development (Serra and Kunc,
2015).
Topic: ''Effect of digital application in supportive small enterprise development and
innovation''
Background of project: To cope up with enterprise surroundings, is extremely crucial for
organisation to operate its activities and practices to consider all environmental factors. Out of all
environmental forces, digital technology is most significant factor because its influence positive
impact on all companies. Also, it helps in operating business activities in most effective manner
so that enterprise can lead to high level of growth. With the help of digitalisation, organisation
can bring forth advanced and specific merchandise which can help it in attracting huge number
of people and satisfying customer needs. By taking help of cloud technology company can make
uts data secure and safe. 4com is specialised in proving telecom services. By innovating its
current product line it can achieve competitive advantage within market place and also can grow
its business in right manner (Henderson, Selwyn and Aston, 2017).
Aims: There is always a aim for conducting research report. The motive of this investigation
report is to determine effect on digitalisation in encouraging commercial enterprise development
and innovation. Most essential aim of this investigation are follows as under:
ï‚· This report will helps in identifying that how digital technology influence impact on
company
ï‚· To identify that how digitalisation helps in enhancing business growth and innovation.
Objectives:
ï‚· To determine the impact on digital technology on business enterprise
ï‚· To identify need of digitalisation in supporting SBE growth and innovation
ï‚· To evaluate the significance of digital technology
Research Questions:
ï‚· How digital technology influence impact on business growth and innovation?
ï‚· Why digitalisation is important for organisational development?
ï‚· How digital technology is important for business growth?
2
customers. Hence, it can be said that digital technology aids business enterprise in different ways
which influence positive impact on organisational growth and development (Serra and Kunc,
2015).
Topic: ''Effect of digital application in supportive small enterprise development and
innovation''
Background of project: To cope up with enterprise surroundings, is extremely crucial for
organisation to operate its activities and practices to consider all environmental factors. Out of all
environmental forces, digital technology is most significant factor because its influence positive
impact on all companies. Also, it helps in operating business activities in most effective manner
so that enterprise can lead to high level of growth. With the help of digitalisation, organisation
can bring forth advanced and specific merchandise which can help it in attracting huge number
of people and satisfying customer needs. By taking help of cloud technology company can make
uts data secure and safe. 4com is specialised in proving telecom services. By innovating its
current product line it can achieve competitive advantage within market place and also can grow
its business in right manner (Henderson, Selwyn and Aston, 2017).
Aims: There is always a aim for conducting research report. The motive of this investigation
report is to determine effect on digitalisation in encouraging commercial enterprise development
and innovation. Most essential aim of this investigation are follows as under:
ï‚· This report will helps in identifying that how digital technology influence impact on
company
ï‚· To identify that how digitalisation helps in enhancing business growth and innovation.
Objectives:
ï‚· To determine the impact on digital technology on business enterprise
ï‚· To identify need of digitalisation in supporting SBE growth and innovation
ï‚· To evaluate the significance of digital technology
Research Questions:
ï‚· How digital technology influence impact on business growth and innovation?
ï‚· Why digitalisation is important for organisational development?
ï‚· How digital technology is important for business growth?
2
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TASK 2
P2Project management plan
Projection administration plan is that concept which helps in operating commercial
enterprise activities in suitable ways so that they will generate advanced fiscal net income. With
the support of this, investigator can compete their inquiry activity in most effectual manner. It
involves various elements such as cost, quality, risk, scope, communication and resources.
Without have these aspects, researcher can not compete his research in appropriate manner and
also can not achieve desired goals and objectives. So, it is highly important for all investigators
to consider all these components while making project management plan. Also, it helps in
managing a successful business project. 4com wants to enhance its profit, organisational growth
as well as innovation (Hewson and Stewart, 2016). For accomplishing their desired results, it
have to consider some points which are discussed as under:
Scope of product: While conducting any investigation report, it is extremely indispensable for
organisation to consider scope of that project. Scope of this current project is very high because
their are lots of opportunities which can help business enterprise in organisational growth and
also assist in increasing financial profit. With the help of of digital technology, organisation can
expand their business in all over the world, also, can produce most innovative products.
Risk management: There are several interior as well as extrinsic risks that can causing counter
effect on 4com (Silverman, 2016). So, it is huge responsibility of company to identify all those
potential risks and also find their solution so organisation do not have to face any problem in its
project management plan. By managing all kind of risks business managers can take most
effective and successful decisions.
Quality control: For better success of business growth, it is extremely crucial for company to
focus on its product quality so it can attract huge number of people. By taking help of
digitalisation, 4com can make appropriate changes in its current product line which lead its
business to high level of growth and development. If company will focus on quality which its is
giving to its customer then it can retain them for such long time period. Hence, it can be said that
it is highly essential for company to give core attention to quality control (Hynan, Murray and
Goldbart, 2014).
Cost: By taking aid of extremity technology, institution can enhance its production procedure
which might support it in reducing its serviceable price and increasing its financial profit.
3
P2Project management plan
Projection administration plan is that concept which helps in operating commercial
enterprise activities in suitable ways so that they will generate advanced fiscal net income. With
the support of this, investigator can compete their inquiry activity in most effectual manner. It
involves various elements such as cost, quality, risk, scope, communication and resources.
Without have these aspects, researcher can not compete his research in appropriate manner and
also can not achieve desired goals and objectives. So, it is highly important for all investigators
to consider all these components while making project management plan. Also, it helps in
managing a successful business project. 4com wants to enhance its profit, organisational growth
as well as innovation (Hewson and Stewart, 2016). For accomplishing their desired results, it
have to consider some points which are discussed as under:
Scope of product: While conducting any investigation report, it is extremely indispensable for
organisation to consider scope of that project. Scope of this current project is very high because
their are lots of opportunities which can help business enterprise in organisational growth and
also assist in increasing financial profit. With the help of of digital technology, organisation can
expand their business in all over the world, also, can produce most innovative products.
Risk management: There are several interior as well as extrinsic risks that can causing counter
effect on 4com (Silverman, 2016). So, it is huge responsibility of company to identify all those
potential risks and also find their solution so organisation do not have to face any problem in its
project management plan. By managing all kind of risks business managers can take most
effective and successful decisions.
Quality control: For better success of business growth, it is extremely crucial for company to
focus on its product quality so it can attract huge number of people. By taking help of
digitalisation, 4com can make appropriate changes in its current product line which lead its
business to high level of growth and development. If company will focus on quality which its is
giving to its customer then it can retain them for such long time period. Hence, it can be said that
it is highly essential for company to give core attention to quality control (Hynan, Murray and
Goldbart, 2014).
Cost: By taking aid of extremity technology, institution can enhance its production procedure
which might support it in reducing its serviceable price and increasing its financial profit.
3

Digitalisation assist organisation in producing its goods and services most effective manner
which do not increase its operational cost.
Time: Organisation can lead to advanced level of prosperity and ontogeny only if its activities
get competed on given duration. Thus, it is really significant business managers to assign period
bound to all and every action so they it can complete in fewest efficacious and systematised
mode. By accomplishing this, researcher can also complete his research work on given time.
Communication: In this concept which assist in maintaining healthy operative surroundings at
workplace. For completing business activities and practices in most effective manner it is highly
important for managers to communicate necessary information to employees and business
associates. With the help of help of this, workers can clearly understand the project goals and
objectives, and then can accomplish them in appropriate manner (Marcelino-Sádaba, Pérez-
Ezcurdia and Lazcano, 2014).
Resources: For operating business or research activities and practices, it is highly important for
managers or researchers to collect appropriate resources. It includes human, financial and
technical resources. Without the help of these resources, no investigator can make his research
work complete.
Hence, these are some most important components which are required for executing
project management plan. By determining above mentioned points, investigator can absolute his
investigating activity in much suitable and organized style, and also can accomplish his desirable
goals and objectives.
TASK 3
P3 Work breakdown structure and Gantt chart for undertaking completion
Work breakdown structure is that systematic concept which aids in disjunctive enterprise
action in small parts s that they can be completed in appropriate manner. In modern world,
market competition is growing very fast. In order to last in these contending marketplace, it has
become mandatory for all organisations to operate their functions in most effective manner. They
can operate their functions in appropriate manner only by divide them in smaller tasks. Work
breakdown structure ensures that business project will be produced and implemented in different
levels (Schwalbe, 2015). By taking help of work breakdown structure 4com can operate its
organisational activities and practices in most systematic manner. This concept helps company in
4
which do not increase its operational cost.
Time: Organisation can lead to advanced level of prosperity and ontogeny only if its activities
get competed on given duration. Thus, it is really significant business managers to assign period
bound to all and every action so they it can complete in fewest efficacious and systematised
mode. By accomplishing this, researcher can also complete his research work on given time.
Communication: In this concept which assist in maintaining healthy operative surroundings at
workplace. For completing business activities and practices in most effective manner it is highly
important for managers to communicate necessary information to employees and business
associates. With the help of help of this, workers can clearly understand the project goals and
objectives, and then can accomplish them in appropriate manner (Marcelino-Sádaba, Pérez-
Ezcurdia and Lazcano, 2014).
Resources: For operating business or research activities and practices, it is highly important for
managers or researchers to collect appropriate resources. It includes human, financial and
technical resources. Without the help of these resources, no investigator can make his research
work complete.
Hence, these are some most important components which are required for executing
project management plan. By determining above mentioned points, investigator can absolute his
investigating activity in much suitable and organized style, and also can accomplish his desirable
goals and objectives.
TASK 3
P3 Work breakdown structure and Gantt chart for undertaking completion
Work breakdown structure is that systematic concept which aids in disjunctive enterprise
action in small parts s that they can be completed in appropriate manner. In modern world,
market competition is growing very fast. In order to last in these contending marketplace, it has
become mandatory for all organisations to operate their functions in most effective manner. They
can operate their functions in appropriate manner only by divide them in smaller tasks. Work
breakdown structure ensures that business project will be produced and implemented in different
levels (Schwalbe, 2015). By taking help of work breakdown structure 4com can operate its
organisational activities and practices in most systematic manner. This concept helps company in
4
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managing business project in effective manner, also helps employees in performing their given
tasks and responsibilities as per the requirements (Serra and Kunc, 2015).
5
Illustration 1: Work Break Down Structure
tasks and responsibilities as per the requirements (Serra and Kunc, 2015).
5
Illustration 1: Work Break Down Structure
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On the other side, Gantt chart is that technique by which organisation can evaluate time
limit for completing of each and every project task. Basically, it is a graphical presentation which
assist researcher in determining time frame which has been set for each and every project
practice. Hence, by utilising both concepts namely work breakdown stricture and Gantt chart
researcher can complete his research project over time (Mitra, 2016). Without setting time limit,
different project activities and practices can not be completed on time. There are various
activities which will be conducted in this research and these are follows as under:
ï‚· Determine problems for which research have to be done.
ï‚· Literature review
ï‚· Clarify the problem
ï‚· Explain term and concepts of study
ï‚· Population on which research will be conducted
ï‚· Formulation of instrumentation plan
ï‚· Collect data
ï‚· Analyse data
6
limit for completing of each and every project task. Basically, it is a graphical presentation which
assist researcher in determining time frame which has been set for each and every project
practice. Hence, by utilising both concepts namely work breakdown stricture and Gantt chart
researcher can complete his research project over time (Mitra, 2016). Without setting time limit,
different project activities and practices can not be completed on time. There are various
activities which will be conducted in this research and these are follows as under:
ï‚· Determine problems for which research have to be done.
ï‚· Literature review
ï‚· Clarify the problem
ï‚· Explain term and concepts of study
ï‚· Population on which research will be conducted
ï‚· Formulation of instrumentation plan
ï‚· Collect data
ï‚· Analyse data
6

TASK 4
P4 Research methodology
For conducting successful research it is highly important for researcher to choose
appropriate method by which he can easily complete his investigation and also can gather all
required data. By taking help of research techniques, investigation can be changed in analytical
form which makes decision making process more effective and easy. Mainly, there are various
types of investigation techniques which are follows as under:
Primary research: It is that method of research which helps in collecting informative
data from primary resources. Data collected by this research technique is considered as most
authenticate and accurate data. Rare people use this method because its consumes so much time
as well as financial resources. Mainly, companies use this technique whenever they wants to
make any necessary changes in within their work place. For using this research technique,
organisation requires big amount of money. In this method, required information is collected by
various tools such as focus groups and surveys. In focus groups, 8 to 12 people takes participate
in a discussion and give their valuable reviews and feedbacks on a specific topic (Oldham and
Da Silva, 2015). With the help of this, techniques researcher can get enough information for
completing his research work. On the other side, surveys is that technique which involves online
as well as offline questionnaire which helps in determining actual need and wants of a target
population. It is time and money consuming process but it provides most accurate information.
For achieving required information for this research report, 20 respondent has been chosen.
Scondary researtch:- If an organization is gaining information through secondarry
sources which are already used by some other person such as; biography or literature that are
designed by several authors. Their main objective is to acquire consent of other members on the
7
P4 Research methodology
For conducting successful research it is highly important for researcher to choose
appropriate method by which he can easily complete his investigation and also can gather all
required data. By taking help of research techniques, investigation can be changed in analytical
form which makes decision making process more effective and easy. Mainly, there are various
types of investigation techniques which are follows as under:
Primary research: It is that method of research which helps in collecting informative
data from primary resources. Data collected by this research technique is considered as most
authenticate and accurate data. Rare people use this method because its consumes so much time
as well as financial resources. Mainly, companies use this technique whenever they wants to
make any necessary changes in within their work place. For using this research technique,
organisation requires big amount of money. In this method, required information is collected by
various tools such as focus groups and surveys. In focus groups, 8 to 12 people takes participate
in a discussion and give their valuable reviews and feedbacks on a specific topic (Oldham and
Da Silva, 2015). With the help of this, techniques researcher can get enough information for
completing his research work. On the other side, surveys is that technique which involves online
as well as offline questionnaire which helps in determining actual need and wants of a target
population. It is time and money consuming process but it provides most accurate information.
For achieving required information for this research report, 20 respondent has been chosen.
Scondary researtch:- If an organization is gaining information through secondarry
sources which are already used by some other person such as; biography or literature that are
designed by several authors. Their main objective is to acquire consent of other members on the
7
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use of modern technology as it is benefical or not. It aids an enterprise in several ways such as;
creates a positive relations with customers, long distance relationship and so on.
Q. 1 Is digital and cloud technology is significant for organisation? Frequency
Yes 14
No 6
Q. 2 Does digitalisation and cloud technology will provide long term
profit to business enterprise?
Frequency
Yes 13
No 7
Q3. Is digital and cloud technology necessary for business growth and
innovation of 4com?
Frequency
Acceptable 9
Disagree 11
Q4. Do digitalisation influence positive impact on business growth? Frequency
Yes 15
No 5
Q5. Is it necessary for 4com to use Cloud technology? Frequency
Yes 9
No 11
Q. 6 Does The 4com have appropriate technical tools to store data? Frequency
Yes 17
No 3
Q7. The impact of cloud technology will be: Frequency
Positive 10
Negative 3
8
creates a positive relations with customers, long distance relationship and so on.
Q. 1 Is digital and cloud technology is significant for organisation? Frequency
Yes 14
No 6
Q. 2 Does digitalisation and cloud technology will provide long term
profit to business enterprise?
Frequency
Yes 13
No 7
Q3. Is digital and cloud technology necessary for business growth and
innovation of 4com?
Frequency
Acceptable 9
Disagree 11
Q4. Do digitalisation influence positive impact on business growth? Frequency
Yes 15
No 5
Q5. Is it necessary for 4com to use Cloud technology? Frequency
Yes 9
No 11
Q. 6 Does The 4com have appropriate technical tools to store data? Frequency
Yes 17
No 3
Q7. The impact of cloud technology will be: Frequency
Positive 10
Negative 3
8
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Neutral
Q8. Is digitalisation is helpful in supporting business growth and
innovation?
Frequency
Yes 13
No 7
Q9. Further recommendations for applying digital technology within
work place.
Secondary research: In this, investigator takes helps of secondary resources to gather required
information. Mostly researcher use this technique because it does not consume so much time and
money. In involves various resources to collect secondary data such as newspapers, magazines,
books, journals and so on.
Hence, these are two most effective researching techniques. Apart form this, there are
some other method which can help investigator in collecting required information and these are
follows as under:
Qualitative research: It is type of preliminary exploratory research. This techniques is used to
collect information regarding opinions and motivations. With the help of this research method,
researcher can uncover trends in thoughts as well as opinions, and also in understanding in-depth
knowledge of any problem.
Quantitative research: On the other side, this investigation technique helps in collecting
numerical data which can be transformed into usable statistics. In this, result are obtained or
generalize from a bigger sample population. This method use measure bale data so that
appropriate facts and be formulated (Rollinson, 2014).
Case 1: 4com is a business enterprise which always try to produce some innovative products and
services so that it can attract huge number of people. By taking help of digitalisation it can
produce such quality and innovative products which can lead it to high level of growth and
innovation.
Case 2: 4com always focus on sanctification level of its customer, because without satisfying
their needs and wants it can not accomplish its desired goals and objectives. This company
produce hold product so that people can operate their daily life activities in most effective and
9
Q8. Is digitalisation is helpful in supporting business growth and
innovation?
Frequency
Yes 13
No 7
Q9. Further recommendations for applying digital technology within
work place.
Secondary research: In this, investigator takes helps of secondary resources to gather required
information. Mostly researcher use this technique because it does not consume so much time and
money. In involves various resources to collect secondary data such as newspapers, magazines,
books, journals and so on.
Hence, these are two most effective researching techniques. Apart form this, there are
some other method which can help investigator in collecting required information and these are
follows as under:
Qualitative research: It is type of preliminary exploratory research. This techniques is used to
collect information regarding opinions and motivations. With the help of this research method,
researcher can uncover trends in thoughts as well as opinions, and also in understanding in-depth
knowledge of any problem.
Quantitative research: On the other side, this investigation technique helps in collecting
numerical data which can be transformed into usable statistics. In this, result are obtained or
generalize from a bigger sample population. This method use measure bale data so that
appropriate facts and be formulated (Rollinson, 2014).
Case 1: 4com is a business enterprise which always try to produce some innovative products and
services so that it can attract huge number of people. By taking help of digitalisation it can
produce such quality and innovative products which can lead it to high level of growth and
innovation.
Case 2: 4com always focus on sanctification level of its customer, because without satisfying
their needs and wants it can not accomplish its desired goals and objectives. This company
produce hold product so that people can operate their daily life activities in most effective and
9

systematic manner. In present time, this organisation wants to produce more innovative products
which can make its different from its competitors within market place (Schwalbe, 2015).
Hence, digitalisation influence positive impact on this enterprise. There are various
social platforms by which this organisation can improve its promotional activities and also can
attract huge number of customer. By doing this, it can lead to high level of success and growth.
TASK 5
P5 Research tools and techniques for analysing data
Theme 1: Digital and cloud technology is significant for organisation.
Q. 1 Is digital and cloud technology is significant for organisation? Frequency
Yes 14
No 6
INTERPRETATION: Due to high use of technology, it has become important for all
organisation to take help of digitalisation otherwise it can not survive in competitive market
place. Above mentioned picture shows that 14 respondents out of 20 thinks that digitalisation is
important for company and remaining 6 thinks that there is no significant role of digital
technology in business enterprise.
Theme 2: Profitable for long term.
Q. 2 Does digitalisation and cloud technology will provide long term
profit to business enterprise?
Frequency
Yes 13
No 7
10
Yes No
0
2
4
6
8
10
12
14
16 14
6 Digitalisation
which can make its different from its competitors within market place (Schwalbe, 2015).
Hence, digitalisation influence positive impact on this enterprise. There are various
social platforms by which this organisation can improve its promotional activities and also can
attract huge number of customer. By doing this, it can lead to high level of success and growth.
TASK 5
P5 Research tools and techniques for analysing data
Theme 1: Digital and cloud technology is significant for organisation.
Q. 1 Is digital and cloud technology is significant for organisation? Frequency
Yes 14
No 6
INTERPRETATION: Due to high use of technology, it has become important for all
organisation to take help of digitalisation otherwise it can not survive in competitive market
place. Above mentioned picture shows that 14 respondents out of 20 thinks that digitalisation is
important for company and remaining 6 thinks that there is no significant role of digital
technology in business enterprise.
Theme 2: Profitable for long term.
Q. 2 Does digitalisation and cloud technology will provide long term
profit to business enterprise?
Frequency
Yes 13
No 7
10
Yes No
0
2
4
6
8
10
12
14
16 14
6 Digitalisation
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