University Report: Reflection on Local Farm Shop Case Study Analysis

This report presents a reflection on a Local Farm Shop case study, focusing on the development of a mobile application (e5Shop) for online services. The report discusses the target users, primarily internet-connected individuals aged 12-40, and emphasizes the simplicity of the user interface as a key design principle. It explores usability goals, ensuring easy access to options, and user experience goals, highlighting the interactive and flexible nature of the app. The analysis includes positive influences such as an easy login and efficient service access, and negative influences such as the lack of detailed product descriptions. The report recommends the application due to the growing need for convenient online services and the wide availability of mobile devices. The conclusion acknowledges some lagging factors but asserts that the application effectively offers services and products, providing an efficient user experience. The report concludes with a bibliography of relevant sources.

Assessment Item 5 – Reflection
Local Farm Shop Case Study
Student Name:
University Name:

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Table of Contents
1. Introduction..................................................................................................................................2
2. Discussion....................................................................................................................................2
3. Conclusion...................................................................................................................................4
Bibliography....................................................................................................................................6
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1. Introduction
The analyzed prototype is e5Shop that was developed in the previous assignment that has
been chosen as the workable organization for delivering the online services to the users via
mobile application. The proposed mobile application will be helpful in providing enhanced and
better services to the users through introducing features like ordering food, restaurant booking,
price calculating, and many others. The proposed solution will allow the customers to manage
their foods without being present physically at the restaurants or booking a table at just one click.
The proposed mobile application will be helpful in enhancing the productivity of the
organization through providing better customer experience and enhanced services through
utilizing the technology.
2. Discussion
Target users
The target users will be the customers who are connected with the internet and utilize the
online services for ordering the food and enjoying the services through phone or using online
services. The individuals from age 12 to 40 will be targeted for this application as they are the
categories those mostly uses the internet.
Design principles
The user interface has been kept very simple as much possible considering the
appearance of the pages in manner to allow the users to understand the functions and utilize all
the services being introduced to them. The options have been kept simple after categorizing the
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options related to the different services and allowing the users to look at the particular section for
particular services.
Usability goals
The users have been allowed to easily access the options without having any difficulty
and selecting the services that the user wants to use or avail through using the mobile
application. All the options and selections have been properly labelled allowing the users to
select the product or service without any confusion or hesitation.
User experience goals
The proposed mobile application will be flexible in nature and the user interface will be
interactive despite of being simple. All the selection, options, and search engines have been
properly labeled in manner to assure that the user experience has been of high level. The mobile
application will offer all the choices provided by the local restaurants and food centers along
with the booking and other options. The users will be notified after the selection and booking
made by then user on the mobile phones and hence a notification will be sent to the user about
the confirmation, booking, contact details, and map.
Positive and negative influences of the design
Positive influences
 An easy user log in page will be introduced to the users for logging and
registering the system and that page will be redirected to the page where they can
register the bookings.
 The users can avail the products and services in much easy and efficient manner.
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 The friendly and easy user interface has been kept for allowing the users to utilize
the services in far easy way
 Every services has been incorporated that consist of the e5Shop
 The users will be satisfied with the services being offered to them through these
online services.
Negative influences
 There is not any description of the images provided that can manipulate the users
to buy the product without knowing exact ingredients and materials used for the
developed product.
 The users might feel very useless when they notice that the recipe of the food has
not been introduced in the webpage
 The users have to visit the menu or home page if they want to go back which
increases complexity of the users.
Reasons behind recommendation for this app
The users have been currently needing a platform from where they can utilize the services
through just one click and wants to avail all the services through sitting at home. The application
will allow the users to be directly connected with the restaurant without any mediator and chose
whatever they want to and book the foods and tables in any restaurant online. Mobile devices are
available to almost every user being targeted and this will allow the organization to cover a large
sector of the customers.
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3. Conclusion
The proposed design has some lagging factors however; those will not hamper the overall
output and production of the organization. The user interface of the developed application has
been simple for the users and the users would be able to avail all the services and products being
offered by the e5Shop. The users will be able to avail the services in an efficient and effective
manner.
Bibliography
Jurca, G., Hellmann, T. D., & Maurer, F. (2014, July). Integrating Agile and user-centered
design: a systematic mapping and review of evaluation and validation studies of Agile-
UX. In Agile Conference (AGILE), 2014 (pp. 24-32). IEEE.
Quesenbery, W. (2014). The five dimensions of usability. In Content and complexity (pp. 93-
114). Routledge.
Rivera, B., Becker, P., & Olsina, L. (2016). Quality views and strategy patterns for evaluating
and improving quality: usability and user experience case studies. Journal of Web
Engineering, Rinton Press, USA, 15, 433-464.
Rusu, C., Rusu, V., Roncagliolo, S., & González, C. (2015). Usability and user experience: what
should we care about?. International Journal of Information Technologies and Systems
Approach (IJITSA), 8(2), 1-12.
Rusu, C., Rusu, V., Roncagliolo, S., Apablaza, J., & Rusu, V. Z. (2015, August). User
experience evaluations: challenges for newcomers. In International Conference of
Design, User Experience, and Usability (pp. 237-246). Springer, Cham.
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Sherman, P. (2016). Usability success stories: How organizations improve by making easier-to-
use software and web sites. Routledge.
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