Impact of Technology on Sainsbury's Business Development Report

This report presents a business analysis of Sainsbury's, focusing on the impact of technological innovation and multichannel shopping on its operations. The assignment includes a detailed plan for data collection, utilizing both primary and secondary research methods, with a specific focus on a questionnaire-based survey of 40 respondents. The methodology encompasses the creation of a survey instrument, data summarization, and statistical analysis, including measures of dispersion, quartiles, percentiles, and correlation coefficients. The findings are presented through graphs, trend lines, and a formal report, culminating in an assessment of various service systems, critical paths, and the application of financial tools. The research aims to understand customer shopping habits, motivations, and preferences to inform Sainsbury's strategic decision-making, particularly regarding the integration of technology to enhance its business performance and competitiveness in the retail market.

BUSINESS DEVELOPING
MANAGER

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Creation of plan for the collection of data............................................................................1
1.2 Methodology of survey and sampling frame........................................................................2
1.3 Questionnaire........................................................................................................................3
TASK 2............................................................................................................................................5
2.1 Summarization of collected data...........................................................................................5
2.2 Analyse the result of survey..................................................................................................7
2.3 Analysis of data using measure of dispersion.......................................................................9
2.4 Quartiles, percentiles and Correlation coefficient...............................................................11
TASK 3..........................................................................................................................................11
3.1 Creation of graphs...............................................................................................................11
3.2 Creating the trend line.........................................................................................................17
3.3 Presentation.........................................................................................................................18
3.4 Formal report ......................................................................................................................18
TASK 4..........................................................................................................................................19
4.1 Various serve system for the various level.........................................................................19
4.2 Critical path.........................................................................................................................19
4.3 Use of financial tools..........................................................................................................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

INTRODUCTION
In every organization it is required to take business decision in an appropriate manner
with time. Generally, in enterprise the decision are those which is made on the basis of available
information and data with them organization become able to attain its goals and objectives.
Moreover, it is required to understand the shopping criteria which is being already having an
impact on the shops and malls too (Bayne and Woolcock, 2011). Even though use of advanced
technology has changed the business scenario in today's world. This project is based on
Sainsburry which is a retail firm who serve millions of people with their product and services. In
this assignment, company needs to take an big and effective decision which also enable thing
that generate the profit in increasing the operating environment in great way. Even a survey is
also organised to collect needed information in right context too.
TASK 1
1.1 Creation of plan for the collection of data
There are two important methods which helps in collection of information from different
sources. These methods are known as primary and secondary. Both these methods have their
different roles, advantages and disadvantages. The management of Sainsbury feels the need to
conduct research about determination of the impact of technological innovation and multichannel
shopping upon the business operations of street shops and ascertain its importance for their own
business functions. At current Sainsbury is providing their products from both mode offline and
online. Application of the primary method helps to gather the real views of respondents about the
impact of technological innovation and secondary method helps to ascertain the impact of
technology through analysis of past data. The main purpose behind such research is to bring
changes in their organisational structure according to current market needs. It helps to improve
quality of products, attraction of large number of customers, high brand image and high market
share.
Primary method: It is considered as proprietary research which includes collection of
data which is directly related to research subject and area. Here, research is done by going to the
market place for determination of information which is needed. It helps to ascertain real and
accurate information which is not biased in any form. It helps to gather important conclusions.
The major advantage which is associated with this method that it helps in making of smarter
decisions in respect of their products and services. The different methods which are used to

perform market research includes interviews, questionnaire,observations, focus group and field
trials.
 Interview: This includes face to face interaction with each respondents. It helps to attain
the depth answers from the participants. Here, researcher have the opportunity to clarify
the questions and record the opinion and attitudes. It is time consuming method as
involves the process to visit each and every individual.
 Questionnaire: This includes the process of formulation of different questions according
to their research topics to gather their views. It is of two types open-ended and close-
ended. In the present report, close-ended method is used because it helps to collect
information in less period of time (Ferrell and Fraedrich, 2015).
 Observations: This includes the process of collection of information through assessment
of the behaviour of participant. Here, behaviour and reaction of respondent is recorded on
occurrence of different situations.
Secondary method: This method includes the process of collecting information from the
different published sources like newspapers, articles etc. Such information is not directly related
to research matter. To interpret important information need to research of many secondary
sources. It saves the time and cost of researcher.
1.2 Methodology of survey and sampling frame
The main aim behind conducting research by the management of Sainsbury is that
determine the impact of their multichannel shopping mode upon the business of local shops and
its contribution in improvement of their profitability. They also wants to cover many other
important topics like determine about frequent change in the shopping habit of buyer,
motivations behind such change, different shopping platforms which are used by them and its
socio-economic impact. It helps to collect preferences of customers and bring necessary changes
in their product (Ford and Richardson, 2013).
Research methodologies: It is referred as the process which helps in collection of
information about current performance of organisation. The two different methods which are
available in front of researcher includes primary and secondary. In the present report, primary
method is selected to carry out research activities. Close-ended questionnaire is prepared which
contains 10 different questions.

Sample framing: It is the process of outlining of the activities regarding selection of
respondents. There are different methods which are used to conduct research. These are known
as cluster, stratifies and random. In the present report, random sampling method is used to
choose respondents from total population. This method is used because it is difficult to conduct
research from whole number of customers. So, due to having limited period of time this method
is preferred and choose 40 respondents for further activities (García-Peñalvo and Conde, 2014).
The different questions which are framed through use of primary method are asked to
respondents to attain their feedbacks.
The different research topics which are covered present report and questionnaire
includes:
 Impact multichannel evolution techniques on business of street shop
 Importance of technology for Sainsbury
 Gather the feedback from respondents about their current products and services
 Ascertain their different preferences
1.3 Questionnaire.
Questionnaire is such which include some questions which is related to the research and
even this also help in collecting the important information and strategy in right context too.
Normally, it is such section that consider the research in proper manner so that beneficial
responses can be received. Questionnaire is basically related to identify impact of technology on
high street shops and malls. Moreover, survey for the gathering of information is being done on
40 respondents (Groebner and et. al., 2011).
Importance of questionnaire
Questionnaire is one of the effective technique which is used under primary method for
collection of views of respondents. In the present case, close-ended questionnaire is formulate
which helps to save the time and cost in attaining the views of respondents. The different kind of
importance are defined below:
 Ascertainment of more reliable information
 Time saving and cost efficient procedure
 Easy to interpret information and draw important conclusions
 Helps to bring authenticate changes according to the views of respondents
Questionnaire

Name:
Gender:
Email id:
Address:
1.) Do people like to have products from the online sources?
 Yes
 No
2. Do you think innovative technology have negative impact upon the profitability of high street
shops?
 Agree
 Disagree
3. What mode of buying you choose mostly for shopping?
 Online
 Offline
4.) Does visit to shopping malls and street shops is reduced after online shopping?
 Yes
 No
5.) Does online technology reduces the business opportunities for local shop?
 Agree
 Disagree
6. What you prefer most to buy online?
 Clothes
 Home accessories
 Electronic items
7. Does acceptance of innovate technology has huge contribution in expansion of Sainsbury?
 Yes

 No
 Cant say
8. Do you think online shopping is safer option to buy products?
 High safety
 moderate
 Low
9. Does online mode saves the time and cost?
 Agree
 Disagree
 Cant say
10. Provide your recommendations regarding importance and impact of innovative technology?
TASK 2
2.1 Summarization of collected data.
Q 1. Do people like to have products from the online sources?
Particulars
No. of
respondents
Yes 28
No 12
Total 40
Mean 20
Median 20
Mode 4
Q 2. Do you think innovative technology have negative impact upon the profitability of high
street shops?
Particulars
No. of
respondents
Agree 32

Disagree 8
Total 40
Mean 20
Median 20
Mode 0
Q 3. What mode of buying you choose mostly for shopping?
Particulars
No. of
respondents
Online 26
Offline 14
Total 40
Mean 20
Median 20
Mode 12
Q 4. Does visit to shopping malls and street shops is reduced after online shopping?
Particulars
No. of
respondents
Yes 21
No 19
Total 40
Mean 20
Median 20
Mode 2
Q 5. Does online technology reduces the business opportunities for local shop?
Particulars
No. of
respondents
Agree 25
Disagree 15

Total 40
Mean 20
Median 20
Mode 10
Q 6. What you prefer most to buy online?
Particulars
No. of
respondents
Clothes 18
Home
accessories 8
Electronic
items 14
Total 40
Mean 13
Median 13
Mode 4
Q 7. Does acceptance of innovate technology has huge contribution in expansion of Sainsbury?
Particulars
No. of
respondents
Yes 16
No 14
Cant say 10
Total 40
Mean 15
Median 15
Mode 6
Q 8. Do you think online shopping is safer option to buy products?
Particulars
No. of
respondents
High safety 8

moderate 12
Low 20
Total 40
Mean 10
Median 10
Mode 8
Q 9. Does online mode saves the time and cost?
Particulars
No. of
respondents
Agree 18
Disagree 10
Cant say 12
Total 40
Mean 14
Median 14
Mode 6
2.2 Analyse the result of survey.
This section includes the interpretation of the results through application of statistical
methods. Here, the respondents which are selected from total population provide ranking
regarding the impact of innovative technology upon the business of high street shops and its
importance for Sainsbury (Hwang and Masud, 2012). This will have huge importance for the
management of organisation to improve their decision-making and maximum output. It helps in
formulation of strategies which helps to make changes in their technologies to address the
current trends and satisfaction of the different requirements of customers.
Number of
respondents
Rank given by Respondents (out of
5)
1 4
2 4
3 3
4 1
5 4
6 2

7 1
8 1
9 3
10 2
11 2
12 5
13 5
14 1
15 4
16 2
17 3
18 2
19 2
20 4
22 4
23 5
24 4
25 1
26 2
27 3
28 1
29 1
30 3
31 4
32 1
33 5
34 4
35 2
36 2
37 3
38 4
39 3
40 2
Mean
2.79487179
49
Median 3
Mode 0
Mean: It is refers as basic statistical measure which contributes in determination of an
average value from the data which is present in a series. This method is easy which helps to