Homie Beauty: Enterprise & Business Development Assessment 1 & 2

This report details Homie Beauty's business plan for launching a dry hair shampoo, primarily targeting the Manchester, UK market. The assessment is divided into two parts. Assessment 1 focuses on the business idea, analyzing market needs, value proposition (emphasizing organic ingredients and cost-effectiveness), target customers (men, women, and seniors), and revenue models. Assessment 2 presents a comprehensive business plan, including the business concept, economic overview, market and industry analysis, competitor analysis, marketing and pricing strategies, an operational plan, a SWOT analysis, and financial requirements. The report highlights the product's innovative approach to hair care, emphasizing time-saving benefits and UV protection, and provides insights into the company's strategic plans for market entry and growth.

ENTERPRISE & BUSINESS
DEVELOPMENT ASSESSMENT
1 & 2

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
ASSESSMENT 1 Business Idea......................................................................................................1
Market need.................................................................................................................................1
Value Proposition.........................................................................................................................2
Target Customer...........................................................................................................................2
Revenue Model............................................................................................................................3
ASSESSMENT 2: Business Plan Report.........................................................................................4
Business concept..........................................................................................................................4
Economic overview.....................................................................................................................5
Market & Industry Analysis.........................................................................................................5
Competitor analysis.....................................................................................................................5
Marketing & Pricing Strategies...................................................................................................6
Operation plan..............................................................................................................................7
SWOT Analysis...........................................................................................................................8
Financial requirements...............................................................................................................10
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Homie Beauty product have been planning to initiate the business will the totally new concept of launching beauty products in the
market. It has been planned by the professionals of this organisation that they will initiate business mainly in Manchester UK. Along
with this, they have also planned to perform the online operations with collaborating several online organisations as well as operating
their site. In the present report, there will be presentation of business proposal and plan based of Dry hair shampoo product. Moreover,
there will be determination of effective analysis over the market and consumer requirements for such products.
ASSESSMENT 1 Business Idea
To propose the industrial idea there will be analysis over the market and draft of operations required to be prepared. Thus, in this
assessment there will be analyses over the consumer needs, product features, value proposition as well as ascertainment of revenue
sources.
Market need
As per analysing the current market scenario there is much importance is given to the time. Thus, reaching a destination of time,
completion of work in a required duration are the prime requirement which have been made by individual stated in the firm. Thus, in
respect with such ascertainment there will be less time remains among individual for own-self (Hopp and et.al., 2018).
Along with this there are various issues which have been faced by people relevant with their hair and inappropriate time for
washing them such as residue, stickiness, heavy formula and Unappealing scent. Moreover, there are issues relevant with the hair fall,
fizziness, roughness as well as improper time far washing them have been affecting health and growth of hair (McKenzie, 2017).
Thus, concerning such factors have encouraged professionals of Homie Beauty Products that they will have appropriate time for
managing the health of hairs.
They have proposed to launch a dry hair shampoo which will be a quick and helpful technique to be used for hair. Instead of
washing hairs one can just revive them with applying such shampoo in their hairs (Peters and Thomas, 2017). It will help in bringing
effective style and freshness in hairs which will effective in growth, shine, freshness as well as health of hairs.
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Value Proposition
In respect with analysing the value proposition of this dry hair shampoo on which it can be said that, this will totally be new
concept which will be appealing among buyers. Thus, there are various benefits which are associated with this product with
considering the style and health of hair. However, in this aspect where researcher and professionals of Homie Beauty Products have
decided to launch the product on a reasonable rate which will be convenient as the prices will fits in their budgets (Marano, Henthorne
and George, 2017). Along with this, it can be said that, there will be use of herbal and organic product as ingredients of this product
which will reduce the changes of having any reaction or creating any damage to hairs. Similarly, with the impacts of using natural
products, which can easily be used on all skin types.
The process for manufacturing the product and delivering it among the society on which professionals of Homie Beauty
Products have planned various strategies. There will be a manufacturing plant as well as defemination of the potential suppliers who
will analyse and make efforts in terms of dealing the products among the market. Along with for manufacturing the product there will
be implication of various organic products and herbs which will be effective in satisfying the large consumer segmentations.
It will be cost effective to the producers and suppliers in terms of dealing in the natural products through own plant. There will
be higher initial costs in industry which will affect their capital structure as well as there will be obstacles in terms of meeting the
operational requirements (Thomas, 2018). Thus, in respect with such ascertainment there will be use of various techniques and
operational determination which will make effective analysis over the market as well as creation of strategic plans will help in
demonstrating business aspects.
Target Customer
Homie Beauty Products have proposed to launch Dry hair shampoo which will be effective in helping all kinds of hairs as well
as it will be used by every individual in the society. Due to less chances of having any reaction there will be target over entire market.
Men, women, kids as well as seniors can easily apply and implicate the use of such products on their daily basis.
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In respect with attracting the buyers towards products there will be use of various marketing strategies which will create interest
among them (Machmud, 2017). The use of free sample and free tests will benefit in creating trust among them. Moreover, there will
be use of various channel and medium of delivering best information among society.
Revenue Model
In respect with developing the tactics which will be beneficial for Homie Beauty Products for creating appropriate analysis over
various sources of income that can add value to the business concept. In respect with this, there will be use of Revenue model which
can help in developing revenue strategies such as:
Creating Customer Value: In respect with such element of revenue model on which it can be said that, there will be various
aspects and challenges which approaches the professionals in analysing current market needs that will be effective and satisfactory
among buyers. Development of new products by Homie Beauty Products will help in creating various organisational aspects.
Marketing: This technique comprised of the techniques which are to be used by business in promoting the products. Thus, in
this aspect there will be use of various techniques such as social media marketing, offline marketing, delivering free samples etc.
which will create interest among consumers (Lien and et.al., 2017). For creating brand image in market there is requirement of
introducing promotional efforts in developing product line in the society.
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Creating
Customer Value
Marketing Selling

Selling: Homie Beauty Products have determined various medium to deliver the satisfactory products among the consumers with
the influences of offline as well as online trading. In creation with such aspects there will be ascertainment of costs implied both
categories (Prabawani, 2017). Moreover, in offline business there will be use of retail shops, super market, beauty salon etc. On the
other side, in relation with delivering the goods through online business which will be cost efficient and effective in terms of bringing
adequate information among the buyers.
ASSESSMENT 2: Business Plan Report
Business concept
In respect with developing the business operations in Manchester UK on which professionals have analyse the market scenarios
as well as consumer requirement which will be helpful in creating the brand image as well as developing the product line. Homie
Beauty Products will create the market interest with the help of making appropriate ascertainment of their requirements (Ahimbisibwe,
Daellenbach and Cavana, 2017). It has been planned by the business to launch the operations initially in Manchester due to availability
of large number of suppliers in herbal and beauty products. Thus, it will be adequate in creating the brand value and developing the
operational aspects which will lead them on successive stage.
It had been determined by the professionals that, there will be growth and revenue generation as the industry will proceed this
concept successfully. It has been determined by the professionals that launching a Dry hair shampoo will helps in creating large
number of consumers (Shin and Lee, 2018). This innovative approach will be effective as it saves time, resources as well as efforts by
the individual. Moreover, launching this product will help in creating the market value to industries as it will grow and will help
people with fighting from hair related issues.
Dry hair Shampoo:
Homie Beauty Products have decided to launch this product with aspect to help individual in terms of fighting hair related issues
in the prominent way. It will be a reforming approach which will be based on protecting the hairs from sun damages as it is consists of
SP 25-30 as well as protects from various UV rays. Along with this, there can be effective benefits and operational control which in
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turn creates remedies to hair issues (Sørensen, 2018). It will also help in hair growth, health and quality which reflects it to become
more shiny, silky and soft.
Economic overview
Economically UK is the strongest country for all segmentations. Therefore, in relation with the cosmetic business there will be
adequate analysis and creation of various plans which will be helpful to them in meeting the targets. Homie Beauty Products have
decided to create the cost-effective prices over the products which will be under the budgets of consumers and it can eb easily
affordable by them (Hopp and et.al., 2018). The use of organic and herbal products will be comparatively cheap and cost efficient to
business the only expenses is for manufacturing and delivering it among the society.
Along with this, as per analysing the market efficiency of cosmetic industries in UK market there will be negative impacts of
changing policies of government (McKenzie, 2017). There will be influences of Brexit and relevant economic factors which will
create hurdles and challenges in operational activities.
Market & Industry Analysis
Homie Beauty Products have various operational plans which were relevant wit the industrial development of brand as well as
product line in the market. Dry hair shampoo has been planned by them as their industrial product which will be developed to bring
best hair care among the consumers (FAME, 2018). However, with approach to these producers have decided to manufacture the
shampoo by organisation after market research and analysis over the consumer needs and wants. Thus, in this process there will be
requirement of costs and an effective budget which will create safeguard to the operational performance of the organisation.
Competitor analysis
While analysing its existing competitor in UK are highly competitive such as Organic Surge Moisture boost shampoo which is
for dry and frizzy hair which comprises almond and black pepper along with olive and grape as it extracts work for moistening hair. In
the similar aspect, Green people daily Aloe Shampoo which consists in each type of shampoo as it soothes concoction with sensitive
skin with eczema and psoriasis. The other competitor is Desert Essence Coconut shampoo which is of gluten allergies as it is wheat
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and gluten free shampoo comprises coconut oil as it is serving as intense moisture for dry hair as it is of each type. Thus, these are top
3 competitors, as they all are organic but in Homie beauty product it is giving competitive edge of SP25- 30, UV rays which is in huge
demand.
Marketing & Pricing Strategies
Marketing mix of Homie beauty product:
Marketing mix is the most tactical tool in the hand of marketer, which help in integrating the 7 different factors of marketing.
These factors will help the marketing team of Homie beauty products to analysing and making proper marketing strategies. These
factors are as follows:
Product: Homie Beauty product is going to launch “Dry Hair Shampoo” in market. In these promptness era, the new product will
help in saving time for both male and female in hair washing (Rowley, Baregheh and Sambrook, 2011). These products will offer
more benefits, adding SPF from 25-30 that will help the hair from UV rays. Apart from these, the new product will help in hair
growth, more volume and helps in giving smoothness and shining to hairs. It will help in attracting more customers. These products
will aim to reach at different market segments. The Dry hair shampoo has aimed to target the younger generation, and the services
provided by the product will help in using the shampoo when and where required.
Price: With the launching of the unique high-end product, Homie Beauty Products will offers a range of pricing similar to to the
pricing of rivals. With the market development of the product, the company will aim at manages the pricing with lower operational
cost which will help in increasing the profit margin by staying compensative in the market (Pomering, Noble and Johnson, 2011).
Later, company will offer different discounting strategy for attracting new customers. Homie Beauty product will follow competitive
pricing tactics as there is low operational cost.
Place: The company has started its manufacturing and operations from Manchester, UK. It will start its selling from the self-
owned stores, also offering from its websites and distribution to the supermarket in all over UK. As the product is considering a wide
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range of market segments. Company will focus on its distribution channels to enable a strong market presence. With the digital
marketing through its websites, company will allow more customer in order to purchase products online as their own.
Promotion: All activities that help communication of the company's product with the target audience about the services offered
by product cab be termed as promotion. Homie Beauty Product can adopt various promotional activities in order to inform the
customer about the new product. Promotional campaign will include is product endorsement by known celebrity of UK. It is a very
tactical techniques that are being adopted in cosmetic industry. Another promotional strategy can be advertisement through different
ads on social media (Gordon, 2012). Homie beauty product is emphasizing on the different techniques of promotion like offering the
tutorial videos on websites and guidance templates with product. The company is believing and aims at attracting customer to the
product rather than just selling.
Operation plan
The Homie beauty product will be initiating its business with hair care product as in present scenario, they are in hug demand
in each gender. This product is dry hair shampoo which will be beneficial to numerous people. There are multiple products which are
classified as item of regular days as this is product that person cannot do with its absence because it is daily need. Every day, there is
requirement to wash and for keeping neat and clean so for attaining, there is introduction of hair products such as dry hair shampoo.
The business will be started with manufacturing of hair products and makes huge money through it. In simple words, will be building
as manufacturing organization and handling both packages and production of products. This product will be produced with blending if
shikakai, reethas, fenugreek seed and marshmallow root, SP25- 30, UV rays as these all are natural products and organic as well and
100% chemical free. The main aspect is related to information about services and with application of multichannel for each of its
clients. There will be formation of contact with appropriate ordering through channels along with its procedure. In the similar aspect,
with capability of servicing these channels there will be inclusion of warehouse at small area of Manchester where is presence of
affordable land. As at main outlet in Manchester, facility will be leased which will operate as shipping headquarters and showroom.
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The showroom will be situated in Greater Manchester as it will be situated in central to core metropolitan areas of its
customers. Its warehouse will be based in Manchester which is close to main outlet as this will make simple for Homie beauty product
for commuting its shows along with actual outlet in metropolitan areas. This will actually have low prices of property as it will permit
for getting property at low cost. The showroom will be inside refurbished building located among down town and main area. This
location is selected as it will centrally situate for its customers originated from each aspect as its rent is reasonable. This will be
operating as best spot for clients of Manchester in the future and examined as well as merchandise would purchase and reflected
personally.
There will be presence of website and creates contact with orders which is shipped through as there will be extraction of full-
time employees which are employed in showroom. There will be introduction of showroom with context of excellent success as client
will initiate shop to shop on frequent aspect as in same series, it will be serving with shipping centre in business entity. The product
should be ensured about microbial stability and preservation with intended product as it is referred as preservative efficacy testing
along with stability testing which ensures about cosmetic product which directly maintain about intended physical, microbiological
quality along with functionality and aesthetics during storage under perfect combinations.
SWOT Analysis
SWOT Analysis of Homie Beauty Products:
It is an essential analytical tool for the strategic management which will help the marketing team to analyse the strategic
environment of business. It will help in scanning of internal and external environment of the company for making important strategies
for internal factors such as Strength and weaknesses pd company and external factors such as opportunities and Strength of company.
Strength of Homie Beauty Product:
 Homie beauty Product has vast distribution channel which helps in attracting more customers through retailers, distributors and
from the company's websites (Yuan, 2013).
 The product offered has unique features as compared to its competitors.
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 The new product “Dry Hair Shampoo” is herbal ingredients that are chemical free, the products can be used by male and
female both.
 The product is manufactured by the company on its own manufacturing departments which are cost efficient.
 It is offering the product by competitive pricing strategies. That are reasonable enough for attracting new customers. Company has offering different discount programs in order to gain loyalty from the existing customer and attracting new
customer in market.
Weaknesses of Homie Beauty Products:
 The company has to face many big brands that are already well established and operating at global platform.
 Marketing of the product through websites and social media will leads to raise the cost of the company which will reduce the
revenue of the company (van Wijngaarden, Scholten and van Wijk, 2012).
 The company has to maintain the high stock level and to predict the demand and fluctuation in market trend. The company has to face the unstable supply of ingredients and material which affects the manufacturing of the products.
Opportunities for Homie Beauty Products:
 The company should invest in order to expand the company globally that provide a wide range of market for attracting new
customers. As it is serves only in UK.
 The numbers of online buyers are increasing; hence the company should start its distribution through different online shopping
websites also like Amazon.
 The company can adopt new promotional strategies in order to attract male customer more, it will help in boost up the total
sales of the company (Jiang and et.al., 2018).
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 Increasing the promotion through social media and internet will help to gain a greater footprint and increasing the customer
loyalty as well.
Threat of the Homie Beauty Products:
 As there is very low barriers for new entrants in cosmetic industries, Homie Beauty Products has to face a threat from being
substitutes by another company.
 Increasing changes in market trend will leads to threat in changing demand of the products.
 Company has to face competition in the cosmetic market from both big brands and niche natural businesses.
 Economical and fluctuation in exchange rates and economic policies also tends to hamper the increase in sales of company.
 Company has to adopt the product diversion in order to meet the changing trend of the company that can lead to reduce the
exclusivity of original product which could leads to decrease in company's total revenue (Gao and Peng, 2011).
 Rising labour cost could impact profit margin of the company and leads to increase in operational cost as well.
Financial requirements
Cost sheet:
particulars amount
Premises £ 25,000.00
Furniture and fixtures £ 12,000.00
machineries £ 5,000.00
equipment £ 2,000.00
purchase of raw material £ 15,000.00
salaries £ 18,000.00
Promotional expenses £ 7,000.00
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