Performance Analysis and Development Plan for Austin Fraser Company

This report provides a comprehensive analysis of Austin Fraser, a small business enterprise specializing in recruitment and selection. It begins with an introduction to the importance of small businesses and the specific context of Austin Fraser. Task 1 focuses on profiling Austin Fraser, identifying...Read More

Small Business
Enterprise

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Profile of a selected small business and identification of its strength and weakness...........3
1.2 Analyse the business by making use of comparative measures of performance.................4
TASK 2............................................................................................................................................6
2.1 Recommend Appropriate actions to overcome the identified weakness in the business......6
2.2 analyse ways in which existing performance could be maintained and strengthened..........7
2.3 recommend with justification, new areas in which the business could be expanded............7
TASK 3............................................................................................................................................8
3.1 produce an assessment of existing business objectives and plans........................................8
3.2 revise business plans to incorporate appropriate changes.....................................................9
3.3 prepare an action plan to implement the changes...............................................................10
TASK4...........................................................................................................................................10
4.1 report on the impact of the proposed changes on the business and its personnel...............10
4.2 Plan how the changes will be managed in the business......................................................11
4.3 Monitor improvements in the performance of the business................................................12
D1 Critical reflection to evaluate own work.............................................................................13
D2 Take responsibility for managing and organising activities................................................13
D3 Demonstrate convergent/lateral/creative thinking..............................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................14

INTRODUCTION
In today's world small business enterprise are getting very much importance and
popularity. Small business enterprises are those enterprises which are set up business with a
small amount of investment. These enterprises or business institution cannot generate more
revenues due to high sales value. It is an enterprise in which there are few number of employees.
In this present report developing the business of Austin Fraser company which is engaged in the
recruitment and selection of appropriate candidates. This present report is basically conferenced
with development and expansion of the cited company. Moreover, its strengths, weakness and
comparative analysis has been discussed in the context of company. Further more, ways in which
the company can improve their operational performance are also stated. In addition to this the
company has also prepared an action plan in which the managers of the company has adopted
various steps through which they can bring efficiency in their operations. The managers of
Austin Fraser also aim to improve its services by monitoring improvements and performances of
their employees over a specified time period. In this report, various areas in which expansion can
be done by the cited company to satisfy its customers has also been mentioned.
TASK 1
1.1 Profile of a selected small business and identification of its strength and weakness.
Austin Fraser is one of the small business masters in IT, engineering and life sciences
specially the this company deals with a recruitment process . Simply, the main and foremost
work of this company is to polish the new and fresh candidates to grow according to their talent
(Charantimath, 2005). Austin Fraser believes in full cooperation and transparency between
candidates and make them feel comfortable in fact their major target is to assign a right job to a
right person according to their skills and talent. The manager of the cited company believe in a
equality among all the freshers and help them to learn new and innovative things to build self
confidence so that they are ready to face all the hectic or worst situation. This company also
contain some strength and some weakness.
Strength of the Austin Fraser are:-
 The company Dedicated towards their work without wasting time on the unusual things
and matters which make this company more effective and efficient.

 Provide better quality of goods services to their targeted customers at reasonable prices
which are easily affordable by people.
 Provide proper working environment to their employees in which they easily perform
their task and try to attain their target as well.
 Use effective methods and plans and implement them as per the requirement of the
company.
 The biggest strength of this company is, it provide proper training to their new employees
in order to increase their skills and knowledge.
 Managers and leaders of this company are able to form strategies in accordance with
achieving the goals and objectives.
Weakness of the Austin Fraser are:-
 Absence of immediate result due to time consuming recruitment and selection
process (Dobbs and Hamilton, 2007).
 Staff members not use effective methods and procedure for promoting their goods
and services in international market.
 Opted traditional methods in promotions.
 Not use advance technologies for the purpose of production of goods and
services.
 Candidates should spend lots of hours to get a appropriate job.
 Candidates has to face lots of difficulty while understanding in training period
 Company is a very straight forward sometime which create misunderstanding
among candidates.
 Due to high strength some employees get ignored by the authority (Walker and
Brown, 2008).
 Lack of communication between employees and authority because of that
sometime environment may disturbed which influence the goodwill of the
company (Esteves, 2009).
 Also, there is an absence of proper data.

1.2 Analyse the business by making use of comparative measures of performance
It is very important to analyse the business performance of the company by using
various methods to measures the performance. The management of Austin Fraser realizes their
goals and target so that they can minimize their disadvantages. Every company have to analyse
their current performance by using effective methods and procedure which are beneficial for
them to attain their target and objectives. They have to identify their strength and weaknesses.
With the help of strengths companies are able to enhance their performance and try to maintain
them in long period. With the identification of weaknesses companies are able to improve their
work quality and improve their level of earnings as well. There are number of ways to measures
the performance these are:-
 Awareness about the objectives:- if there is a plan of re-establishment or
introducing of any new product then a company needs to estimate the set target or
goals.
 Accurate estimation of cost:- To analyse the cost proper estimation is very
important to get aware about the maximum return on minimum investment.
 SWOT analysis:- Before execution of any project or launch, a cited company
needs to know all the strength , weakness opportunities and threats of their
company (Fassin, Van Rossem and Buelens, 2011). Sometime with the help of
SWOT cited company know all the hidden problems.
 Requirement of reforms:- To improve the performance of an organization
changes are sometime become very important which makes task more easier.
Changes is very indispensable for Austin to improve their working condition
 Target based :- Sometime target is also mandatory for an employees so that they
can perform more and more or try to give best results in a minimum period. If the
company performs various functions according to the set targets than it will keep
on improving their business performance.
 Encourage feedback:- Austin needs to encourage feedback process to get aware
about their services whether it was beneficial for a candidates or not. Feedback
shows the company actual position so that cited company get aware about their
advantages and disadvantages.

 Proper management planning:- Management requires to continue a proper
planning to avoid jargon and helps in a proper future estimation which resulted in
a avoidance of mini problems (Gollin, 2008). Sometime appropriate planning is
very helpful to estimate the future.
After measuring the business performance of the cited company, an employee come to
know about the effective performance and able to learn all the indispensable things which was
required while performing period.
TASK 2
2.1 Recommend Appropriate actions to overcome the identified weakness in the business.
To overcome or get aware about the Austin Fraser weakness major steps should be taken
so that a company can easily solve all the hidden problems and weakness so that their business
can run in a effective manner. Various steps are there to overcome their weakness.
Major actions which was taken to identify the weakness:-
 Awareness:- First and foremost step is to get aware about the facts and figures of
the company to collect or gather a proper data so that it can be helpful while
performing the task and activity (Reid, 2013).
 Divide work- Companies have to divide in groups in order to increase level of
production and work quality as well.
 Use best quality of raw material- The staff members have to use best quality of
material in order to provide better goods and services which are beneficial for
them to improve their skills and knowledge.
 Location:- Location is also a major issue because consumers must consider the
location also as attractive environment creates peace over there and employees
can work easily without facing any mental pressure.
 Shortage of capital:- Insufficient capital leads to wastage of resources and time
that's why before setting a business estimate the overall capital to avoid problems
related to fun because fund is the backbone of any business in fact all the work in
a business needs money (Street and Cameron, 2007).
 Proper management plan:- Before setting of any business or any project in Austin
Fraser proper planning is indispensable because planning is the base as due to the

proper planning cited company can follow all the things step by step without
facing any issues and estimate the future properly.
 Improper inventory management:- Due to the improper inventory management
sometimes stocks get wasted.
 Maintain accurate records:- Accuracy must maintained and paper work should be
done properly so that written proof is also available in the company of previous
candidate to maintain all the records.
 Also, effective strategies should be formed in order to over come threats.
 Proper implementation of strategies should be done so that cited company can
achieve their set goals and objectives.
Effective judgement is a very simple way of knowing the weakness of Austin Fraser
because this company needs a leader to take a correct decisions at a correct time (Vos and et. al.,
2007). As the main work of the cited company is to teach the candidates and freshers so that they
can learn creative things for further activities in fact a company must evaluate all the terms and
try to reform their company policies.
2.2 Analyse ways in which existing performance could be maintained and strengthened
There are various ways to maintain existing performance of the company are as follow-
 Maintain relationship among employees and employers- Austin Fraser
have to maintain effective relationship among all members of the
company.
 Provide proper working condition- They needs to provide proper working
condition to their employees in which easily performance and maintain
their performance as well.
 Promote their services- Austin Fraser have to promote their goods and
services in across the national border in order to aware their customer
about them.
 Proper analysis of work of employees- It means that if proper and
effective analysis is done in regard to strategies , then flaws and issues can
be sort6ed out by managers and leaders.
The main key for satisfying the customer is the quality performance of the organisation.
These customers are all in the development of their business in the organisation. The acceptance

of that product in the organisation are further into the growth of the business. The Austin Fraser
company has provided the best quality of work to their customers and has developed it to an
extent, and it becomes necessary for the organisation to maintain their level and they try to
intensify it for the future. The organisation has many ways which are followed by them and it
helps maintaining the strengthened and the performance of the company properly(Gronum,
Verreynne and Kastelle, 2012).They always wants to seek customers satisfaction as it is very
important to seek their satisfaction. To maintain the performance, the organisation need to do
survey regarding the product and services on the basis of customer. Organisation compares the
pricing of the product with their competitors and makes the price which can be reduced with the
possible level. In all these thing market survey play a key role in the organisation. With the
changes in time, the taste related to the design of the product also changes respectively and this
organisation tries to make the product according to the mentality of the customer(Walker and
Brown, 2008). The system they have is so flexible that it attracts the customers and reduces the
trouble for the payment of the product. They are small businesses but they have unique and
challenging problems in their business which maintains the performance. They use the strategic
alliances in the business to maintain it. They recruit people who can maintain the product and
can maintain the brand name. They need to constantly look at the market size or the growth of
the company and if it does not goes well it will maintain by looking at the weakness of the
organisation. The use of new technologies will help the organisation to perform well and make
use of it properly as they are the important part which will be used by the customer after
employees sell the product.
2.3 recommend with justification, new areas in which the business could be expanded
To expand the business these days, they need to grow their business and new the market
with new product and new services. By looking at the level of competition and many other
factors Austin Fraser can expand their business all over. The organisations target is to recruit
more and more people and make them achieve the target of the organisation and expand
themselves to an extent. They need to collaborate with some of the companies which has similar
base work and can bring the skills and knowledge together(Herbane, 2010). They can expand it
by opening it in some new location where they can achieve their target and can recruit more
number of people with great skills and knowledge. People with a good business idea cannot
reach to the limit of their product on a very large scale but they have options available with them

in which they can plan to expand their work. They must have a strong product which they can
sell with some complementary types of deal with attracts the customers. The organisation need to
enter into new market which may be a new area or a new country or a new state but it should be
completely different and the organisation must know about how to acquire more and more
customers(Hill and McGowan, 2009). They must start some new businesses more with their
small ventures. They can start some another work from the same organisation which will help in
extending the market. Though it is a small organisation or a small or medium sized business but
it cost has a effective way which can diversify their work within them(Islam and et. al., 2011).
They can increase the area or can develop the product and make all the thing available around
the customer. The growth opportunities increases as the potential of the customer towards
product increases. They need to increase the franchising of the product and keep the customers
into the business and create the marketing strategy in the organisation and help to expand more
and more into new areas and recruit them by taking new ideas from them and applying it to start
with some new work in it. Advertising the product and develop it into new area and make them
effective as it is said that advertising is always expensive. They can use the technologies in the
new market and make people use them. Select an area where people were not aware about these
technologies so that the company will perform well.
As Austin Frazer is a company which is established for the purpose of recruitment, should
explain their area of operations into an international border so as to increase their effectiveness.
For the further growth and development of a business firm, it is rendered necessary that it should
be done in an effective manner. The cited organization can target effective HR mangers to recruit
right people, which will strengthen up its efficiency. Also, the company should increase their
efficiency and effectiveness while recruitment of candidates and put them in right job. The said
company being a recruitment consultant, should bear in mind, that right people are hired for an
appropriate job, which saves time money and energy.
Also, the company can increase its area of operations in hiring right people for suitable
jobs to increase its effectiveness and efficiency. It can be further stated that they attempt more on
to hire and select such people for an organization who are experts in IT sector and engineering
sector. So, it can be concluded that cited company can enhance its area of operations in a better
way in these areas so as to increase its productivity.

TASK 3
3.1 produce an assessment of existing business objectives and plans
This is the recruitment company which recruits people and even they have assessed some
plan about the recruitment which will help them to achieve their plans and objectives of the
organisation. Their main objective is to maintain the relationship with their candidates which are
working in the organisation in different sector (Jenkins, 2009). They have to provide different
plan to their employees for achieving their plans they have planned. They need to maintain their
services and product in the organisation. They need to develop their business with new idea and
generate new ideas for the existing business. The product has been designed in such a way that
the recruit people will never quit the goals or the objectives of the company. They will always be
with the company and satisfy the need of the company. They consider their strengths and
weakness both at the same time so that they do not deal with any problem in the company. The
name of the organisation is more important for them as they need the expansion of their
company. The employees have to adapt the rules of the organisation so that they get to know
about all basic detail of the company. Business plan should be perfect into the existing plan as
they can take a decision on their own. Their objectives are their business goals which makes sure
that they are achieved with profit, sales of level, a growth rate and even the market share. The
objectives and goals are being measured and has a holding period in it. Its less tangible as their
goals are critical and has plans with them, they even measure the actual part of share (Malhotra
and Temponi, 2010). They have quantified the survey level in which the assessment has taken
into the existing of Austin Fraser and their goals and objectives.
In other words, it can be evaluated that the objectives or aim of cited business concern is to hire
an appropriate client or candidate for a particular job. It saves a time of HR managers of the
company in which the post is vacated. For this, cited firm should plan their start-up phase so that
they can be able to grab an effective opportunity to recruit persons. Also, it will enable them to
attract a huge financial investment.
In addition to this, it can be said that at present, business objectives and aims of Austin
Frazer includes to render capable and professional employees to organizations, in different fields
like IT, Science and technology, etc. So the said organization should use effective mechanisms
so as to develop their strengths and overcoming their weakness.

3.2 revise business plans to incorporate appropriate changes
To develop the business plan there are some changes which are necessary in the Austin
Fraser and plans an important part for the betterment of the Austin Fraser. They need to change
their system if they are not getting a proper or perfect response from the customer. If they are not
able to provide better services or recruit good number of people, the they need to search people
who has best skills and acquires the company’s goals. Now a day there are lot of changes
happening in the company as taste of people has also changed these days (Pettit and Singer,
2015). The flexible plan of the business is changing and the use of products and services are also
being changed. New changes are also easily available in the market. New technology is being
invented according to the changes in the market or the demand of the customers. The changes in
technology are very appropriate and are very necessary these days as people always want new
technology to use these days. All the organisation need a business plan to make the changes in
the organisation, they have look at each and every thing which are related to the customer or if
it’s for the customers. The people get attracted towards the new technology then the demand of
that product increases if the technologies used by then are good as per the changes in the
environment. These products are not the local market products which are sold in the market its
not that easy to get that product to the customer, it has a business plan with changes in them.
Business plan is considered as an important part of company for its survival and growth.
It can also be said that these are formed to apply changes so that success can be achieved. For
implementing effective change in the action plan of an organization, firm should have specified
aim and goals which are required to be attained, which is then followed by assessment of market
segment of goods and services. In context of Austin Frazer, the management should effectively
use the magazines, brochures to promote their services. Also, there are effective marketing plans
which company should comply in order to be successful. Then, marketing plan should be
analysed which will help cited business entity to formulate strategies and implications in a
corrective manner. In addition to this, this marketing strategy will result in overall growth and
prosperity of Austin Fraser.
As, cited company has incorporated efficient changes in order to gain proficiency and
profitability, it should revise their business plan to incorporate changes in it. It means that the
management of the company should be accountable for bringing and implementing changes and
modifications. The changes can be in the firm of business strategies, along with policies of

company. Cited company should also assign responsibility to a team which will be held
responsible for changes in operations. Also proper analysis should be done time to time.
3.3 prepare an action plan to implement the changes
It’s true that there are the changes which are being made according to the generation and
looking at the technologies which are being changed due to new changes in the company. With
the change in time the company Austin Fraser needs to adapt changes in the organisations.
People are changing and they now need new technologies which changes their surroundings
(Okpara and Wynn, 2007). To make this action plan change they need to implement it on them
and develop some changes in them. Built a strong relationship with all the business communities
who will buy your new technologies for the customers. Keep on designing new technologies so
that it can be kept updated and can be useful when necessary. Motivate the employees to work
hard and make sure they achieve their goals and objectives and work on the new technology.
Develop the standard and make an easy connection with customers. People who are more
practical about the product let them understand the product in detail (Reid, 2013). Develop a
product according to the requirement of the customer. Give them assurance of that product and
guarantee them about the product which will attract them towards it. Develop a product in such a
way that no one can create fake product and even if they create the customer can notify it and it
gets cot in the software. Explain the customer about the product in detail or make them
understand how to deal with all the problem in it.
Changes are the most constant thing. A business organization should implement changes
as it is considered as an important part of an action plan. It is further required that it should be
implemented in a proper way so as to give effect to the changes that has been made. The cited
organization should build up strong relationship with local community. Also, standards and
objectives should be raised so that customers cannot be hassled due to poor services of company.
It can be further stated that a proper action plan includes assigning a person to make
changes in accordance with the policies of change as made by senior level management.
Deviations from set standards should be evaluated so that effective and corrective measures can
be taken.

TASK4
4.1 report on the impact of the proposed changes on the business and its personnel
Its is very important to take the fact into consideration that each and every factor is
important to develop the business. If there is proper consideration then Austin Fraser will
achieve their objectives. As these time changes there are some conditions in which the business
also changes with its personnel. So it is very important for the organisation to cope up with all
these changes in the businesses. The impact of these changes are concerned with the changes
and are attractive towards these technologies are are specially designed due to new changes in
the people(Street and Cameron, 2007). There are some improvement to be done if there are any
issues in business or personnel. The expansion done in the organisation or the changes done are
according to the jobs and responsibility of the organisation which carries the impact on the
business and personnel. They need to enhance the change of time and make them expand
towards all over the businesses. The changes are carry forward as it has a great impact on
business if the new technologies are used in proper way . They are having a powerful impact on
business and personnel as they are important for both, this impacts the work and technologies
both. If the person or the customer does not like the product its obvious that it may create a
negative impact but if we product many product according to the changes then one product
cannot give the negative impact to the organisation, but if they produces only one product at a
time it will create a negative impact. If there is positive impact then people will stay to the
product till they do not find the same product with the same new technologies in it. The planning
are involved and are being given advice to revert back if there are any problem in it(Vos and et.
al., 2007). They requires the interest of the organisation if they cannot produce enough
technologies which are being required for the organisation. They can also develop the number of
employees and recruit more people and create a great impact on the organisation. The use of
technology will increase and will make the recruitment process more effective and make use of
these technology on the high level to look at the positive impact of the organisation. Here are
some following factors which impact on the organisation.
Political factor – This factor is related with the government rules and regulations. Cited
firm have to set their objectives and strategies according to the government rules and policies. As
regulatory bodies have framed many policies which will also support to organisation in fulfilling

their goals and targets. So, Austin Fraser should comply with all the rules and regulations as
framed by government.
Economic factor – If there is any change in inflation rate then it directly impacts on
organisation objectives. For example, change in income level will leads in the increase number
of services. The customers will enjoy these services in more appropriate manner.
Social factor – This factor includes culture, beliefs, religion of different customers. So,
the organisation has to considered all these things while recruiting any employees.
Technological factor – It is responsibility of organisation to high and new technologies in
order to serve good quality of services. Technology plays an important role in the development
of the company. If cited organization uses impel live techniques and tools to appoint a person, it
will lead to a profitable outcome.
4.2 Plan how the changes will be managed in the business
Managing the changes in business plan: for implementing new product new procedure or
any new plan in organization it is important that understand the changes before implementing
them (Barrett, 2010). It is important for Austin Fraser to understand that what are the need what
are the importance of the employees and learning who to managing the changes. It is important
in maintaining the continuity in business.
For implementing the changes organisation have to understand these important things
 Analyse the business and the areas where the changes to be implement and identify where
the change is need and important.
 Collect the relative data and information for new changes: firstly, arrange the list of
changes order of priority. Find out and analyse how the new modifications can affect the
business and create problems (Blackburn and Curran, 2008). A proper list of changes
helps in analyse where the need of any new change in business and other activities, why
the transformation is good and how it can positively impact the business activities.
 Present all the details, information about the new changes to employees and executives.
Manager encourage his employees and executives for accepting the new changes.
manager and executive adjust the new plans, procedures according to new changes.
 Stablish anew environment of trust and a healthy communication between all the
employees. Effective communication helps in implicate the new changes.

 Organisation must access the employee’s skills level knowledge which help them to
readiness for new changes. For adopting new changes, it requires to implement new skills
and new processes. If employees wanting new changes then they should first receive
proper training and skills. An appropriate and effective training meet the acceptance of
new changes.
 Organization Managing the new changes with proper planning and proper procedures.
Effective planning motivating the employees towards accepting the new changes goal
and responding positively.
 Employees do not oppose change if they have they the opportunity to improve their skills
and performance (Bridge and O'Neill, 2012). They accept changes for their development.
It is important that organisation implement the new changes according to their
employees.
Different tools and models can be used by the firm in order to implement appropriate
actions. The evaluation of plan can be done by higher authority and through this effective
decision can be taken. A proper format can be used by manager which is as follows.
Management support for change – It is critical path for the organisation and have to show
the interest while changing in any plan. They have to support and interact with staff on regular
basis. So employees can develop their comfort level if they see any changes in management.
Employment involvement - The changes which has been should involve all efforts of
employees at some point of level. If there is changing in work progress, then it will also improve
customer satisfaction.
Communicating the changes – The changes which has been made should be communicate
in structured and systematic manner. If there is poor communication in Austin Fraser, the it will
create resistance in changes.
Implementation – After a good communication with employees, manager have to make
proper timeline which is made for the implementation of plans. Implementation without a logical
order will create frustration between employees and organisation and become difficult for
company to achieve their targets.
Follow-up – After implementation of plan, monitoring of activities should be properly
done by the managers. Through this, fruitful results can also be achieved by firm.

4.3 Monitor improvements in the performance of the business
The performance of the company can be improved only when the managers are taking
corrective actions in time period. In modern era, it become important to use new and latest
technologies to so that they can provide proper training and development programmes to new
and existing employees (Burns, 2010). With the use of new technologies, the company can
provide online services to other organisation. The using of best and effective technologies it will
only give the advantage to organisation to retain in global competitive market for a long period
of time. The plans which are made by the managers has to be monitor on regularly basis so that
they can determine what are the issues which are facing by the employees. Over the few years
ago the competition between among them are very intense, so it is becoming difficult for the
company to retain in market for a long period of time. The implementation of plan should be
done in such a manner where it minimises the risk and maximise the profits. Through the
changes of business objectives, it provide so many opportunities to organisation to expand their
in new areas. They can also attract new customers also. But here the responsibility of the
manager arises that they have to monitor all the activities which are performing by the
employees.
There are some issues which are facing by the employees as well as customers in
communication (Charantimath, 2005). The managers have to use proper communication process
so that they can convey the information in effective manner. Therefore, it is more important to
use proper communication process. Through this the company can show the core values of
customers and employees that they are very important for us. Without them the company cannot
succeed their business in competitive environment. The overall performance of company is
depending upon the what strategies are adopted by the managers and in which they manner are
applying. To implement the strategies and policies these should be monitor on regular basis so
that effective actions can be taken in time period (Cowling, Liu and Ledger, 2012). The manager
has also considered the financial position of the company that in which area they can make
improvement for retaining in market for a long period of time.
In organisation, it is essential for manager to monitor all those activities which are
performing by employees. To monitor all activities, it should be done on regular basis, because
with this the manager can take appropriate decision if they found any deficiency in task. While
implementing any new plan, then it should be control and observe by manager on regular basis.

Over the past years, there was no so much competition between the companies. But nowadays
there is huge competitors so they have to monitor the performance of employees, staff or workers
in accomplishing with the objectives of firm.
D1 Critical reflection to evaluate own work
For Austin Fraser it is important to survive in market where they can provide quality of
services to potential customers. This company has to made change when they seen that they are
not able to targets their profits. It is the responsibility of managers to provide proper training and
development programme to employees so that they can can perform and select the best
candidates for the organisation (Abor and Adjasi, 2007). In order to attract large number of
customers the team members have to work in coordinate so that the employees can be retain for a
long period of time.
According to me, it has been evaluated that there are certain points that are necessary to
consider while forming action plan. Also, business should assess its strength and weakness so aa
to know about the current position of the company in order to attain goal and objectives.
Furthermore, managers should form an action plan in order to increase and enhance its creativity
and profitability.
D2 Take responsibility for managing and organising activities
In Austin Fraser the manager has to manage their time so that they can complete their
task in time period. It is there responsibility to monitor and evaluate those activities which are
performing by employees. These monitoring of activities should be done on regular basis so that
corrective actions can be taken whenever it is required. If activities are managed in appropriate
manner, then cited company will achieve their targets on time period. Through this the sturdy
relationship can be maintained in organisation. Manager can use different approaches such as
cost leadership, in this the price of services can be set according to the desires of customers and
their competitors. While performing any activities effective communication process can be used
in order to convey proper message to them.
D3 Demonstrate convergent/lateral/creative thinking
The plans which are made by the managers of Austin Fraser in should be very attractive
and easy so that employees can understand properly. The plans should be made according to the
capabilities of employees so that they can provide quality of services to customers. In order to

retain in market for a long period of time the plan should be effective and can be apply even in
dynamic environment also (Altman, Sabato and Wilson, 2010). According to plans the managers
and higher authority has to provide proper training to employees which will increase their skills
and knowledge. Through this they can provide quality of services to customers. The plan should
be made after analysing their competitors so that effective plan can be made. The plans which
has been manager while implementing the changes then manager is responsible for managing all
activities in appropriate manner. Different tools have been discussed for implementing the plan.
Through this, employees also aware about policies which has been changes by the organisation.
M1 Identify and apply strategies to find appropriate solutions
There are different problems which company is facing that is awareness which is the
major issue for business entity as well as customers it also included the competencies regarding
the business activities so that they can enhance the awareness of the service user about the
product. The second major issue for the business environment is shortage of capital which
having a direct impact on the business growth. Is is also include the wastage of resources as well
as time that will create more hurdle in the business environment. Austin Fraser use cost
leadership to fine the solution which describe the competitive advantage as well as minimum
cost of performance in the industry.
Austin Fraser have to frame various types of plans and strategies for improve their future
performance. This is the forecasting process which have to be used by entire company in order to
improve their performance in international market.
M2 Select and apply appropriate methods and techniques
Small business enterprises are those enterprises which are set up on the very small scale
level. In the given scenario, in the context of Austin Fraser, there are many techniques and
methods which are applied in order to effect the operations of the company. These can be
effected in the form of leadership approaches and management techniques. These techniques
help the cited company to ensure effective recruitment and selection of employees in the
company. Further more the company makes sure that its an effective approach to make its
operations in an amicable manner. Also, different techniques of management and leadership like
leadership theory, situational theory can be applied in order to make smooth operations. They
have to opted various methods and techniques which are beneficial for the entire company.

Effective methods have to use which are able to enhance level of earning and maintain their
performance as well.
M3 Present and communicate appropriate findings
Company can use appropriate finding to enhance the awareness of the customer which
can help in improve the productivity in the business. Company have to provide quality of
services to customer to achieved the objectives and goal in the business that can help in improve
inventory management. Overall performance is depend on the company strategies which are
adopt by the manager of the company and also implement in effective manner.
Company namely Austin Frazer should appropriately find the weakness and threats and
should work upon them so as to create profitability. In this light, the company should form
appropriate plan in order to achieve desired goals and customer satisfaction. A proper plan
should be formulated with effective planning which is then followed by organizing the human
and other resources. Furthermore, it should be commendably directed so that actual results
should not deviate from desired results.
CONCLUSION
After summing up the report it has been concluded that the company has to adopt
different strategies to overcome with their weaknesses. It is the responsibility of the managers to
analyse them on regular basis so that this company can retain for a long period of time in global
competitive market. Along with this the marketing strategies of company should be improved
and adopted in such a manner so that they can attract large number of customers. The team
members have to work in coordination so that they can provide quality of services to customers.
The proper training training and development programmes should be provided to new and
existing employees through this it will increase their skills and efficiencies.
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