Business Development: ASDA Introduction Report - Analysis

This report provides an introduction to business concepts, using ASDA as a case study. It examines collaborative working practices, including clear goal setting and sharing ideas. The report also delves into external factors affecting ASDA, such as PESTLE analysis, and internal factors, including SWOT analysis. It concludes with a summary of key findings. The report covers various aspects of business operations, including human resources, marketing, and finance, and emphasizes how these components interact to achieve organizational objectives. The report also provides an overview of the different types of legislations. The report also includes the references which are Quinlan, C. and et. al., 2019. Business research methods. South Western Cengage. Kalecki, M., 2016. Studies in the theory of business cycles: 19331939. Routledge. Doh, J.P., Luthans, F. and Slocum, J., 2016. The world of global business 1965–2015: Perspectives on the 50th anniversary issue of the Journal of World Business: Introduction to the special issue.

Introduction To
The Business

Introduction
Business refers to an institution where people work
together to make product or services and sell them for
earning profits. It includes an organization with
different departments like human resource, marketing,
finance, research & development, sales & distribution
and IT. In context of given report, it is based on ASDA
which is known as a British supermarket retailer to
provide various products and services for completing
needs of customers.

Understanding of collaborative
working practices
The collaborative working practices can be described as
procedures to be used while performing together in a team
on specific tasks to get better outcomes. It includes various
collaborative practices which are required to be applied
while performing to improve respective outputs.
Clear defined goal – This can be described as a practice of
providing clear information about desired goals of
collaborative team to all the team members along with
clarifying their doubts.

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Sharing ideas – The sharing of ideas and
information is mandatory by making
effective communication among team
members.
Improving strategic efficiency – This
includes the criterion of enhancing the
effective team working strategies in terms
of boosting up efficiency of team
members.

Impact of external factors on
business
There are number of external and internal factors which are
responsible for affecting the operations and profitability of an
organization.
External factors: Pestle analysis
Political factor
Economic factor
Social factor

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Technological factor – The various kinds of technologies
are used in business to enhance the productivity and reduce
the time of manufacturing which impact positively on
profitability of organisation.
Legal factor – This refers to various kinds of legislations
such as Companies Act 2006, Insolvency Act 1986, Equality
Act 2010 and many more.

Impact of internal factors on
business
The Swot analysis is required to be conducted in ASDA to
identify strengths, weaknesses, opportunities and threats. It
is favourable to effective use strengths and opportunities to
make brand more efficient for earning growth.

Conclusion
From the above report, it has been concluded that business
can be described as to an institution where people work
together to make product or services and sell them for
earning profits. It includes various roles and functions of HR
in organisation such as staffing, development of workplace
policies and compensation & benefits administration.

References
Quinlan, C. and et. al., 2019. Business research methods. South
Western Cengage.
Kalecki, M., 2016. Studies in the theory of business cycles: 1933-
1939. Routledge.
Doh, J.P., Luthans, F. and Slocum, J., 2016. The world of global
business 1965–2015: Perspectives on the 50th anniversary
issue of the Journal of World Business: Introduction to the
special issue.

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