Evaluating Growth Strategies for Hyde House Hotel: A Management Report

This management report project focuses on identifying growth opportunities for Hyde House Hotel within the hospitality industry. The research employs secondary research methods to analyze internal and external factors impacting the hotel's development. Frameworks like PESTLE, SWOT, VRIO, ...Read More

THE
ENTREPRENEUR
RESEARCH
INTRODUCTION AND BACKGROUND
RESEARCH METHODS

LECTURE OBJECTIVES
 Rationale
 Aim and Objectives
 Research Questions
 Research Methods

INTRODUCTION AND BACKGROUND
RATIONALE OF STUDY
I am undertaking a management report project in which there are numerous activities are
being conducted and performed with main and primal focus over growth planning and
identifying the growth opportunities for the selected organisation by conducting secondary
research. Proposed subjects and areas which are explored in this project is are mainly
overlooking all the potential resources and frameworks allowing for identification and
exploitation of growth and success strategies for the hospitality business organisation Hyde
House Hotel. Internal and external analysis is conducted along with other activities highlighted
in Gantt Chart performed under.
The chosen organisation for this growth management report is Hyde House Hotels
belongs to Hospitality industry. This company is selected for various rationales which are as
follows:
 Hospitality industry is developing aggressively showing highest level of growth.
 The current situation of a pandemic have severely impacted the hospitality sector which
provided the opportunity to explore any potential aspects which can lead the entity
towards growth and sustainability.
 Moreover, Hyde House Hotel is operating in a highly dynamic market which makes its
more prominent to adopt it for the report as it will be efficient resource and knowledge to
grow further in such extreme market conditions as well.
Number of different frameworks and tools are used in this project for conducting
thorough evaluation and presenting analytical review about available changes. These are as
follows:
 PESTLE, SWOT and VRIO frameworks for evaluation of macro and micro factors.
 Porter's Five Forces model is applied for identification of competitive forces present in
environment.
 Risk analysis is conducted for the identified opportunities and growth options.

 Succession planning is performed in relation with the risks analysed and for mitigating
or reducing their impacts.

INTRODUCTION AND BACKGROUND
AIM AND OBJECTIVES
Research Aim
The main aim of conducting current investigation is, “To evaluate about the Market
development and improving the services offered thruogh analysis of internal and extermnal
fcators of an organisation”. An investgation laed out on Hyde House Hotel.
Resercah Objectives
 To study the impact of internal factors and identifying internal capabilities of Hyde
House Hotel for evaluating its strengths and weaknesses in order to improve service
offered.
 To determine the influence of external environmental factors on market development
through identifying the opportunities available in the marketplace.
 To develop strategic understanding by studying about the existing risks and proposing
appropriate growth strategies and ideas.

INTRODUCTION AND BACKGROUND
RESEARCH QUESTIONS
 What is internal environment and factors associated and How internal factors and
capabilities are determined to improve service offered?
 What is environmental analysis and what are the tools useful in external environmental
analysis to ensure better market development?
 What are the opportunities and risks available for the business and what are the proposed
growth plan of action and strategies?

INTRODUCTION AND BACKGROUND
RESEARCH METHODS
The research is conducted by researchers with the objective of acquiring all the evidenced
based information about the specific research topic and its objectives. Two types of research
methods that can be used by investigators for bringing the best conclusion of the study are
evaluated as follows.
 In Qualitative research is researcher collects factual theoretical data with the methods that
are focused over gathering information from open ended and controversial
communication. Through qualitative research the investigator acquires knowledge about
“what” people are thinking along with known “why” are they thinking or believe that
particular perspective.
 In Quantitative research figures and statistical data is collected, it is known for gathering
quantifiable information by adopting systematic investigation phenomena. Statistical,
computational and mathematical techniques are performed and evaluated for data
collection.
From these two types of research method use of qualitative form of method is made
under current investigation to have better insight and in-depth information about the selected
topic and its objective.
Primary data refers to those knowledge and factual information that is identified and
gathered by research for the first time and which do not existed earlier. Primary research is more
complex to conduct. For examples, most commonly questionnaires are used for doing so.
For this research of management project secondary sources of data is utilized by
conducting Desk research. Secondary research and data collection method refers to gathering
information which already exist in market and extracting the required data. Secondary research
enables in developing new knowledge and mindset according to the present statistical and
theoretical data.
Time Frames with the help of Gantt Chart