Entrepreneurship & Innovation: Analyzing a Business Case Study

This case study examines the growth of a business from its initial idea to a significant entity, highlighting the steps and concepts involved in its manifestation. Using the selected case study as a guide, the report explains the role of entrepreneurship and innovation in business development. It identifies theoretical concepts such as the importance of a business idea, research, capital, and risk-taking. Entrepreneurial qualities and skills, including intellectual property knowledge, customer relations, innovation, manageability, resilience, loyalty, and management skills are discussed. The analysis also covers how entrepreneurship and innovation contribute to business success through unique advertising, cost-saving measures, market gap identification, and research. The report concludes by emphasizing the necessities for a successful business, such as adequate capital, employee skills, and proper management, while also suggesting potential improvements for the case study business.

Running head: Entrepreneurship 1
Entrepreneurship
Student’s Name
Course
Professor’s Name
University
Date

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Executive Summary.
This report aims to show the growth of the business from a simple idea as in manifests to a more
significant entity. It shows the steps and concepts involved in its manifestations. The case study
selected is the guiding light to explain the role of entrepreneurship and innovation in the
development of a business.

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Table of Contents
Introduction....................................................................................................................................4
Background.................................................................................................................................4
Aims.............................................................................................................................................4
Theoretical concepts..................................................................................................................5
Entrepreneurial knowledge qualities and skills..........................................................................6
The role of Entrepreneurship and innovation.........................................................................7
Necessities for a Successful business.........................................................................................8
Conclusion...................................................................................................................................8
References.......................................................................................................................................9

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Introduction
Background
Most businesses have humble beginnings if not all of them. Humble beginnings are good
because they offer a chance for entrepreneurs to be creative. This creativeness is the main thing
that catapults them to greater heights. A good business is that which starts from grass to grace
just like the case study that is selected for the research of this paper.
Aims
The purpose of this paper is to identify important theoretical concepts relevant to issues
discussed in the case study of the research. To demonstrate the understanding of knowledge
qualities and skills necessary to successful entrepreneurship. It also debates the role of
entrepreneurship and innovation about the issues discussed in the cases.

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Theoretical concepts
Numerous theoretical concepts are evident in the case study presented. The first theoretical
concept under the issue of entrepreneurship is the business idea. For any business to start, there
must be an idea (Burns, 2016). This idea must be nurtured, developed and put into action so that
a company is initiated. In the case study, the owner of Eagle Boys Pizza, Mr. Potter had an idea
of opening up a pizza restaurant after he realized that his career as a baker did not seem to take
off the ground. The business idea gave Mr. Potter a sense of direction and focused on strategy
(Bikse, Rivza &Riemere, 2015).This is because the business developed from a small scale
business to a world-class company with excellent profit margins.
The concept of research is shown. The research on how to meet consumer needs, packaging and
the advertising strategies enable Eagle boys to stand out from it’s the competitors. They are
always a step ahead of them. This gives them an upper hand over their competitors. Research is a
major contributing factor for their best performance (Kautonen, Gelderen & Fink, 2015).
Through the investigation, consistency of sound production, fresh products and timely delivery
of the products can be met.
The issue of entrepreneurship involves the concept of capital. In this concept, the entrepreneur
has the knowledge of raising capital. The entrepreneur takes the advantage of the partnership
with the mother. This partnership enables the entrepreneur to raise the funds required to start the
Eagle Boys Pizza restaurant. A business can never be successful if there is no input. The input is
the capital required to start the business so that ultimately, an output is attained. The output is in
the form of profit.

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Risk taking is evident in the case study. Although the idea is revolutionary, it places a high risk
to Mr. Potter. However, he decides to take the bull by the horns and trudges on to the extent of
securing a partner to be able to raise enough capital to start the business. The risk becomes
worthy after the company grows to the size of being franchised. The business territory enlarges
to the extent that it becomes harder to open up more stores.
The concept of franchising comes as a result of the issue of the challenges of growth. As the
business grows, more stores prove hard to manage (Dees, 2017).This leaves the franchising
process as the only option.
Entrepreneurial knowledge qualities and skills
From the case study, intellectual property and the knowledge of protection of rights is evident.
Intellectual property is the kind of feature that results from the fruits of mental labor (Romagnoli
& Garbelli, 2017). The setting of trademarks and patents protects branding packaging and the
logo from being copied by other firms. The employees are taught on the importance of
maintaining the secrecy for the firm's best interest. The interest in success. Through this, the
business enjoys the sense of monopoly. The primary quality evident in this section is secrecy.
Secrecy of the firm's products and ways of doing things ensures the integrity of the firm itself.
The knowledge of meeting consumer needs is important for the success of the business (Din,
Anuar & Usman, 2016). It is evident through the timely delivery, fresh products and ease of
access of the stores by the consumers. The stores are strategically placed within the customer's
reach. By meeting the consumer needs, they can maintain the existing customers. They are also
able to attract new customers, and therefore more sales are made leading to more profits in the

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end. The primary quality of an entrepreneur that is evident in this section is good customer
relations (Taylor, 2016). Healthy customer relation is maintained only after meeting their needs.
In the case study, the products are packaged. Packaging familiarizes them with the customer as
well as marketing them throughout the business territory. There is a low cost of the packaging
boxes. This increases their profit margins. There are a few qualities that are evident in the case
study. The entrepreneur is innovative to find a new way to package two pizzas in one box.
The knowledge of franchising is vital for a large scale business. Franchising is the idea of using
another person's brand to set up your business (Zahra & Wright, 2016). This is evident in the
case study where the company grows from a small shop to a chain of stores. As the stores
become more, it becomes even harder to manage them. The quality of an entrepreneur that is
evident under this is manageability. A good entrepreneur should have the skills to manage their
own business to be able to be successful.
The prior knowledge and skill of baking is very important. The skills of baking come in handy
for the pizza business. The entrepreneur uses his knowledge to make pizza by starting small. The
quality that is aligned to the entrepreneur’s skill set is resilience. All through, the entrepreneur
does not settle for one thing but is always on the lookout on how to develop the business. The
entrepreneur’s resilience is the one thing that enabled the business to grow from grass to grace.
An important entrepreneurial quality is loyalty. The entrepreneur takes the initiative to teach the
employees of the importance of keeping the secretes of the business. If the secrects were to be
leaked out, it would mean the downfall of the business. The fact that the formulas used and the
process of baking are all contained in the business secret. It makes the business secrets very
important as well as fragile.

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Management skills are important for the success of any business. In the case study, the
entrepreneur is able to manage the chain stores although they are located in different places. The
entrepreneur’s knowledge of customer needs enables him to customize these stores according to
the needs of the consumers. Each location has a different set of customer needs that the
entrepreneur has to meet. The entrepreneur realizes this early enough.
The role of Entrepreneurship and innovation
Entrepreneurship and innovation contributes to the success of the business in the following ways;
A unique form of advertising enables them to be noticed from far, therefore, maintaining
customers and having new ones.
Innovation enables the success of the business by saving (Decker, Haltiwanger, Jarmin &
Miranda, 2014). Keeping in the sense that the cost of packaging is reduced. Pizzas are packaged
in pairs under one box.
Location of a market gap. The entrepreneur sees an opportunity to open up a pizza restaurant in
an area that did not have that kind of business before.
The other aspect of entrepreneurship is carrying out research. Research enables the entrepreneur
to be able to interact with the consumer. This interaction allows them to know the consumer
needs.

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Necessities for a Successful business
Entrepreneurship and innovation are not the only factors that enable the success of a business
manager. There are other factors such as; Adequate capital to be able to start a reasonable
business and employee professional skills. An adequate distribution such as franchising, proper
management, and business planning.
There are two things that the company could have done differently. One of them is the door to
door delivery on the initial stages of the business (Welter, Baker, Audretsch & Gartner, 2017).
Although they did this, later on, it would have been better if they started it out earlier.
The other thing that could have been done differently is making pizzas that would accommodate
every person. From the rich to the poor. This would ensure that their clientele base is increased.
Conclusion.
In conclusion, entrepreneurship and innovation out the concept of the creation of ideas, research,
advertisement strategies, good customer relations and protection of rights. All these have to be
considered for the success of a business.

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References
Bikse, V., Rivza, B., & Riemere, I. (2015). The social entrepreneur as a promoter of social
advancement. Procedia-Social and Behavioral Sciences, 185, 469-478.
Burns, P. (2016). Entrepreneurship and small business. Palgrave Macmillan Limited.
Decker, R., Haltiwanger, J., Jarmin, R., & Miranda, J. (2014). The role of entrepreneurship in US
job creation and economic dynamism. Journal of Economic Perspectives, 28(3), 3-24.
Dees, J. G. (2017). 1 The Meaning of Social Entrepreneurship. In Case Studies in Social
Entrepreneurship and Sustainability (pp. 34-42). Routledge.
Din, B. H., Anuar, A. R., & Usman, M. (2016). The effectiveness of the entrepreneurship
education program in upgrading entrepreneurial skills among public university
students. Procedia-Social and Behavioral Sciences, 224, 117-123.
Kautonen, T., van Gelderen, M., & Fink, M. (2015). Robustness of the theory of planned
behavior in predicting entrepreneurial intentions and actions. Entrepreneurship Theory
and Practice, 39(3), 655-674.
Welter, F., Baker, T., Audretsch, D. B., & Gartner, W. B. (2017). Everyday entrepreneurship—a
call for entrepreneurship research to embrace entrepreneurial diversity.

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Romagnoli, D., & Garbelli, M. E. (2017). Why Promoting Online in a Global Electronic
Marketplace Is a Successful Strategy for Small and Medium Sized Enterprises: The
Alibaba Group Holding Business Model. In Country Experiences in Economic
Development, Management and Entrepreneurship (pp. 423-442). Springer, Cham.
Taylor, P. (2016). Leading successful PMOs: how to build the best project management office
for your business. Routledge.
Zahra, S. A., & Wright, M. (2016). Understanding the social role of entrepreneurship. Journal of
Management Studies, 53(4), 610-629.