Astra PLC: Health App Project - Business Development Analysis

This project focuses on Astra PLC's health app development, outlining the business plan and its potential customers. It addresses the planning of the app, including the risk management and the challenges that it may face. The project also identifies the potential customers of the app, which is the millennial generation. It also highlights the likelihood of success of the app, given the increasing health consciousness among people. The project emphasizes on the existing customer base of the Astra PLC and how the new app will leverage the existing customers to expand the business. The project also includes references to support the arguments and findings.

Project

 Introduction
 Planning of app
 Potential customers
 Likelihood of success
 References
Table of Content

 Astra plc is a small size business that is presently dealing into mineral and vitamin based
supplements. Presently this brand is willing to expand its business in fitness based
application.
 The app of Astra plc will be customised by having proper as range to all the aspects that is
choices of people who are willing to use the services of Astra PLC. Initially the app will be
tested by launching it for the overall workforce of the organisation and after it has been
approved successfully it will be for the launched for the public..
 This application is generally related to health and fitness industry CEO the social media
integration will be based on analysing the preferences of people having focus on health
benefits.
Introduction

 There are several risks that are associated with the launch of app for Astra plc it includes: There is
limitation of present financial resources for the organisation so it may affect the cost overrun and
there can be issues of scarcity in the financial resources.
 In Astra plc there can be issues associated with delay in the process of application design because
there are many activities that have to be performed in the limited time period. All these aspects may
affect the functioning of the application because each activity has to be assigned a specific time
period that may lead to delay in overall work.
Planning of app.

 Potential customers: the overall potential customers of Astra plc is the millennial
generation of customers who are having more focus for health and fitness related issues.
Potential customers

 Likelihood of success: with the changing times the people are becoming more aware about the health
consciousness aspect. Astra PLC is a small sized business brand that is already dealing in supplying the
mineral and vitamin based food supplements. The present diversification of business for launching new
health and fitness incoming time period of three months is one of the major aspects that can help in
approaching the existing customer. The business already used in the similar range of products so there can
be e a proper ease in approaching the similar segment of customers.
Likelihood of success:

 Urbański, M., Haque, A.U. and Oino, I., 2019. The moderating role of risk management in project planning and
project success: evidence from construction businesses of Pakistan and the UK. Engineer
 Jünge, G.H., Alfnes, E., Kjersem, K. and Andersen, B., 2019. Lean project planning and control: empirical
investigation of ETO projects. International Journal of Managing Projects in Business.ing Management in
Production and Services, 11(1).
References

Thank You