Business Development Presentation: British Airways Case Study Analysis

This presentation provides an in-depth analysis of British Airways, examining its working practices, working patterns, and both internal and external factors influencing its operations. It delves into the company's strategies, including the use of PESTLE analysis to assess external factors. The presentation evaluates these factors, offering recommendations such as expanding operations and innovating services through online applications. The conclusion emphasizes the impact of work practices and patterns on employee performance and the company's profitability. The document includes references to relevant academic sources, providing a comprehensive overview of the airline's business development and strategic considerations.

Group Presentation
(British Airways)

CONTENT
 INTRODUCTION
 WORKING PRACTICES OF BRITISH AIRWAYS
 WORKING PATTERNS OF BRITISH AIRWAYS
 INTERNAL FACTORS OF BRITISH AIRWAYS
 EXTERNAL FACTORS OF BRITISH AIRWAYS
 EVALUATION
 RECOMMENDATIONS
 CONCLUSION
 REFERENCES

INTRODUCTION
British Airways (BA) is a British airline company founded in the
year 1974, which is a flag carrier headquartered in Waterside,
Harmondsworth, UK which is a second largest airline of UK after
easyJet.

WORKING PRACTICES OF BRITISH
AIRWAYS
Working practices are the ways in
which work is carried out in an
organisation by managing the work
of all the employees so that they
can use their talents and skills so as
to achieve the company goals and
objectives on time.

WORKING PATTERNS OF BRITISH
AIRWAYS
Work pattern determines the way in which
employees will perform their work by
detailing the number of days in a week
in which they will do the work and do
not work. Work pattern help in
determining the number of days an
employee will be made to work so that
they cannot be overworked.

INTERNAL FACTORS OF BRITISH
AIRWAYS
Internal factors are the factors which
can be controlled and monitored
and which depend on the internal
capacities of business which also
influence the business strategy
and other decisions so that
company objectives can be
achieved.

EXTERNAL FACTORS OF BRITISH
AIRWAYS
The external factors are those which cannot be changes and controlled
by the company but impact the business strategy and its functions in
the market. External factors can be analysed using PESTLE
Technique.

EVALUATION
From the above discussion it can be seen that there are a variety of
internal and external factors which affect the functions and
operations of British Airways which needs to be evaluated regularly
so that the positive impacts can be used for company's advantage
and the negative impacts can be reduced.

RECOMMENDATIONS
• The company can expand its operations in other countries so that its
sales can increase and the loss due to Brexit can be balanced.
• The company can bring innovation in its services like the use of
online applications so that customer can easily use the services of
company.

CONCLUSION
From this presentation it can be said that the profitability and
sustainability of British Airways in market is affected by various
factors such as the work practices and working pattern followed
in company so that the employees can be encouraged to perform
their work in an efficient manner.

REFERENCES
Karami, A., 2017. Corporate strategy: evidence from British Airways
plc. In The Changing Patterns of Human Resource Management (pp.
46-64). Routledge.
Mills, A.J. and Helms Mills, J.C.H., 2017. Digging archeology:
postpositivist theory and archival research in case study development.
Insights and Research on the Study of Gender and Intersectionality in
International Airline Cultures. Bingley: Emerald Publishing, pp.93-
109.
Suleiman, E.N., 2019. The politics of privatization in Britain and France.
In The political economy of public sector reform and privatization
(pp. 113-136). Routledge.

The End