Dissertation Proposal: Business Development in the Global Context

This document is a dissertation proposal focusing on various aspects of business development within a global context. The proposal covers topics such as the impact of leadership on organizational culture and productivity, the importance of strategic planning for multinational companies, and the role of innovation in product and service development. It also explores the impact of social media platforms, recruitment strategies for millennials, and the significance of after-sales services. The research questions address specific areas like the selection of strategies for entering new markets, the advantages and disadvantages of social media, and the impact of millennials on productivity. The document also includes a literature review with two references, which provide a foundation for understanding the research problem and framework.

Running head: DISSERTATION PROPOSAL
DISSERTATION PROPOSAL
Name of the Student
Name of the University
Author Note

1DISSERTATION PROPOSAL
10 Dissertation Topics
1. Importance of measuring the performances of the employees along with their effect
on the productivity in the healthcare sector around the world
2. Importance of performing various corporate social responsibilities and their impact on
business operations of various manufacturing companies around the world
3. Evaluation of leadership skills and abilities along with their impact on the overall
organizational culture in multinational business houses on global context
4. Impact of leadership on the organization culture along with productivity of the
business entities of retail sector around the world
5. Importance of selection of strategies by multinational organizations of hospitality
sector while entering into a brand new market place
6. Importance of formulation of strategies in the context of social media platforms by the
multinational business houses on global context
7. Evaluation of entry level strategies by a hospitality or retail sector-based company
before entering the market place of India
8. Importance of after sales service or process of enhancement of after sales services in
the banking and financial institutions
9. Importance of innovativeness of the products and services manufactured and offered
by multinational companies around the world
10. Importance of recruiting millennials and their performances on the overall
productivity of the multinational business houses
1. ?
2. What are the impacts of innovation on the products and services manufactured and
offered by multinational companies around the world?

2DISSERTATION PROPOSAL
Research Questions
Topic 5
1. What is the importance of selection of strategies by multinational hospitality business
organizations while entering new market places?
2. What are the strategies that need to be identified and followed by multinational
companies from hospitality industry while entering new market places?
Topic 6
1. What are the impacts of social media platforms in formulation of strategies by
multinational organizations?
2. What are the advantages and disadvantages of social media platforms in running
multinational organizations across the world?
Topic 10
1. What are the impacts that the millennials possess on the overall productivity of the
multinational business houses?
2. What are the recruitment strategies that need to be followed in case of recruiting
millennials in multinational business entities?

3DISSERTATION PROPOSAL
Reference
Belzer, A. and Ryan, S., 2013. DEFINING THE PROBLEM OF PRACTICE
DISSERTATION: WHERE'S THE PRACTICE, WHAT'S THE PROBLEM?. Planning &
Changing, 44.
Osanloo, A. and Grant, C., 2016. Understanding, selecting, and integrating a theoretical
framework in dissertation research: Creating the blueprint for your “house”. Administrative
issues journal: connecting education, practice, and research, 4(2), p.7.