Research Project - Part 2: Detailed Analysis of Research Findings

This report, 'Research Project - Part 2,' presents a comprehensive analysis of a business development research project. The study investigates the effects of globalization on businesses, focusing on data collection, analysis, and interpretation. The research employs both primary and secondary sources, including questionnaires and internet resources, to gather information on topics like costs, ethical considerations, and access to data. The project utilizes qualitative research methods, descriptive research design, and an inductive research approach, alongside an interpretative research philosophy. Thematic analysis is applied to analyze data from a sample of 30 managers, examining themes such as the impact of globalization on business environments and the challenges faced by companies like Tesco. The findings highlight the challenges and opportunities presented by globalization, offering insights into strategic responses such as innovation and differentiation.

Research Project - Part 2

TABLE OF CONTENTS
LO 2.................................................................................................................................................3
P3. Conducting primary and secondary research utilizing methods for research .................3
P 4. Applying appropriate analytical tools for analysing research findings and data............4
LO 3 ................................................................................................................................................8
P 5. Communicating research outcomes in appropriate manner to intended audience .........8
LO 4...............................................................................................................................................16
P6. Reflection on the effectiveness of research methods applied for meting objectives.....16
P7. Alternative research methodology ...............................................................................17
REFERENCES..............................................................................................................................18

LO 2
P3. Conducting primary and secondary research utilizing methods for research
Costs : Costs estimation in project management includes estimation of expenses which
might occur in execution of the specific research project. It is very much important for scholar to
determine an appropriate cost associated with the research project, as this will provide manage r
an ease in arranging funds required for conducting investigation procedure. It will aid project
manager in eliminating the barriers which might occur in research activity due to lack of funds.
Management of costs is very much crucial in order to complete investigation in efficient manner
(Kumar, 2017). In context of present study, the expenses are directly associated with purchase of
technology, stationery, communication devices and other equipment required for conducting the
investigation process. In relation to the research activities, major expenses are associated with
accumulation of the data through questionnaire method. Scholar in present study has utilized the
budgeting technique for controlling the costs. In context of present study, researcher have used
parametric estimation in order to determine the costs associated with execution of specific
research project (Mackey, and Gass, 2015). Under parametric estimation, scholar has divided
project into units of work, and then has determined he cost per unit, and then multiply the
number of units by the cost per unit to estimate the total cost. The total costs of executing the
project which has been estimated by researcher is 1521240$.
unit/ hrs Costs/ unit/ hrs WBS Level 1
total
% of total
Project
management
Project manager
group members
960
1920
100$
75$
$ 9600
$144000
20.00%
Hardware
Handheld devices
Servers
100
4
600$
$4000
663 00 $
$16000
5.00%
Software
Licensed software
100 $200 $20000 40.00%

installation and
development of
software
Testing of
software and
hardware
$69000 5.00%
Training costs 202400$ 13.00%
Access : In context of present research, scholar has taken permission from top level management
of an organization in order to access the information about company. In addition to this, the facts
and figures related to topic of research has been access through using primary and secondary
sources. Some amount of data has been access through using internet.
Ethical issues: It is considered to be as most crucial element which is required to be considered
by scholar before starting the investigation process (Glesne, 2015.). In context of present
investigation, researcher has informed participant about the purpose of research and has taken
written consent from them in order to avoid ethical issues. Researcher in present study has
collected most amount of data from the primary source in order to eliminate the chances of
plagiarism. In context of present study, investigator has utilized the special computer software
for storing information so that the confidentiality of information can be maintained.
P 4. Applying appropriate analytical tools for analysing research findings and data
The different research methodologies has been utilized by scholar for conducting the
various activities such as collection, analysis and interpretation of information. Researcher has
selected the research methods based in the nature of the task. While selecting the research
methods investigator has considered the nature as well as purpose of the study (Flick, 2015). In
context of present study, scholar has utilized the various approaches, philosophies and techniques
for conducting the investigation process (Lasserre, 2017). The different research methods used
by researcher in present study are :
Research type: there are basically two types of research these are qualitative and
quantitative. Qualitative research is mainly concerned with collection of facts related to the topic

of research. Quantitative research involves accumulation of numerical data (Blamey and
Thompson, 2017). Investigator in present study has conducted the qualitative research
considering the nature of the subject matter on which investigation has to be executed.
Qualitative research is considered to be as an appropriate for present study as it helps researcher
in gathering the detailed information related to the topic interrelationship between globalization
and the environment and its impact on businesses. Rationale behind choice to conduct qualitative
research is that investigator will get an ease in interpreting the information.
Research design: It is the strategy adopted by scholar for integrating the various
elements in the research. Research design can be considered to be as various arrangement made
by researcher in order to accumulate, analyses and interpret information. It is plan for answering
different questions. Selection of an appropriate research design is very much important in order
to make that problem has been addressed (Bell, Bryman and Harley, 2018). Research design can
be considered to be as a road map for execution of different activities such as collection, analysis
and interpretation of data during the investigation process. The different types of research
designs are descriptive, experimental, exploratory and explanatory. Choice of research design is
completely based on the nature of problem identified. Researcher in present investigation has
utilized descriptive research design. The reason for selecting the descriptive research design is
that it is a multifaceted approach which provides researcher an ease in collection of detailed facts
related to the topic of investigation.
Research approach : It is procedures which is designed by researcher based on various
assumptions related to the techniques which can be utilized for performing the different research
activities such as data collection, analysis and interpretation. Research approach can be
categorized into two these are inductive and deductive. Selection of the best research approach is
very much crucial in order to achieve desired aims and objectives. Investigator in present study
has utilized inductive research approach (Turner, Cardinal and Burton, 2017). The inductive
approach has been selected by scholar considering the nature and purpose of research. Reason
for which investigator has selected the inductive research approach is that it helps in generating
the meaning from the set of data collected from various sources. Inductive research approach
also assists scholar in identifying the patterns as well as relationship which is very much helpful
in context of developing new theory.

Research philosophy: It is the assumptions or perceptions of different researcher about
the manner the facts or figures related to the subject matter can be accumulated, analyzed and
interpreted. Research philosophy can be categorized into two these are interpretative and
positivism. Scholar has utilized the interpretative research philosophy in present investigation. It
is considered to be as a suitable approach for present study as interpretativism provides
investigator an ease in interpreting the elements of study.
Data collection : It is the procedure of accumulating the facts and figures related to the
topic. Information collected from primary and secondary sources helps investigator in finding the
answers to different questions (Quinlan, Babin, Carr and Griffin, 2019). Selection of the best
sources for gathering information is very much important as it has direct effect on results and
influence on decision taken by the researcher. Scholar has utilized both primary and secondary
source for collecting the facts and figures related to the topic. In addition to this, primary data
has been gathered by using questionnaire method. Questionnaire form is prepared by investigator
based on the purpose of study as well as nature of problem. Open ended question has been
included in the questionnaire, as researcher perceives that it will assist them in getting the
rel;event answers to questions. Secondary data has been accessed through using books, Journals,
articles, few sites on internet etc.
Sampling : Considering the time as well as resource limitation, researcher has conducted
sampling activity. There are several sampling techniques such as random, purposive, probability,
non – probability, stratified, system random, cluster etc. Among all these sampling methods,
investigator has selected 30 managers as participants in research purposely. The reason for which
scholar has selected managers as participants in research is that investigator perceives that they
are the stakeholders those who have much knowledge about globalization and its impact on
business. In present research purposive sampling technique has been used by scholar.
Data analysis: It is the most important research activity which helps scholar in reaching
to the conclusion. Data analysis in research is mainly concerned with refining of data in order to
extract meaningful information. Investigator in present study has used thematic analysis
technique for analyzing the information (Pandey, Pandey and Van Ryzin, 2017). Reason for
choosing the thematic analysis technique is that it provides researcher an ease in identifying the
common pattern within the responses provided by participants. In addition to this, it also assists
researcher in making research report useful to user and also presentable.

Questionnaire
Name:
Designation :
Ques 1. What type of effect globalization have on business environment?
 Positive
 Negative
 Both
Ques 2. What are the challenges faced by Tesco due to globalization?
 Regulation and compliance
 Customer service
 Maintaining reputation
Ques 3. Do you think globalization effecting business profitability ?
 Yes
 No
 Don't know
Ques 4. To what extend you are agreed with the statement that globalization influence
profitability of organization and business environment?
 Completely agree
 Partially agree
 Completely disagree
Ques 5. What could be the positive impact of entering into global market ?
 Increase in profitability
 Increase in market share
 Economies of scale
Ques 6. Do you agree that due to globalization firms are facing pressure to grow at a fast
pace in order to ensure their survival in the market and achieve success?
 Yes
 No
 Might be

Ques 7. Up to what extent, changes in trends due to globalization have negative effect on
business growth and success.?
 Low
 great
 Medium
Ques 8. Suggest the best strategy which can be utilized by Tesco for remaining the
competitive in global market ?
 Innovation
 Merger
 Differentiation
LO 3
P 5. Communicating research outcomes in appropriate manner to intended audience
Thematic analysis
Theme 1:effect globalization have on the business environment.
Ques 1. What type of effect globalization have on the business
environment?
 Positive 5
 Negative 2
 Both 2

Interpretation : From the above table it has been analyzed from the above that out of 10, 5 people
perceive that globalization have positive effect on business environment. They have given such
answer as those 5 people have analyzed many developments in the industry. There are only two
participants out of 10, those who think that globalization have adverse impact on business
environment. Those 2 people have given such reply as they have observed many companies
struggling to survive in the market.
Theme 2 challenges faced by Tesco due to globalization.
Ques 2. What is the biggest challenge faced by Tesco due to
globalization?
 Regulation and compliance 4
 Cultural issues 5
 Maintaining reputation 1
Positive Negative Both
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Series1

Interpretation : It has been analyzed from the information present in the table that 5 participants
out of 10 perceives that an organization is facing the cultural challenges, those people have given
such answer considering the impact of such issues on customer services. There are 4 people who
have stated that Regulation and compliance is the major challenges faced by multinational
organization. They have given such answer as after globalization there has been increase in
number of legal issues faced by company.
Theme 3: globalization effects business profitability.
Ques 3. Do you think globalization effects business profitability?
 Yes 5
 No 2
 Don't know 3
Regulation and compliance Customer service Maintaining reputation
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Series1

Interpretation : From the above diagram, it has been analyzed that out of 10, 5 participants have
answered that globalization effects business environment as those people have analyzed drastic
improvement in business environment. Out of 10, there are only three people have said that they
don't know about the effect of globalization on business environment. Those respondents have
given such reply as they do not have much knowledge about globalization.
Theme 4 : globalization influence profitability of organization and business environment.
Ques 4. To what extend you are agreed with the statement that
globalization influence profitability of organization and business
environment?
 Completely agree 6
 Partially agree 3
 Completely disagree 1
Yes No Don't know
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Series1