Organic Beauty Heaven: Enterprise Business Development Analysis

This report provides a comprehensive analysis of the business development strategies for a new venture named “Organic Beauty Heaven,” which specializes in organic cosmetic beauty products in the UK market. The report covers various aspects including a business overview, macro-environment analysis using PESTLE, market and industry analysis focusing on customer needs and competitor analysis using Porter's Five Forces. It also details marketing and pricing strategies, including value proposition and competitive pricing, and outlines the operational plan, legal considerations, and supplier relationships. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats facing Organic Beauty Heaven. Finally, the report includes a breakdown of the start-up costs and financial requirements for the venture. Desklib is a platform where students can find similar solved assignments and study resources.

Enterprise business
development report

Table of Contents
INTRODUCTION...........................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCE...................................................................................................................................3

INTRODUCTION
Business development is defined as the development of effective strategies, activities as
well as ideas that facilitates organisation to gain opportunities in order to sustain in competitive
market and generating profits. This report covers the introduction of new business venture which
is dealing in beauty products named as “Organic Beauty Heaven”. Respective organisation
provides organic cosmetics beauty products in the market of UK. This report covers details of
business, macro-environment overview, market and industry analysis and competitor analysis in
the context of Organic Beauty Heaven organisation. Along with that marketing and pricing
strategies, swot analysis as well as financial requirements are explained in this project report.
TASK
Business overview
Organic Beauty Heaven business is operated it operations in UK and provides organic
cosmetic beauty products. Organisation deals in body care, skin care, hair care and cosmetic
products that produced by organic and natural material such as herbs as well as plant at
affordable prices. Organisation analyse customer's needs and demands than provide them
products to satisfy them. Organisation uses value proposition tool to develop value of their
products for customers (Alwadain, 2019). Organic Beauty Heaven targets beauty expert
customers segment who are ready to pay the prices of organic cosmetic products.
Macro-environment overview
To analyse micro-environment factors, Organic Beauty Heaven conducts Pestle analysis
that enable organisation to analyse all external business environment factors that impacts
business performance and functionality in positive as well as negative manner. Factors of macro-
environment in the context of Organic Beauty Heaven organisation are mentioned below:
Political factors: Political conditions of UK impacts organisational performance and
functionality of skin care and cosmetic organisation. As product safety is major concern of
Organic Beauty Heaven organisation because cosmetic products are related to skin, hair and
other parts of body (Babanova, Gorshenin and Dolinskaia, 2017). Receptive organisation
ensures that all safety rules and regulations are followed and organisation report product
ingredients to registered manufactures.

Economic factors: Organic Beauty Heaven is highly affected by the economic recession
and economic conditions of country. Consumer become price sensitive and carefully decided
cosmetic products. Organisation id getting impacted by the economic growth pattern, interest
rate and inflationary conditions of UK.
Social factors: Social factors include various aspects such as cultural trends, population,
demographics that impacts business performance in positive and negative manner. Organic
Beauty Heaven analyse needs and demands of products than provide them organic products.
Technological factors: Organic Beauty Heaven uses various technological aspects in
business operations and processes to maintain strong brand image in market. Respective
organisation also invest in virtual and real technologies to provide natural cosmetic products.
Legal factors: Organic Beauty Heaven is getting affected by the legal laws and
regulations. Respective organisation ensures customers safety through using natural and organic
material to produce products (Bochulia, Yanchev,and Kvasha, 2017). Organisation ensures that
fair packaging, labelling laws and implemented in organisation.
Environmental factors: Organic Beauty Heaven deals in providing sustainable and
environment friendly cosmetic products to customers. Organisation uses bio-degradable
packaging that reduces greenhouse gas emission and protect environment.
Market and industry analysis
Analysation needs of customers: Organic Beauty Heaven organisation analyse needs and
demands of customers to provide them products accordingly. Respective organisation evaluated
needs of market and analyse how organic cosmetic products meet customers requirement.
Organisation conducts proper market and industry survey to understand current trends as well as
identify the customers of industry (Daniluk, 2019). Organic Beauty Heaven, observes market
activities, upcoming trends, innovation, modifying preferences of customer than mould its
operations accordingly to sustain in competitive environment.
Problems in products: Organic Beauty Heaven organisation, conducts market survey to
analyse the problems that are faced by the customers in products. Organisation analyse problems
related to packaging, labelling and products ingredients them solve them to enhance customer
base and organisational reputation.
Target market: Organic Beauty Heaven organisation segments whole market into
different segments such as demographic, geographical, size and value. As organisation provides

its products for men and women. Organisation targets beauty expert customer segment who are
ready to pay determined price for organic cosmetic products. Organisation uses symbolic,
functional and experiential positioning methods to maintain strong positioning in market place.
Market growth: As per the awareness regarding environment and social factors
customers demands for organic and environment-friendly products that help in protecting
environment. Organic Beauty Heaven provides organic cosmetic products that have low side-
effects on customers skin and body (Gloor, Bürgi, and Pauli, 2018). So, respective organisation
has high growth and development opportunities in current environment.
Organisation identifies competitors of organisation such as Bloontown, Awake Organics,
Odylique than identify their strengths and weaknesses than develop strategies accordingly to gain
competitive advantages.
Competitor analysis
Porter's five forces analysis: It is defined as the strategical framework that includes
various forces that shape the industry. Forces of Porter's five model in the context of Organic
Beauty Heaven are explained below:
Bargaining power of customers: Customers are the person who are ready to pay for
occurring specific products. Bargaining power of customer depends on number of buyers in
market, switching cost from one supplier to another and others. For Organic Beauty Heaven,
bargaining power of customers is low because demand for organic cosmetic products is high and
there is no close substitute is available in market.
Bargaining power of suppliers: Suppliers contains power of impacting organisation's
cost and prices. It depends on uniqueness of material, size of suppliers and switching cost.
Bargaining power of suppliers is high for customers because organisational has limited suppliers
who provides organic products for developing cosmetic products.
Threats of substitute products: Organic Beauty Heaven faces competition of various
organisation which provides almost similar products in market (Kalnins, and Jarohnovica, 2019).
Respective business is started with unique idea of providing organic beauty products and it bring
innovation in products according to demand of customers that reduces threat of substitute
products.

Threats from new entrants: Cosmetic and beauty industry generating higher profitability
that attracts new entrants. Threat of new entrants is high for organisation. Organisation imposes
various barriers in order to stop new entrants on industry.
Rivalry inside industry: It is defined as the existing competition in industry that impacts
organisational performance and functionality. In cosmetic industry various organisation provides
organic beauty products such as Bloontown, Awake Organics, Odylique and various others that
impacts on organisation market share and profitability ratio.
Organisation analyses all strengths and weak factors of its competitors their strategies and
pricing policies than develop own competitive strategies to sustain in competitive environment
for longer period of time.
Marketing and pricing strategies
Marketing strategies are defined as the overall game plan of organisation to reach
perspective customers as well as make efforts to turn them in to customers of their products and
services. Organic Beauty Heaven marketing strategies includes value proposition, data of
targeting customer's demographics and other elements (Kasych and Vochozka, 2018). Some
marketing strategies of organisation are mentioned below:
Value proposition: Organic Beauty Heaven creates value of its organic beauty products
in market through meeting customers needs in better manner than other competitors.
Organisation creates customer profile that includes customers needs, preferences, previous
experience from other brands. To maintain strong brand proposition, organisation analyse
expectations and different aspects that help organisation to promote its brand in market.
Organisation promotes all quality, features and values of its products in market to maintain
strong positioning and attracts large number of customer base.
Relationship marketing: Organic Beauty Heaven organisation implements relationship
marketing in which organisation concentrates on retaining and satisfying customers to
developing strong relationship with them as well as increase their loyalty towards organisation
(Kim, and Kozhevnikov, 2017). Respective organisation spread awareness regarding
differentiate features of their products than competitors to attract potential customer base.
Pricing strategies: Price strategy is used by the organisation to determined suitable monitory
value for products on which customers are ready to purchase products. Organic Beauty Heaven

used value pricing, competitive pricing strategies to set prices of its organic cosmetic products.
These strategies are mentioned below:
Value pricing strategy: In this pricing strategy, Organic Beauty Heaven sets prices of
cosmetic products according to the values of provides with considering various external factors
such as demand of potential customers and others.
Competitive pricing strategy: In this strategy, organisation analyse existing competitors
pricing strategy. Organic Beauty Heaven organisation keep its prices lower than its competitors
to attract large number of customers. It provides various competitive advantages to organisation
over other competitors.
Operations plan
Organic Beauty Heaven conducts various operations through different operational
department such as manufacturing department, marketing department, finance department and
various other. All these department help business to run operations efficiently and attain
determined goals and objectives.
Products of organisation: Organic Beauty Heaven provides organic cosmetic products
that are developed without using any kind of pesticides, synthetics, chemicals. Organisation
provides hair products, make-up products, organic cosmetics, soaps and lotions as well as
tanning products that are produced by natural or organic material (Prinsloo, 2019). Respective
organisation conducts market research to analyse customers needs, demands and preferences that
develop products according to satisfy needs and demands of customers and retain them with
organisation for longer period of time.
Location of organisation: Organic Beauty Heaven provides its products and services in
the market of United Kingdom through opening physical stores and online shopping. Customers
can purchase organisational organic cosmetic products directly from stores and ordering on its
website. As a transportation links organisation uses buses, local trains and trolleybuses to
provide its products at evert part of UK.
Legal considerations: Organic Beauty Heaven considered various legal aspects in
business operations and decision-making process to run business in right direction. Business
ensures customers health and safety, customer protection and rights related legal requirement
that are essential to conduct operations properly. In the process of starting venture, business must

chose right structure, consider different obligations, protect employees and allocates
responsibilities properly that help business to gain sustainable advantages.
Suppliers of organisation: Suppliers are the person or businesses that provides products
and services to other entity. Suppliers plays important role in providing high quality products
from a manufacturer at affordable price to the distributors or retailer for sale purpose
(Rodionova, Myakishev, and Zverev, 2019). Organic Beauty Heaven maintains strong
relationship with suppliers to gain quality products at affordable prices.
SWOT analysis
SWOT analysis: Swot analysis is defined as the framework which is used by organisation
to evaluate business competitive positioning as well as develop strategical planning. It helps
organisation to assess internal and external factors and current, future potentialities. Organic
Beauty Heaven swot analysis is explained below:
Strengths
 Organic Beauty Heaven provides
organic cosmetic products that are
produced by the natural material that at
affordable prices which attracts
customers and improve organisation
brand image.
 Respective organisation provides range
of organic cosmetic products to its
customers such as skin care, hair care
and body washes and others.
Weaknesses
 Organic Beauty Heaven do not have
strong customer's foundation that
impacts organisational sales and
profitability.
 Respective organisation concentrated
on sustainability, so it hard for
organisation to measure carbon
footprints of customers.
 Organic Beauty Heaven is the new
business venture so it has lack of brand
reputation in proposed market place.
Opportunities
 As global worming is becoming the
most concern issue for public, so
Organic Beauty Heaven takes it as a
opportunity through provide green,
organic cosmetic products.
Threats
 Organic Beauty Heaven faces intense
competition from well-known brands
that impacts organisational sales and
market share.
 Organisation supply are nor delivered

 Organisation develop loyal and
potential customer base that help to
attain higher market share (Suastika,
2017).
 Organic Beauty Heaven develop
natural and earth-friendly featured
products to encourage customers to
consider sustainability as well as
carbon footprints in their lifestyle.
material on time with efficiency that
create threat for organisation to sustain
in competitive business environment.
Financial requirements
Breakdown of start-up costs
Start-up expenses In £
Legal 1,000
Stationary 1,500
Brochures 5,000
Consultants 15,000
Insurance 250
Rent 500
R&D 1,000
Equipment 3,500
Other 6,000
Total 33,750
Start-up assets needed
Cost Balance on starting data 494,000
Other shirt-term assets 5,000
Total Short term assets 499,000
Long-term assets 0
Total Assets 499,000
Total requirements 532,750

CONCLUSION
As per above report, it can be concluded that business is the process of creating an
application for utilisation within organisation. It is important part for organisation to analyse
needs of customers and marketing trends before conducting the operations of business
development. Before establishing business, managers of organisation analyse market conditions,
competitors and marketing as well as pricing strategies than develop effective planning that help
business to sustain in competitive business environment.

REFERENCE
Book and journal
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Theoretical Model. In 2019 International Conference on Advanced Computer Science
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core competencies. European Cooperation, 1(20), pp.9-22.
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Springer, Cham.
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Bern. Schweizerische Zeitschrift für Forstwesen, 169(1), pp.35-38.
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development management.
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Prinsloo, R., 2019. Groupwork and social enterprise: Using group members' skills for social and
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