London School of Commerce MBA Business Development Proposal Handbook

This document serves as a comprehensive handbook for the MBA Business Development Proposal at the London School of Commerce (LSC). It outlines the procedures for preparing and submitting the proposal, including seminar schedules, supervisory roles, and content covered. The handbook details the structure of the proposal, recommended word counts for each chapter (introduction, literature review, methodology, data analysis, and discussion), and the importance of the Research Reflective Report. It also covers the module descriptor (SBLC7020), assessment forms, academic regulations, and ethical considerations. The seminar program includes sessions on plagiarism, market research, financial feasibility, and progress reports. The Research Reflective Report encourages students to critically evaluate their research processes, methodologies, and the application of their findings to future career opportunities. The handbook emphasizes the importance of regular attendance, adherence to deadlines, and the role of supervisors in guiding students through the process, ensuring successful completion of the MBA Business Development Proposal.

LONDON SCHOOL OF COMMERCE
Master of Business Administration (MBA)
BUSINESS DEVELOPMENT
PROPOSAL - HANDBOOK
SBLC7020
2017-2018

Contents:
1. Introduction Page: 3
2. The Role of the Supervisor 3
3. The Business Development Proposal Seminar Programme 3
4. The Business Development Proposal Seminar Content 4
5. Structure of the Business Development Proposal 6
6. The Research Reflective Report 7
7. Module Descriptor SBLC7020 9
8. Research Ethics and Risk Assessment 17
9. Academic Regulations 19
10. Business Development Proposal Assessment Form 22
11. Research Reflective Report Assessment Form 29
Appendix:
Notice of Candidature Form and Declarations Statements 31
Disclaimer. 32
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1. INTRODUCTION
This handbook sets out the procedures for the preparation and submission of the MBA Business
Development Proposal. It also includes a brief discussion regarding the related Research Methods
module, which is conducted in the second semester. If a successful submission is to be made within
the time available, regular attendance at seminars and scheduled supervisory meetings, and a strict
adherence to a clearly defined programme of work are essential. The procedures set out in this
document are intended to provide maximum support to the student so as to ensure the successful
submission of a Business Development Proposal that meets the University requirements. This
document should be read in conjunction with guidelines provided by The University of Wales Trinity
Saint David (See the current Academic Quality Handbook, http://www.uwtsd.ac.uk/academic-
office/academic-quality-handbook/).
2. THE ROLE OF THE SUPERVISOR
The supervisors play a key role in the research and Business Development Proposal process.
They are a specialist in the subject area chosen by the student and are experienced in the
supervision of Masters Business Development Proposal Analysis. The student needs to have
a close and continuing relationship with the supervisor and use him/her as a source of
advice and support. The Business Development Proposal seminars and student-supervisor
meetings scheduled on a weekly basis in the third semester are aimed at supporting the
development of this crucial relationship.
Students will be assigned a Supervisor in the third semester. They are assigned a supervisor
with expertise in the research area that they have chosen. The supervisor is given a group of
students with a common area of interest.
3.THE BUSINESS DEVELOPMENT PROPOSAL SEMINAR PROGRAMME
Students have 7 seminars and individual student-supervisor meetings during the third
semester. Each session is of three hours duration. Attendance at these sessions is
compulsory and a prerequisite for submission of a Business Development Proposal.
Attendance is monitored by means of the standard attendance register currently in use for
all other courses.
The final Business Development Proposal seminar programme is scheduled in such a way
that 2 weeks before the submission deadline students are expected to provide their
supervisor with a full draft of their Business Development Proposal for review at this point
before the final submission. Their supervisor will then sign a Supervisor Declaration to
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verify that they have seen a final draft. (Students will be unable to submit their Business
Development Proposal without this document.)
 The first hour of the Business Development Proposal Seminar should focus on
discussing issues of common interest to the supervisory group (e.g. How to carry out
and present the literature survey, how to present tables) and permit each student to
present their research progress. A presentation and report should be made every
two or three weeks. This enables supervisors to monitor progress, provide
objectives and motivation for students and minimise the risk of plagiarism. It will
also create a feeling of group cohesion by making them aware of the progress of
others.
 The second two hours of the three hour session is devoted to individual supervisory
tuition. These are scheduled so that each student knows the time at which they will
meet their supervisor each week. Because of numbers, each student will probably
receive an individual meeting of a minimum of 30 minutes in length on a fortnightly
basis. A record is kept by the student and supervisor of the content of the discussion
of each meeting, the agreed actions to be taken by the student before the next
meeting and the time of the next meeting. The Record Form is shown in Appendix B.
This form is completed at the end of each meeting and signed by the supervisor and
the student. A copy is kept in the Attendance Record Register.
 Students who fail to attend the seminars will receive a warning after missing the first
seminar. If a second seminar is missed the student will be called in for a disciplinary
meeting and warning. If there are subsequent failures to attend (unless a medical
certificate is provided), the student may be suspended and required to repeat the
semester or asked to leave the School.
 Monitoring of progress. Students are required to submit written work for the
supervisor’s approval in week 4 (2000 words) and week 8 (7000 words) of the
Business Development Proposal phase and this should be recorded on their
monitoring sheets in the Register. The staged submission of written work is an
essential part of the strategy to reduce plagiarism. In addition to assessing and
advising the student on the academic quality of their work, the supervisor is required
to check for plagiarism and report any cases to the Programme Leader.
4. BUSINESS DEVELOPMENT PROPOSAL SEMINAR CONTENT
The content of the Business Development Proposal seminars in the third semester may
follow the pattern below, although it may also vary depending on the needs of the particular
group.
Session 1
Review of the relevant University Business Development Proposal Guidelines with emphasis
on Plagiarism, Citation and Referencing Guidelines. Students should be informed about the
importance of correct citation and referencing, and the consequences should their work be
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found to be plagiarized. Details of the submission process should also be explained during
this session. Introduction to the module to students and identifying as suitable business and
set-up relevant information (UK Government and similar websites for small businesses)
Alternative scenarios for the BDP
Session 2
Discussion / Explanation of a sample project. A presentation by each student of his/her
project. Each presentation will be followed by a discussion and supervisors comments
Session 3
Market Research - Primary and secondary (proper identification of customer market,
competition, sales potential). Strategy-Review of Models for Strategic Analysis. Appropriate
Business Models (business configuration that will enable achievement of results through the
selected strategy)
Session 4
Financial Feasibility; Sales Forecasts and profitability; Forecasting Sales; Cost-Volume Profitability
Analysis; Financial statements preparation; Planning capital requirements; Drawing up cash flow,
P&L, Balance Sheets; Investment Appraisal; Project Implementation Schedule
Session 5
Progress reports on the process of data collection. Discussion of problems encountered.
Session 6
Open sessions for review of students’ work and signing off.
Session 7
Open sessions for review of students’ work and signing off.
5.STRUCTURE OF THE BUSINESS DEVELOPMENT PROPOSAL(Recommended)
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Recommended Chapter Structure (to be preceded by a one page executive summary ). Use
this structure as guidance and together with the Marking Scheme/Assessment Form shown
in Section 10.
Chapter Word count guide (approx):
Introduction 2,000 words
Literature Review 4,000 words
Methodology 3,000 words
Data / Results analysis 3,000 words
Discussion, Conclusions
and Recommendations
2,000 words
Appendices Not counted
Total word count 13000 words (+ / - 10%)
You will need to consider:
 The business idea -scenario chosen, aim, strategic fit, feasibility of idea and
important assumptions for success, brief implementation plan
 The Business Idea explained - rationale for the business idea; scenario chosen; Aims
and objectives of the work: structure of the work
 Primary and secondary market research - Feasibility (product/service,
industry/market, organisational, financial feasibility issues; Resource requirement
evaluation
 The Business Model – Strategic Analysis of the new business idea; identification of
sources of competitiveadvantage and sustainability ; selection of strategies for
success; development of appropriate Business Model
 The Business Plan - Business Plan schedule......from raising capital...stage by
stage….setting out key events/ resource requirements for successful operation of
the Business Model; Discussion of critical success/failure factors
The Business Development Proposal Assessment Form is shown in Section 10
6. THE RESEARCH REFLECTIVE REPORT
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The Research Reflective Report is designed to support the student’s self-critical
consideration of the research and related business skills. Students are expected to
demonstrate that they can:-
 Reflect and comment critically on what they have learnt during the MBA programme
and during the process of conducting the research
 Carefully consider the research which they have carried out and critically comment
on this
 Discuss the relationship of the research, research sources and evidence, and
researching activities to the production of the dissertation
 Critically comment on the key areas, examples, sources of the research
 Consider the relationship of the research, and researching, to both the dissertation
and possible future employment opportunities
The Research Reflection Report is not only an academic exercise but also a piece of work
which the student may wish to use in future employment contexts to demonstrate the
ability to consider the importance of research and researching to:-
 business planning,
 business success,
 organisational contexts
 academic and business skills and the contribution which students can make to an
organisation as a result of developing these skills
The Research Reflective Report therefore aims to support the student’s ability to be self-
critical about their research. It also develops the students understanding and application of
the core concepts of business and academic skills while developing their ability to perform
more effectively within organisation in a real world context. The Report therefore
encourages reflection on:-
1) Research Processes
2) The research methodologies considered and applied
3) Research and researching as a problem solving process
4) The identification and discussion of key learning points which could be
applied to other situations.
5) The relationship of research and the dissertation to professional
development opportunities and career development intensions.
Things to think about when completing your Research Reflective Report:-
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The nature of your research and your Major Project
Why is it being done; why are you working on this subject and how significant is it to
you and to future employers?
Plan of your schedules
Have you managed effectively your research and Major Project schedules and are
they logical?
Resources
What resources (i.e. people, evidence, references, and ideas) have you used and
how are you using these? Why are they important?
Methodologies
Are the methods which you have used specified clearly, and are they sufficiently
rigorous? Are data/evidence/literature sources specified and available? Are you
conducting the research and the Major Project in a professional manner? What
analytical frameworks will be used to make sense of the work? Are these
appropriate?
Support and Barrier Issues
Have these been thought through by you? How any barriers to be/being overcome?
Anticipated Benefits to you and to a future employment organisation
What are they? – Knowledge? : Ideas? : Learning Experience? : Efficiency? :
Effectiveness? Financial?: Organisational?: Skills?
How will the project satisfy you?
How will the work contribute to your personal development? How wide a range of
skills and knowledge does it use from your programme? Will it demonstrate that
you have an understanding of your programme subject areas?
Major Project Conclusions: The conclusions which you are forming for your Major
Project – are they based on rigorous reasoning and argument?
Report Writing Skills
Write your reflections, critical views, clearly and simply.
The Research Reflective Report Assessment Form is shown in Section 11.
7. THE MODULE DESCRIPTOR:
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MODULE CODE: SBLC7020
TITLE: Business Development Proposal (Major Project)
DATED: 17/06/2015
LEVEL: 7
CREDITS: 60
JACS CODE: NO
AIM(S)
The module aims to:-
 Provide a critical overview of scenario planning contexts and Case Study Analysis and
their application in the development of a viable Business Development Proposal to a
“live”, presentational, and business launch stage.
 Provide the student with specific opportunities to reflect upon and integrate the
knowledge acquired in the modules forming the early stages of the programme
within an employability and career development focused learning framework
 Provide the student with the opportunity to develop the skills to communicate
proposed solutions and the rationale behind them to an audience of potential
investors, peers, business professionals, and academic mentors;
Provide a formal experience in the preparation and delivery of a business venture
and development proposal and presentation which is suitable for formal
presentation to business investors and for submission for financial investment
support.
LEARNING OUTCOMES
Upon the successful completion of this module, the student should be able to demonstrate
the ability to:
 Conceive and undertake, from initiation to completion, an autonomous and
independently identified Business Development Proposal in an appropriate approved
subject area of enquiry and demonstrate critical expertise, breadth, depth, and
detailed knowledge of the subject area through the use of research, analysis,
synthesis, evaluation and the formation of critical judgments and conclusions and
present these within an approved Business Development Proposal format.
 Demonstrate and articulate a critical awareness and understanding of existing and
emerging developments, theories, applications and insights in the subject chosen for
their Business Development Proposal and critically analyse theories, concepts and
problems, evidence and data, from a variety of sources and contexts using
appropriate methodologies, and conceptual and interpretive frameworks.
 Prepare a critically conceived business development proposal at a professional level
of presentation, incorporating a business case analysis and proposal; a business
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model and business plan; details of the context, vision, features and scenarios for
the business; areas of innovation, invention or change addressed in the Business
Development Proposal and in accordance with the scenario briefs required within
the BDP Module.
INDICATIVE CONTENT
 Selection of scenario
 Statement of assumptions
 Review of current position
 Environmental analysis leading to SWOT analysis
 Statement of future desired position
 Gap analysis
 Bridging the identified gaps
 Requirements for implementation
 Outcomes for key stakeholder groups
 Resource implications
 The budget including investment and working capital requirements
LEARNING AND TEACHING STRATEGY
All Part Two students are provided with an individual Supervisor who has responsibility for
the oversight of the completion of the Major Project. Supervisors provide academic
guidance and oversight of the Major Project within an agreed and scheduled series of
supervisory meetings – discussion sessions. These may be conducted on a face to face, or
through video link, or skype, or internet links, or telephone conference basis.
Supervisors are specifically appointed who have knowledge of the Major Project subject
area which has been identified and agreed with the student by the Programme Director and
the programme academic team. Students are provided with a Major Project Handbook and
are required to attend a specified and scheduled number of tutorial support/discussion
sessions with their supervisor. Student participation in teaching and support sessions may
be extended beyond the formal teaching contact period for the module dependent on the
full or part time nature of the student studies.
Each student is responsible for the preparation of a Major Project Proposal for consideration
by the Programme Director. The Programme Director will be responsible for, and will, in
consultation with the Campus Head, senior campus academic team, and the university link
tutor/moderator (as appropriate and defined by university regulations), agree the proposal,
and will agree identification of an appropriate Major Project supervisor for each Part Two
student. Students may not commence their Major Project until the mode and field of
research, topic and proposal have been agreed by the Programme Director.
The responsibilities for the Learning and Teaching strategy for the supervision and
completion of the Major Project are subject to the regulations and requirements of the
University which are indicated below.
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Responsibilities of the Programme Director
The Programme Director for the MBA programme will be responsible for ensuring that all
Part Two students are provided with written guidelines with regard to:-
 university regulations related to the conduct, undertaking, submission, assessment
completion, and presentation of their Major Project
 required attendance at supervisory tutorials and/or group discussion-tutorial
sessions related to the development of their Major Project and the carrying out of
the research associated with the development and completion of the Major Project;
 study commitment requirements from the student;
 tutorial and supervisory arrangements including the schedule of calendar tutorial
sessions and other teaching and supervisory support sessions;
 frameworks for meetings and general expectations (see Section 7.17.6 of the
university regulations);
 ensuring that the implementation of the guidelines is monitored on a regular basis;
 attending all examination boards relating to the programme;
 ensuring that the nature of the tutorial supervision is made explicit in the
Programme of Study Handbook.
Responsibilities of the Supervisor
All full time and part time Part Two students are allocated an appointed supervisor who has
responsibility for the individual supervision of the student throughout the period of study
for their Major Project module.
Supervisors provide an allocated number of hours of individual supervision, and group
supervision, which is defined within the university specifications for masters level
supervisory responsibilities. (See below). Supervisors for Part Two of the programme are
based in the campus at which the student is registered for their programme.
Supervisors are allocated a maximum number of supervisees according to the university
specifications for supervision. Supervisors may vary in their background and academic
and/or professional focus dependent on the nature and choice of Major Project identified
by, and agreed with, the student. Students may also be supported by teaching staff that
have a particular area of experience in for example Business Development areas or sector
specific areas and the programme team
The Major Project supervisors will be responsible for:-
 encouraging the candidate to explore a range of possible research topics within the
area chosen for study and indicated in the proposed title;
 ensuring that Major Project proposals are feasible in terms of the timescale and
resources available;
 providing appropriate advice and guidance in relation to the candidate’s initial Major
Project proposal;
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 ensuring that the student is provided with advice and guidance with the aim of
facilitating the production of a Major Project of the requisite standard for a taught
master’s Degree by:-
o providing support with the selection of an appropriate mode of Major Project
option selected from one of the following – a Dissertation, a Business
Development Proposal, an Integrated Case Study;
o providing guidance on the nature, scope, focus, identification of the Major
project field of enquiry and the nature of the definitive research topic;
o assisting in the clarification of aims and objectives;
o recommending appropriate research sources and methods;
o providing guidance with the structuring and presentation of the dissertation;
o generally supporting, encouraging and motivating the student’s research.
o ensuring that appropriate ethical approval is obtained at every stage of
preparing the Major Project;
o ensuring that the student’s initial choice of mode of presentation and Major
Project proposal and field of enquiry is refined as necessary in consultation
with the student;
o agreeing a timetable with the student for the submission of work and the
scheduling of regular meetings (see Section 7.17.6 of university regulations);
o keeping a careful record of all such formal meetings, including dates, action
agreed and deadlines set;
o recording a summary of the outcomes of each meeting on the Postgraduate
Taught Supervision Record Form;
o ensuring that the record of the meetings and the record form is signed by
both the supervisor and the student and that a full record is kept of all
tutorial and support advice and of any other matters arising with reference to
the carrying out of the Major Project by each student;
o ensuring that work is returned according to specified deadlines and
accompanied by constructive comment and feedback;
o Ensuring that Major Projects are not accepted for assessment unless they
have undergone a process of tutorial supervision.
Responsibilities of the Student
The student who is submitting a Major Project will be responsible for:
 ensuring that the Major Project produced is first and foremost his/her own
work, albeit achieved with benefit of advice and guidance from the
supervisor;
 agreeing a timetable with the supervisor for the submission of work and the
scheduling of regular meetings;
 keeping a careful record of all such formal meetings, including dates, action
agreed and deadlines set;
 ensuring that a summary of the outcomes of each meeting is recorded on the
university Postgraduate Taught Supervision Record Form and signed by both
the supervisor and the student;
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