Business Development Assignment: PESTLE and SWOT Analysis of M&S

This report provides a comprehensive analysis of Marks & Spencer (M&S), utilizing both PESTLE and SWOT frameworks to assess its business environment and strategic position. The PESTLE analysis examines political, economic, social, technological, legal, and environmental factors impacting M&S. The SWOT analysis evaluates the company's Strengths, Weaknesses, Opportunities, and Threats. The report highlights M&S's brand strength and value-for-money products as strengths, while its outdated fashion and competition from other brands are identified as weaknesses. Opportunities include website improvements and market expansion, while threats include competition and government policies. The report is supported by references to academic sources, providing a well-rounded overview of M&S's business operations and challenges.

Business and the Business
Environment

PESTLE analysis
Political :- political factors include government rules and regulations
that affect the business environment and target markets.
Economic :- inflations rates, economic growth, interest rates and
unemployment policies are all examples of economic factors.
Social :- elements like demographics of customers, cultural trends,
lifestyle, and education, are all combined under social environmental
factors.

SWOT analysis
Strengths of Marks & Spencer
One of the most powerful retail company with clear branding and
customers (Zalengera, Blanchard and Gondwe, 2014).
Company's products are comprehended as value for money due to
quality, suitability and wide range products.

Cont..
Weaknesses of Marks & Spencer
It has strong competition from other brands.
It has a drawback of being non trendy and out fashioned.

Cont..
Opportunities of Marks & Spencer
M&S can improve its website.
They can establish new segments in market.
Has an opportunity in expanding their business to China and India.

Cont..
Threats of Marks & Spencer
The main rivals of M&S are Gap, Tommy Hilfiger, Zara etc.
Policies imposed by government for retail store (Ginzberg, 2017).

References
 Ginzberg, E., 2017. The institutions of private law and their social
functions. Routledge.
 Zalengera, C., Blanchard, R. E., and Gondwe, K. T., 2014. Overview
of the Malawi energy situation and A PESTLE analysis for sustainable
development of renewable energy. Renewable and Sustainable
Energy Reviews. 38. pp.335-347.
 Bull, J. W., Jobstvogt, N., and Carter-Silk, E., 2016. Strengths,
Weaknesses, Opportunities and Threats: A SWOT analysis of the
ecosystem services framework. Ecosystem Services. 17. pp.99-111.

Thank
You