Entrepreneurial Business Development: A Fresh Squash Company Case

This report provides a comprehensive analysis of Fresh Squash Company, a new business offering fresh juice products in the UK market. It covers key aspects of entrepreneurship and business development, including a new business concept, industry and market assessment, organizational structure, and financial feasibility. The report also utilizes the value chain model and business model canvas to evaluate the company's operations and strategic approach. Furthermore, it identifies potential risks and proposes mitigation strategies to ensure the sustainable growth and success of Fresh Squash Company. This document is available on Desklib, a platform offering a wide range of study resources and solved assignments for students.

Entrepreneurship and Business Development

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
New business concept..................................................................................................................1
Assessment of industry................................................................................................................3
Assessment of market..................................................................................................................3
Assessment of organisation.........................................................................................................3
Financial feasibility.....................................................................................................................4
Value chain..................................................................................................................................5
Business model canvas................................................................................................................7
Quantitative and qualitative models............................................................................................8
Potential risk................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Entrepreneur and business development can be describe as the practices of increasing and
enhancing operations of business in order to attain desired goals. It is crucial for a business to
focus on its development with the motive of increasing overall capabilities and potential.
Entrepreneur and business are developed with the motive of providing products and services to
customers along with this increasing overall profitability (Frolova, Alwaely and Nikishina,
2021). For entrepreneur development it is essential that it is providing products or services which
is according to the needs or requirements of customers. This report is based on Fresh Squash
company. This is new organisation that is providing fresh juice products to customers. This
entrepreneur was developed 6 months ago and it is offering high quality products and services to
potential customers. Fresh Squash company is providing its offerings in UK market area in order
to meet with the needs of customers. This report includes information regarding different concept
of new business. In this, assessment of industry, market area, organisation has been conducted
effectively. Value chain model and business canvas model has been mentioned in this report.
Apart from this, potential risk has been identified along with the ways to resolve it.
MAIN BODY
New business concept
There are various aspects which needs to be consider by an entrepreneur to successfully and
effectively conduct organisational practices. While developing a new business these concepts
will help in taking right decision along with this determining several aspects which could lead to
affect overall performance of business. Different concept of Fresh squash company new
business are mention below in detail –
 Products and services – The main product or service which is offered by Fresh squash
company is fresh and organic juice products (Gregori and Holzmann, 2020). This
products is developed with high quality ingredients and raw material that is appropriate
for full filling requirements of customers. In respective company juice products only
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fresh fruit or vegetable is used and no other chemical has been consider while developing
product. These juice products are sugar free and it is significant for people who does not
want to take sugar in drink.
 Target market – Target market can be describe as the customer base which is consider by
organisation in order to provide its products and services. For Fresh squash company,
target customers are the people who are located in UK market area. This company is
focusing in providing products and services to customers who are interested in no sugar
products (Akpan, 2020) (Kuzieva, 2020). Targeted market base includes customers of
above age 10 and like fresh or healthy drink products. This company is targeting health
conscious customers in order to improve health of target customer base.
 Special attribute – The special attribute of respective company as well as its products and
services includes those elements that are significant for meeting demand of customers
which could not be match by any other organisation. The special attribute of Fresh squash
company products is that this juice is made up of fresh fruits and vegetables that is very
healthy drink. These products do not include sugar or any other chemical ingredients in
order to improve health of customers.
 Values – This new business is developed with high values that are significant for
improving overall functioning and performance of business. Fresh squash company is
based on ethical values and motive of this organisation is to provide high quality products
and services that is significant for meeting customers need.
 Scale of the newly proposed business - The scale of this newly proposed business is
expanded to UK market area and this organisation is offering its products and services to
customers of UK. In order to enhance respective business, it is crucial for this newly
proposed business to conduct effective marketing practices with the motive of attracting
more and more customers towards business (Stefan and et.al., 2021). this will help in
improving overall sales of Fresh squash company in significant manner.
 Location – The location of new business is United Kingdom. Fresh squash company is
currently providing its products and services to the customers who are located in UK
market area and it is offering its services in significant manner.
 Who will be involved – There are different people who are involved in this new business.
this includes owners, employees, suppliers and so on.
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Assessment of industry
It is crucial for respective company to analyse evaluate the industry in which it is
providing products and services. Fresh squash company is conducting its practices in retail
industry. this is one of the largest industry which is offering several types of products and
services in order to meet with the needs of customers (Wagner and et.al., 2021). it has been
determining that retail industry of UK market area in growing very fasting and government is
supporting small or medium company to enhance its business practices in retail sector. There are
different rules and regulation with in retail sectors that will help Fresh squash company to
smoothly conduct its business operation in retail industry.
Assessment of market
Market assessment is essential for a newly developed business as this will help in
determining current or future needs. This is significant for taking right decision for entrepreneur
as well as enhancing organisational activities. Assessment of market helps in analysing different
aspects of business such as current or new idea, strategies to attract more customers, other
offering in market area, competitions, customer attitude or behaviour towards the products or
services of company. It is important for Fresh squash company to successfully analyse market
area in order to take right decision for growth and development of business.
Assessment of organisation
There are different aspects of organisation that should be consider by new developed
business with the motive of increasing business practices as well as attaining desired goals.
Organisation consist of owners, employees, working culture, policies, regulations and many
more. All of these aspects will lead to have major impact on overall performance and capability
of business in order to attain desired goals (Leonidou and et.al., 2020). Assessment of
organisation will assist Fresh squash company to create effective policies, strategies and working
environment of employees so that they can conduct business activities in effective and efficient
manner. It is crucial that this company has positive working environment so that employees can
focus on the work and attain desired goals.
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Financial feasibility
This can be describe as the practice of determining different financial aspects of business
in order to take correct decision for business growth. It has been analysed that there are number
of elements of business that is based on finance in order to perform (Madichie, Gbadamosi and
Rwelamila, 2021). It has been analysed that through assessment of financial feasibility respective
company will be able to determine economical viability of a proposed venture by evaluating the
start up cost, operating expenses, cash flow, marking a forecast of future and so on. This will
help in taking right step for performing its practices along with these attaining desired goals.
Uses of funds
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Revenue
(from your
operations
and
marketing
section)
2000 3000 3500 4000 5000 5500
Fixed Costs
(List out
your fixed
costs)
1000 1000 1000 1000 1000 1000
Variable
Costs
(List out
your fixed
costs)
500 600 500 800 700 500
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Profit 500 1400 2000 2200 3300 4000
Value chain
Value chain model is significant in order to determine the different activities of business
in order to improve organisational practices. it is essential that respective company is considering
this model in order to analyse its overall performance and determine the need to create a product
or services. Through this organisation will be able to evaluate the detailed procedure which in
included in each step of its business. Value chain model can be describe as the step by step
business model with the motive of transforming a product or service from idea to reality. This is
significant for increasing the business efficiency so that business can deliver the most value to
customers for least possible cost. This model is classified into primary and secondary activities
which is mention below in context of Fresh squash company
Primary activities – This consist of all those activities of business which is directly
related to physical creation, sales, maintenance as well as support of products or services
(Ogundana and et.al., 2021). These activities will lead to have direct contribution to a product or
service physical creation of products along with this selling it to potential customers. These
activities are –
 Inbound operations – This is refer as the internal handling or management of the
resources which is coming from outside of sources. Inbound operations of Fresh squash
company is related to collecting as well as managing different resources or raw material
that is useful for business to develop its high quality products.
 Operations – This can be describe as the activities or process which is significant for
transforming inputs into outputs. In this step actual process of creating juice form fresh
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fruits and vegetables is included. Operation activities include actual development of
product and services in order to meet requirements of customers.
 Outbound logistics – This consist of delivering of products to potential customers. In
outbound logistics practices of Fresh squash company includes storage, collection or
distribution of customers.
 Marketing and sales – This is one of the crucial activity of business in order to provide
information to customers regarding products and services offered to customers. Fresh
squash company is considering various activities such as advertising and brand building
activities and so on.
 Services – it is essential for this company to provide proper support to its customers in
order to enhance its business practices. Fresh squash company should offering customers
services, product support practices in order to develop better relationship with customers.
Secondary activities – This includes all those activities which is associated with primary
activities (Sautet, 2020). The main function of secondary activities is to provide accurate support
for successful functioning of primary activities. These activities are mention below –
 Procurement and purchasing – This activity of organisation is related to determining new
external vendors of business, maintaining proper vendor relationship as well as
negotiating with the prices in order to bringing all necessary material or resources with in
business in order to build products or services.
 Human resource management – This practice of business is associate with management
of human capital of business. This includes hiring, selecting, training as well as
maintaining proper employees and culture with the motive of developing better
relationship with employees.
 Technology development – technology play significant role in overall improvement in
business along with this developing high quality products. Technology development
activities of Fresh squash company includes research and development, IT management
and cyber security that is significant to build and maintain an organization's use of
technology.
 Company infrastructure – This is consider as crucial activity of business that consist of
various aspects such as legal, administrative, finance, general management, quality
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assurance and so on. These aspects of business assist in smoothly conducting its
practices.
Business model canvas
This can be describe as the useful tool which is great help for entrepreneur in order to
understand a business model in significant manner as well as develop a proper structured way.
This model is significant for providing insights regarding customers of business, value
proposition, channels along with other aspects of how company make money. Through this
support of business model canvas respective organisation is able to take right decision for overall
growth of business and taking right decisions. Different aspects of this model is mention below –
 Key partners – This can be describe as the individual that play crucial role in successfully
performing business activities (Sautet, 2020). key partners of respective organisation are
those people without whom business practices can not be performed. For example
marketing partners, transportation partners and so on.
 Key activities – This includes all those activities which are crucial for business and
performed on daily basis. In Fresh squash company key activities are developing juice
and providing its to potential customers.
 Value proposition – This is refer to the fundamental needs of customers that respective
organisation is trying to fulfil. Value proposition of Fresh squash company is that it is
offering sugar free and no chemical drink products to customers which is developed with
fresh fruits and vegetables in order to improve health of individuals.
 Customer relationships – It is important for Fresh squash company to develop effective
and strong customer relationship with customers in order to enhance sales of products
and services. Through strong customer relationship respective company will be able to
increase sales of products
 Customer segments – This is refer as the targeted customer base which is consider by
organisation in order to sales its products and services. in respective organisation
customer segment which is consider is people of UK market area who are health
conscious and want to improve their health.
 Key resources – There are different resources which are used by organisation in order to
develop products as well as successfully conduct business activities. The key resources of
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organisation includes human resource, financial resource, raw material, machines and so
on.
 Channels – This is refer as the different methods which is consider by organisation in
order to provide products and services to customers. Fresh squash company is
considering direct selling of its high quality products to potential customers.
 Cost structure – this can be describe as the cost of company which is consider by
organisation to spend its money for conducting its operation. The main cost of respective
company is required in developing juice products, marketing activities and selling it to
customers.
 Revenue streams – The main source of revenue in this organisation includes profit earned
by company by providing or selling its products to customers.
Quantitative and qualitative models
Both of these model is effective in order to find and gather accurate information as well
as take appropriate decisions (Leonidou and et.al., 2020). Quantitative models are considered to
be more precise as well as specific regarding the system but it requires a large efforts. This
models includes compact representation that includes a single differential or difference equation
that may describe the performance of the system with the large set of inputs functions as well as
initial stages. Through quantitative models appropriate information can be gather as it is
represented in numerical values. It has been analysed that qualitative models includes contrast
form classification as well as regression model which is significant for predicting classes or
numerical values. This models are effective in order to describe qualitative relationship between
the observed variables. Qualitative models are considered to be significant in order to find right
and accurate information about the topic as well as taken right decisions.
Potential risk
There are different risk and issues which are associated with enhancing business practices as
well as conducting organisational task in effective manner. Different potential risk which is
associated with new business that is Fresh squash company are financial risk, operational risk,
competition risk and so on. These risk will lead to have major impact on overall performance of
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business as well as affect its functioning. Various potential risk that is related to Fresh squash
company and negatively influence its functioning is mention below –
 Financial risk – This can be describe as the risk that occurs due to lack of financial
effectiveness. Finance play very important role in organisation as it will lead to have
direct influence over performance of business. due to lack of finance new organisation
will not be able to conduct its practices in significant manner and this will lead to
influence function of business. It has been determined that this business risk includes
credit extended to customers or new organisation debt load. In financial risk, interest rate
fluctuation can be consider as the major threat too business. In order to overcome
financial risk, respective organisation should have accurate amount of finance so that
these functions could be performed in right manner.
 Operational risk – This includes both internal and external risk which will lead to have
negative impact on performance of business. It is crucial for organisation to identify and
determine different operational risk so that this could be resolved appropriately.
Difficultly in conducting business practices due to internal or external factors could be
consider as operational risk to business (Leonidou and et.al., 2020). This consist of
unexpectedly happening which lead to causes business lose and affects its overall
performance level. It is important that Fresh squash company is developing effective
strategies in order to overcome operational risk.
 Competition risk – There is high competition in market area that lead to increase
competition risk with in business. it is essential for respective organisation to analyse
competition level in market area with the motive of taking right decision to overcome this
risk. New or innovative technology is also significant to attract more and more customers
towards business as well as reducing competition risk and enhance organisational
performance level.
CONCLUSION
From the above report it could be concluded that there are different aspects of new business
which needs to be identified and analysed properly in order to take right decision. It is essential
for organisation to determine these factors so that effective strategies for growth and
development of business could be made. It is crucial to assist information about organisation,
industry and market area along with the feasible finance so that business could conduct its
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