Business Development Article Summaries Report: Global Expansion

This report summarizes three articles related to business development. The first article, "Distance Still Matters," examines the impact of geographical, cultural, administrative, and economic distances on global expansion, utilizing the CAGE framework and Country Portfolio Analysis to illustrate challenges and strategic planning. The second article, "Is the World Really Flat? A look at Offshoring at an online programming marketplace," explores offshoring, wage disparities, and the theory of absolute advantage, analyzing data from an online programming marketplace. The third article, "Collaborate with your competitors- and win," discusses the benefits of collaboration with competitors, emphasizing mutual learning, innovation, and strategic alliances for business growth. The report highlights key findings, complexities, and the importance of strategic decision-making in each area, providing a comprehensive overview of the discussed topics.

Summary of Articles

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
ARTICLE 1-DISTANCE STILL MATTERS.................................................................................3
Distance still matters....................................................................................................................3
ARTICLE 2......................................................................................................................................4
Is the World Really Flat? A look at Offshoring at an online programming marketplace............4
ARTICLE 3......................................................................................................................................5
Collaborate with your competitors- and win...............................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8
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INTRODUCTION
In this report, brief summaries of three articles have been presented. These articles are
based on different topics such as hard reality of global expansion, offshoring at an online
programming marketplace and collaborate with your competitors and win. This report will focus
on the key findings and understanding that will be acquired through these articles.
ARTICLE 1: DISTANCE STILL MATTERS
Distance still matters
This article helps in understanding the impact that distance can have on the functioning of
business organisations. The most interesting fact that was procured during the learning process
was that despite of brand status of a company, it is important to analyse the different aspects of
global expansion so that any sort of hindrance present in the targeted market can be recognised.
Timely solutions for such problems can be acquired only with the help of dimensional analysis.
This article helps in understanding the four dimensions that are related with global expansions
and distances which are created while developing business in the foreign markets (Bartlett and
Beamish, 2011). Apart from the geographical changes, cultural, administrative and economical
dimensions must also be evaluated and analysed significantly.
The CAGE framework provided in article helps in understanding these four dimensions
effectively with a detailed description regarding sensitive subjects due to which functioning of
company can be affected. With different types of examples provided in the article, it is clear that
apart from geographical distances, successful global expansion is possible only when there is
strategic planning of business operations (Gefen and Carmel, 2008). The information regarding
Country Portfolio Analysis and the case study of TRI have helped in gaining an insight regarding
the techniques through which business expansion is planned and implemented (Mathur, Mathur
and Kenyon, 2012).
The article “distance still matters” is based on the case study of Star and its failures in
global expansion ventures with an assistive study regarding = different approaches which are
involved in business planning. The most crucial part of this article is Country Portfolio Analysis.
It is quite difficult or complex to understand the basic technique which is involved in performing
this analysis (Ghemawat, 2001). The graph that is plotted in this framework has one axis with per
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capita income and the other axis showing the consumption. Although the effectiveness of this
approach is quite high but little clarity is provided regarding the product consumption axis.
The reason behind difficulty in understanding the CPA is lack of practical implications
(Killing, 2012). Rough estimates can be acquired from this analytical technique but organisations
cannot completely rely on such attributes. They have to get accurate results which when implied
in the practical business strategy shall help in meeting the desired results and business objectives
of firm (Banalieva and Dhanaraj, 2013). The use of breakthrough innovations in technological
developments of communication devices like mobile phones and telephones have helped in
gaining knowledge regarding the way in which markets can flourish in the near future (Scholes
and et. al., 2014).
I have developed this article summary in such a way that my classmates will be benefited
from the information that is provided in this content. The quality of information that is to be
delivered plays a vital role in creating an understanding to the reader. If the content is not
relevant and reusable then quality of information is automatically decreased. Hence, I would take
care of the content that is used in the briefing to be relevant and useful for future references and
transfer of knowledge.
ARTICLE 2
Is the World Really Flat? A look at Offshoring at an online programming marketplace
This article is based on the offshoring contract that takes place between two companies.
One of them belongs to a high wage country while the other one is present in a low wage nation.
The complete article is formulated on an argument based on whether the world is flat (Ungson
and Wong, 2014). The equal number of opportunities with unequal wage standards has led
philosophers and thinkers to question the judgements on offshoring and outsourcing of business
activities through internet technology (Frynas and Mellahi, 2015). The data that is acquired for
the research work of this article is accessed from an online programming marketplace.
Different aspects of offshoring business activities instead of performing domestic
operations is a good option when less capital investment is involved (Hill, Jones and Schilling,
2014). The theory of absolute advantage has been presented in the article that helps in
developing an insight with practical implications. The serious issue of global labour arbitrage is
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supportive in understanding the impact that is felt by labourers across the world who are
involved in offshoring business (Sammut‐Bonnici, 2015).
The area of complexity or difficulty recognised in this article is the analysis part which is
provided in terms of bidders. The relevancy of different types of data that is acquired during the
research has to be checked by the analyser (Hitt, Ireland and Hoskisson, 2012). The bidding
contracts that have taken place amongst the English speaking nations have been provided in this
report for analysing different aspects (Hamel and Prahalad, 1993). The information provided in
support is not clearly communicated and there is a lot of difficulty experienced while developing
an understanding for the same.
My classmates have provided a better platform for communicating the knowledge that is
acquired in the process of learning. Both, me and my classmates have developed value oriented
approach towards learning abilities. The knowledge level regarding offshoring and related
attributes have been enhanced through this article. I have been able to deliver valid facts and
information regarding the same to my classmates which has influenced them to develop a value.
When knowledge that is delivered to third party individuals is useful in application then value of
presenter is increased. I have tried to provide all facts to my classmates from the article
according to relevancy so that communication of knowledge will be efficient.
ARTICLE 3
Collaborate with your competitors- and win
This article is based on one for the most popular strategies that have been adopted by
various multinational organisations and that is collaboration with competitors. The findings of
this article give a new perspective to the competition that is prevalent in markets currently. The
use of skills of other company for benefit of one company is a unique approach for identifying
innovation. The basic idea behind collaboration is to initiate learning with development and
sharing of ideas and skills which results in mutual benefits (Krishnan, Geyskens and Steenkamp,
2016).
The convergence of partner goals and divergence of competitive goals is the conceptual
phenomenon behind collaboration (Bolton, Kim and Vertegaal, 2012). This article has various
examples and informative content that helps in developing a belief that business growth is
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possible support or assistance of competitors instead of rivalry. It helps in bringing up new
products and services for the customers in diverse markets. The strategies involved in building
up of strong defences is also provided which supports in enhancing the knowledge acquired by
article (Porter, 1989).
Despite of clear communication of the idea about collaborative functioning, complexity
of the article lies in decisions that are needed to be made. The favour in this article is towards
developing collaboration with the key competitors or major industrialists that are functioning in
the same sector. The intensity of competition with such an approach decreases (Norta and
Eshuis, 2010). This implies that decision making becomes quite difficult while considering both
the aspects of subject. But on the other hand, there are various valuable findings provided in this
article that lead to a conclusion that organisations can develop with a faster speed in their
respective industries if appropriate collaborations are made. Moreover, the learning capacities
and competencies are enhanced when such collaborative efforts or joint ventures are planned and
implemented (Shontell, 2014).
The fierce race that is being followed by companies for gaining maximum brand
endorsements or the latest key technology in market can lead to developments for consumers
(Norta and Eshuis, 2010). They will be given with more preferences and choices for products
and services but innovation will be hindered consequently (Martin and Eisenhardt, 2010). On the
other hand, collaborations or partnerships, joint ventures, etc. are helpful in developing better
competencies and skills for outsourcing the business operations in different regions (Adams,
2013). Alliances which are formed with collaboration and legal cooperation of individual
organisations can help in reducing outward flow of cash and support the economic development
of country (Bolton, Kim and Vertegaal, 2012).
Better learnings are initiated when cooperation and collaboration is harmonically
developed amongst colleagues and workers (Huang and Yu, 2011). This article has helped me in
concentrating over effective team work and the strategies which are useful in developing
collaboration within teams. My classmates have developed value towards me due to this
approach of working. I keep preferences of the group before personal choices which have helped
me in gaining respectful position in the team. Moreover, I have developed a cooperative value
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towards my classmates due to this approach of functioning. Despite of existence of competition,
there is harmony amongst the group members.
CONCLUSION
Through this report, one can gain an overview of the information that is presented in
three different articles: Distance still matters, is the world really flat? And Collaborate with your
competitors and win. The interesting facts and complex subjects included in these writings have
been discussed and depicted in this report.
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REFERENCES
Article 1:
Bartlett, C. A. and Beamish, P. W., 2011. Transnational management: Text, readings, and cases
in cross-border management. Burr Ridge, IL: Irwin McGraw-Hill. 1.
Gefen, D. and Carmel, E., 2008. Is the world really flat? A look at offshoring at an online
programming marketplace. MIS quarterly, pp.367-384.
Ghemawat, P., 2001. Distance still matters. Harvard business review. 79(8). pp.137-147.
Scholes, K. and et. al., 2014. Exploring strategy: Text & cases. Pearson.
Banalieva, E. R. and Dhanaraj, C., 2013. Home-region orientation in international expansion
strategies. Journal of International Business Studies. 44(2). pp.89-116.
Killing, P., 2012. Strategies for joint venture success (RLE international business) (Vol. 22).
Routledge.
Whitelock, J., 2013. Entry and co‐operative strategies in international business
expansion. International Marketing Review.
Mathur, S. S., Mathur, S. and Kenyon, A., 2012. Creating value: successful business strategies.
Routledge.
Article 2:
Frynas, J. G. and Mellahi, K., 2015. Global strategic management. Oxford University Press,
USA.
Hamel, G. and Prahalad, C. K., 1993. Strategy as stretch and leverage. Harvard business review.
71(2). pp.75-84.
Sammut‐Bonnici, T., 2015. Strategic Drift. Wiley Encyclopedia of Management.
Lasserre, P., 2012. Global strategic management. Palgrave Macmillan.
Ungson, G. R. and Wong, Y. Y., 2014. Global strategic management. Routledge.
Hill, C. W., Jones, G. R. and Schilling, M. A., 2014. Strategic management: theory: an
integrated approach. Cengage Learning.
Hitt, M. A., Ireland, R. D. and Hoskisson, R. E., 2012. Strategic management cases:
competitiveness and globalization. Cengage Learning.
Article 3:
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Krishnan, R., Geyskens, I. and Steenkamp, J. B. E., 2016. The effectiveness of contractual and
trust‐based governance in strategic alliances under behavioral and environmental
uncertainty. Strategic Management Journal. 1. pp.
Porter, M. E., 1989. From competitive advantage to corporate strategy. In Readings in Strategic
Management (pp. 234-255). Macmillan Education UK.
Huang, K. F. and Yu, C. M. J., 2011. The effect of competitive and non-competitive R&D
collaboration on firm innovation. The Journal of Technology Transfer. 36(4). pp.383-
403.
Bolton, J., Kim, K. and Vertegaal, R., 2012, February. A comparison of competitive and
cooperative task performance using spherical and flat displays. In Proceedings of the
ACM 2012 conference on Computer Supported Cooperative Work (pp. 529-538). ACM.
Adams, J., 2013. Collaborations: The fourth age of research. Nature. 497(7451). pp.557-560.
Martin, J. A. and Eisenhardt, K. M., 2010. Rewiring: Cross-business-unit collaborations in
multibusiness organizations. Academy of Management Journal. 53(2). pp.265-301.
Norta, A. and Eshuis, R., 2010. Specification and verification of harmonized business-process
collaborations. Information Systems Frontiers. 12(4). pp.457-479.
Online
Shontell, A., 2014. Uber's Big New Partnership With Spotify Is The First Of Many Ways It Will
Personalize Rides For Users. [Online]. Available through:
<http://www.businessinsider.in/Ubers-Big-New-Partnership-With-Spotify-Is-The-First-
Of-Many-Ways-It-Will-Personalize-Rides-For-Users/articleshow/45180755.cms>.
[Accessed on 7th March, 2017].
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