Business Development Plan for Organic Product Venture in Malta

This report presents a detailed business development plan for launching an organic product venture in Malta. It begins with an introduction outlining the aim, objectives, research questions, and background, emphasizing the growing demand for organic products due to health and environmental concerns. The plan includes a literature review exploring market understanding and strategies for promoting the new venture, leveraging secondary research to analyze market trends and customer behavior. The methodology section outlines the research approach. The report analyzes the market for organic products in Malta, considering customer preferences, competitor analysis, and potential challenges. The plan proposes strategies for promotion, including social media marketing and collaborations. The scenario chosen focuses on launching products in Valletta, the capital of Malta, to target a health-conscious and literate population. The report concludes with recommendations for overcoming challenges and maximizing the venture's success, emphasizing sustainable business practices and supply chain management.

Business Development
Plan

TABLE OF CONTENTS
Chapter 1:- INTRODUCTION........................................................................................................3
Aim..............................................................................................................................................3
Objectives ...................................................................................................................................3
Research Questions .....................................................................................................................3
Background..................................................................................................................................3
Coherence/Justification ...............................................................................................................4
Scenario Chosen...........................................................................................................................5
Abstract........................................................................................................................................5
Rational for the business ideas.....................................................................................................6
Structure of Project .....................................................................................................................6
Chapter 2-Literature Review............................................................................................................6
Theme 1. Market understanding for new venture.......................................................................7
Theme 2. Strategy for promoting new venture............................................................................9
Chapter 3-Research methodology..................................................................................................10
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

Chapter 1:- INTRODUCTION
Aim
Analyse market for launching organic products as a new venture.
Objectives
 To understand market for launching new ventures.
 To evaluate strategies followed by ventures for promoting new products in market.
 To analyse customer behaviour towards organic product.
 To study challenges faced by new venture in selling organic products and suggest
recommendation.
Research Questions
1. How new ventures determine market suitableness for business?
2. What strategies followed by new ventures in promotion of their goods in market?
3. What is customer behaviour in market relating to organic product?
4. What challenges can arise in selling organic product by new ventures and how it can be
overcome?
Background
There are number of new ventures that are launching all around world and their unique
concept attracting large number of customers. It becomess important that concept of such project
must be distinguished and according to changing taste and trend of customers so that firm will be
able to stand in market. It becomess evident that analyses of market plays important role for
example: after COVID investing in restaurant in hospital is highly risk and hence organization
avoid such types of ventures. Entrepreneur concept highly catching attention of number of
people and hence a list of new ventures started which offers number of product as well as
services. Pandemic has highly affected human beings life and number of people have shifted
towards healthy life style. Organic product idea has attracted number of people which invested in
and hence able to target customers timely and increase profit share. There are list of organic
foods that gaining attention worldwide such as eggs, meat, vegetables, fruits etc. Science and
technology again help in developing such types of business for example: scientifically now
agriculture food can be obtained on time without affecting natural environment. Fertilizers and
chemical based products has increase number of disease in people such as cancer, diabetes, blood
pressure etc. and hence it becomess important for eating healthy diet to survive in world and

hence people shifted their taste and trend towards organic meals. It also conserve environment
for example: maintain fertility of soil and reduce water pollution which causes by chemical agro
wastes. Pandemic has given a lesson that harming nature create number of challenges for
upcoming generation. Sustainable development concept is another idea that has attracted number
of people and hence they are creating aim, objectives, vision etc. by focusing it and hence able to
gain large number of customer and work for longer time in market. Organic concept already
gains fame all around the world because of social media where number of bloggers, activist
sharing their opinion for effect of chemical food and hence creates a path for organic product.
Coherence/Justification
Business man has chosen this concept because pandemic has created multiple challenges
for other types of business such as Eco-friendly and other form of tourism concept has been
failed and it is important that new ideas which can easily attract people has to be launched by
owner. Investment in any venture may be risky at this stage but can help in gaining large market
share in future for example: organic product support sustainable business but it will take time to
adopt people for taste of it and making it trend for upcoming business. However, venture founder
has number of project that will help in gaining large number of people and increase market share
in time of globalization. It has taken organic product ideas which are influencing health
conscious people of Malta and it is very new concept which can support sustainable business of
firm. There are number of investors which can be attracted for these types of business and hence
increase profit share of firm. Changing business and pandemic has created number of
opportunities as well as challenges and hence right strategy can help me in gaining market as
well as prepare for upcoming issue. Supply chain management of new venture can becomes
effective by collaborating with number of small scales firm and hence organization will able to
target people in Malta on time and increase customer satisfaction level. Social media becomes
important tool in influencing people such as large number of citizens of country available on
Facebook, Instagram, YouTube, and Twitter etc. and hence promoting product as well as
services will be highly advantage for firm. It can also take help of number of bloggers on social
media sites which help in reaching customer on time and organic product value can easily
understand by them. There are number of media sites which publish articles related to healthy
lifestyle and using them for influencing people can support growth of organization for example:
article related to new venture and owners as well as it impact on customers in country and

contribute in sustainable development of environment. Green campaigning already launched by
number of activist which again creating a visionary business atmosphere for organization and it
will help in gaining number of customers as well as positively impact on growth of firm.
organization can support such types of voluntary activities which improves its good-will in front
of customers.
Scenario Chosen
New venture has been started relating to organic product which has attracted number of
Malta customers and support organization in increasing profit share and establishing in market.
There are very few competitors available in Malta relating to this business and people started
avoiding chemical product which causing number of health issue and hence firm concept will
support changing taste and trend of customers. It can also attract large number of investor as it
support sustainable business development and it will be future of food industry. Organization has
number of option related to technology as well as science which improve efficiency, quality and
productivity of work and help organization reaching to customers on time. Firm will launch its
product in Valletta which is capital of Malta and has large population which can easily be
influenced for organic product. Infrastructure of country is good which help in targeting as well
as reaching to buyer’s on time and hence increase profit share of organization. Most of the
population in city is highly literate and health conscious which can easily influence by company
for its product as well services. Maximum youth in country use social media which help in
attracting customers and hence it becomes advantage for the firm to expand business.
Abstract
New venture has started in Malta relating to organic product which gaining popularity all
around the country. Introduction of business plans focuses on Aims, objectives, rationale,
scenario, background of a company and structure of the project. Literature review by secondary
research done by scholar which focuses on Business idea explained in details, marketing mix
analysis, Segmentation Target Positioning, industrial research, concept and theory relating to
venture etc. Data analysis is done by researcher by using secondary information and finding. It
also consists of representation of information in thematic way. End part of business play explains
about conclusion and recommendation.

Rational for the business ideas
There are number of new business ideas are evolving around the country and it becomes
important that choosing right aim with objectives so that organization will able to target large
number of customers and increase profit share in changing business. Pandemic has highly
effected on life of people in Malta and now they are more focused towards healthy food habits.
Organic farming again popularity because of number of effect that has been caused by chemical
methods and it becomes important to conserve environment. Sustainable business development
again attracted number of people entrepreneurs as well as many multinational companies and it
also support changing taste & trend of customers. It will be right opportunity for organization to
invest in organic agro product which can attract large number of customers and support growth
of firm in sustainable manner. Social media bloggers as well as number of voluntary
organization influencing people in country for conserving environment as well as emphasizes on
consuming organic product which reduce chances of various diseases such as Cancer, lung
infection, blood pressure, diabetes etc. It also improve immunity of people which help in dealing
various types of viruses evolving around the world such as COVID, SARS etc. Effective supply
chain management again created path for delivering product to customers on time as well as
improve firm’s position in market. Pandemic has created opportunities for organic business and
investing in it will be highly advantage for organization. There are number of market available in
country which can be targeted by firm and help in increasing profit share of organization. Report
focuses on launching organic goods in Malta and its impact on customers.
Structure of Project
Chapter1:- Introduction
Chapter2:- Literature Review
Chapter3:- Data analysis and collection
Chapter4:- Conclusion and Recommendations
Chapter 2-Literature Review
Literature review can be explained as survey of different author in past that will be used
by scholar for sup[porting present study. There are number of online as well as offline sources
available where opinion of different people can be used for the work and work can be done in
arranged as well as systematic way. It helps in better understanding of topic and support analysis
part of research. After pandemic most scholar focusing on secondary sources for the information

collection as well as analysis and hence Literature review plays important part in it. There are
number of methods from which information is collected by scholar such as books, journals etc.
Theme 1. Market understanding for new venture
According to (), it becomes important for the founder to research the market where it will
supply product as well as services. Pandemic has created number of challenges for different
types of business and investing in any project is highly risky and hence complete understanding
needed for customer demand as well as competitor product. There are number of ways which
are used by marketer for evaluation of market such as survey on customers, analysing demand of
buyer's by providing questionnaire and taking interview which help in reaching to customer on
time and with greater efficiency. Modern technology helping a lot to marketing team for
understanding requirement of product by customer as explain the way in which they can reach to
customer on time with greater speed. Google keyboard tool, questback, Klout, Kred and
Peerindex, key survey, google analytical, market data websites, Free lunch, Social mention,
google trends and soovle are some of important tool that are used by marketing team in analysing
and representation information in correct order. Google keyboard tools help marketer in
understanding behaviour of buyer's by understating the way in which different online product as
well as services of company. Questback is one the well-known for premium services which it
offers to large number of company around the world, it analyses behaviour of customers various
product and services and help organization in choosing right strategy for the business. Klout,
Kred and Peerindex are use in number of industry, it helps in influencing large number of people
and improve good-will of firm in time of globalization and influence people for product &
services hence impact on growth of firm. Key survey tool also use by marketing team in order to
create online questionnaire and choose participant for the study which can give better result in
changing business. Google analytical gives feedback by observing customer behaviour on your
website as well as whilst. There are number of places where customers can check advertisement
and it helps in understanding which one used most among other insight. Market data website
help number of firm in analysing competitor as well as their own financial information in
changing business and hence according to future planning can be done in effective way.
Freelunch gives global information related to demographics and industry and hence help firm in
reaching to customer timely and increase profit share in business. Google trend is another tool
which use by marketing team in understanding market and setting competitive strategy by

analysing customer taste and trend. Social media review can help new venture in analysing
customer need and according to product can be provided timely with greater speed as well as
accuracy.
On the contrary (), market research cannot give accurate answer to question that new
venture can attract customer orb not for example: Eco-friendly concept of tourism industry is not
succeeded because of COVID and decrease its profit share in time of globalization. Tools that
are used are indicative and not accurate which again create difficulty for marketing team to
evaluate market and hence effect on growth of organization. Customer taste and trend
continuously changing which create unpredictable result and hence investment in any business
same like gambling. There are number of firm which are affected from COVID and many firm
now extend to shut down. New ventures are always risk and no one can predict that it will help
founder in reaching to customer and increase market share in globalization. Most of the firm use
other company for market analysis and hence can effect on business. Tools that are use
ineffective in market analysis as well as in gathering information. Concept of new venture
require in depth as well as practical research then which can not possible in pandemic situation
and hence profit can not easily generate. Organic is a new concept which can be use by industry
to influence large number of customer but it is not necessary that it can replace existing food
habit and also comparatively price which decrease purchasing capacity of customers. Inflation
rate continuously surging after pandemic which again create barrier for customers to purchase as
well as sell product and hence effect on business of organization. Market research can predict
customer taste and trend but it is not sure that they will be able to purchase product because
continuously rising unemployment in different part of world. Increase market barrier can affect
any new business and hence investment will remain risky and decrease growth of industry.
Competition level is again high in the country which again decreases opportunities for different
business to grow as well as impact on growth. Hacking and other issue again decrease chances
that information related to firm can be secured and hence ideas can easily be copied other which
decrease market share of industry and hence hampered strategy. Launching a venture easy but
there are large number of firm that are working country which use negative marketing as well as
created lobby which stop other business to come and break their profit. Suppliers are also easily
manipulated by Multinational companies which again create challenges in growing as well as
expanding business in different part of globe. Strategy of new venture depends on market

analysis while existing firm can easily overcome from it and have loyal customers which can not
easily break for new product as well as services. Monopoly in business are old strategy of
various industry in Malta, UK and also government not able to break it which can effect on
growth of business. Management related to new venture might not have suitable experience
which create challenges in running it and hence increasing profit share in globalization of
business.
Theme 2. Strategy for promoting new venture
As per the opinion of (), there are number of strategy that has been followed by
organization for launching new ventures as well as it can impact on growth of company. Digital
marketing also use by firm in order to gain customers as well as increase profit share and it has
number of form such as SEM (Search Engine Marketing), SEO (Search Engine Optimization),
PPC (Pay-per-click), SMM (Social Media Marketing), Content Marketing, Email Marketing,
Influencer / Affiliate Marketing, Viral Marketing, Radio Advertising, Television Advertising and
Mobile Advertising. It helps organization in reaching to customer on time and increase profit
share of firm in time of globalization. In modern age social media plays significant role in
attracting customer as well as increase market position. Facebook, Instagram, You Tube, Twitter
etc. are some of well-known social sites that are using by various industry in World to influence
large number of people in country. There are number of ways in which firm reach to customer
such as organic product campaigning by vegan food festival and hence it easily catches
population of country. Tradition method of promoting product as well as services are still using
by number of companies and it also improves market position of company in changing business
and impact on growth of industry. Collaborating with celebrities, bloggers etc. are another
strategy that followed by modern firm for influencing buyer's for product as well as services.
However, it becomes important that choosing social site able to influence customer and impact
on growth of organization. Most of the multinational firm use dual marketing strategy they use
digital as well as media for promoting product and influencing customer for organization product
and services. There are number of ways in which organization able to gain customer but it is
important that ways must be effective and catch large number of people for product & services.
Recruiting talented and skilled workforce can help firm in promoting product as well as services
which can impact on growth of organization and help in reaching to customer timely with greater
speed. Tools must be used effectively in connecting with large number of people as well as

carefully so that industry can improve market position with the help of people. Most of the
organization take help of outsourcing organization forb reaching to customer and increase market
position which can impact positively impacting on growth of firm and impacting on business of
various types of industry. Market research also done by the company after that promoting
strategy applied and hence it can increase customers and impact on growth of organization.
Organic product is new concept and there are large number of organization in nation which can
organizing events as related to it such as Vegan food festival. Green theme and related to
decoration can help in attracting customers and impact on business even after pandemic.
Promotion channel must be impactive in order to gain customers.
Chapter 3-Research methodology
It can be defined as a systematic way that has been followed by scholar during research.
It has various types of elements such as research type, philosophy, approach, design, analysis,
collection, ethical consideration etc. RM becomes important that study must be followed in
proper way so that final result will align with the aim and hence searches methodology describe
during the study.
Research type
It can be described as a type of study which has followed by scholar during the research.
It is divided into two parts namely quantitative and qualitative. Former one emphasizes on large
number of information analysis and check various aspect of research which can help scholar in
completing study by various aspect of the topic. Quantitative deals with analysing theories and
assumption and hence take too much time. It is again divided into different methods through
which it is conducted namely experiments, observations recorded as numbers, and surveys with
closed-ended questions. Quantitative generally focuses on creating understanding towards
thought, experience, concept etc. This type of study is conducted foe in depth study of topic and
hence focuses on specific topic associated with it. In this scholar takes interviews with open-
ended questions, observations on topic as well as literature review. In this research is analysed,
categorized and in the end interpreted which will be done on specific topic of study. However,
this type of study do not need large number of people for the interviews and can be done with

few one. Scholar has taken qualitative research type which help in focused in specified thing
related to topic and research can be done timely with quality.
Research Approach
Research approach can be explained as the way in which study is conducted and followed
by the scholar. It is divided into three parts namely deductive, abductive and inductive. Previous
one emphasizes on analysing theory which are already created by someone else. It decreases cost
of research as it was already created by author and hence save the budget of scholar for further
work. It follows 4 steps, first one theory is selected by researcher related to topic, then
hypothesis is created, after that observation and test is conducted by scholar and in the end result
can be confirmed or rejected. Inductive research approach on creating new theory for the topic
and takes lot of time and increase financial expenditure of the scholar. However, it is one of
choose method by researcher which gives better result and it also decreases chances of wrong
and not suitable data. In this scholar passed from 3 paths namely, in the first interview, survey
are conducted then a patter created for the topic and in the end theory is developed and hence
decrease chances of false information. Inductive approach is taken by the researcher for the study
which help in completing study on time with fruitful result. New venture needed fresh data and
theory and hence inductive approach will be suitable.
Research Philosophy
It can be defined as ideology and belief of scholar related to topic. It is again divided into
different parts namely pragmatism, positivism, realism and interpretivism. Positivism focuses on
conducting study on facts as well as figure rather human emotion involvement in it which are
suitable for accounting and financial dissertation. It is also highly structure and hence time-
consuming as well as increases financial burden on the scholar. Large samples are taken for the
study so that final result will not be compromised. Quantitative added in these types of
philosophy. It is one of the best way for analysing as well as conducting study but limited to
numerical and factual studies. Interpretivism include human belief as well as ideology in study
and hence it takes larger time but give better picture of the topic. It takes small samples and
connected with qualitative type of research and inductive approach and also new venture vision,
idea etc. required inclusion of social world. Organic product concept also needed customer as
well as other stakeholder analysis and hence ideology or their behavior required interpretvitism
which can be done in correct as well as in arranged order for the study.

Data collection
Data collection can be explained as a process through which information is gathered by
scholar from different sources. Primary and secondary are two divided part of it which are used
by people for their study. Former one focuses on gathering of information from respondents as
well as people that are related the topic and hence study can be conducted in proper as well as in
systematic way. In this data is first handed and give better result of the study. It can be help other
scholar as information is first handed and not biased and hence increase accuracy of result.
There are number of ways through which primary information is gathered by researchers namely
questionnaire, survey, interview and also time-consuming but give in the end depth study of
topic which gives better result. Secondary research is conducted by taking help of book, journals
etc. and hence in the end give positive outcomes related to the study. However, accuracy of such
information is not sure and hence end result can be compromised which can effect on final
outcomes. Scholar has take secondary data collection method because in pandemic not possible
to visit as well as meet people and even they are not willing to provide it. It also decreases time
and cost of study which was impacted primary data collection method.
Sampling method
Sampling method can be explained as selection of people for the research from the group
of people. It is divided into two parts namely purposive and simple random sampling. Purposive
focuses on choosing people according to preference which can help in providing information but
it decreases chances of fair result as well as increase chances of bias in information and hence
impact on overall over research. For example from the organization limited number of people
chose by scholar which can give answer according to requirement and hence output will be not
good. Random sampling can be described as selection of any participant for the study which are
concerned to field and hence increase accuracy of data as well as impact on result. In this random
people give answer in their own way and hence it decreases accuracy of outcomes and final
answer will be aligned to topic. Scholar has taken simple random sampling method for the
research as it give better idea related to topic and all study will be conducted in proper manner.
In this 30 employees are chosen for the questionnaire as well as interview online.
Data Analysis
It can be defined as analysing information with the help systematic technique which
enhance information reliability. Data analysis is divided into two parts namely SPSS and

thematic. Former one emphasizes on numerically presenting information with the help of
software tools. However, it is less choose method as it decrease attention of people and are
complex in nature. There are very few places where SPSS data analysis and it also increases
pressure as information is complex in nature and hence impact on final outcomes. Thematic is
another way of data analysis which help in analysing information with the help of graphical
representation. It increases efficiency quality and productivity of research which improves
interest of other for understanding information and can impact on grades of scholar. Researcher
has taken thematic analysis which gives better representation for the study and hence impact on
outcomes of the topic. New venture related to organic need pictorial representation which gives
better idea of topic and investigator will better marks than the expected. There are large number
of information related to topic which be done in arranged as well as in systemic way so that it
can also help other scholars that will going to use and take help.
Ethical consideration
In this scholar provide consent form to respondent so that remain sure for information
proper use. It will be signed by him and return to scholar but a copy was also given to him.
During the study sentiments of a person will not be affected in any way. If the participant do not
want to give answer for any question than scholar has no right to force and try respect his dignity
as well as morals. Opinion related to topic has not been shared by scholar and hence try to
understand carefully and understand every aspect of the study. Friendly atmosphere will be
created during the study so that answer will be fruitful and participant take interest during the
study. Address and other contact detail of respondent must be keep in secret and not share to
anyone by scholar which can create difference and conflict with respondent. If the information us
asked by any person, it is duty of scholar that permission must be taken from the participant and
wait for confirmation. There are other form also related to ethics which must be full-fill by the
scholar during the study.
Reliability and Validity
Validity can be described as the extent to which tools that are used accurate and scientific
as well as valid during the study. It becomes important for the scholar to use right tools for
collection as well as analysis of information so that in the end desirable result can be obtained
and it can also not affected in upcoming future. There are number of software and measurable
instrument chosen by the researcher for study such as Excel, Power point, Microsoft word etc.

which can give better representation as well as help in collection, organizing, characterizing
information etc. in effective way and also help investigator in understanding giving higher marks
for the work that has been completed by the scholar. It also increases efficiency, quality and
productivity of work and impact on growth of work. Increasing validity again help future scholar
for study which using data and hence has a great significance. Reliability can be explained as
extent from which same answer can be obtained number of times. Scholar has completed study
systematically which gives better result and hence improve quality of work. Data collection as
well as analysis is done in proper manner which increase reliability of work and impact on
outcomes of the study. Information is collected from reliable sources then analyse with modern
software tool which help in giving same result in 3 times of observation. Scholar reliability is
high and other scholar which use this data will need to do proper evaluated. However, in the
initial period of study it becomess difficult to study which can impact on analysing information
of new venture after certain days with the help of friends and professor which can help me in
doing work reliable as well as valid for longer period.
Research limitation.
There are number of challenges faced by me during the study which was difficult to
overcome but with dedication able to completed study on time with greater accuracy. I found
secondary research as one difficult way to understand and check information for the topic but
after certain period my speed increases related to understanding and gaining knowledge which
increase accuracy of the result. There are number of online tools that are used by me in order to
complete the study, but I was aware of few and hence pending work increases, after taking
couching able to operate all type of software and use for my study. In the beginning reluctant to
share information related to company but in journals few articles publish which help in
completing study in depth. Budget was very less but whatever fund scholar has I managed and
done study in proper way. There are number of times when scholar faces challenges in managing
time but after scheduling and wake up early help in doing work in systematic as well as in
arranged manner. Scholarship help me a lot for buying tools as well as resources for the study.
CONCLUSION

REFERENCES
Books and journals