Business Development Planning for Starbucks: A Detailed Analysis

This report provides a comprehensive analysis of Starbucks' business development planning within the food service management industry. It begins with an introduction to business development planning, highlighting its role in organizational growth and sustainability, using Starbucks as a case study. The report then delves into management practices, including habitual consistency, execution focus, and standard operating procedures, and how these are implemented within Starbucks. Performance review techniques such as benchmarking and 360-degree feedback are also discussed. Furthermore, the report recommends management alternatives for improving performance, such as training and development, and recruitment and talent management. A 7 Cs plan is proposed for Starbucks, focusing on client relationships, consistency, innovativeness, culture, correspondence, change, and channels. The report concludes by emphasizing the importance of a well-defined business plan for overcoming challenges and achieving success in the competitive food service sector.

Business Development Planning in Food
Service Management

Contents
INTRODUCTION...........................................................................................................................3
TASK 4............................................................................................................................................3
Management practices for food service operation, with use of performance review techniques
................................................................................................................................................3
P7 Recommend and design of management alternatives to improve performance................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
The term business development planning is formulated when an organisation is focused
to introduce a new product or service with to achieve more growth within market. In simple
terms, business development plan outline strategies which leads an organisation to accomplish
sustainability in the future. Starbucks is selected to study and understand the operations of
business and the role of plan in an organisation (Wahyuni, 2019). Further, report highlights on
management practices and food service operation with use of performance review techniques. In
the last, management plan is also produced that focus on improving the performance of business.
TASK 4
P6 Management practices for food service operation, with use of performance review techniques
In the present conditions of hypercompetitive food service space, average work as an
expiry or decease perspective that reduce the sale and work of foodservice brands. So
management practice performs an important role for Starbucks through helping management to
gain success among food market. Some effective practices are discussed as below:
 Practice ‘habitual consistency’- Persistency gets an organisation to generate and review
all practices that leads management to gain top position in market. In the context of
business empowerment of employees refer the ability of solving problems. From the
perspective of Starbucks the major challenge is defined that generate review about ability
of solving problems. In simple terms, manager of Starbucks teach staff to perform their
role in organisation.
 Focus on execution- Time management plays an important role and as per global
business operations (Virgin, 2016). It is also mandatory for Starbucks to complete task in
stipulated time period because delay in action will results switch of buyers towards other
organisation. Therefore, execution of management practices such as time management
perform an important role for completing task on priority basis.
 Standard operating procedure- With the development among advanced control
techniques it is easy for management to open up towards possibilities of food process.
Starbucks is operating their business at global level so it is complex to monitor all batch
or units of organisation. Therefore, standard operating procedure plays an important role

and it lead management to deliver and a same standard quality product among all stores
of Starbucks.
Benchmarking is the first performance review technique that is used by the food organisation
because this is useful to execute management practices in an appropriate manner. For obtaining
sustainability among food items this is mandatory for management that organisation buy
products from suppliers that match with quality of Starbucks product.
360 Degree is another technique which leads management to perform all tasks in an organised
manner (Santika, 2018). This is because there are various functions and operations exist and most
of them are managed and controlled at broader level. Along with this due to different variety of
products this is also essential for management that all operations and functions of management is
monitored for controlling business operations in an appropriate manner.
P7 Recommend and design of management alternatives to improve performance
There are various task performed by management and most of them are performed with
motive of satisfying customer needs and wants in an organised manner. Starbucks work with
professional persons in order to manage their services and outlets with more value. Like, upscale
food operations and chain restaurants such as Starbucks work according to their goodwill
because it helps them to earn more amounts of profits by accusing high price from customers. In
such task to maintain global operations management alternatives perform an important role and it
leads persons for controlling all projects on real time basis and conditions. Some techniques that
are effective and beneficial for improving performance are discussed as below:
Training and development- Food and beverage sector is enhancing their business size with
rapid speed. This refers that the number of company operations within food organisation is
increased and it work with the motive identifying audience and performance challenges that start
with company operations (Nsibande, 2017). Example- Training and development superiors of
Starbucks are focused towards generating and performing functions which make staff familiar
with internal operations and functions of Starbucks. This is also beneficial for management and it
leads management to complete all task in an organised manner that includes mobility and
accessibility of persons. In simple terms training and development practices identify and analyse
the gaps which is beneficial in completion of task with more efficiency. Example- Training
manager analyse and understand the areas that create challenges for employees to perform their
role. Effective solutions lead management and employee’s to overcome from different challenges

that create barrier for business and it also improves knowledge of staff to work as per
organisation challenges.
Recruitment and talent management- From the perspective of Starbucks recruitment
also perform an important role for business that leads to hire and retain individuals which are
appropriate for vacant position in market. This defines that management perform an important
role and this leads persons to complete their work in an organised manner so it match with
customer expectations. In the context of Starbucks, specialists and corporate person are most of
the effective individuals that constantly go on outlets of respective food organisation (Marcia,
2018). In the context of business talent management practices make access and enhance
motivation level of individuals by assigning roles and responsibilities to individuals according to
desired objectives and goals. Starbucks generate and develop recruitment as a simple process by
specifying and analysing department need. So it is easy to recruit individual and manage them
with tourism related services.
Plan for Starbucks
With the implement of 7 Cs it is analysed that stakeholders, capital, communication and
many more plays an important role and by formulate of plans according to 7Cs it is easy to
complete task with decided steps. Recommend plan for Starbucks is mention as follow:
1. Client- Starbucks promoting methods or ways must be revolve around their clients. The
publiciser or advertiser must apprehend with client on personal basis, not simply with an
objective of market. When business meet with the objective and client than they can adjust
products or services with administration in order to formulate image with client. By formulate of
objectives according customer basis it is easy to gain success for a longer period.
2. Consistency- All individuals who engage in function of Starbucks observed and
integrated with motive of promoting messages for a similar organization. Starbucks provide right
information and resources to it's staff for improving image and goodwill of society in market.
(Kozak, 2014). Client or buyer are not certain for an organisation like, if buyer need are not
fulfilled than they switch towards other organisation. Example- Starbucks formulate products
that are favourable for a larger market.
3. Innovativeness- Individuals perform work with the motive of completing task with
promotion methods. Advertisers need for managing business that is used in completion of task
by new approach. Advertisers need to concoct new and imaginative approaches to illuminate and

target more number of customers. Further, innovation also brings old customers to enjoy new
innovative products.
4. Culture- Starbucks as to contact a worldwide crowd, promoting messages must have a
wide social allure. On the other hand, explicit promoting messages can be conveyed to expressed
Starbucks vision and mission in society. Organizations ensure that each employee's behave
professionally at workplace premises as formal and organised belief impacts on society in
positive manner. So Starbucks formulate product that not impact on society cultural values in
order to retain organisation for longer period.
5. Correspondence- Person are more attracted through advertising messages that is
presented with digital techniques. The vast majority want to be spoke with clients by correcting
correspondence message for generating advises, teaches and convinces the objective client such
that they comprehend to gain the trust of buyer or clients. So this is also beneficial for
management to manage task and make correspondent about business.
6. Change- Advertisers need to persistently change their display case system to oblige the
dynamic objective client, like- cultural changes impact on sale of products so it is mandatory to
complete task as per culture aspects. (Cárdenas Escorcia and et. al., 2018). Further, changes are
also implemented in internal premises so it is essential to monitor all departments on regular
basis. Promoting correspondence subject matter as it mirror the possible zones of progress in the
event to work flexibly. This is also beneficial for making changes according to decided task
which enhance and make perspective about individuals.
7. Channel- The ground breaking effect of the Web on all company methods is
monitored on regular basis. As per organisation management is motivate to manage work at
global level to work with business sectors through making their presence on digital basis. R
elatedly, the capacity of attended is to focus on an organization's home grown market from far off
corners of the globe presents that makes an interesting test for administrators, that include
advertising pros. Direct channel is implemented by Starbucks and this is useful for managing
business with more efficiency.
CONCLUSION
In the last, with analyse of above report it is concluded that business plan is an essential
part for business that are used to overcome from existing challenges. Management practise of the
food service operation leads the management to complete all task in an effective manner through

managing task according to food industry trend. 360 Degree and benchmarking techniques is
implemented to review about all performance of business. With 7Cs plan performance of
organisation is also increased by completing work with suitable strategy.

REFERENCES
Books and Journals
Cárdenas Escorcia, J.J and et. al., 2018. Use of the Multicriteria Method'Fuzzy Analytic
Hierarchy Process (Fuzzy AHP)'to Locate a Starbucks Franchise in a Barranquilla
Mall. Available at SSRN 3142486.
Kozak, S.L., 2014. From section 8 to Starbucks: the effects of gentrification on affordable
housing in Pittsburgh, Pennsylvania (Doctoral dissertation, University of Kansas).
Marcia, A., 2018. FACTORS INFLUENCING PURCHASE INTENTION OF GENERATION Z
AT STARBUCKS KEMANG PRATAMA BEKASI (Doctoral dissertation, President
University).
Nsibande, T., 2017. A study that aims to understand what type of brand stories promote
engagement amongst Starbucks SA instagram followers using the brand positioning
theory (Doctoral dissertation, The IIE).
Santika, W., 2018. INFORMATION CREDIBILITY TOWARDS BRAND TRUST IN GREEN
MARKETING USING STRUCTURAL EQUATION MODELLING (A CASE STUDY
IN STARBUCKS).
Virgin, M., 2016. Cheers! Starbucks Strategy in Italy and the Global Market (Doctoral
dissertation, University of Oregon).
Wahyuni, S., 2019. The influence of product innovation, brand image, and physical evidence to
purchase decision and WOM of Starbucks in Jakarta. Middle East Journal of
Management, 6(2), pp.123-138.