Report: Evaluation of Opportunities and Threats for Atelier Chiang Mai

This report provides an evaluation of opportunities and threats, focusing on the impact of mega trends on the clothing manufacturing company, Atelier Chiang Mai. The report delves into key issues such as technological advancements (Industry 4.0), sustainability (resource depletion), demographics (urbanization), and environmental and climate change degradation. It analyzes the implications of these trends, including the impact on energy supply, population density, and environmental risks, and suggests strategies to mitigate negative effects. The conclusion emphasizes the importance of identifying and addressing these threats to ensure organizational success, referencing relevant academic sources.

Evaluation of
opportunities

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Evaluation of opportunities and threats by Mega trends.............................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
........................................................................................................................................................9

INTRODUCTION
Evaluation of opportunities is defined as the procedure of combining both market
research and client data in order to determine certain opportunities to achieve growth in the
particular market as well as formulating a strategy to enhance growth. There are certain factors
been involved in evaluation of opportunities like market size, relationships, to manage cash flow,
passion and skill sets(Delbeck and Heise, 2021). The below report includes certain issues and its
impact on the organisation. The report is based on Mega trends. It is a movement that is been
initiating in the macro environment and pose a major impact on all products that consumers want
to buy for their future. The report is based on Atelier chiang mai. It is a clothing manufacturing
company based in Thailand. They produce effective garments at high level for around 20 fashion
brands.
MAIN BODY
Evaluation of opportunities and threats by Mega trends
Mega trend Key issues Impact and Implication
Industry 4 : Speed of
technological advancement
Speed of technological
advancement
In context with technological
advancement is the main
concept of industry 4. The big
data and all kind of analytics
were affecting the decision
making which led to closing of
many tasks, changes in the
organisation work and
mismatch among everyone.
Due to all automated tasks the
impact led to fear among all
employees that they may lose

job(Zhijun and Bin, 2020). For
this a continuous awareness
among all technologies is
required before the training
also and after its management
also. It will require certain
changes in context with all
external communications to
show their customers that they
are at the top position of
technological developments.
Sustainability Resource depletion The impact got posed on
energy supply per capita and
electricity production. To
solve this problem creation of
monitoring systems should be
done in context with both
demand and supply of food,
water and other mineral
resources (Kuprovska, 2020).
In relation with Atelia chiang
mai, they faced an impact on
their energy supply. As they
used to produce garments on
high basis but with respect to
this their resources were also
getting depleted due to their
per capita income.
Demographics Urbanisation The impact posed was in
relation with population

density and population growth
rate. It has increased the risk of
urban poverty, certain
disparities and in terms of
environmental risks also. To
reduce such impact on mega
trends the urban planning
should get build up through
formulating both cross
jurisdictional as well as cross
governmental
planning(Hernández and et.al,
2021). In context with the
company it was been analysed
that by enhancing urban
planning in terms of cross
governmental abilities a proper
level of efficiency got
developed. As it is a clothing
manufacturing company the
effect of mega trends has
become at a wide range.
Environmental degradation
and climate change
The key issue is degradation of
water scarcity, marine
pollution and reduction in bio-
diversity.
The impact posed on mega
trends is increase in natural
hazards as well as disasters in
terms of population growth. To
deal with it, it is necessary to
enhance the production
methods on constant basis and
use of different measures in
order to deal with all negative

hurdles(Turceac, 2020).
CONCLUSION
From the above report it is been concluded that there are different opportunities as well as
threats so it is necessary as well as very important to identify such threats. There are many issues
in relation to all mega trends like environmental issues, urbanisation and so on. All issues can
lead to impact on their organisation so it is needed to deal with them.
REFERENCES
Books and Journals
Delbeck, S. and Heise, H.M., 2021. Evaluation of opportunities and limitations of mid-infrared
skin spectroscopy for noninvasive blood glucose monitoring.Journal of Diabetes Science
and Technology,15(1), pp.19-27.
Hernández, V.A.S., and et.al, 2021. A Practical Tutorial for Decision Tree Induction: Evaluation
Measures for Candidate Splits and Opportunities.ACM Computing Surveys
(CSUR),54(1), pp.1-38.

Kuprovska, S., 2020. Evaluation of opportunities and challenges for international business
service centres in Latvia.
Turceac, S., 2020. Evaluation of opportunities and key problems of inclusive education on both
banks of the Dniester.Studia Universitatis (Seria Ştiinţe ale Educaţiei),135(5), pp.71-79.
Zhijun, L. and Bin, X., 2020. The Future-oriented Curriculum and Teaching Evaluation:
Difficulties, Opportunities and Trends.Curriculum, Teaching Material and Method, p.01.