Business Development Project Planning Template Assignment Example

This assignment presents a project planning template designed to assist in identifying potential research ideas within the field of business development. The template guides the user through the process of formulating a research question by considering business problems, data requirements, and data accessibility. The document includes examples related to the convenience sector, social class in supermarket promotions (Morrisons), and strategies for building customer relationships. It encourages the exploration of various research questions, data analysis, and the identification of organizational challenges, all aimed at developing a focused and feasible research project. The template emphasizes the importance of aligning research interests with available data and resources to create a valuable and insightful study. The assignment is aimed at students to help them structure their research projects.

Project Planning Template
This template is designed to help you identify one (or more) potential ideas to research for this Module
Whilst there is a lot of information on the NILE site – and we will cover some useful research methodology approaches both online and
in the face-to-face sessions: the most important thing to do is develop a research question so that a supervisor can be allocated!
Being inspired is key. You need an interesting question to explore (e.g. a problem to solve) and access to an organisation in which to
undertake research OR a clear idea about how you can do some useful work with secondary (published) research findings (e.g. lessons
learned from creativity and innovation in Volkswagen for SMEs).
If you need motivation – try watching Bloomberg TV, browsing Business Insider or Fast Company (or any other sources of business,
entrepreneurship, leadership or economic news).
Or maybe there’s been a topic of theme that you’ve always wanted the opportunity to learn more about but haven’t had the
opportunity.
This is that opportunity.
Think about how it can add value to your CV, give you powerful things to discuss at an interview or assessment centre. This is a way of
becoming an expert on something. You can invest a good amount of time in your work – a luxury that you may never have again!
Use the following template … start anywhere … jot things down in boxes …. And always try and generate a QUESTION! How can
Lessons from Lean Manufacturing Reduce Costs and Improve Performance in the Convenience Sector? The questions about data are
designed to help you rule out things that would be nice to do – but where the data would be impossible to access.
1 | P a g e

Project Planning Template
Name: __________________________________
What is the business or organisational problem that I’d like to research?
What sort of data would I require?
What sort of data am I likely to be able to access?
OR
What business or organisation do I have access to? // Who do I know that I
could ask to find a problem or issue to research for?
What sort of data would I require?
What sort of data am I likely to be able to access?
OR
What topic or issue would I like to become an expert in?
To investigate the effects of social class in UK supermarket promotion and building strong
relationship with customers - A study on Morrisons company.
What sort of data would I require?
The concept to enhance the social class services and
building strong relationship with customers.
What sort of data am I likely to be able to access?
Mainly refer through articles, survey.
2 | P a g e

Project Planning Template
Draft Research Question-111 How to analyse the importance of social class to promote their products to build strong
relationship with customers?
First thoughts on what sort of data needs to be
collected.
The importance of social class in business and then
the promotional technique used to enhance their
interest.
Draft Research Question-211 What are the strategies adapted by Morrisons company to promote their supermarket
for building strong relationship with their consumers?
First thoughts on what sort of data needs to be
collected.
Analysing the company strategies which is used to
build strong relationship with customers.
Draft Research Question-311 How to identify the challenges faced by Morrisons company in relation to promoting
their relationship building activities?
First thoughts on what sort of data needs to be
collected.
Identifying the challenges which the company is
facing to promote their products and consequences
arising in building relationship.
Draft Research Question-4 First thoughts on what sort of data needs to be
collected.
3 | P a g e

Project Planning Template
4 | P a g e