Analysis of Global Events: Microenvironment, SWOT, and Business Impact

This report provides a comprehensive analysis of global events, examining their impact on business development and the broader economy. It explores the microenvironmental factors, including political, economic, and social influences, that shape the success of these events. The report also includes a detailed SWOT analysis of the London Olympics 2012, highlighting its strengths, opportunities, and potential for growth. Furthermore, it emphasizes the role of digital technologies and event management strategies in the industry's development. The conclusion underscores the importance of understanding the event industry, its economic benefits, the utilization of digital platforms, and the need for strategic management to achieve large-scale success in the global events market. The report also explains the role of government and the impact of taxation on event management. Overall, the report aims to provide insights into the strategies and considerations that contribute to the successful execution and management of global events, and how to use them for economic and cultural growth.

GLOBAL EVENTS

INTRODUCTION
 Global events is a event develop all over the world. Events plays an important
role in development of tourism sector all over the world. Global events are like
mega events or major events which organized once in a year. Global events
needs prepare their management strategies for development of their business.
Global events are done by companies to establish the name of their brand all
over the world for the success of their organization. Global events are done to
engage the people with the companies and develop a new market for the
company

P5 Positive and negative impacts micro environment has on
global events.
 When a company going to organize their business at global level.
Company needs to know that business has both positive and negative impacts
over the working of the organization.
 Pestle framework
 Political
 Excel enterprise needs to analyze government roles and regulation of
the territory where they are going to operate. Taxation policy of the territory
on events helps company to set budget for their business. Political factors are
in favor of an event then it plays a positive impact and when not in favor then
it puts an negative impact.

 Company needs to analyze the inflation rate, economic growth rate,
income of the consumers. Income is analyzed to know if the individuals of the
territories are able to buy the tickets of event. Economic factors is analyzed to
know the interest rates prevailing in market of a territory.
 Social
 Excel needs to analyze the social factors to know the culture and
values of people of a territory(Panitz and Glueckler, 2017.) . This analysis is
required to prepare the strategies for the business that did;not effect the values
and feeling of people in a territory.

 Impact of digital technologies
 Event management companies are increasing day by day. Due to
increase in use of social media companies can market their facilities over their
easily(Banerji, Bhushan and Jull, 2019.) . Due to increase in online platforms
an individual is able to books tickets online. Digitization helps companies to
share information about their events and helps them to engage large number of
customers.

P6 SWOT analysis for a specific event
 SWOT analysis of London Olympics 2012 . Olympics is one of the
biggest events all over the world and business needs to analyze those events to
know their effeciency to attract people.
 Strength
 Olympic is one of biggest events all over the world. Each and every
person knows about the event. Due to legacy and sustainability of Olympic
games they are able to attract people. Different types of games are played in the
event. Event is able to engage large number of customers with their facilities.
Many countries participated in this event and engage viewers if different states.
Olympics helps to increase income of a small business. Provide employment
opportunities to local people. Sponsorship from big brands all over the world.
Such type of big event helps country to increase flow of money in their
territory.


 Opportunities
 Olympics is one of the biggest sports event all
over the world and different type of sports are played in
such events(Mishev, Poluianov and Usoskin, 2017.) .
Event have an opportunity to engage many more
different type of sports with them different activities like
dance, singing. Opportunity to innovate team games in a
handicap category.

CONCLUSION
 The report helps to suggest different methods that helps in
development of the event industry. Event industries plays an
important role in development of the business globally. Event
industries helps in development of economy of the territory.
Helps to motivate people with cultural events and use of digital
platforms help business to grow at a large scale. Event companies
needs to analyze the environment of territory to develop at large
scale. Event industries needs to prepare management strategies
for development of their company.
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